The general office issued an order requiring all employees of Ziweixing to only use "Ticket" for office work during work. Once anyone is found using QQ, MSN and other products, they will be warned and their bonuses will be deducted, and in more serious cases they will be fired. Unless they are in the marketing department, they need to

To communicate with customers externally, you can apply to use third-party software.

Zhou Buqi is also learning to use this internal product in the office.

Read documents, discover problems, give suggestions, comment and discuss... the entire process is recorded and stored in the cloud. Once a project succeeds or fails, all the preliminary processes can be taken out afterwards, experiences can be summarized, and gains and losses can be analyzed.

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This time, Zhou Buqi participated in the discussion of a marketing plan design group of Toutiao and gave very important suggestions in the form of documents.

Marketing methods are diverse and changing with each passing day, especially the Internet. With the iteration of technology, there are more ways to play.

This time, what is proposed is widget marketing.

The translation is not very accurate, but it probably means small program marketing and small plug-in marketing.

A small plug-in specially designed for advertising.

Toutiao has also joined the Taobao camp, which means that in addition to traditional advertising, Toutiao can also participate in selling goods on Taobao.

Help Taobao sell goods and earn commission, which is actually the advertising fee rewarded by Alimama.

At this stage, the Taobao customer services of Toutiao and Friends.com are the same. They both create a Taobao preferred channel and use their own traffic to attract users to place orders.

However, Toutiao’s Taobao channel did not do well.

The Taobao channel of Friends.com, even in the off-season of January, earned more than 23 million yuan in commission revenue. The Taobao channel of Toutiao today only earned 1.2 million yuan.

The gap is very big.

This made Guo Pengfei very dissatisfied.

As the entrepreneurial veteran of Ziweixing, he is still m6, and Zhang Yiming is already m8! Zhang Yiming’s deputy Liang Rubo was promoted to m6 and became the president of Friends.com, making him an equal.

This made Guo Pengfei very unhappy and issued a death order within the department. Within half a year, the commission income of Toutiao’s Taobao channel must catch up with Friends.com!

If we can't do it, the entire Taobao channel management will be fired and replaced with new ones!

This kind of thing is not in line with the rules of the workplace. It is common in small companies but not in large companies. The management is too extensive and barbaric, and it is very controversial. At first glance, it means that the level of the manager is not good enough.

This is just like how adults educate children. Those who are uneducated and have no skills rely on scaring, threatening, beating and scolding to discipline them, while those who are well-educated are gentle and kind in their words and deeds.

Because of this incident, Guo Pengfei was reported.

The report letter was handed over to Zhang Yiming and later forwarded to Zhou Buqi. Zhou Buqi didn't say anything and just threw it into the trash can as waste paper.

This is a direct lineage and must be treated favorably.

Guo Pengfei is the president of the online media division. He has a domineering style. He seems to be imitating his former boss, Shi Jinglin, and has an aura of speaking his mind.

Must do!

There was no other way, so Toutiao’s marketing department and Taobao channel department took the time to come up with countermeasures.

It really gave a very feasible solution!

That is widget marketing.

When Zhou Buqi heard about this marketing plan for the first time, he was very curious. He read all the relevant documents and quickly understood what was going on.

Very common in later generations.

For example, post articles on Zhihu, Xiaohongshu, WeChat public accounts and other platforms, and post a beauty article. The writing is emotional and beautiful, attracting many readers.

At the end of the article, you can recommend related beauty products. Attached is a widget. Click on this plug-in to place an order directly.

Zhou Buqi saw what a marketing officer named Zhang Yue said very well——

"Today's Toutiao is a self-media platform. Each self-media will have a relatively professional media direction and form its own fixed readership. Marketing to fixed readers, the conversion rate is far higher than that of Taobao channels under the traditional model."

"Widget marketing ads are no longer advertisements, but become part of the article content. The article resonates with the product and is more easily accepted. Self-media creators can choose widget advertising content based on user characteristics, and can use it based on their own articles

Customize the style to completely integrate it with the article."

"Once this model is implemented, it will not only assist Taobao channels, but also empower the entire advertising business of Toutiao. This is the latest advertising model launched by Silicon Valley. It has many advantages and is very popular."

Then, I listed the advantages of widget advertising.

Ordinary advertisements have a limited amount of information; widget advertisements have unlimited expansion.

Traditional advertisements have weak interactivity and users will avoid them; widget advertisements are part of the content and users are very interested in watching them.

In addition, traditional advertising can only detect PV, click and other data. Because widget advertising is an independent plug-in, many unique designs can be made for this plug-in, thereby detecting dozens or hundreds of advertising data, and adding

Analyze utilization.

It can be said that China is at the forefront of the world in business model innovation.

Although the widget advertising model was invented in Silicon Valley, people are not very good at applying it, and it is still popular in China. Just like the Japanese invented the QR code, it needs to be carried forward by domestic companies.

Zhou Buqi left a message for this plan: "Today's Toutiao is still in the development stage, and special attention should be paid to user experience. Traditional page advertising should be restrained. We might as well focus on personalized information flow advertising recommendations and widget advertising. I hope the marketing department

Consider it as appropriate.”

Soon, I received a comment from an employee: "I think traditional advertising can also be personalized recommendations. It is not algorithmic recommendation, but the personal choice of self-media creators. Many articles are not suitable for adding widget ads because they cannot be sold.

But you can add traditional advertising. For example, car self-media, you can add some vehicle pictures and vehicle advertisements."

Someone else responded: "In order to cultivate their own fan base, self-media will be very restrained when advertising, and will not randomly post page advertisements in articles just to make money. This idea is okay."

Someone else said: "There still needs to be a censorship mechanism to prevent self-media from using traffic to defraud advertising fees. Page advertisements should be added in the middle and end of the article. It must be judged through technical means, and only users can be evenly distributed from top to bottom.

Only one ad impression is counted when you scroll the web page. This prevents traffic from being used and can also encourage self-media to operate content."

Zhou Buqi looked at it for a long time and stopped responding.

Brainstorm ideas.

This working mode is quite good.

At this time, Wang Yaojin walked over with three steps, twisting her waist, handed over a piece of information, and said delicately: "Boss, these are the operating data of each business during the Spring Festival. Take a look."

"Well, leave it there." Zhou Buqi nodded casually. Seeing the seductive look of her waist and long legs in black stockings, he couldn't help but feel excited and called her, "Wait a moment."

"What's the order?"

Zhou Buqi hooked his hand, called her to his side, grabbed her little hand, and asked in a low voice: "Is it convenient today?"

Wang Yaojin said with a smile, "It's convenient."

"Where's Mu'er?"

"It's convenient for her too. Our lives are similar."

"I'll go to your place at noon."

"Thank you, boss."

Zhou Buqi nodded and said "hmm".

Wang Yaojin is a vixen. She rolled her eyes and whispered: "Boss, are you really missing the new secretaries? One of them is from your hometown. He is tall and beautiful."

Zhou Buqi said calmly, "What's your name?"

"Sun Wanran."

"Well... let her come over and I'll say a few words to her."

"OK."

Wang Yaojin smiled, turned around and walked away with three swaying steps, like walking a cat's steps, which was not natural at all. At first glance, she was deliberately putting on a charming and enchanting look in front of the big boss.

After a while, Sun Wanran came over, dressed very conservatively, a pair of black trousers. The upper body was a blue and white long-sleeved shirt, with a very narrow waist, looking delicate and capable.

It's just that his eyes are a bit resentful.

Zhou Buqi sent Wang Yaojin away and asked with a smile: "How was it? Did you have a good time during the Spring Festival?"

Sun Wanran was not very happy, "I thought you had forgotten me!"

Zhou Buqi hummed, "What do you mean by that? The boss can forget his employees, but his classmates will never forget his classmates."

Sun Wanran pursed her lips and rolled her eyes at him, "Come on, sir. I think the boss wants to make unspoken rules for female secretaries."

Zhou Buqi said: "Don't slander me."

"That's what you said!"

"However, classmates can still be unclear about classmates. Didn't you have a crush on me back then?"

"You are really plotting against me!"

Sun Wanran bit her lip with a bad look in her eyes.

Zhou Buqi waved his hand and said, "I'm just kidding you, but you still take it seriously. Be serious, I want to tell you something serious."

"Oh, you said."

Sun Wanran sat up straightly.

Zhou Buqi whispered: "I have quite a few secretaries now, but Ning Yaxian is qualified. Wang Yaojin and Feng Mu'er are both almost boring, their skills are not good enough, they are too flowery."

Sun Wanran wanted to despise him severely!
To be continued...