Chapter 929 Apple's Attack
That night, Su Yuanshan did what he said, and did not wait to see Jobs' press conference. He went home early, practiced the piano with his daughter for half an hour, and then learned to speak with his son Yaya for a while. Then he returned to the computer, read a paper, spent another half an hour to brush the ebook and then took a shower and went to bed...
Although he said he wanted to be a "big v", he knew very well that ebook, a social media born on campus, was essentially acquaintances' radio social networking. Although it was subsequently updated through continuous versions and had the function of forwarding, compared with pure data streams like Twitter or Weibo, the intensity and speed of its dissemination are obviously not good.
The simplest example is that on ebooks now, Mr. Beckham, who has the most fans, does not exceed one million - don't forget that this is global social media, the kind without walls.
Of course, ebooks cannot be lost, but Su Yuanshan hasn't figured out what to post for the first blog post he said hello...
He can't send everyone a good morning.
...
The next morning, Su Yuanshan had just walked out of the room and had been waiting in the aisle at the door for a long time, and Wen Xiaoqian immediately approached. She first greeted Ye Rudai, and then took a light breath: "Mr. Shan, the starting price of the iPhone is US$499. The price of the contract starts at US$199."
Su Yuanshan's pupils shrank slightly and nodded: "I understand, please inform He Wei to come to my office."
"Do you want to tell Mr. Duan?"
"No, Mr. Duan has other busy things. I guess he will go to the capital today. By the way, I'll inform Chen Gang to arrive at my office at 10 o'clock." Su Yuanshan turned around and saw her holding his daughter's little hand at him-the two were planning to send their daughter to school together.
"Dad, go." But unexpectedly, Su Xiaomu raised his chin at him very skillfully: "I will take my mother to school."
These words made everyone laugh.
"Okay, then mom will leave it to you!"
*
*
He Wei arrived at the office floor before Su Yuanshan. As Su Yuanshan entered the house, she immediately took out her notebook and sat in front of Su Yuanshan.
"Mr. Shan, after the Apple press conference was held yesterday, we simply considered the next measures."
Su Yuanshan was stunned: "You haven't sleeped?"
"Sleep a little first, it's okay."
"...I'm more concerned about Apple's new products, but you won't even sleep. You have to stay tuned... Besides, if it's really that important, I'll definitely have gone to inquire a long time ago." Su Yuanshan complained while pouring himself a cup of coffee: "Since you haven't slept, you've obviously seen public opinion, how are you now?"
"The main reason is that after you showed me the iPhone yesterday, I felt a little uneasy." He Wei smiled and then said seriously: "Mr. Shan, I don't feel that the price of 499 is for us."
"Well...is not right."
"Huh?" He Wei opened her eyes wide: "Our 6s is equipped with a fingerprint unlocking first 599..."
"Don't just see this - of course, we must believe that Qiao is always an ambitious person." Su Yuanshan took a sip of coffee and let out a gentle breath.
——The reason why he was so anxious was that he had to call his most capable player over early in the morning was naturally because the starting price of $499 was too terrible.
In the past six months, due to various factors, to be precise, the RMB has chosen to appreciate steadily after the confrontation. From the late 1990s to the previous years, the RMB exchange rate against the US dollar has been 8.0, but this year, after several adjustments, it has now reached around 7.2. Su Yuanshan has reason to believe that this number will continue to shrink in the next few years, and the RMB will continue to appreciate to above 6.0.
As we all know, the appreciation of the country's currency is not conducive to exports. On the contrary, the appreciation of the country's currency against a certain country is conducive to exports.
In order to maintain the pricing strategy, Yuanxin has maintained a regular iterative product without S in the past with 499. Then the S-type starts at 599 and is divided into several versions to give different prices.
As Wei said, the iPhone is not inferior to yidoo6s experience, but it only lacks one fingerprint unlocking, and then the camera pixel is 1 million lower, which is 100 US dollars less...
In terms of configuration, this is the iPhone's active downgrade. Apple "didn't" list itself as a rival to Yuanxin, but this $499 can cause a massacre blow to other brands - there is no advantage in configuration and experience in front of Yuanxin, but for other mobile phones, the advantage is huge.
For example, Sony, Xinghai, and Samsung are following the yos camp.
Moreover, due to the appreciation of the RMB, the domestic initial price of iPhone only includes 4399 after tariffs - this price is really very competitive.
"Our yidoo6 was released some time ago to 4399 with the release of 6s. At least, he can give some people who want to choose yidoo6 new choices, whether to buy new or old. Moreover, at this press conference, Mr. Qiao only announced the iPhone - do you think he will not launch an iPhone 1s like us, or something like iPhone 1puls in the future?"
"At that time, he can raise the price directly by staggering releases with our highest configuration mobile phones."
He Wei frowned at first, and then instantly realized what Su Yuanshan was saying: "What you mean is that in May next year, Apple is very likely to launch an upgraded version of the iPhone, such as adding fingerprint recognition to optimize photo shooting...and then the price is directly the same as our S series?"
"Yes - our press conference time is fixed in May, and Mr. Qiao can definitely advance the press conference time. As long as his iPhone upgraded version can have a speed and experience that exceeds all current products - and I tend to believe that he has."
Su Yuanshan said seriously, "He Wei, don't underestimate Mr. Qiao, especially Mr. Qiao, who has been lying on firewood and tasting gall for eight years."
He Wei took a deep breath and focused her head: "I understand. I will discuss it with you later when I go back and try to come up with a good response plan."
"Well, go ahead. But... in a sense, what your marketing department can do is very limited. The main battlefield of this confrontation is still in hardware and systems, and this is related to the entire yos camp..."
*
After He Wei left, Su Yuanshan immediately turned on the computer, found a replay of the Apple press conference on ivideo, and then watched it very quickly.
There is no doubt that Mr. Qiao is confident in the iPhone - because he directly took out yidoo6s at the press conference for comparison.
"Damn..."
After watching a press conference, Su Yuanshan cursed him.
At 10 o'clock, Chen Gang, the head of Yos Laboratory, arrived at Su Yuanshan's office on time. Obviously, he had also watched Apple's press conference and was paying attention to the situation there.
"I heard that some people in the United States have already started queuing up to buy iPhones."
"Well, Apple still has brand appeal, especially after the APAD they launched has achieved a good reputation." Su Yuanshan greeted Chen Gang and sat down, and asked with a smile: "What do you think?"
"I only realized that the mechanism of ios is similar to yos, but they are closed-source... in this regard, they are not as good as us."
"Well, open source has the benefits of open source, and closed source has the benefits of closed source." Su Yuanshan stretched out his hand: "Where is the mobile phone? What is the result of your research?" - He gave He Wei the mobile phone sent by Mr. Qiao directly to He Wei before he got off work yesterday, and then asked He Wei to Yos Lab.
"The result of our analysis is that it is not that our mobile phones are slow or the system is slow, but... our application developers are not standardized. In fact, according to the evaluation results, 6s is faster than iPhone."
Su Yuanshan immediately frowned: "Tests with different architectures do not make much sense. And even if the test scores are faster... it does not mean the real user experience. After all, mobile phones are used, not scores. Moreover, mobile phones are not productivity tools, so they do not need to be used for rendering and computing."
“Uh…yes.”
"Okay, don't talk about this. Just say, can it be solved?" Su Yuanshan put the two phones together: "What I need is that at the same price and quantifiable configuration, the experience of Yuanxin phones will be greater than that of the iPhone."
"... Then" Chen Gang looked embarrassed: "Mr. Shan, yos is a widely authorized system... It can't be targeted so much, and there is not much effort."
"Then build a team right away."
Su Yuanshan said and took a deep breath: "Frankly, I'm wrong too - I've long noticed that Apple is holding its big moves, but I always thought that Apple would not surpass Kirin in chip design, but now it seems... they did a very good job of keeping it secret."
Chen Gang deeply agreed: "This is the enemy in the dark...I am in the light."
"Yes, the enemy is dark and I am bright. They can quietly avoid all the pits we step on. This alone has a great advantage."
Next, after talking with Chen Gang about the formation of yidoo's dedicated yos team, Su Yuanshan called the person in charge of the Kirin team over and carefully discussed the next development direction of the core architecture of the Kirin chip - it is time to leave the authorization core of the yx architecture and form his own core design team.
...
Three days later, Apple announced that the first-day sales volume of the first-generation iPhone, including pre-sales, totaled 800,000 units.
Moreover, as various reviews and unboxing videos on Apple phones are posted on the Internet, its shortcomings are also exposed - its display chip is not good.
If the display chip is not good, it means that the performance of 3D games is not good. And under the promotion of a group of mobile game manufacturers led by domestic guide games, mobile games have firmly moved towards the goal of excellent pictures. Apple's mobile phones, it seems that playing small games and watching videos is OK. Once they reach 3D mobile games with excellent pictures such as "Kaitian" and "Top of the Forbidden City", the iPhone will be unable to catch some of the strengths.
This news made Su Yuanshan feel a little relieved, and he couldn't help but sigh again about his own "wiseness" - the cooperation between Yuanxin and Sony's Ps series, coupled with the establishment of silicon core, has allowed Yuanxin to accumulate a large amount of graphics chip experience. These insignificant and even inconspicuous advantages have become extremely important now.
——In all performance evaluations, whether it is a mobile phone, a graphics card, or a gaming performance, has gradually become the most mainstream evaluation direction.
So, after staring at the establishment of two laboratories specifically for yidoo mobile phones, Su Yuanshan posted his first self-published ebook blog post.
"Hello everyone, I am Su Yuanshan."
*
*
"It seems that I still like to post on Weibo."
After getting on the plane, Su Yuanshan closed his cell phone and said to himself.
Zhou Xiaohui sat next to him, and was slightly stunned when she heard this: "What Weibo?"
"Oh, keep it confidential...a new product." Su Yuanshan laughed and changed the topic, and then started chatting with Zhou Xiaohui.
——This time Zhou Xiaohui returned to China to handle some affairs, so she was waiting to go back to Bangguo with him. And Su Yuanshan went to Bangguo, so he was naturally invited to give a speech at Seoul University in Bangguo - as a Nobel Prize physicist.
Moreover, this time he not only wants to go to Bangguo, but also to Niguo for an academic visit. Then when he comes back, it is almost time to go to Stockholm to receive the award.
After going to Stockholm, he will continue to exchange and visit Europe for a while, and finally go to North America and then come back.
At that time, it was almost time for the Chinese New Year.
At that time, Weibo was almost time to go online. In fact, according to the current productivity of em, it would not take so long to simply build a Weibo website. It only needs to develop an app simultaneously, so it took only half a year to delay.
Su Yuanshan believes that with the advent of micro blog, it is only when humans truly enter the era of social media and the era of information sharing - now it is the era of information broadcasting.
At that time, it would not be too late to be his big v again.
Of course, Su Yuanshan is not just an academic visit. This circle can be regarded as Yuanxin's business scope, and he needs to communicate.
Chapter completed!