Chapter 430 Xinghua Real Estate
As the group's recognized money bag, Xingfu Investment is known as the group's "Taishang Laojun". When companies are preparing to launch major projects, they must first accept the financial approval of Xingfu Investment before they can be released. And after the new project is launched, the group headquarters is only responsible for evaluating the prospects and operability of the project market, while Xingfu Investment is directly responsible for all the funding arrangements of the project, including the mobilization of the project start-up funds, the operation of the capital, and the supervision and audit of the project during the project, which are inseparable from the guidance behind Xingfu Investment.
Now, in addition to the secret projects directly under Yang Xing himself, including the group's headquarters' major project affairs office, major projects that have reached a certain investment amount cannot be separated from the financial advice of Xingfu Investment's working group, which also means that Xingfu Investment can get rich expenses and investment returns from these projects. Therefore, the better the group's companies performed at the World Congress, the higher the profits they had from Xingfu Investment. Although it is hidden behind the scenes, it can also be said to be everywhere in the venue. Other companies almost don't provide Xingfu Investment as their ancestors. Of course, the supporters behind the World Congress are very glorious.
Another big source of profit of the group, Xinghua Real Estate, although at the conference, it was only apart from some high-end properties, and the scenery was almost completely taken away by brother companies such as Xingyun Electronics and Xingchen Manufacturing, industry insiders have keenly realized that Xinghua Real Estate is gradually transforming. In recent years, with the east wind of domestic real estate reform, Xinghua Real Estate has made a step forward in judgment and the reputation accumulated by long-term deep cultivation of high-end real estate, and can sell a real estate project and make a lot of fun. Its novel and localized design concept has also attracted many cities to actively invite them to come and make suggestions for renovating the main old urban area and creating a city image that conforms to the local urban customs.
In recent years, Xinghua Real Estate has always adhered to the development purpose proposed by Yang Xing himself, that is, not to mix with ordinary residential projects in ordinary cities, and handed over this lucrative market to local enterprises. Instead, it turned its attention to emerging real estate markets such as relatively high-end villa garden villas, high-end hotel apartments, large commercial pedestrian street renovation in the main urban area, and tourism hotel clubs that are promoting leisure and vacation nationwide. Although in this way, the number of customers faced is not as good as some of the domestic peers, according to the current profit level of the domestic real estate industry, Xinghua Real Estate is still twice as high. The 200% profit performance is not only the leader in the group, but even the investors who buy the company's stocks are smiling at this achievement.
Now, in domestic first-tier cities, large-scale luxury villa projects such as "Rose Garden" and "World Park" are almost monopolized by Xinghua Real Estate. Moreover, due to the amazing prices of these villas, in addition to some of them being privately purchased, most of them have become resort centers for cadres of large state-owned enterprises or high-end private clubs for people with status, which invisibly provides a lot of convenience for the group to expand their connections and win over allies.
The urban center commercial pedestrian street project in Jiudu and Shanghai, which was first launched in Jiudu and Shanghai, has become the object of imitation by many cities in China. The first domestic first- and second-tier cities adopted the Soviet urban planning model, and built a large number of uncharacteristic Soviet-style commercial buildings in the center of the main urban area. With the development of the city, these commercial areas have reached the limit in terms of building scale and reception flow, while old-fashioned commercial buildings with no distinctive shapes are even far behind the times even in the image and supporting facilities.
Any local government leader with political ambitions understands the importance of these cities' faces to their careers and local people's favor. It is not that they have considered large-scale modernization of commercial centers, but they are struggling with various conditions such as funds and have been unable to take action. Xinghua Real Estate, which has a large amount of funds and modern management technology, has grasped the psychology of the local government and obtained the qualification to transform the local commercial area on a large scale at a low cost.
Xinghua Real Estate first promised the local government that the renovation of the old commercial center will not be completed without the local government investing too much. The condition is that the government must fully cooperate with the improvement of preliminary measures such as demolition and transfer of residents. After the renovation of the commercial center is completed, it must also divide the property rights of the completed commercial center based on land prices and investments. Xinghua Real Estate generally gets the big head. Because the local government does not need to spend more money to renovate the old commercial center, it will also obtain a commercial building with a great appreciation in the future. The only thing that needs to be dealt with is policy issues. Given the previous fame of Xinghua Real Estate, what else to worry about, it often hit it off and the two sides quickly reached an agreement.
Of course, with the success of Xinghua Real Estate's commercial real estate project, there were many followers later, but few successful people like Xinghua. The main reason is that Xinghua Real Estate has unique secrets. When Xinghua Real Estate built the "Quanxingfang" in Jiudu in Jiudu, he adopted the method of setting up a dedicated account and absorbing local private funds, which not every city could imitate. To put it bluntly, it is a capital-intensive industry. Without strong capital, it is impossible to play with. Xinghua Real Estate stands behind Xingfu Investment and can launch an old city commercial center renovation project in more than a dozen cities across the country at the same time. No one can simply imitate this ability.
Any industry can produce strong inertia after a certain scale. Xinghua Real Estate Industry Capacity promises the local government that as long as they complete the demolition and other procedures of the old commercial center, they can enter the construction site immediately after completing the demolition and relocation of the old commercial center. Who dares to say this without strong funds? Moreover, in the construction, whether it adopts the "Qunxingfang" or "Xingtiandi" architectural style in the early stage, Xinghua Real Estate, which has strong design strength, can modify the design while building. Xingchen Manufacturing can rent construction machinery and building materials from the construction site at a price slightly higher than the cost price; other electrical, circuit and communication equipment needed on the construction site, such as Nebula Electronics; and the recruitment and training of temporary construction personnel provided by Xingkong Manpower are all advantages that other real estate companies cannot meet. Xinghua Real Estate can reduce the construction cost recognized by the industry by about 20%, which is achieved without deducting the wages of migrant workers and reducing workers' salaries.
Due to the cost advantage, although the initial investment is large, the profits of these commercial real estate projects are also extremely high after completion. Xinghua Real Estate has another major advantage in sales, mainly the existence of Xinghai Trade. After the rapid development of Xinghai Trade in recent years, especially the military has specially approved Xinghai Trade in becoming the first private transportation company in China to open air transportation business, allowing Xinghai Trade to build a logistics network connecting the domestic sea, land and air. This achievement has given it the upper hand in the competition with many time-honored state-owned wholesale and retail companies, which is that compared with the wealthy overseas retail giants "Carrefour" and "Wal-Mart", it also has a certain advantage in China.
For Alixinghai Trading, it uses the Southeast Asian Chinese business relationship network and uses mature international retail companies acquired like "Yakiwan", to gradually extend the tentacles of Zhongxing Group's international procurement and logistics network construction to the distance. With its flexible purchasing channels, Xinghai Trading naturally proposed to implement the "100 Cities and Thousand Stores" plan in first- and second-tier cities in China and expand its commercial outlets in China.
Xinghua Real Estate, commercial real estate projects located in prime locations in the city center, are undoubtedly the best destinations for various stores under Xinghai Trading. With the opening of Xingrong Supermarket, Xingle Electric Appliances, and Xingfu Department Store, the large amount of popularity gathered has attracted Xingmei Fashion, Xiyangyang Catering, Black Hole Internet Cafe and other companies to settle in. The luxury jewelry stores and plastic surgery centers they opened, as well as fast food restaurants, restaurants, beverage stores, Internet cafes and other entertainment and leisure facilities, further ensure the smooth rental and sales of Xinghua Real Estate's commercial center, and quickly restored the prosperity of the local traditional commercial center. This commercial real estate construction model not only has low cost of transformation, but also has a quick return. Almost one place is built and sold, forming a virtuous cycle. It is the main source of profit for Xinghua Real Estate at this stage, and also makes Xinghua Real Estate and Xingfu Investment become the two largest financial cows in Zhongxing Group.
Since the year before yesterday, Xinghua Real Estate learned that the State Council will implement the public holidays of the three major Golden Weeks in China, and then focused on the rising tourism real estate projects. Xingyue Hotel, which originally focused on the chain hotel business, has also changed its name to a tourism company and has opened many domestic and foreign tourism routes. In recent years, domestic high-end consumers are no longer satisfied with ordinary landscape tourism in China, but the long-term closed environment in China has made most of them still "landbullshit who have never seen the world". They are rich but do not know how to plan their own travel routes, so Xingyue Tourism aims at their wallets. Yang Xing personally visited Macau gambling king He Hongmiao, not long ago, so that after Macau's return, it can allow Xingyue Tourism to enter the Macau gambling market and build new casinos, hotels and shopping malls and other tourism facilities, and prepare to attract domestic "novas".
In addition to using casinos to attract high-ranking tourists, Xingyue Travel has also conducted a secret survey of many domestic rich people. It turned out that they were very envious of the luxury travel methods in many European and American countries. The most popular one was undoubtedly riding the sea breeze and traveling around the world on a luxury tanker. Especially at this time, the domestic "Titanic" craze has not yet passed, and many rich people's families are full of romantic fantasies about this kind of cruise trip. At this time, foreign luxury cruise routes are rarely arranged to domestic ports. Many domestic rich people want to realize their dream of traveling around the world by cruise ship, and it is best to travel thousands of miles to South Korea, Japan and other countries to participate in local tour groups. Since Xingyue Travel has discovered this market gap, of course, he wants to take the lead and cut the cake first.
Chapter completed!