Although there is internationalization and world trade, every country has its own local protection.

The same goes for the United States. In the field of mobile phones, when BlackBerry gains momentum, it suppresses BlackBerry; when Samsung rises, it sanctions Samsung; when Huawei enters the market, a wave of suppression is inevitable. This is to protect the core position of the iPhone in the local market.

The difference is that each country uses it in different ways.

The United States uses intellectual property rights. South Korea uses patriotic education to make people think that South Korea is the best and all good things are Korean, so they strongly support domestic production.

Due to historical reasons, Japan cannot talk about patriotism, but it also has other means - channels.

After World War II, Japan's economic rise relied on several major local financial groups. Over the years, they have been suppressing the financial groups and weakening their influence, but the Japanese market is very rigid, like a pool of stagnant water.

The market structure established twenty or thirty years ago has not changed much to this day.

A large network woven by consortiums has constructed the Japanese market environment.

Such as mobile phones.

In the current domestic mobile phone market, the top three mobile phone brands are Nokia, Samsung and LG. The top three mobile phone brands in the US market are Motorola, Apple and BlackBerry.

The top three brands in the Japanese market are Sharp, Nec and Panasonic.

All are local brands.

The reason for this situation is the sequelae of the consortium market, which has completed local protection through channel relationships.

“Mobile phone giants like Nokia and Motorola cannot enter the Japanese market!”

Tang Binchen’s words poured cold water on Zhou Buqi’s carefully designed “free traffic” model.

"Can Nokia come in?" Zhou Buqi couldn't accept it. "Having already joined the WTO, the Japanese government dares to block foreign brands?"

Tang Binchen said: "It has nothing to do with the government, it is a market choice. To be precise, Nokia can enter Japanese shopping malls and sell it without any restrictions. However, operators will not purchase mobile phones from foreign brands such as Nokia."

"Why?"

"In Japan, most mobile phones are sold by operators. Because it is simple. When users go to shopping malls to buy mobile phones, they also have to go to operators to buy packages. Not only is it troublesome, but the price is also high. Buying mobile phones from operators is just as easy.

You can choose a package at a more favorable price.”

Zhou Buqi narrowed his eyes, "In other words, it's not the Japanese official blocking Nokia, but the operators rejecting Nokia."

Tang Binchen said: "Yes, the reason for this situation...For example, Sharp, nec, and several major operators in Japan are all supported by consortiums. To a certain extent, they are all one family. The operators are almost

If we have a monopoly channel, of course we will sell our own products and boycott foreign products.”

Zhou Buqi was a little annoyed, "What a deformity! A deformed market!"

I thought that domestic operators such as China Mobile and China Unicom would be criticized enough, but the result is great. Japan does not have state-owned enterprises, and the monopoly mechanism is even more ruthless!

China Mobile does not dare to boycott foreign products and only sells local mobile phones.

Japanese operators dare to do this.

Compared with the United States, Japan and South Korea, the domestic market environment is the most open and fair, and the treatment for foreign businessmen is also the best. It is really eye-opening.

This developed country is just mediocre.

Such a deformed market structure will sooner or later be surpassed by a more advanced and freer market.

Yu Yongfu frowned.

He realized the cruelty of the Japanese market.

These days, Sharp doesn’t have smartphones!

In other words, the most popular mobile phones in the Japanese market are all feature phones. They are actually feature phones, and many functions are built in by the mobile phone manufacturers.

Users have little choice.

How to promote the UC mobile browser if users can’t choose? It’s useless even if it’s free, because the channels are monopolized. No need to guess, the built-in browsers in these Japanese mobile phones must be domestically produced, bundled together, and forced to be used.

The rich water does not flow to outsiders' fields.

Yu Yongfu frowned, "Nokia or Motorola have no sales at all?"

Tang Binchen said: "Maybe it can be in the top ten? It's too bad. Most people go to operators to buy mobile phones, and a very small part of them go to shopping malls. This is also part of Japanese culture. They are afraid of trouble, don't want to trouble others, and don't want to

Trouble yourself. Go to the mall to buy a mobile phone, and then go to the operator to buy a package, which is an extra step. Japanese people are rich and spend money lavishly. We don't want to do it like in China, where people would rather travel more miles in order to save a few dollars."

Yu Yongfu's face was solemn, "Sharp, Nec, and Panasonic don't seem to have produced smartphones, right?"

Tang Binchen said: "Japanese people don't like to use smartphones."

"hehe!"

The sneers kept coming and going.

It's the same in every country.

The common people have no independent opinions. The demands and propaganda of the rulers are the thoughts of the vast majority of the common people. People with independent ideas are a minority in any country.

Japanese companies all produce feature phones, but the process of producing smart phones must not be perfect enough. As a result, when promoting, they say that feature phones are good, but smart phones are too complicated and too troublesome to use. It happens that people are most afraid of trouble, so they all go to buy them.

It's a functional machine.

Tang Binchen has been in Japan for so long, and he has a certain understanding of this country. He said softly: "These feature phones... are relatively high-end feature phones, and the mobile phones also have relatively sufficient software installed. No additional downloads are needed, right.

For most people, the services provided by operators are sufficient to meet their needs."

Yu Yong asked: "Can I use Java?"

Tang Binchen shook his head, "No, it's all by default. These mobile phones use the ose system developed in Japan, which is different from the ones in China."

Zhou Buqi and Yu Yongfu looked at each other, both feeling helpless.

It's over now.

The promotion plan of uc browser was ruined.

Software strategy is dead.

The only option is to return to the old route, accept financing from SoftBank, and reach a strategic cooperation with Yahoo Japan. Then, use the traffic from Yahoo Japan to build its own website yikyak.

Compared with the software and hardware market, which is as rigid as a backwater, the Internet market is relatively open and relatively low-end. The domestic Internet is stronger than Japan in terms of technology, financial resources, cognition, and model.

Seeing that the atmosphere was a bit solid, Tang Binchen said with a smile: "Everything has two sides, good and bad. The Japanese market is relatively simple, you can see through it at a glance, and there are not so many twists and turns. For example, the software industry is production, processing, and wholesale.

, retail. It is no different from selling shoes and clothes. The model of online downloading and then paying for activation codes is popular in Silicon Valley to reduce the cost of copying CDs. Selling copies is still popular in Japan.”

He Yang raised his eyebrows, "Is the market simple?"

Tang Binchen nodded, "The market is clean, supervision is strict, there is no vicious competition, and property rights are well protected. The competitive environment is far less intense than in China. More importantly, in such a market environment, the Japanese people are stupid.

It's sweet and easier to control. Unlike in China, where there are too many scammers and people are on guard. In Japan, advertising is surprisingly effective because the ads are true and everyone trusts them. This is what we can do

Something to take advantage of.”

Zhou Buqi said amusedly: "Listen to what you said, the complicated and fierce competition environment in China has actually become a business advantage?"

"It's really an advantage." Tang Binchen said with a serious face, "We must continue to innovate at home and come up with various ways to fight against piracy and some intellectual property infringements. In Japan, we don't need to do it step by step. It's simple.

Just do it, no one dares to steal it. So

The business models here are relatively backward, and the ability to adapt to circumstances is insufficient. Domestic companies have grown up through hard work, are more able to withstand setbacks, and have more tenacious vitality. Japanese companies have grown up in a greenhouse. Once the environment changes,

, extremely poor adaptability.”

Zhou Buqi's heart skipped a beat.

Yes!

Japanese companies have lifelong employment systems, bloated personnel, and low efficiency. This kind of corporate management that violates the market economy must be solved through some measures.

A joint grid monopoly supported by the consortium behind it is very necessary.

However, next year will be an economic crisis!

Very serious!

Does uc browser really have no chance?

not necessarily!

This joint monopoly mechanism between mobile phone manufacturers and operators in the Japanese environment may actually be a big help to UC!

Browsers are software.

Regardless of whether it is the free version or the paid version, it is a small industry with very limited ability to make money. If it really wanted to make money, IE and Firefox would have entered the market regardless of their own safety.

Since it is a small industry, it is not worthy of attention.

In the context of the economic crisis, a large number of Japanese companies have closed down, and many large companies have been forced to sell themselves to survive. If UC provides certain benefits, can mobile phone manufacturers and operators change the default local mobile browser to UC?

Browser?

At that time, uc will be able to monopolize through the operator's channels and promote it effortlessly.

The chances are great!

More importantly, the Japanese market is too clean.

Being clean is certainly a good thing, but it also has disadvantages. People who bathe every day will have weaker immunity than those who don't like bathing. As Tang Binchen said, Japanese users are all stupid and sweet.

When you see an advertisement, you believe it. When you see an interesting promotion, you click on it. Therefore, Japan's Internet advertising industry is extremely developed, seven or eight times that of China, and it is profitable.

Compared with savvy domestic users who have been trained by false propaganda and false advertising, Japanese users are easier to control. This is an important opportunity for Ziweixing, which is proficient in personalization algorithms.

Personalized algorithms cannot be messed with in Europe and the United States, but it is not a big problem in Asian countries.

After thinking about it like this, everything seemed to clear up.

"Enter the market early! Both the computer side and the mobile phone side have to work hard and do something. Japan has 3G, and the wireless Internet is much more developed than domestically. It is necessary to strengthen the construction of the industry in this area."

Zhou Buqi has decided to enter the market early and make arrangements early.
Chapter completed!