Chapter 250: The Social Responsibility of Corporate

Yang Xing didn't know that the disaster was coming tonight, so he cleared his throat and started to talk a lot: "What I want to talk about today is the social responsibility of enterprises. There are many charitable actions of merchants in my country's history, but the main organizers of charity after liberation were the government, and many enterprises forgot their social responsibilities. After the reform, our country's modern enterprise system was gradually established, but it was more concerned about its own business conditions, and the social responsibilities that enterprises should bear externally. In the West, after a century of economic development, mature large enterprises have set up special social responsibility departments to contact various charitable associations from the outside world, take the initiative to assume their own social responsibilities, and form a unique view of social responsibility within the enterprise."

"Companies like Microsoft, British-Dutch Shell Petroleum, Finland Nokia and other companies invest almost astronomical funds in culture, charity, education, and poverty alleviation projects that have nothing to do with their main business. The scale of some domestic large enterprises is approaching them quickly, but the funds to support similar projects every year cannot even catch up with others' fractions, and they are very arbitrary when implementing donations. There is no clear charter and department within the enterprise that is specifically responsible for this matter. Considering the establishment of special funds for enterprises should be placed on the agenda of the enterprise. In this way, China has large and medium-sized enterprises that can set an example and take the lead, because a large number of workers who have been laid off and diverted to make their lives

It is the unshirkable responsibility of enterprises to live better and find more jobs. At the same time, government departments should also simplify charity procedures, set up corresponding departments to guide, urge and supervise enterprises to give back to society, and form a social atmosphere in which enterprises assume social responsibilities and people receive benefits and active support. People should keep up with similar laws and regulations of departments in a timely manner to regulate the civil behavior of the government, enterprises, and the people. They should not only protect enterprises to take the initiative to assume corresponding social responsibilities, but also convince the people to ensure that enterprises do not receive verbal benefits, the government does not misappropriate funds casually, and the people will not be doubted by one or two flaws, and they will completely deny the entire charity behavior..."

To be fair, Yang Xing's graduation defense is far inferior to his past impromptu speeches. The entire paper does not have his unique humor at all. He reads the manuscripts in a straightforward manner, and a large number of data are cited to support his views. Most people are sure to be drowsy when they hear it. If he gave a report on the university podium, the students in the audience would have been gone long ago. Perhaps only university lecturers and government officials could hear the mystery. Wang Yiren and the others laughed must be Yang Xing's "three o'clock in the sun" last night. He had no energy to read the manuscript again. He could only use the report without any rhetoric drafting by a nerd researcher at Xingdou Research Institute to fill in the numbers.

However, the expressions of the audience in the audience were getting more and more serious. The issue of corporate social responsibility was still unpopular at this time. The reason why Yang Xing talked about this issue was mainly because when he donated a lot to Jiudu and other places in his industrial gatherings in recent years, he felt that the country lacked relevant supporting policies and public opinion support in this regard. Meng Qingqiu and others often fell into an embarrassing situation where they had no way to donate money, and after donating, they could not control the flow of funds, and even the donor was unclear. Since Cheng Canghai was coming, Yang Xing chose to raise this question in the graduation defense. According to his ideas, Xingdou Research Institute made a detailed discussion on the issue of corporate social responsibility. Of course, it is a good thing for Yang Xing to consider being deafening and letting the national leaders listen. If it really doesn't work, is it a good thing for him to get a high score on this graduation thesis?

This paper really made Cheng Canghai and Li Guozhu feel new. Obviously, few people can explain the social responsibility of the company so thoroughly and make various suggestions based on domestic reality, and look at Yang Xing's ability higher. Yang Xing was almost reading the end of the article: "When making a will, Rockefeller, a famous American financial tycoon, said that if one day after he passed away, he left all his inheritance to his family and did not take it out to benefit more people, he would feel extremely ashamed in his grave. Today, Rockefeller Fund is the most famous cultural and artistic charity fund in the United States. The Rockefeller Center in the United States is a world-renowned cultural performance venue. Now when talking about the good deeds of the Rockefeller family in the United States, every American would admire it."

"Most of the people who became rich after the reform of our country did not have time to be influenced by the corporate social responsibility environment in the West for nearly a hundred years, and many people from China still have a more or less "hate of the rich" attitude towards them. In this case, simply thinking that a company pays taxes reasonably, pays employee remuneration in a timely manner, and obtains wealth without breaking the law and discipline, is far from enough in the current social environment. The development and growth of any enterprise cannot be separated from the support of the local government and the people, if the enterprise does not

Improve backward production processes, sacrifice the environment, squeeze the blood and sweat of employees, and rely on cheap labor and raw materials to make money. Even if the amount of tax is paid, it is not conducive to the long-term development of the local economy. When the contradiction intensifies, it will cause irreparable losses to local governments, the masses, and enterprises, forming a situation of three losses. Therefore, the social responsibility of a company is not only the company's own business, but involves the masses, the government and other aspects. I hope that the government and enterprises can pay attention to this and come up with a complete solution."

Yang Xing read for a long time, and at the end, the audience was in a cold show for a long time. It was obvious that the graduation defense of an ordinary college student was difficult to accept. After a while, Cheng Canghai took the lead in applauding and exclaimed: "Young people are ambitious and do not express their worries. It is a good phenomenon that students can speak freely about state affairs." Li Guozhu, Kan Dongtian and others knew that Yang Xing and Cheng Canghai had passed the test and sighed. Kao and the school leaders who were not aware of the details were all proud that they looked at Yang Xing's graduation thesis and immediately there was a ray of applause from the whole classroom. It is estimated that Yang Xing's graduation thesis must have passed the high score.

Especially when Cheng Canghai left, he asked the school to give him a copy of Yang Xing's thesis for today's defense, so that the school and Jiucheng City would be very honored. Yang Xing's women were also overjoyed, thinking that although he was lustful, he always had some real skills. Meng Qingqiu and Pang Youjuan looked at him with admiration. Although they became friends with him, this little man was still firmly engraved in their hearts, and this time they gave them a surprise. The activities they had in the west to support girls who were out of school and their poverty alleviation, and other activities, such as funding for the return of out-of-school girls and poor mothers, have always suffered from the many constraints when dealing with the government and the discomfort of the local people. If Yang Xing's suggestions can be adopted part of them, the burden on their shoulders would be much lighter.

Then the Prime Minister visited the campus briefly and delivered a brief speech, praising the teaching philosophy of China City University for its unconventional talent reduction and free academic style to teach students according to its aptitude. Only then did the Ministry of Education and Central Plains Provincial officials who accompanied them let go of their uneasy and knew that among the many reform measures implemented by Jiudu, education reform should be passed. Looking at Yang Xing, the largest shareholder of the university and the hero behind the reform of the city university and improving the education level of the entire Central Plains Province, all his eyes were full of expectations, and Yang Xing thought that his graduation certificate seemed to be within his reach.

In addition to visiting universities, Cheng Canghai's main purpose of this trip was to investigate the reform of establishing a modern state-owned enterprise system that Jiudu is being implemented. He officially announced that Jiudu was upgraded to a planned city, which is a commendation and support for the achievements made in the previous stage of the reform of Jiudu. This time he made a special trip to inspect the achievements and experience of the four state-owned asset management companies in Jiudu, and it will be promoted nationwide when appropriate.

As the vanguard of the "Four Heavenly Kings", its state-owned enterprises led by the top ten model enterprises have lost their heavy historical burdens and handed over the task of relocating laid-off personnel and retired employees to the government. After moving forward lightly, the entire industry turned losses into profits in less than three years. Although the number of state-owned enterprises has greatly decreased due to "closure, suspension and transformation", less than one-tenth of the previous reform, the comprehensive strength has greatly reached several steps, and Jiudu City's glory to restore its former industrial center is just around the corner. Several model enterprises are no longer satisfied with the leading position in China, and their sights are aimed at the Fortune 500 in the world, which have been put on the agenda by Jiudu City.

Peony Industry has integrated various resource industries such as gold, jade, molybdenum, and coal mines under Jiudu City, forming a large-scale mineral resource production capacity with an output value of over one billion. They also hired well-known consulting companies such as Hong Kong Starry Sky Human Resources and 3X to vigorously integrate the city's tourism resources and develop novel tourism projects such as Jiudu Industrial Tour, mineral sites, and historical tomb exploration. In order to explore Jiudu's historical and cultural resources, the Jiudu City Government prepared to build a large antique film and television city on the south bank of the Jade Belt River that crossed the city to restore the historical style of Jiudu during the Han and Tang Dynasties.

This large-scale entertainment film and television city, which combines architectural styles of Han, Tang, Song, Qing and other dynasties, and has in-depth cooperation with Zhongxing International to integrate film and television shooting, sightseeing, commercial and food, and antique style, will be the main film and television shooting base of Xingguang Entertainment in China. Yang Xing’s plan is to grab the business of "Hengdian Film and Television City". It can not only develop tourism, but also allow its artists to rely on this to train and film. Compared with the 12,000 square meters of Hong Kong TVB's outdoor film and television base, it is many times larger, and it is more capable of shooting TVB in the outdoor film and television dramas. In addition, with the upcoming "Golden Week" tourism to be implemented next year, it is no longer a dream to build Jiudu tourism into a pillar industry that is shorter and longer than Jiudu Industry.

As for the Baima Service Company, which is specifically responsible for the training of laid-off personnel, it is the focus of Cheng Canghai's inspection this time. 1997-98 was the year of national implementation of state-owned enterprise reform. The pain brought by the reform was very obvious. Nearly 20% of the workers in the country were laid off and resettled. In many government reports, this is just a cold number, but how many pain tears and cry of families are hidden behind it? Liu Huan's "Start Again" at that time describes only a small part of this pain. Many workers worked hard for most of their lives and lost their jobs overnight. The loss and loss of dignity in their hearts are indescribable. How to comfort these laid-off workers and their families is the most headache-inducing problem for most industrial cities during this period.

After taking over the social entities of most state-owned enterprises in Jiudu, such as schools, kindergartens, and service companies, Jiudu Baima Service Company used the start-up funds provided by Zhongxing International and other enterprises to open a number of reemployment centers. The city also provided many policy benefits to encourage laid-off personnel to resume their jobs and start their own businesses after training, and established many self-service organizations for laid-off workers. In three years, hundreds of thousands of laid-off employees have basically taken up new positions, providing a good reference for the reform of state-owned enterprises in many cities.
Chapter completed!