Su Yuanshan's simple words made Zhang Ke tremble.

Zhang Ke took a deep breath, stopped writing, stared at his nephew, his eyes bulged out: "One hundred million? Xiaoshan, aren't you kidding?"

"My uncle, I'm really not kidding."

Su Yuanshan knew that in my uncle's eyes, replenishing 100 million is like getting into the brain.

What is the concept of 100 million now? How many county governments in the country have no annual fiscal revenue?

Su Yuanshan got up and rummaged through the filing cabinet a few times, finding the first quarter report sent by his uncle.

"The marketing amount in the first quarter is 1.1 billion. My uncle, isn't this report full of water?"

Zhang Ke nodded: "From the beginning, the mall's reporting system has been very perfect and everything is real."

"Okay, how long is the account period now? One month? Two months? Three months?"

"Inconsistency depends on the ex-factory price given by the manufacturer, pricing policy and our profit margin. Our account period is longer with thin profits, and our profits are shorter." Zhang Ke understood what Su Yuanshan meant, and he thought for a while and said, "Now our book flow rate exceeds one billion at any time."

"Well...theory, this one billion can be used, of course, it also involves the risk of breaking the capital chain." Su Yuanshan knew that his uncle had actually understood this. After thinking for a few seconds, he said cautiously: "Uncle, the use of cash flow has been proven by foreign countries. But you need to grasp the risks yourself."

"Malls, whether they are traditional malls or online malls that will become popular in the future, are ultimately cash flow models."

"In fact, almost all companies are like this. As long as the cash flow does not collapse and the capital chain continues to break, a company can lose hundreds of millions every year, and billions of dollars will still survive well."

My uncle nodded: "I understand that if you eat the food of Yin and Mao, you can always eat it as long as you have the food."

"Yes, unless there is a holistic economic crisis... it will be bankrupt."

"There were no competitors before, so the mall could use profits to expand, and the cash flow kept lying on its way to interest. This is the most conservative plan and the stupidest plan."

"The most radical solution is to use all cash flow to expand, and increase cash flow by increasing the number of stores and expanding sales, thereby achieving Rocket-like development."

"Now, we need to analyze how radical the opponent is - if they are so radical that they have squeezed out cash flow, then we can even defeat the opponent by continuously spending a lot of money - the source of cash flow comes from sales - so let alone 100 million, even if you subsidize one billion, as long as you sell the goods, you will make a profit."

"What's more, does this 100 million cash have no other benefits except for activities? Is it more sensational to spend tens of millions of advertisements every year with a real subsidy of this scale?"

Zhang Ke licked his lips, picked up the teacup and took a sip. After a while of silence, he sighed: "I understand, what's going on for this event? Just give it a discount?"

"Of course not!"

Su Yuanshan smiled and shook his head: "Since it's a subsidy, then make a subsidy plan."

Su Yuanshan said as he grabbed his uncle's notebook and wrote, "Don't treat the common people as fools. Since you need subsidies, just pay the money honestly."

"You first make different price ranges according to the selling price, such as how many products are there for more than 10,000 yuan. Then how much can you make up for these products, such as two thousand per product, etc.... Then how much is the subsidy for more than 5,000 yuan, the last one is more than 1,000 yuan, and the last one is more than 500 yuan, and the last small products are discounted..."

"Of course, money is not a cash discovery, otherwise what should people do if they run away? The model of directly printing a poster coupon is listed. The price range and subsidy plan are listed on the poster, and then the people have to tell the whereabouts of the 100 million subsidies to let the people feel sincerity."

"Although it is still nominally discounted and reduced prices, different operating methods can give users different choices and experiences."

Su Yuanshan kept writing and painting on his laptop, and soon the prototype of a poster came out. After a pause, he sighed: "It's a pity that the Internet is not developed now, otherwise you can do a timely statistics on data... The big screen directly synchronizes the real-time sales of the national malls."

Su Yuanshan stopped writing and handed the notebook to his uncle: "That's it, and remember to think of a good reason."

My uncle took the notebook and focused: "Okay, the tiger doesn't show its power, the two of you thought I was a sick cat. This time I just crawled down from them."

Su Yuanshan smiled and nodded: "The domestic market is too big. With the development of the economy, the market will continue to decline. It is difficult to dominate the market."

"But isn't monopoly a natural pursuit of an enterprise?" My uncle smiled and said, "It's still what you said."

"Haha, yes!"

After chatting with my uncle for a while, Su Yuanshan mainly reminded me to pay attention to the control of the capital chain, and in addition, I did not mention the specific content of the event too much. He believed that as long as the direction was proposed, the team on my uncle's side would naturally be able to handle the details. He also reminded me that all commercial activity plans must be kept confidential.

...

At the end of June, good news came again.

After three months of silence, Quake, who was highly anticipated by Su Yuanshan, stood up.

To be honest, Quake in this life is purely a product that can be launched on the shelves. Coupled with IDsoftware's stubbornness, Thor's Hammer did not sweep the entire PC game as in the previous life.

However, with the increase in PC sales, especially in March, Intel launched the second-generation Pentium (not Pentium 2), with a main frequency of up to 100MHz and a Voodoo 3D acceleration card, allowing players to get an unprecedented 3D experience.

The players' spontaneous promotion and the continuous promotion of games and hardware magazines, so in June, the QuakeVoodoo combination finally completed a counterattack, and a large number of orders flew towards Metz like snowflakes.

Fortunately, because of her trust in Su Yuanshan and her confidence in Voodoo acceleration cards, Meijie has been gritting her teeth to produce graphics cards - here we can see the benefits of sister companies. While she is determined to promote Voodoo, Xinghai, as a chip provider, also grits her teeth and Meijie (Singapore Region) and have been losing money.

As the foundry of the entire Yuanxin system, Texas Instruments has also taken some pressure because it is Xinghai's second largest shareholder...

Now that the 3D acceleration card has undergone a major reversal, the three upstream companies in the entire industrial chain have breathed a sigh of relief at the same time.

Su Yuanshan also breathed a sigh of relief.

For Voodoo graphics cards, in the smallest, it is a market failure, and in the big, it is a failure. But what Su Yuanshan is most worried about is that the world has become unpredictable.

Fortunately, everything is on track.

As time goes by July, with "The True Lies" released in North America, Schwarzenegger's giant billboard holding a Vidoo phone quietly erected on the streets of New York.
Chapter completed!