In his previous life, the image of domestic consumer electronic products went through four stages.

The earliest radio stage... I won’t talk about it, because there is no foreign brand comparison. Moreover, at that time, the shortage of materials was a complete supplier market. The quality can be achieved very well without considering the market affordability, so it is very good in terms of reputation and quality.

Immediately after the reform and opening up, a large number of foreign brands entered the country and began to crush the old domestic brands from various indicators. At this time, domestic brands had to adopt a low-price approach and honestly put themselves in a position that was inferior to others.

Then, it was the era of the emergence of a large number of counterfeit machines.

The counterfeit phones here are not just counterfeit phones—counterfeit phones are a matter of the last resort. The electric fans, TVs, and audio assembled by the shops occupy the vast rural market.

Cheap is the only advantage.

This is even true in all walks of life.

——Prefer a chestnut, xx leather shoes.

Copycat mobile phones are just the climax of the tide of copycats.

In the last stage, after a long period of copycats, domestic electronic products finally got rid of the low-end image of "cheap and inferior quality" and became "cheap and good goods", and also had certain creative capabilities.

However, inherent stereotypes have been formed, and the brand value of domestic brands has been delayed in breaking through, making it impossible to enjoy the dividends of brand premium and can only struggle in the middle and low ends.

Or rely on various marketing and publicity to sell straw into gold bars.

But now, Yuanxin has spent so much money and energy to make domestic consumers confident in domestic brands - at least in the mobile phone field - Su Yuanshan certainly doesn't want to see small counterfeit factories dragging the mobile phone industry into deep traps.

In later generations, the regular army was also the one who eliminated the counterfeit aircraft.

Now that foreign peers have lowered prices, they provide cheap solutions to counterfeit manufacturers, thereby pulling up the core and pressing down the domestic regular manufacturers that have just started...

Su Yuanshan certainly refused!

...

When the meeting ended, it was already past 11 o'clock in the evening. Su Yuanshan was too lazy to go back to Hilton, but stayed directly in the hotel in the Science and Technology Park.

"He Wei, let's talk about the situation in the Electric Hi-Tech side."

Su Yuanshan walked on the forest path of the Science and Technology Park and asked He Wei who was following him.

"Okay Shanma."

He Wei quickly stepped forward and took two steps: "After a year of expansion, Chengdian Hi-Tech's branded machine store has already achieved results, and it has a high recognition in the personal computer market. In addition, the after-sales network that gritted its teeth and stuck in has been initially established..."

"Let me say that, as long as there is no big mistake, the field of home users will be considered to have a firm foothold. If nothing unexpected happens this year, it will be the first in the market."

"Yeah, not bad! Keep going."

"Then in terms of commercial machines, Chengdian Hi-Tech launched a new Rongtian brand. There are currently five series of this brand, which can be said to cover all demands from high to low... After statistics in the past two months, the market response has been very good! Especially for banks and government institutions, we have the most, and even banks and governments have no name to designate our machines."

"Oh? Why?" Su Yuanshan asked in surprise: "Have you taken the high-rise route?"

"Hehe... no." He Wei said a little embarrassedly: "Because the processor of commercial machines is our Yuanxin... and then use safety or something to fool..."

"I……"

Su Yuanshan was speechless.

Yes! I was worried that I would be blocked by someone using safety excuses in the future, but I thought that my own people would use this big killer weapon first.

"It's better not to promote it like this. First, it's too unprofessional and it's a lie. Second, we are going to go abroad for companies. If others treat us like this... do you think you feel depressed?"

"Well... But even if we don't talk about these, we still have an advantage. What is most annoying about enterprises, institutions and government departments is the after-sales issue. A lot of people who don't understand computers are using it... We have the fastest-responsive after-sales team, and this alone is enough to destroy several other companies."

"Yes, precise positioning and speed up after-sales response, coupled with Yuanxin's linkage publicity... I really don't know how many other companies can grab it." Su Yuanshan pulled a branch and laughed: "Okay, go back and rest. Thank you, you firefighter, for your hard work."

He Wei hurriedly said: "It's okay, it's not hard. Different industries have different experiences and different experiences, which can better serve the semiconductor industry."

"Well. It's true... Although Yuanxin seems to have many industries involved, its core is still in the semiconductor and chip fields. As long as the chips rise, all industries can be driven - you will know when you look at Intel."

He Wei nodded silently and suddenly smiled playfully: "Mr. Shan, when will we defeat Intel?"

"Defeat Intel?" Su Yuanshan was silent: "It's early! Don't talk about Intel, just amd... Oh no, even cyrix is ​​enough for us to drink a pot."

“Don’t cyrix no longer has our technology supply? Can they still pose a threat?”

After hearing this, Su Yuanshan stopped and looked at He Wei in surprise. When he realized that the girl really thought so... he smiled helplessly: "He Wei, do you really think Yuanxin is invincible?"

"No... it's because you're too awesome." Perhaps because he felt that the horse's fart smell was very strong, He Wei's face suddenly turned red: "Everyone said that."

"Don't listen to them brag, I'm not a god."

...

The next day, Su Yuanshan did not attend the meeting chaired by Duan Yongping. He only sent Wen Xiaoqian over and met guests at Hilton in the afternoon.

To be precise, it is to stabilize the morale of the army.

"Don't worry, supporting the breakthrough and healthy development of domestic brands has always been Yuanxin's established route."

In the 16th floor of Hilton, Su Yuanshan smiled at several bosses led by Shi Dazhu.

These people include Shi Dazhu, Qiu Yuliang of Kebang, Lu Liangcheng of Xia Xin, Ma Tianping of Panda Electronics, etc.

All of them are mobile phone manufacturers that use the Yuanxin solution, and they have only gradually developed by relying on the growth of the domestic mobile phone market in the past year or so.

In the past year, because only Yuanxin can provide a complete set of solutions, it has left a gap in the mid- and low-end markets. In addition, Yuanxin's own high-end position has brought positive impacts on domestic brands, these domestic brands have made them live a very comfortable life and are very supportive of Yuanxin.

But I didn't expect foreign brands to make a fight and directly lower the price to the same level as theirs... This is a bit too much.

I have to say that foreign brands are still appealing at present.

"Mr. Shan, even if we lose money, we can't sell it. Foreigners are too fierce to come, and their price is set too accurately." Qiu Yuliang of Kebang looked worried: "The mainstream around 2999 is just enough to block our price. Unless we collectively sell it to below 2000 for a loss - but there is still Nokia in 1999 at the goal."

"It's hard to deal with, it's really hard to deal with." Qiu Yuliang shook his head: "If we can't stand this wave, then the mid-range market will completely fall in the future, and we can only make low-end mobile phones."

The wave of foreign brands is coming fiercely, mainly because foreign brands cannot make vidoo in the high-end market, so they directly go to the mid- and low-end market, especially the mid-end market. Currently, most of the profits in the domestic mobile phone market are on the mid-to-high-end market.

Because of its positioning, although Yuanxin mobile phones have brand appeal, their overall profits are really not as terrifying as Apple in later generations.

After all, Chinese people have just had some money.

Therefore, in fact, the profits of more than seven layers of mobile phone market are concentrated on mid-range models.

Foreign brands are doing this wave, which is equivalent to squeezing domestic brands into the most profitable price range - unless Yuanxin lowers the pricing.

But in that case, Yuanxin is equivalent to the referee's personal outcome, which will inevitably affect the confidence and trust of domestic brands.

At this time, Shi Dazhu suddenly said: "Mr. Shan, did the people of Ni work in the semiconductor market like this? They used low-priced and high-quality products to impact the market."

Su Yuanshan nodded, thinking that if the development of history was based on history, if the Ministry of Information Industry did not issue Document No. 5 and licensed the production of mobile phones... Domestic mobile phones would probably have no chance to turn around at all.

"Then, will the country take care of it?" Shi Dazhu looked at Su Yuanshan with bright eyes. He knew that Yuanxin had a high-level route.

Su Yuanshan looked at Shi Dazhu deeply and shook his head slowly: "We have signed a WTO treaty on related products with Europe, the United States and other countries, and these foreign brands have only invested in China... It is not the kind of export to our country simply."

Shi Dazhu frowned: "That means, the country doesn't care?"

"Unless we are defeated, the country will definitely hope that we can work hard on our own and fight a way out." Su Yuanshan smiled and said, "Of course we will not be defeated, but the days ahead may be a bit difficult - everyone must be tightened."

At this time, the door of the private room was knocked, and Wen Xiaoqian walked in quickly.

She first greeted the boss politely, took out a document from her briefcase and handed it to Su Yuanshan.

At this time, everyone didn't say anything, all looked at the documents in Su Yuanshan's hand.

——Before, although Su Yuanshan had been relaxing their hearts, he had never stated what plans and measures to come up with. He just told them that Yuanxin’s marketing and marketing department was holding a meeting to speed up the discussion.

"Okay, everyone, now I can tell you clearly."

"Yuanxin will prepare a modular solution to provide a complete set of solutions from PCB to appearance. According to the current price of parts - if you are large in quantity and are willing to go to the lowest end, you can even control the material cost within 600 yuan."

As soon as these words came out, everyone's eyes were stunned.

Shi Dazhu couldn't believe his ears: "Mr. Shan, aren't you kidding?"

"Of course it's not a joke." Su Yuanshan smiled and handed the document to Shi Dazhu: "Look at it for yourself."

Shi Dazhu took the document suspiciously, and after a few glances, his expression on his face became extremely complicated.

Seeing this, the other people couldn't help but stand next to Shi Dazhu and read the contents of the file.

Su Yuanshan picked up the teacup, took a sip and smiled: "Everyone, although in a sense, all of us here are competitors in the mobile phone industry. However, in this special situation, we still have to be consistent with the gun."

"In the current era of feature phones, mobile phones can provide very little premium in terms of functions and performance. At most, they can play a little trick in terms of shells and additional functions. In addition, it depends on everyone's channels and sales level."

"To be honest, I don't think the price reduction of foreign brands is so bad - at least, they can force us to save costs and become regular."

"Of course, to truly complete the breakthrough, we still need to crush them from technology and generations." Su Yuanshan put down his teacup and looked at the bosses calmly: "In the era of feature phones, we can just keep the bottom line. When the era of smart phones, we will definitely beat them so that they don't even know their mothers."

...

As a young enterprise with strong execution, after Yuanxin made the decision to fully support mid- and low-end mobile phone companies, the entire Yuanxin and its associated enterprises took action quickly. A large number of PCB circuit designers began to settle in the Hongyuan Foundry Factory, and Deyuan also quickly adjusted its production capacity and stepped up the production of yx0315 series baseband chips.

A day later, Su Yuanshan held the first Yos promotion meeting with the Yos team in the conference hall of the Hilton Hotel, facing invited PDA manufacturers from all over the world and representatives of companies interested in developing in the digital field.

"Yos is a system designed for low-power platforms in mobile environments that have been polished by the Yuanxin Operating System Laboratory for five years. Please note that it has a more complete scalable space and platform advantages compared to micro systems such as palmos, newtonos, and epoc. In front of yos, these ancient Os are like the gap between Dos and Windows."

While explaining to the projector, Su Yuanshan paid attention to the fifty representatives of various companies present.

This time, Yuanxin carefully prepared nearly 100 Sony PDAs to ensure that everyone can use one and earthquake these people.

"You can compare the pda we provide with the pda that used other Os on the market. To be honest, the pda we provide truly deserves its name personal    digital    assistant. And the rest... are almost considered electronic dictionaries."

At this time, the Samsung representative sitting in the first row raised his hand.
To be continued...