Chapter 691 Competitors
"Mr. Sun, the manager of the Jingcheng Branch of Mythical Cuisine, has sent news that in the past few days, the total sales of Mythical Cuisine in the thirteen branches in Beijing have dropped by 26%. "The sales director knocked on the door of Sun Huamei's office and said with a somewhat ugly expression when he walked in.
Sun Huamei was stunned for a moment, raised her head and frowned and asked, "How could it have dropped so much? Is there any obvious change in sales in other places?"
"No, in the first-tier cities across the country, the sales of mythical dishes are growing rapidly at a rate of 16.7% every month. Originally, the Thirteen Docks in Beijing were growing rapidly at a rate of 20% per month, but in these few days, to be precise, sales have dropped rapidly within these three days!" The sales director wrinkled and explained.
Every day, all stores and sales data across the country are counted. Finally, after big data analysis, daily sales, weekly sales, monthly sales, monthly sales, accurate percentage data will be presented to the company's top level.
In addition to the big data of the head office, each branch, divided by region and municipality, has managers, who manage stores in each region and solve various emergencies encountered in daily life. Below the regional manager, the store managers of each store are. Each Mythical Cuisine Store will have at least four sales employees!
"What's going on in Beijing? How could sales have dropped so much in the short term?" Sun Huamei's face became a little colder.
The sales department manager thought about it and said: "I heard from the manager of the Beijing branch that it seems that Beijing has opened a company of 'Xianjia Cuisine'. The model is almost the same as our mythical dishes. They also specialize in dishes and sell various high-end vegetables. The sales of more than a dozen stores in Beijing have dropped so much, which may be related to this chain store!"
Sun Huamei was stunned. She frowned and muttered to herself: "Immortal dish? Why did another fairy dish appear?"
The sales director didn't know the specific situation. He was about to report to Sun Huamei and go over to inspect it personally. As for the "Xianjia dish", he did not take it seriously at first, thinking it was just a store that followed the trend. This year, all followers like this have closed their doors in shame.
But the manager of the Jingcheng branch reported that this "Xianjia dish" is very different from the previous stores that followed the trend. The quality of vegetables sold in the other store is not inferior to the quality of vegetables sold in the "Mythical Vegetables". However, the price is only half that of the Mythical Vegetables Store. Although it is limited to supply, it has also taken away many customers in the Mythical Vegetables.
After listening to the report of the sales director, Sun Huamei couldn't help but pay attention to it. The reason why the price of mythical dishes is high is that mythical dishes can ensure the quality and taste of the vegetables sold. Although the "Xianjia Dish" that is emerging now is also a brand that follows the trend, if the vegetables sold by the other party are really the same quality as the vegetables sold by the Mythical dishes and the price is only half of the Mythical dishes. Then mythical dishes will not have much "core" competitiveness.
"How many stores did the company of 'Xianjia Cuisine' open?" Sun Huamei pondered for a moment and asked curiously.
"Three companies in total!"
"Did you know where the vegetables in the other party come from?" Sun Huamei knew that there must be a reason, otherwise the other party would not have created a "immortal dish". The first thing she suspected was Hong Tianyu and the others. Because of the Mythical Plantation, Zhang Heng did not want her to inquire about it. The supply of mythical dishes all comes from the Mythical Plantation. If the vegetables in the other party really spread from the "Mythical Plantation", it would be considered as "inducing the wolf into the house".
"No!" The sales director shook his head.
Sun Huamei said with a straight face: "I'll check it out for me, and you must check it out clearly. Look at the company that has the 'Xianjia Food', where is the original source of the goods."
Wave his hand and sent the sales director out!
Sun Huamei leaned on the chair, frowning sometimes and soothing sometimes. She hoped that this company of "Immortals" was Hong Tianyu and others who were making trouble behind her back. Then she could take the opportunity to take back the mythical plantation in one fell swoop and take charge of it in her own hands. If she was afraid, the "enemy" hidden behind her was not them, but another expert.
If the quality of the dishes sold by the other party is not as good as the "mythical dishes", then everything is easy to say, at least the mythical dishes still maintain their core competitiveness. But now, the quality of the vegetables in the other party's hands is comparable to the quality of the mythical dishes. However, the price is only half of the mythical dishes, which is comparable!
Now it is the Internet era, and many things can be quickly spread through the Internet. In order to avoid affecting the "mythical dishes", Sun Huamei had instantly thought of two solutions in her heart. The first is to buy this "Xianjia dishes" store with people and brands before the other party "develops", and then replace it with the signature of the mythical dishes.
The second type is to squeeze the other party out! Whether it is a black or a white one, hasn’t the old man said that whether it is a black cat or a white cat, as long as it can catch a mouse, it is a good cat! As long as you make up your mind or say that the other party doesn’t know the appearance, Sun Huamei can’t say that he has to use some methods!
The annual sales amount of Mythical Food can reach about 2 billion US dollars, and its net profit is more than 1.6 billion. This amount of money may not be considered a big money for those super local rich people, but it is already a considerable income for Dadi Agriculture!
There are more than 1,600 chain stores in mythology cuisine around the world, and Dadi Agriculture has long been the leading company in China.
What to do? Sun Huamei hasn't made up her mind yet. After she figured out where the other party's supply came from, it would not be too late to act. By the time the other party only opened three specialty stores and needed a limited supply of vegetables, it can be seen that the other party's supply should not be very sufficient!
This cannot be considered an opponent, it can only be said to be a bud that has just been bred. The mall is like a battlefield, and there is no 100% victorious general on the battlefield. The mall is like a battlefield, a battlefield and a battlefield, but the war in the mall does not have the strong smell of gunpowder!
Sun Huamei thought about it and temporarily suppressed this matter. She felt that she could handle it well, so she did not report it to Zhang Heng!
Chapter completed!