Chapter 420 "Spring" Mobile Phone Motherboard

Wu Haijun returned to China to promote his mobile phone technology. After only a few glances at the staff's operation, he saw that this mobile phone motherboard is extraordinary. The biggest difference between this motherboard and ordinary mobile phone motherboard is that it integrates almost all the functions of most mid- and low-end mobile phones on the market. The demonstration just now is very clear. Basically, if the manufacturer who gets this motherboard adds a battery and screen outside, then makes a case, and a mobile phone will be made.

Li Shufu also introduced that there are enough interfaces left on this mobile phone motherboard, and the built-in programs are also open. If other functions are needed, such as the emerging Bluetooth technology or the Internet access function of the mobile phone, the motherboard only needs to add corresponding functional modules to run. If necessary, even the battery and the screen can be welded together, and only the case can be used to assemble a mobile phone.

Seeing this scene, Wu Haijun stood up excitedly. This is his old career. He only needs to think about it and understand how much disruptive the "Spring" mobile phone motherboard that is tinkering with the extremely high integration of Xingdou Research Institute will cause to the entire mobile phone industry. He seems to have seen that with the "Spring" mobile phone motherboard being launched on the market, small electronics industry gathering areas such as Shenzhen, Guangdong, and Shenzhen, will produce a large number of miscellaneous and cheap mobile phones overnight. Their prices will be incredibly low, which can even threaten the existing mobile phone market structure.

At this time, he finally understood Yang Xing's idea. Because of the approval system for mobile phone production, domestic manufacturers that obtained the first batch of mobile phone licenses were all state-owned electronic manufacturers, except Xingchen Communication. However, with the strength of the domestic electronic industry at this time, no manufacturer has the ability to independently develop mobile phones. Last year, several electronic manufacturers obtained mobile phone production licenses through approval and did not have the core technology of mobile phones mastered by Starchen Communication. It can be said that only Starchen can produce mobile phone baseband chips in China.

But these manufacturers are not stupid enough to have enough skills. They used the method of importing parts from famous foreign mobile phone manufacturers and assembling them into a whole machine. Those who want to save face also use some domestic parts and shells to make up. Those who don’t have face simply replace the shell of famous foreign mobile phones with their own trademarks and transform them into "domestic mobile phones". At that time, the first batch of "domestic mobile phones" produced by manufacturers such as Beijing Shouxin, Shenzhen Kejian, and Nanjing Panda Electronics were all these "fake foreigners".

People in the industry turn a blind eye to this kind of behavior of selling dog meat under the guise of sheep. Who makes us worse than others? This has also caused the profits of the domestic mobile phone industry to be profited by foreign mobile phone manufacturers for a long time, and they have joined hands to monopolize the production volume of domestic mobile phones, causing a serious inflated price of domestic mobile phones. However, the sudden rise of Nebula Electronics has greatly disrupted the plots of international mobile phone manufacturers. Whether it is functions or styles, Stardust Communication's mobile phones make them feel a strong sense of crisis and have to adopt price war methods to suppress the new Nebula mobile phones.

Although the c909 and c919 launched by Stardust Communications, the price positioning is very consistent with the psychological price of domestic consumers. The price of 4,000 or 5,000 yuan is very popular compared to the price of imported mobile phones from abroad, making them popular. It is the mobile phone model with the largest shipment volume of Stardust Communications. Recently, Stardust Communications has also launched A-series mobile phones, which are directly targeted at consumers around 2,000 yuan. Its A1 phone does not have much advertising at home and abroad, and it is still sold out, forcing manufacturers in several major industrial parks to work overtime and cannot meet the orders flying in like snowflakes.

This situation has a heavy blow to the inflated prices of foreign mobile phones. In the domestic mobile phone market, foreign mobile phone manufacturers have to pay high tariffs. If they face the challenges of Stardust mobile phones, each mobile phone will lose nearly 1,000 yuan in profits due to price wars, which is not worth the cost. However, with many domestic large manufacturers obtaining mobile phone production licenses, assembling and producing mobile phones by private labels is a good way to make mobile phones by foreign manufacturers. After bypassing the high tariff barriers, domestic mobile phones have no psychological pressure on price wars with Stardust mobile phones. Instead, they have become Stardust mobile phones' biggest rivals in China.

"I have considered these days. As a peer, where is Stardust mobile phone positioning? Our entire group is now changing towards the direction of high-end consumer product production and service providers, and can no longer follow the old path of blindly fighting price wars like the domestic TV and VCD industries in the past. The hot sales of S1 mobile phones abroad have proved that products with excellent creative design can also make mid-to-high-end consumers pay for it. The new trend and cool impression established by Stardust mobile phones are something the company strives to achieve and cannot be lost in vain." Yang Xing's words rang in Wu Haijun's ears.

"If we actively launch a large-scale mobile phone price war in China, even if we occupy the top spot in the market, but lose the huge profits in our mobile phones, and damage the impression that Stardust mobile phones have worked hard to build in the minds of consumers, it will be more than worth the loss. So although the cost control of Stardust mobile phones can be 20%-30% lower than that of multinational companies, we have not actively launched a price war. This is the reason." Wu Haijun nodded and agreed.

Yang Xing smiled and asked Li Kaifu and Wu Haijun: "Everyone agrees that with the development of technology, the price of mobile phones will always drop, and finally enter thousands of households. Then guess how big the scale of China's mobile phone market will be next year?" His question not only attracted Wu Haijun and the others, but also the staff on the side also made a lot of speculations with interest. Some guessed 7 million units and some guessed 8 million units. Yang Xing always shook his head and finally gave a prediction that shocked everyone. He judged that the domestic mobile phone market would double from this year to 10 million units next year!

Yang Xing's estimate is based on this. Before he was reborn, he read a review article introducing the growth of China's mobile phone market. It said that from less than 3,000 mobile phone users in 1987 to 43.29 million in 1999, the number of domestic mobile phone users increased by more than 1,500 times in the first ten years! Even because of the low growth base before, it is an astonishing number.

The next ten years will be the golden age of domestic mobile phones, with annual growth trends approaching more than 90%. With the improvement of production technology and the rapid decline in the procurement costs of electronic parts, the total share of the Chinese market in the international mobile phone market will only increase. Before Yang Xing's rebirth, the Chinese mobile phone market was already the world's number one, and the number of 500 million users far exceeded the second place in the US market. However, it is regrettable that this market has been dominated by foreign brands for a long time. Domestic mobile phones have not been able to master core technology and occupy a large part of the domestic mobile phone market.

Yang Xing would never give up easily for this rapidly expanding market. Even after Stardust Communication developed high-end smartphones and occupied a certain market for high-end mobile phones abroad, he did not intend to hand over the huge domestic mid- and low-end market to multinational mobile phone manufacturers and domestic "fake foreigners". He remembered that after domestic mobile phones obtained a mobile phone production license, they adopted parts assembly and OEM production methods. From 1999 to 2004, domestic mobile phones were from just five years.

Only 2% of the market share, it took advantage of the cheap advantage to reach a gratifying situation of occupying 50% of the market share. Unfortunately, the good times did not last long. Several multinational mobile phone giants saw through the lack of technical advantages of domestic mobile phones and adopted the "sea of ​​machines" tactics to launch dozens of mobile phones a year to suppress domestic mobile phones. In the end, because of the poor quality of domestic mobile phones and the lack of craftsmanship design, they were eventually defeated by cheap mobile phones from foreign manufacturers, and finally ended up being able to produce counterfeit phones to compete with international mobile phone manufacturers.

Yang Xing wanted to establish the high-end image of the company, but did not want to give up the low-end market with extremely fast growth. The idea came to his mind was to use the "spring" mobile phone motherboard in his hand. This idea came from a famous mobile phone solution provider in his previous life - Taiwan's mtk company. The mobile phone solution it proposed was to not produce the final finished mobile phone products, but only provide mobile phone IC design, because its system is simple to operate and has high integration, becoming synonymous with domestic counterfeit mobile phones in the future. It is said that many home workshops in Shenzhen can use the mtk mobile phone template to imitate new mobile phones from very popular international manufacturers in less than 20 days. On this basis, Chinese people developed their own eight-speaker treble phones and "super camera phones" that can be equipped with wide-angle lenses, which further reflect the unrestrained and creative style of counterfeit mobile phones.

Despite all the criticisms, China's counterfeit phones have gone global and are invincible, forcing companies such as Nokia and Samsung to withdraw from the low-priced mobile phone market of 20 to 30 US dollars. Mtk can be said to be a great contribution. Yang Xing is now developing the "Spring" mobile phone motherboard to copy and use a mobile phone integration solution with high integration but not Stardust mobile phone brand to provide private electronic companies in the Guangzhou and Shenzhen. It is better to be distracted than to be completely prevented from being imitated and labeled Stardust mobile phones. It is better to give them a shortcut to enter the domestic mobile phone market more conveniently.

Small electronics factories like Qin Haijun and others do not have the ability to develop core parts of their mobile phones, but they have the advantages of quick response and creativity in product industrial design. As long as they have a "Spring" mobile phone motherboard, they only need to spend some time designing new mobile phone case screens and other components, and it may take only one or two months to come out with a new mobile phone. Stardust mobile phones use the "spring" motherboard to tie these small electronic factories firmly to Stardust's tank, and take the lead in competition with foreign mobile phone manufacturers. Stardust mobile phones save a large amount of R&D and sales funds, and can use a large number of mobile phones with similar internal performance but different appearances to actively launch a price war.

This is very different from Qin Haijun's proposal to use Stardust mobile phone brand OEM. The "spring" motherboard forced them to create their own brand, and Wu Haijun also found that the boss's deep intention was to unify the standards of domestic mobile phones. He could imagine that the shapes produced by small and medium-sized electronic factories in the coastal areas vary greatly. Various miscellaneous mobile phones are flooding the domestic low-end mobile phone market, but they are equipped with "spring" (spring) mobile phone motherboards. Although the sales profit of the motherboard is very low, the number of accumulation is amazing.

The key is that the core technology of these mobile phones is always in the hands of Stardust Communication. As the sales of these counterfeit and miscellaneous mobile phones become larger, exports are inevitable, Stardust's mobile phone standards have quietly been pushed to the world. I believe that when domestic mobile phones rise rapidly and occupy an increasingly large share of the international mobile phone market, the "spring" mobile phone motherboard will surely bring a different mobile phone spring.
Chapter completed!