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Chapter 418 OEM and ODM

After a night of discussion, the debate over Daewoo's acquisition case ended. Yang Xing was preparing to respond to changes. South Korea still submitted its acquisition plan for Daewoo as soon as possible. After all this, he was about to rest. Wu Haijun specially kept him and said that there was something important to discuss. Yang Xing was a little tired, so he asked him to make a long story short as possible.

Wu Haijun immediately handed him a mobile phone with an ordinary and somewhat rough appearance. Yang Xing opened it in confusion and found that this mobile phone with a heavy appearance has a universe inside, which is actually a sliding cover phone with a unique design. At this time, the sliding cover phone was just released. The Nokia sliding cover phone used by the protagonist in "The Matrix" looks cool and handsome, and is sought after by many young consumers who pursue novelty. However, the newly appeared sliding cover phone still has many problems, and it is easy to damage, and it is not the mainstream of the mobile phone appearance at this time. The most popular mature sliding cover phone now is Nebula Electronics launched the first smart phone S1, which was well-received in the United States. The reason why it is loved by teenagers is that it has a full side-sliding keyboard, and the input method similar to the ordinary typing keyboard can easily communicate with text messages and emails.

The sliding way of this sliding phone in Yang Xing's hand is very surprising. He can slide down and sideways. Although the letter keyboard cannot be arranged on the sideways, it is designed to look similar to a gamepad, equipped with directional keys and function buttons, this also surprised Yang Xing, who has two lives of memory.

In addition to the novel sliding mode, this also shows that this phone also has the functions of at least part of the handheld game console. At this time, the mobile phone with built-in games has just appeared. The simplest Snake and Tetris games were built-in in the several mobile phones launched by Nokia, and the C-series mobile phones launched by Nebula Electronics also contain many simple games. Many users are obsessed with it. Because the s1 "surprise" mobile phone is a smart phone, the "Star Wars" operating system of the mobile phone can download some simple jave-written games from the Star Wars Network. This has been exclaimed by the industry as an innovation, and many comments have jokingly called the S1 mobile phone a "game phone". Now someone has developed a mobile phone that can slide in several directions and focus on game functions. Why isn't it surprising!

Wu Haijun saw Yang Xing repeatedly sliding his phone in various directions, and was very interested in it. He quickly struck while the iron was hot and said, "This is a friend named Qin Haijun. He spent more than a year fiddling out from a small workshop factory in Shenzhen. Although it looks a bit shabby, I and the technicians have tested it. There is no big problem with the basic functions, especially games. You can play some of the simplest games on the red and white game console. Do you think it's okay? He said that the design patent of this phone can be transferred to Nebula Electronics for free. The only condition is to talk to us about whether his factory can use the Nebula Electronics brand to produce mobile phones for us." Yang Xing was shocked and laughed.

He knew that Wu Haijun was either injustice or stealing. But he didn't expect that this mobile phone was developed by the Chinese, and it was actually from Qin Haijun, who was later called the "price butcher of computers". In his previous life, Qin Haijun had a very good set in the production of laptops and computer DIY parts. He had fought with many domestic and foreign computer manufacturers due to price wars. The market responded enthusiastically to the cheap and affordable products he developed in the "Shenzhou" computers. Yang Xing also sent someone to find this domestic management talent who had a good control of electronic products cost. Unexpectedly, he had created such a novel mobile phone now, and he was also a friend of Wu Haijun, so he asked him to lobby for himself. It seemed that he had a very commercial vision. As soon as the domestic mobile phone of Nebula Electronics opened up, he immediately thought of using the trick of "mobile phone OEM" to get on the ride.

The so-called mobile phone OEM is a reflection of the OEM industry in the trend of international division of labor. With the end of World War II, the development of various modes of transportation has made the global village smaller and smaller, while the traditional Western industrialized large-scale intensive production model has gradually shifted to countries with low human resources in the third world under the pressure of rising human and environmental costs. With the influence of the trend of socialized large-scale production and collaboration around the world, the parts and products of many multinational companies are no longer concentratedly produced by a single country. For example, German Mercedes-Benz cars are likely to use transmission machinery from the United States, Swedish engines, electronic equipment produced in Japan and interior decorations in Italy, and other non-domestic parts.

In this case, many multinational companies have gradually entered a management and management team that only retains brand, core design and quality sales in the country where the company's headquarters is located, and transfers all the so-called assets such as factories, equipment, office buildings, warehouses, etc. to abroad, or even give up all of them, and entrusted them to specialized enterprises to be responsible for production. This emerging enterprise production model is called international OEM, and there are many OEM, ODM, Obm and other OEM models based on customer needs.

Among them, the OEM model is most well-known by Chinese people. The reform backend manufacturers have entered the country in large numbers. Foxconn, Hongda, TSMC and other manufacturers are famous OEM OEM manufacturers. The foreign order incoming materials accepted in the early stage of my country's reform can also be called OEM. Now China is the largest OEM production base in the world, and OEM manufacturers account for the majority of Yangxing's five major industrial bases. It is precisely because the mobile phone OEM production model has caused chaos and controversy in the future. So when people mention the OEM statement, the first thing they think of is mobile phones.

oem and odm are the meaning of original equipment manufacturer (original entrusted manufacturing) and original design manufacturer (original entrusted design) in English. oem is an OEM method that is manufactured and processed by the original needs and authorization of the brand and is produced according to specific conditions. All design drawings must be completely manufactured and processed according to the design of upstream manufacturers. odm refers to the manufacturer designing a product with market potential, which may be regarded by a major international brand enterprise and is willing to provide its own brand to produce new products. In this way, brand manufacturers can greatly reduce the time of self-development to obtain excellent design products. OEM manufacturers have obtained the brand effect of international famous brands without worrying about sales issues, and can also obtain the licensing fees and marketing experience of international brands, and accumulate for establishing their own brands.

Strictly speaking, the situation where Qin Haijun transferred the design patent of this gaming phone to Nebula Electronics is ODM. The mobile phones produced by his workshop factory are not famous and customers may not accept it. After all, the best ideas on the market can be sold at the best price. It is handed over to Nebula Electronics. With its strength to improve and sell, the value of this mobile phone can be reflected.

He asked to use Nebula Electronics' brand to produce his own mobile phones as an OEM method. Yang Xing is familiar with both methods. In the five major industrial parks he built in China, manufacturing companies such as Nebula Electronics and Xingchen Manufacturing have now received many OEM orders, which is determined by the current domestic national conditions.

In Europe, industry associations with OEM nature were established as early as the 1960s. In 1998, the international business volume of OEM production reached 350 billion euros. In Asia, in order to quickly occupy the market and reduce production costs, Japanese companies first used international OEM production to transfer many domestic industries to Southeast Asian countries. The "Four Asian Tigers" and South Korea's economic takeoff are inseparable from this OEM method.

As the sea across the country, Taiwan has long been the largest OEM base for computers and parts in the world, and India has also become the world's largest computer software exporter through OEM. In recent years, with the improvement of domestic infrastructure and the attraction of various policy preferential policies, such as Shenzhen, Guangdong, Xiaoshan, Hangzhou, etc., large-scale OEM production bases have been developed, and domestic low-cost and high-quality artificial resources have become the largest source of international OEMs, and the focus of international OEMs is tilting towards China.

In the five major domestic industrial parks that Yang Xing is building, in addition to the production lines of various brands of Zhongxing Group, it has also undertaken many OEM businesses. In the rapidly developing IT industry, OEM is a topic that international manufacturers cannot avoid. As the most powerful electronics manufacturer in China, the OEM businesses of HP, Dell, Hitachi and other companies undertaken by Nebula Electronics can now account for half of its actual production capacity, and it has the strength to challenge several major international OEM manufacturers such as Foxconn.

As for several patented flagship products of Nebula Electronics, it currently adopts the ODM model and cooperates with many international manufacturers. For example, Nebula Electronics has mastered the patents of digital music decoding chips and Astrology Nada storage control chips in MMP digital music players. Other digital manufacturers want to produce similar products, in addition to purchasing patents and developing them for their own research and development, there is another simple way to directly adopt the public version motherboard designed by Nebula Electronics, redesign the appearance and operation methods outside, and paste their own brand to become a new electronic product.

Using this method, Toshiba and Hitachi in Japan, Samsung and LG in South Korea, Microsoft in the United States and other companies have produced their own related products. Nebula Electronics uses concerns about technology antitrust laws in the digital industry, using the method of exchanging patents and cross-licensing patents, and using its own patent technology to exchange many urgently needed technologies and patents with these electronic manufacturers, which made a lot of money.

Moreover, with the help of the ODM model, new products such as Nebula Electronics can quickly open up mature consumer markets such as Europe and the United States. For example, as soon as the Horoscope was launched, it was sold in the European and American markets. Although most of them were made of other people's brands, the control chips were provided by Nebula Electronics, which put a lot of pressure on traditional storage floppy disks. The production threshold of mmp players is relatively high, but the brands such as Hitachi, Toshiba, and Samsung produced by Nebula Electronics ODM are already comparable to the md music players of Japanese manufacturers in the North American market. Many market observers are not optimistic about the prospects of md. The mp player dominated by Nebula Electronics has become a representative of the next generation of digital music.
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