"As for the number of users you mentioned... I'll tell you about the data. Now the global 3G users have exceeded 40 million, and are increasing at a rate of 3 million per month. Among them, the number of users who have used network data, that is, accessed the Internet through mobile devices, is about a quarter of the proportion of users."

"That is to say, there are currently 10 million mobile Internet users around the world - equivalent to the global Internet population in 1995. Then I will ask you a question: If you were to return to 1995, would you choose to enter the Internet industry?"

“…”

Faced with Su Yuanshan's problem, Ding Lei was dumbfounded.

Does this still require nonsense?

"The reason why you ignore the mobile Internet now is essentially because you have entered a comfort zone." Su Yuanshan said and smiled: "You said it yourself, right?"

"Comfort Zone..." Ding Lei silently recited this word that sounded uncommon but was extremely pleasant. After thinking for a few seconds, he said to Su Yuanshan: "It can be understood, but it is not easy to summarize."

"Let me put it this way, in the current PC Internet field, or portal website, you are the bosses who can do whatever you want - if the big ship is rotten, there are three thousand nails, this is the comfort zone."

Ding Lei nodded: "Uh... If we remove the current factors in the general environment, I have to admit that newbook is not afraid of the challenges of similar websites. After all, apart from being influential, we have never given up on innovation and breakthroughs."

"You see, it is easy for people to stay in their comfort zone, or to say, they can't get out - so hard that it's hard to believe that the mobile Internet will come from behind in the future, or that when the mobile Internet arrives, you can still easily do whatever you want in new fields with your existing achievements and experience. But... Brother Ding, eight years ago, when the first submarine optical cable in China was connected and could be connected to the Internet through the Niguo channel... Yuanxin held a meeting on Internet thinking. Under this tone, your Internet Center was born, and then newbook, em."

"It was also at that time that Xinghai and Yuanxin both launched angel investment in the Internet industry at the same time - otherwise why do you think we could make thousands of times the profit at the peak of the bubble? Of course, it was because we rushed early. Similarly, why could we retreat before the Internet bubble? Because our own returns are ridiculously high and scary. We are investment funds, not hedge funds, and there is no need to play with our heartbeat at the forefront and count every minute into the profit."

"And it's all because...we have the Internet thinking."

Su Yuanshan looked at Ding Lei: "Senior Brother Ding, the mobile Internet is coming, or it has already come, but do you have the thinking of mobile Internet?"

Ding Lei: "..."

"I'll tell you a message that MediaTek has completed the design of a low-power integrated baseband 3G processor based on the yx architecture. The yx architecture authorized design team we retained has also established a low-end integrated chip. In addition, the production capacity and technology of LCD screens are mature, and at most two or three years, smart phones will start to snowball - whoever dares not keep up will die."

Ding Lei: "..."

"Finally, we have taken the second of the key technologies of ltd... or 4G networks. In just three or five years, we can launch commercial 4G solutions and devices. And don't forget that the wireless router gateway of wired network terminals can also support mobile phones to access the Internet - the cheapest wireless router can be bought for 300 yuan."

"So, haven't you heard footsteps yet?"

...

...

Wen Xiaoqian took Ding Lei directly to the entrance of the corridor, then passed through the secretariat outside and returned to Su Yuanshan's office.

Just now, she had been sitting next to her and listening to the communication between the two - to be precise, it was Su Yuanshan's unilateral guidance, or teaching Ding Lei.

She really had to accept this.

Seeing that Wen Xiaoqian's eyes were strange, Su Yuanshan raised his chin slightly: "What?"

"It's nothing, I just feel... Mr. Ding's attitude is pretty good." Wen Xiaoqian held it in for two seconds and then used the saying that she would not offend others.

Su Yuanshan was immediately happy: "You are afraid that I am just like leading a student, right?"

"Uh...it's a bit of that."

"It's okay if you don't take it." Su Yuanshan shook his head and returned to his desk. He lay on the chair and sighed long: "He is the leader of Internet companies. If he doesn't make it clear and makes him truly realize the importance of mobile Internet, then our yos ecosystem will have a lot less content, and newbooks will also lose the opportunity to enter the mobile Internet."

"Is the mobile Internet really that fast?" Wen Xiaoqian blinked, raised her phone and asked seriously: "Now, we mainly send and receive emails on mobile phones. If necessary, we can communicate or browse the web pages... In terms of experience, it is far less comfortable to use as PCs."

"That's because mobile phones are uncomfortable to use now. The first attribute is mainly used for phone calls, not for work or leisure and entertainment."

“…The work is not very convenient.”

"Yes, the screen is too small. But you also know that the design center has several confidential projects that will be created in a disruptive way..."

Su Yuanshan took a deep breath again, closed his eyes, frowned, but then he opened his eyes and his eyes became firm.

——The climax of the mobile Internet may not be transferred from the personal will and will appear ten years later, but the curtain of the mobile Internet must be revealed in advance.

The yx architecture processor, multi-touch capacitor screen, lithium battery, camera, 3g... These east winds were blown up by him step by step or borrowed, and now they have quietly completed the layout.

No one has realized what will burst out when these elements come together.

Perhaps the only obstacle is that people are not as rich as "so"... they can only start promoting from developed countries and regions.

"Xiaoqian, help me prepare, I'm going to Niguo. Well... I'll inform Li Yinan and let's go together."

After saying that, Su Yuanshan answered the phone and called He Wei.

*

*

An hour later, He Wei walked out of Su Yuanshan's office.

Although she is not a member of the executive board, the executive board meeting report was immediately sent to the hands of senior executives at the vice president and above in various departments. As the president of the marketing department, she naturally got it.

When she saw that this year's strategy was to launch a full battle with Intel, she immediately realized that she was probably going to be busy again.

So, according to her understanding of General Shan, she directly postponed the regular meeting this afternoon. She discussed the marketing plan of the Aolong series processor with several middle and senior leaders of the marketing department early or early.

Sure enough, before everyone could say a few words, Mr. Shan’s phone call came...

"Mr. He."

He Wei was thinking while walking towards the elevator, and suddenly Wen Xiaoqian trotted over and called her.

He Wei stood still: "Hey, Xiaoqian, what?"

"Master Shan asked me to tell you that if possible, it would be better not to fail this time - because opportunities are fleeting." Wen Xiaoqian coughed gently, imitating Su Yuanshan's tone: "Xiaoqian, I'm embarrassed to put pressure on her face... But I still have to explain, so I'll ask you to go there."

"Puff..." He Wei couldn't help laughing after hearing this, but then she became serious and pondered for a few seconds before nodding, "Tell me to Mr. Shan, I know."

"Okay! Come on!" Wen Xiaoqian raised her fist, nodded at her with a smile, and then turned back.

He Wei closed her eyes, let out a long sigh and walked into the elevator.

She also knew that this was a godsend opportunity - the pressure in the previous few months suddenly disappeared, but if she did not seize the opportunity and pushed Aolong processor to a market and brand position equivalent to Intel, then when the West gradually settled the incident, her vision would definitely return to the mainland.

——You cannot pin your hopes on your opponent’s kindness and mistakes. This is an iron rule she set for the marketing department.

Since the unified understanding of Yuanxin is that the West cannot accept the rise of the mainland, especially the rise of the technology field, then sooner or later the storm will come again.

“Let’s continue the discussion.”

Back in the office, her deputy, Chen Guobing, deputy general manager of the marketing department, was presiding over the meeting. When she saw her coming back, Chen Guobing handed her some of the ideas she had discussed before.

"Mr. He, we considered that for ordinary users, in addition to the recommendations of whole-machine manufacturers and installation stores, their greatest awareness of the brand actually comes from advertising, especially TV advertising."

He Wei took the document paper and saw that the records of these people were so sloppy that they read. After reading the whole article, they only had two words - advertisements.

"We have made a comprehensive statistics on Intel's marketing methods in the past decade a long time ago. Even when Intel led the entire x86, its advertising efforts were quite strong... and used this to establish the image of its king and representative of x86 architecture performance." After a pause, Chen Guobing smiled self-deprecatingly: "Okay, it is indeed the image of x86."

He Wei smiled slightly and signaled Chen Guobing to continue.

"We have always kept a low profile before, taking the path of channel recognition. With our preferential and concession policies, we have maintained a certain market share. But we must admit that the brand recognition of ordinary users can bring positive effects to brand machine manufacturers and assembly machines. For example, our previous cooperation with Chengdian Hi-Tech has been better."

He Wei frowned slightly when she heard this, pondered for a few seconds and shook her head and said, "Chengdian Hi-Tech is not representative. The success of their personal and commercial computers...a large part of the factor is because of us."

Chen Guobing was slightly stunned and nodded: "Yes, I've neglected."

——Whether it is a reward or "internal digestion", under the premise that the quality of Chengdian Hi-Tech itself is not a problem, the procurement of Yuanxin series alone is enough to make it live a very comfortable life.

Although Yuanxin seemed to be very "powerless" under the pressure from the west some time ago, in China, it is a well-deserved towering tree, and it has spread its branches and leaves, touching various subdivided technological fields.

All these areas require computers.

Moreover, with the improvement of the international and domestic status of the China Telecommunications Corporation, the "born" of Chengdian Hi-Tech will naturally become better and better, and it is completely worthy of brands with well-known institutions and college backgrounds such as "Chinese Academy of Sciences", "P University", and "T University".

Coupled with the complete after-sales network and store sales system, Chengdian Hi-Tech has become a domestic no1, which is naturally natural.

He Wei nodded and continued to ask, "But I still agree, advertising is very important. But how to play and how strong it is, it is a big question. Have you ever thought of any good ideas?"

The following people looked at each other, and Chen Guobing nodded and said, "When you went to Shanmao just now, we sorted out the technical cooperation plan given by the processor department itself - this is a big deal."

"Yes, I'm conserving the pure money-giving action of 100 million US dollars and not capping it. Mr. Shan told me that it will be implemented in detail next month."

"Yes." Chen Guobing nodded again: "Apart from the separate processor brand promotion, we have only bundled and promoted the entire machine manufacturers like Chengdian Hi-Tech before... Then..."

He heard this, He Wei's eyes lit up instantly: "What do you mean, promote it with the software?"

"Yes." Chen Guobing smiled: "But one problem is that these are all inclined to industry software, and they don't advertise... I can only say that putting slogans such as "Compare with Along Processor" and "Special Optimization of Along Processor" on the cover of the software itself is equivalent to co-branding - I guess it will cost a lot of money."

"No, Old Chen, let go of your mind." He Wei clapped her palm gently. She took a few breaths and laughed: "It may not be possible to be on TV - don't forget that more than one-third of the optimization solutions are game developers!"

"Games can be used on TV, and there are also games that have been used on TV."

He Wei said more and more, her eyes became brighter and hurriedly said: "Yes, I remember that the domestic shooting game was on the west side. The Giant's... And Shan Zong and the domestic game industry, oh no, have a good relationship with the entire game industry, otherwise they would not cooperate with the game company and make targeted optimizations."

"That?"

"I have to ask Mr. Shan again! Try to convince several game companies to create some good advertisements... to have a joint promotion."

At this time, Wu Bin, the director who had been listening carefully, suddenly interrupted: "Mr. He, look for Lao Liu in the middle of the world! Their meteor butterfly swords are planning to go on TV in the west."

"Meteor Butterfly Sword? Has the TV series been remake?" He Wei was subconsciously stunned, and then realized that she was in plain language: "Oh no, is it a game?"

"Well, I heard the sale is pretty good. But Old Liu thinks it's almost interesting... After all, this is going to be wcg."

“What is wcg?”

“…World E-Sports Conference”

"...Okay, I'm out of the way." He Wei coughed: "But it's not a big deal. Since President Shan is optimistic about the game, let's start from this aspect - whether to sponsor the e-sports conference? Use the processor brand to sponsor it."

"I want to... and it is said that it has been sponsored by us, in the name of Yuanxin."
Chapter completed!