Chapter 95 New Toys(1/2)
No. 116, Binjiang Road, Modu City is an office building with more than 30 stories. There is a yellow cartoon smiling trademark erected on the roof.
This is the headquarters of Good Kids Toys Company.
The company has more than 600 direct toy sales stores and more than 1,000 franchise stores across the country.
There are hundreds of franchise stores in overseas Ringyang.
It is the largest chain toy and infant products sales company in China.
Not only sells various toys, but also invests in the comics and animation markets and has its own IP.
In addition to toys, it also sells infant clothing, baby food, early childhood education courses and children's audio-visual products.
Own your own toys and baby products production factory.
The building is the largest flagship store of Good Kids Toys Company in China and the largest children's entertainment experience center in China. Every day is filled with parents with children.
In the large conference room on the 12th floor, people from the toy product evaluation department gathered together, and shivered like a group of little quails in the stern eyes of Director Zhang of the Product Department.
"A building?" Director Zhang's triangular eyes were fierce and said in a bad tone: "Look at the things you sent me, a building!"
Director Zhang fiddled with a plastic building toy that was half a meter tall, pulled out its arms and legs and shook it, saying, "Tell me, what's so fun about a building person? You actually sent this thing to me."
Director Zhang threw it directly into the trash can and said fiercely: "Now, say something that makes me happy."
The head of the evaluation department hurriedly said: "We received an electronic toy sent by Electrical Technology Company and conducted 77 evaluations, including 62 excellent ones, and all the others were good."
Director Zhang was stunned. He decided part of the toy evaluation criteria. He knew what this result meant. If nothing unexpected happened, it would be a new popular toy.
He asked, "Electronic toys, where is the thing?"
The supervisor took out a yellow handheld machine and sent it to Director Zhang.
"Is it fun?" Director Zhang looked over and over again.
Good kids have also sold similar electronic toys, and the sales volume is pretty good, but it is much simpler than the one you have now.
"Playability, fun and durability are the best." The supervisor looked quite excited and said, "The overall score is 97 points."
Director Zhang pressed the power button, and the screen lit up, and a cute panda appeared.
The operation of the panda square is very simple and you can get started without reading the instruction manual.
Director Zhang pointed his fingers like flying and said with a smile: "This is a bit interesting."
The big boss was concentrating on playing the game, and the others could only wait patiently. It was not until half an hour later that he put down his handheld machine and asked, "Which company is from?"
"Electronic Games, it turns out that they are making computer games. This is their first toy product, and there is another game, which is even more fun." The supervisor took it personally, replaced Director Zhang with Mario's card, and bowed beside him to guide Director Zhang's operation.
Director Zhang laughed while playing, exactly the same as when the supervisor first got this game. He completely forgot that he was still having a meeting and devoted himself to the game.
The supervisor seized the opportunity and said, "We plan to promote this handheld as the main product for the New Year."
"Can we get exclusive?" Director Zhang asked with concern.
The supervisor said in embarrassment: "It's not easy to deal with. I've asked about it. Xiao Sun and Golden Childhood Company have both received this product."
Director Zhang felt a little tooth pain. The two companies were their biggest competitors of Good Children's Company, and said: "How much does the other party want to set a price?"
"The handheld machine is eighty-nine, Mario's game cassette is forty-nine," the director said: "We can earn this number for each unit."
The supervisor made gestures under the desktop, and Director Zhang Director Zhang nodded with satisfaction: "It's not bad."
When making toys, children’s parents are very sensitive to the price of toys. If the price is set too high, it will definitely scare away many customers.
The price of ninety yuan is acceptable to most parents.
"And they promise that the more you sell, the higher the rebate you will get. People from Electric Technology also said that at least 12 games will be launched every year. We sell game cartridges, which is also a long-term business."
Director Zhang nodded and asked, "Have you contacted Electrical Technology Company?"
The supervisor said in embarrassment: "Not yet."
Director Zhang said angrily: "What are you doing for? You don't know how to take such a good opportunity to deliver it to you."
The supervisor responded timidly and could only mutter in his heart: Didn’t I just receive it?
Director Zhang waved his hand at him and said angrily: "Contact Electrical Technology Company to see if you can win the exclusive position. If it really doesn't work, we must ensure that we give priority to supply. You may wish to open a high point.
Our channels are more than the Little Sun and Golden Childhood combined, so we need to explain this clearly to Electronic Arts.”
The supervisor quickly agreed, hesitated and asked, "Do you want to sign a sales guaranteed contract with them so that we can talk to them."
"How much do you estimate will be in sales?"
Main Director: "Let's discuss, the New Year's Day holiday plus the New Year holiday will be conservative, and will not be less than 300,000 units."
Director Zhang nodded slowly, thought for a moment, made up his mind and said, "Sign up a guarantee of 300,000 units with them. If you talk to them in person, if it really doesn't work, just go there."
In recent years, the economy has been sluggish, the children's parents have not had enough wallets, and toy companies are not having a good time. Old toys cannot be sold, and new toys are risky, and there are fewer and fewer high-quality products.
Director Zhang took the opportunity to put the handheld machine into his pocket and said, "I'll take it back and evaluate it again. You can do this matter quickly."
He returned to his office, raised his feet on the desk, and asked the pretty female secretary to send a cup of hot tea, lying comfortably on the boss' chair holding the handheld machine, and was fully engaged in playing.
The phone on the table suddenly rang, and Director Zhang answered it and said respectfully: "Hello, President."
"Xiao Zhang, an old friend of mine, said that her daughter's company developed an electronic game and sent it to us for sale. If the evaluation is fine, you can arrange it to be put on the shelves as soon as possible."
Director Zhang said curiously: "Which company?"
I don’t know who can get so much face and can walk through the president’s path.
"It seems to be called an electric game."
Director Zhang was shocked and said excitedly: "President, do you know the people from Electric Tech?"
"What's wrong? Is there any problem?"
"Wait for me, I'll go to your office now."
After hanging up the phone, Director Zhang picked up the handheld machine and wanted to go out. Suddenly, he stopped and thought about it, put down his handheld machine, and hid it in the drawer.
I went to the evaluation department again, snatched the handheld machine that the supervisor was "evaluating" and went to the president's office on the top floor.
Half an hour later, the president put down the panda block that had already hit the top and picked up the phone and dialed Xu Yingluo's mother's number.
"Old Li, your daughter has brought me something amazing. No, no, no, I'll ask you for help this time. Let me say a few good things to your daughter. That's the thing. Can it be given priority to supply us... OK, okay, I'll feel relieved with you... Okay, then I'll let them talk to you."
After putting down the phone, the president smiled and said, "The people from Electric Technology come here tomorrow, and you can talk to them in person."
"Yes," Director Zhang agreed and asked curiously: "The other party is very big?"
"Senior Partner of Dexin Accounting Firm."
Director Zhang nodded and whispered: "It's not small in origin."
On the other end of the phone, in a luxurious office, Xu Yingluo's mother put down the phone, picked up the handheld machine curiously, and said to herself: "What's so fun about this?"
Originally, she was kind enough to help Xu Yingluo and was preparing to spend some favors to help clear the relationship. Why did the phone call turn into the other party begging her for help?
She pressed the power button... After a while, she put down the handheld machine and thought to herself: Did I agree too quickly? I should ask for some more conditions.
The handheld game is simple and suitable for all ages. Xu Yingluo's mother naturally experiences the fun.
She felt it was necessary to re-evaluate the game company created by Xu Yingluo and Xiong Dawei.
In the past, Xu Yingluo's mother did not take Xu Yingluo's company seriously. The accounting firm's business was spread across the ocean, and the people who deal with her were large multinational groups.
Xu Yingluo and Xiong Dawei's computer game company only has forty or fifty employees, with a single product and an annual turnover of tens of millions. In the eyes of Xu Yingluo's mother, she is still a small company in the early stages.
If the annual sales of handheld consoles exceed one million and the gaming cartridges, the annual turnover will definitely exceed one million, which is not small.
She was still a little unbelievable. Xu Yingluo only invested a few million yuan, and in less than a year, she founded a technology company with annual revenue of over 100 million yuan.
She felt that everything happened too quickly, and she didn't even react.
My daughter's vision is too accurate.
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After Xiong Daweigang and the development department held a meeting, he discussed the issue of advertising with Xu Yingluo in the office.
The three shareholders prepared more than 20 million yuan in advertising fees, and planned to start on New Year's Day, making their first shot.
At this time, the pager Xiong Dawei placed on the desk suddenly rang. He picked it up and looked at it, complaining, "There is no mobile phone, it's really inconvenient."
"Yes," Xu Yingluo said, "You don't want to use it."
"That thing is heavier than a brick, and you can only talk for half an hour." Xiong Dawei picked up the phone and said, "Looking at next year, it is said that there are new products."
The phone was quickly connected, and Xiong Dawei said, "It's really rare. Brother, you rarely call me."
Opposite is the eldest of Xiong Dawei's brother and sister, Xiong Dawei's brother Xiong Qian.
Xiong Dawei quarreled with his own father, but he had a good relationship with his brother and sister. When he first arrived in Sunshine City, he was not easy to find a job, so Xiong helped him a lot.
Xu Yingluo also came to her and lay on Xiong Dawei and listened quietly.
"Hey, San'er, ask you something," Xiong Qian didn't be polite to his brother, and said directly: "It's your game console, is there any?"
"Yes," Xiong Dawei said in confusion: "What are you asking about this?"
"Hey, don't mention it. Xiao Hao showed off his game console, so that our leader's grandson saw it. People also want one. When will your handheld console be launched?" Xiong Qian himself was also helpless. He was also annoyed with such messy things.
To be continued...