The new year is very important.

For the country, the Olympic Games will be held with unprecedented grandness. The adults and aunts in the alleys of the capital are actively learning English and serving as tour guides for foreigners with the best and most enthusiastic spirit.

For Zhou Buqi and Ziweixing, the most important thing is the subprime mortgage crisis, and they must take advantage of this opportunity to make a big move.

At present, the crisis has not yet fully erupted.

Zhou Buqi has already made arrangements to withdraw part of the Ziweixing stock held by his father in the B round, cashed out US$180 million, and invested it in a private equity fund to contribute to the financial industry of the United States.

A total of US$330 million.

Zhou Buqi has great expectations for this overseas money, and his thoughts have also changed.

There is no shortage of money here in China. Zhou Buqi has 150 million yuan in his personal account. His father is the chairman of Yuanwei Group, which is similar to a family business. The money in the account can be used as he likes. In this case, this overseas money is

It's better to stay overseas, buy some real estate, buy some high-quality stocks, don't put all your eggs in one basket.

I spent New Year's Day in Shanghai and had a meal at Shi Jinglin's parents' house.

After returning to Beijing, the first thing I did was to find Liu Qiangdong.

"What? Doing overseas business?"

After hearing what the other party said, Liu Qiangdong was stunned and a little unbelievable.

Zhou Buqi smiled and said: "Don't you always tell me the story of the Jewish gas station? You said that domestic business is difficult to do, the pressure of competition is too great, and there is always a lack of innovation in imitation. In this case, how about going to overseas markets? You

Have you ever been to Japan? The business environment there is much simpler and there are not so many twists and turns."

Liu Qiangdong didn't believe it, and said angrily: "After I graduated from college, I worked for a Japanese company. Do I not understand the situation in Japan? Business competition there is very regular. To put it simply... that's

Nonsense, the local power is too strong."

Zhou Buqi said: "The local power is very strong, but it is only limited to traditional industries. The Internet field is different. The Japanese market has not yet been developed, and there are a lot of opportunities. And you also said that you have

The opportunity to work in a Japanese company is an advantage."

Liu Qiangdong said with a bitter look on his face: "Don't make things difficult for me, go to the Japanese market... I don't even understand the domestic side! Last month, I negotiated a loan of 220 million to do

Logistics. Many investors came to me, and I said it was too risky and shouldn’t be in debt so much.”

Zhou Buqi frowned and said displeased: "What bullshit investors? Let them get lost!"

"ah?"

Liu Qiangdong was slightly startled.

Zhou Buqi hummed: "To run a business, especially a great business, you must bring all the forces and resources together and twist them into a rope to exert force. Entrepreneurs are fighting in the front, and investors are behind.

If you hold yourself back, if you encounter such a person, just get rid of him as soon as possible."

Liu Qiangdong shook his head.

It's not easy to get rid of investors, it requires a lot of skill. For example, Dangdang's housekeeper is very high-level. She brings in Germans to suppress the Japanese, and she brings in Americans to suppress the Germans. She pulls left and right

Fight, mediate, and play tricks on all foreign investors. Clean up whoever you want to clean up.

In contrast, Liu Qiangdong is similar to Li Guoqing. They don’t know much about financial methods and don’t bother to understand them. They are entrepreneurs who often hate dealing with investors when it comes to corporate strategy and company development.

Zhou Buqi waved his hand and said angrily: "If you need help, just ask. Ziweixing has raised US$3.5 billion in Series B, and it will all be received this weekend. If you want to get rid of that investor, tell me, I

Go and take over the deal! I am optimistic about the JD model, it will definitely work! No matter from the perspective of vitality or social responsibility, it is better than the Taobao model. Especially for overseas business in developed countries, the JD model is the only feasible model."

"well."

Liu Qiangdong sighed.

I feel so stressed, so inexplicable!

In China, he was a little confused and at a loss, and he doubted whether his logistics model was correct several times. Unexpectedly, Boss Zhou had more information than he did.

I also want to develop overseas business!

Zhou Buqi said: "A few days ago, Alibaba's boss came to me and wanted to cooperate with me to do Japanese business, but I didn't agree. They don't build warehouses, they only build platforms. This model can't be worked, and it can't solve the problem of fake products."

There is a cargo problem. But one thing he is right about is that if we want to promote the prosperity of the domestic real economy, we must build an overseas sales platform for real enterprises."

Liu Qiangdong sighed, "I understand what you mean. It is necessary to go overseas to develop this market, but... this is simply not possible. Jingdong has no money."

"I have."

"Um?"

"Either Ziweixing will cooperate with JD.com to establish a joint venture in Japan. Or Ziweixing will provide financing to JD.com, and JD.com will use the money to develop business in Japan."

"this……"

Liu Qiangdong was a little distracted. He didn't expect that his determination was so firm. He really wanted to make all-out efforts to develop overseas business! Ziweixing didn't do enough on its own, and wanted to bring JD.com along with it.

Zhou Buqi said: "You don't have to worry, you can think about it slowly. But I think going to Japan to do e-commerce in the next two or three years will be an excellent opportunity. If you miss it, it will be difficult to enter the market again in the future."

"Why choose Japan?"

Liu Qiangdong has a toothache. He knows how powerful Japan's local forces are and how strong the local snake atmosphere is. In particular, Sino-Japanese relations are full of risks of instability.

Zhou Buqi said: "Japan is rich. It is the second largest economy in the world. Why do you want to go to Japan? I also want to go to the United States! When we become stronger in the future, sooner or later we will capture the European and American positions!"

Liu Qiangdong twitched his lips and said: "Japan's b2c e-commerce platform is Rakuten, with a market share of more than 70%. Amazon has entered Japan since 2000, and its business development has not been very good."

(Japan’s Rakuten is rakuten, and South Korea’s Rakuten is lotte. They are two unrelated companies. I don’t know which master translated them into the same name.)

Zhou Buqi has conducted an investigation and has a better say. He said: "Silicon Valley companies are not developing well in Japan. Japan's Internet landscape is basically dominated by local forces, which are outdated and backward. Let's be modest and don't be like Americans.

So arrogant. Americans think that American values ​​​​can dominate the world. It is impossible to play with one set of rules all over the world. We actively integrate into the local culture, and even if we are not as good as the local Lotte, we are still better than the Americans."

After a pause, Zhou Buqi added: "By the way, I remembered Lotte. South Korea's Lotte Group can become one of the five major consortiums in South Korea. The most important market is Japan, with revenue higher than that of the mainland.

Lotte Korea was originally a company established by Koreans in Japan, and later moved its headquarters back to South Korea. The relationship between South Korea and Japan is much more tense than the relationship between China and Japan. If Koreans can do it, why can't we?"

Lotte Korea is engaged in traditional industries.

A Korean broke the blockade of Japan's traditional forces in a traditional industry and became a giant... On the one hand, it shows that Lotte founder Sing Hao is a business wizard. On the other hand, it also shows that as long as he knows enough about the local culture, even foreigners can

It can also penetrate the Japanese market.

Compared with traditional businesses that are severely blocked, the difficulty of the Internet has been reduced by several dimensions.

Koreans are successful in traditional industries, but Chinese people are unable to succeed in emerging Internet industries?

Liu Qiangdong frowned and stared at him deeply, "Have you decided? Do you really want to do it?"

Zhou Buqi sighed, "I have to give it a try. If it is done, it will be of great help to domestic small and medium-sized enterprises and will also greatly promote domestic economic development. In the next two to three years, domestic Internet companies will be able to

The only opportunity to break into the Japanese market. If you miss it, you may miss it forever."

It is an exaggeration to miss out forever, but it is really a waste not to make full use of the subprime mortgage crisis.

Japan is an aging country and has been severely affected by the financial crisis. Many technology giants are selling off buildings and splitting up businesses... and the unemployment rate has hit a new high.

The weaker they are, the easier it is for them to take advantage.

Of course, you must have sufficient professional qualities.

The country is calling on companies to go abroad and explore overseas markets. During the subprime mortgage crisis, many large state-owned enterprises also saw opportunities and took advantage of their special status to go shopping abroad with money.

I thought I could buy the bottom, make a big profit, and then take advantage of the trend to develop the overseas market.

Delightful!

Going to third world countries such as Africa, the Middle East and South America is okay, but going to mainstream developed countries is a bit of a dream. This kind of financial leverage trading is not something you can do if you have money.

The result was that they went out ambitiously and almost lost all their money, forming a series of negative cases of commercial mergers and acquisitions that are forbidden to be discussed in the country.

This is why Zhou Buqi went to the United States to hunt for bargains and handed over the money to local private equity funds for operation.

Financial theory was created by developed countries.

People who abide by the rules cannot play tricks with those who make the rules. This is the biggest rule. Zhou Buqi works in a private enterprise and has to abide by many rules. He understands it very deeply. Many state-owned enterprise bosses do not necessarily think so, and regard privileges as abilities.

, I really thought I could control the wind and rain, but I lost all my blood when I went abroad.

…

It will not be easy to convince Liu Qiangdong. This year happens to be the Olympic Games, and a big national theme is the global village. Big companies need to go out and expand overseas markets.

To this end, many meetings and forums have been held since the second half of last year to promote this policy. In the Olympic year, there will be even more.

Zhou Buqi took Liu Qiangdong with him to a forum organized by the Ministry of Science and Technology in conjunction with the Ministry of Commerce, Peking University Guanghua School of Management, China Europe Business School, Entrepreneurs Club and other platforms.

It mainly talks about technology companies going global.

Director Liu from the Ministry of Science and Technology made a wonderful report——

"While large and small IT companies are experiencing ups and downs on the road to mergers and acquisitions, Huawei, ZTE, and Lenovo, all leading companies in China's electronic information industry, have chosen another path, that is, the connotative development path, to become global telecommunications companies.

The first camp of manufacturers can be regarded as a model for domestic enterprises."

"Looking at the glory of ZTE, Huawei and Lenovo in front of the media, how many companies have rushed forward without looking back? But how many companies can have the perseverance to persevere and explore their own connotative development paths?"

"For example, internationalization is a shortcut for enterprises to become bigger and stronger. However, my country's current internationalization actually has two completely different motivations: one is to experience the pain of localization, and then desire to balance or break through through internationalization ; and the other is to follow the trend and 'make up new words'."

"In recent years, Chinese enterprises have indeed taken solid steps in internationalization, but everyone has also noticed that there are not too many successful cases so far. To sum up, the main reason for failure is the lack of long-term persistence and the lack of a

A clear strategy, lack of sufficient understanding of the market environment, and lack of internal analysis of oneself."

"In the past few years, many domestic companies admired Motorola very much and believed that Motorola had achieved high returns with its strong R&D capabilities. However, as Motorola continued to fail and gradually went downhill in recent years, these companies began to have doubts about R&D, and then

I highly appreciate Nokia and believe that Nokia has been prospering with its strong brand marketing strategy and has unlimited success."

"In fact, whether they are China's Motorola or China's Nokia, most companies have not learned the essence. In terms of internationalization, they lack the perseverance and courage to endure loneliness; in terms of marketing, they only focus on short-term results and lack long-term results.

Planning, but as a result, there are very few R&D achievements and profits are getting thinner and thinner.”

"In this regard, we would like to focus on Huawei and ZTE. Becoming bigger and stronger is not something that can be done once and for all, but requires perseverance and huge investment. Huawei and ZTE are the leaders of my country's high-tech industry, and they are also Chinese enterprises' going global. ' are role models, but their success depends on long-term accumulation and hard work, rather than just being superficial."

"Looking at the successful high-tech companies in the world, all of them have experienced long-term accumulation and have core technologies or strong R&D capabilities; on the other hand, many domestic companies are more eager for quick success and quick profits, but lack the spirit of hard work..."

In the audience, Liu Qiangdong listened very carefully.

Zhou Buqi frowned slightly.
Chapter completed!