Since the beginning of acting as a legendary online game, there have been different voices in the company. While pirated CDs are still profitable, no one is willing to set foot in a completely unknown field.

But the result left everyone speechless. The popularity of online games far exceeded everyone's expectations. In a way that emerged suddenly, it formed the company's largest source of profit. Compared with it, the profit of pirated CDs has completely become a supporting role.

The Taotao Mall launched later was initially positioned as a 3c Mall. As we all know, if a large mall wants to attract everyone's attention, it requires huge amounts of publicity funds. What's more, online malls that rely solely on eye-catching economy rely more on publicity.

The young boss, who was stubborn and did not invest a penny in the early stage, was just continuing to flood the screen with advertisements in the legendary online games.

There is only one product in the mall, that is, the virtual gold coins of the legendary online game.

The second move is to introduce a large number of third-party, legendary online game business players, and bring virtual items such as game equipment and game coins.

In less than a month, the transaction volume of virtual currencies rose sharply. These transactions are real and well documented. The buyer and seller can also evaluate each other, and the authenticity is unquestionable.

The popularity of legendary games has also attracted the attention of game-related industries.

Since June 1999, the first physical product in Taotao Mall, the star mouse mx518 from the Swiss Logitech company, was finally put on the shelves. And because of the first product, it was specially placed on the recommendation position on the homepage.

A group of players who purchased virtual currencies were attracted by the gorgeous home page recommendation position. After clicking to enter the link, the introduction of Logitech MX518 came into view. Its unique side buttons can be customized and bound to the game's blue or red skills. Even players who like PK can also bind some special skills.

Products are returned for seven days without reason, four super cities in Haijin, Shanghai, Shanghai, Jing, Yuezhou, can be delivered in the morning and in the afternoon. Other provincial capital cities can be delivered within three days.

The payment method is also groundbreakingly used to pay after receiving the goods.

The most important thing is that the mall price of the mouse is 155 yuan, and anyone who is familiar with the price of Logitech mouse knows that the price of mx518 in physical stores is 210 yuan, and the price in remote areas is even more outrageous and requires orders. This one can be nearly 60 yuan cheaper, which is really suitable.

There is no need to spend time to go to physical stores, the price is cheap, and there is no reason to return the goods for seven days. This series of pioneering business activities has attracted a large number of customers who want to try it out.

Of course, the most important thing is that Logitech itself is an excellent peripheral manufacturer, and mx518 is indeed a good gaming mouse and is widely popular among computer peripheral enthusiasts.

A large number of players gathered at Haijin Legend Internet Cafe became the first batch of buyers of physical goods in the mall. The order placed in the morning and the mouse was delivered to the Legend Internet Cafe at around 1:00 in the afternoon. After paying the mouse, after soliciting the network administrator to allow the use of the take-out mouse, they all picked up the mx518 mouse they bought. It felt that the feel was indeed very different from the ones used in the Internet cafe before. The standard was significantly improved, and the game operation was smoother.

With the envious and jealous eyes of the surrounding players, they are full of confidence when playing the game.

Perfect products and super fast delivery speed bring everyone a pleasant shopping experience. So they left comments in the evaluation area, commented on product logistics speed usage experience, etc.

The pioneer's shopping experience has brought valuable experience to interested players. Therefore, the Logitech mx518 mouse has attracted more players in more cities, and orders are coming one after another. The large number of orders have exploded far exceeding everyone's expectations.

Taotao Mall delivered tens of thousands of mx518 sets to major cities in advance in the early stage and were sold out soon. As a last resort, it had to indicate that the product was out of stock on the product page and the delivery time would be postponed. Please wait patiently.

The hot sales of Logitech mx518 artificially created a sales myth. You should know that this mouse was lukewarm and its popularity was only passed down by word of mouth among players. However, the hot sales of Taotao Mall made its popularity suddenly rise to its peak.

Logitech's sales department was stunned by the popular sales in the mall.

You know, the previous mx518 mouse could not have sold so much in a year. Unexpectedly, the sales this year were easily broken by the online mall in less than a month.

A large number of mice were urgently allocated to enrich the warehouse of Taotao Mall. I also contacted the company urgently and informed of this novel business model of Taotao Online Mall.

After consultation with Taotao Mall, Logitech added all the company's peripheral equipment to Taotao Mall. It also specially launched the Taotao Mall Logitech commemorative mx518 mouse. Its mouse skin changed from the original gray-black to a red cartoon dog, and this cartoon dog is the logo of Taotao Mall.

With Logitech's full entry into the mall, other peripheral brands are not willing to be outdone after seeing Logitech's enviable sales, and have entered Taotao Mall, including Shuangfeiyan Razer and other well-known peripheral brands.

The gradual enrichment of products has brought great pressure to warehousing and distribution. At this time, everyone discovered that Shuntong Logistics, which had been losing money before and had to expand wildly, has become the most indispensable link in this commodity circulation chain. The advantages of own warehousing and own logistics are fully reflected this time.

Except for remote areas in the northwest, the logistics and warehousing centers built in megacities and provincial capitals and their own distribution stations are organically integrated into a whole within an efficient distribution system.

Although there are still relatively few types of products, the perfect shopping experience and perfect delivery speed have quickly gained a place in the minds of customers.

From Shuntong Logistics, to micro-hard software mall, to VV chat software; from legendary chain Internet cafes, to legendary online games, to Taotao online mall. This series of pure and unnecessary money-burning investments, after they were combined together, turned into a perfect golden closed-loop business system.

Until this moment, all those who had doubts about this kept their mouths shut forever.

Perhaps as people say, fools only see in front of them, while wise men see a future that you can't even imagine.

Zhang Yi made a fortune from the pirated CD-ROM at the beginning, and after accruing to his first pot of gold, he immediately entered the crazy money-burning mode. The seemingly disordered investment is actually a silent layout. Until everything is revealed, everyone discovered that he has quietly completed a huge business closed loop.

Until this time, he, who was originally an independent controlling stake, became a myth in the minds of the company's owners, and no one dared to question his decision.

It seems that he has a pair of eyes that can see through the future through the fog.

Just as everyone raises their heads and opens their eyes, they often think of a sentence: Life is not only about the fertility in front of us, but also about poetry and distant places.
Chapter completed!