Chapter 47: I have a dream

The bald middle-aged man was the first to reach out and shake hands with Yang Xing and said, "Happy cooperation!" Yang Xing replied with a smile: "Happy cooperation, boss, come and celebrate with a bottle of champagne!" The other people also stretched out their hands one after another. Obviously, the application of the bald middle-aged man made their already shaken heart completely turn towards Yang Xing, which shows his influence. Wang Yiren took the champagne bottle with a smile on his face, and opened the cork with a touch. The pearl-like white foam that flew out made everyone smile, and they must have got what they wanted.

After everyone left, Yang Xing left Yu Deli, a bald middle-aged man talked in detail with a woman in his thirties. He first said to Deli and the woman: "I'm asking you two to come because you can't join the observation team. I have a new project and I need your cooperation soon. Mr. Yu was originally engaged in real estate consulting, and Ms. Liu was engaged in marketing promotion business."

He ignored the opposition at that time, Yu Deli stayed with him because he valued that he had worked in the famous international real estate consulting company in Hong Kong. Later, he went out to work alone and mainly engaged in business related to real estate consulting business. Now the Jiudu Pedestrian Street project lacks a real estate consultant with an international perspective, Yu Deli is the right candidate. The woman painted her makeup very heavily, but her face lines are still well-proportioned. She was named Liu Yun in her resume. She once worked as a manager in the marketing department of Unilever. Unfortunately, she disagrees with her foreign boss and has serious differences in the marketing promotion of a major cosmetics project. She left Unilever in anger. Yang Xing talked to her and felt that her ability to grasp the Chinese market was first-class.

After seeing the two nodded, he continued, "I have a pedestrian street project in Jiudu City, Zhongyuan Province. The initial investment was 200 million or 300 million. I want you to get familiar with it first. Once you start, you will have the awareness of taking the lead." Yu Deli was naturally overjoyed when he could operate a big project, but Liu Yun was a little hesitant. Yang Xing turned to her and asked, "What are the concerns about Miss Liu?" Liu Yun gritted her teeth and said, "Thank you Mr. Yang for your attention, but I used to be engaged in advertising planning for cosmetics, but now I have turned to real estate, afraid of strength.

Not caught!" Yang Xing smiled and said, "I know Miss Liu is a master of marketing. I must have heard of the five senses and six senses. What is the difference between it and the five senses we often say?" Liu Yun thought to myself that this was a test of me on the spot, so she quickly answered: "The five senses and six senses in the marketing concept. The six senses in it refer to the five senses we often say - vision, hearing, touch, smell, taste, and a perception, that is, subconsciousness, and the five senses here are respect, nobility, security, comfort, and pleasure."

Yang Xing clapped his hands, "It's worthy of being a graduate of a professional class. In fact, what you are talking about is the future development direction of our company, which directly meets the public's five senses and six sense products - terminal consumer products. Do you have to do business in China without understanding politics. With the domestic political environment, do you think we can control the raw materials and heavy industries upstream of the industry?" Several people were also knowledgeable and shook their heads slowly. "Even if it works, policy obstacles will be great. The place where the country now allows the private economy to show its strength is only some terminal consumer products that are fiercely competitive and related to the personal needs of ordinary people. For industries such as clothing and cosmetics. We want to fight in this circle, but it is not possible without some means. I know that Ms. Liu has a product promotion.

My own thoughts, I also hired a real estate marketing talent named Tian Shiping as your assistant. He has bought houses in Hainan, Shenzhen and Shanghai. Miss Liu doesn’t have to worry about experience. What I want is your unique advertising planning, novel marketing plans, and consumer products with different forms. How to sell them is a science. Miss Liu’s contact with me these few times made me sure that you have talent in this regard. This house is also a kind of terminal consumer products. I hope you won’t let me down.” Liu Yun was shocked. The meaning in Yang Xing’s words was extremely clear. He wanted Liu Yun to be the company’s chief marketing officer (CMO). The success or failure of this marketing plan was a direct test for her.

Yang Xing took a pink document from Wang Yiren and handed it to her and said: "In addition, Miss Liu was from Unilever China Company. I believe she has an understanding of famous brands in Shanghai. I want to develop terminal consumer products, female consumer products and even luxury consumer products is a major category. There are many well-known famous brands in Shanghai. Developing them well can save a lot of our efforts from development from scratch. The men of the Shanghai Light Industry Bureau are beggars holding golden rice bowls, and they only know how to waste these brands. Why don't we think of a way to take them over? Here are some immature ideas, so please communicate with Miss Wang more."

After sending Wang Yiren, Liu Yun and the other two, Yang Xing turned around and asked the bald middle-aged man: "Mr. Wu, let's have a good talk?" The bald middle-aged man had just listened to Yang Xing's explanation and remained silent. At this time, he was excited and said: "Mr. Yang is far-sighted and bold in using people. This distraction is beyond the reach of anyone. There must be something more important to keep me until the end. I am already an employee of the company. Let's go back to the company to discuss in detail." Yang Xing smiled slightly. Wu Haijun is really a master. Now he has regarded himself as his direct subordinate. It seems that he is the manager of the Stardou Research Institute.

Wu Haijun was one of the first college students to graduate from Tsinghua University after the reform. Later, he went to the Massachusetts Institute of Technology to obtain a Ph.D. in electronics and other world-renowned large semiconductor companies. This time he returned to China to see if there was a suitable opportunity to start a business by himself, but he was eventually caught by Yang Xing. In fact, he was also curious about this young and overly big boss. He always thought that the general manager who was very bookish in recruiting her was the person in charge. When he knew that the young man who was still studying in his freshman year was the creator of all these miracles, he had to admit that the Chinese soil could still give birth to Bill-like figures.

In fact, without paying attention to Yang Xing's age, he grasped the trends of the terminal consumer goods market in the future and understood the modern enterprise system. Not to mention his peers, even many of the old people who have been in the mall for decades, he could only bow down to his superiors. However, Yang Xing obviously knew more about Wu Haijun. Yang Xing knew his deeds in a financial magazine in his previous life. At that time, he was already the boss of a company called Feixun. Feixun and MediaTek in Taiwan were the largest mobile phone baseband chip providers in mainland China at that time, and one of the main manufacturers of TD-SCDMA terminal chips. It can be regarded as the representative of mobile phone "Chinese chips".

Introducing him in 2000, he decided to return to China to start a business with the ideal of solving core technologies for the motherland. He himself has rich design experience and technical management experience in system integrated circuits and mixed signal technology. Especially in the field of chip manufacturing, he is a rare talent who understands PC chip manufacturing and communication chip manufacturing. Yang Xing did not expect that he returned to Shanghai to try water in 1995. Maybe he thought it was not a good time at that time, so he returned to the United States to continue to accumulate experience. Yang Xing recruited this big fish online and this time, and it was worth the price. Now of course, he must use his talents well and don’t waste another 5 years of time.

In Yang Xing's presidential room, Yang Xing talked with Wu Haijun through his desk. Several electronic products were placed on the table, an Ericsson GH398 mobile phone that was just launched, an Apple's world's first PDA Newton, which was only sold in North America, and a Casio's newly launched QV-10 digital camera with LCD screen; the last one was IBM's first Thinkpad laptop equipped with an optical drive. Without Yang Xing's words, Wu Haijun also understood what he meant. These are all products closely related to his research, but it's still a little unclear about Yang Xing putting them all together.

Bai. Yang Xing pointed to the laptop and said, "Twenty years ago, some people said that computers can be so small. I am afraid no one believes it! The future will definitely be a digital era. A large number of products that we cannot imagine now will be born around computers. Mr. Wu is invited to take this opportunity and we will join in. I am very ambitious and I also want to have a Chinese Sony and IBM in the field of terminal electronic consumer goods!" Wu Haijun was obviously interested. This time he came back, and was entrusted by many friends to see the investment environment of the motherland. He had the idea of ​​"technology saving the country". Although he was a little disappointed before, he felt that he had a good time when he met Yang Xing.

Yang Xing continued to analyze: "All digital products are involved, and our company is still not able to do it. We can start with some computer processors. We can consider starting with chipsets and gradually expanding to motherboards. Mobile phones can start with baseband chips, and cameras solve CCD or CMOS technology. I am optimistic about NAND flash memory in these products, and I can also consider developing the storage medium in these products. Finally, there is the USB interface, which supports hot plug and plug-and-play, opening a door for various digital products surrounding computers in the future. The integration and segmentation of digital products are a big problem. I have a dream that within ten years, we will see a digital terminal product integrating photography, audio and video, games, email, and Internet access. I hope this product was born in our company."

Wu Haijun's eyes lit up. Although these technologies appeared differently, many people have already had a look forward to it. Those who are engaged in technology are not unfamiliar with this. Although Yang Xing said it very general, it seems that the boss has already figured out the core of the digital age. The two immediately started a heated discussion. Yang Xing has the advantage of rebirth, can see the mainstream of future digital technology development, and abandon those development directions with technology but no market; Wu Haijun has technical advantages

He could find a suitable solution for many of the ideas proposed by Yang Xing. Even under Yang Xing's induced, sparks of wisdom burst out. The two chatted in an opportunistic manner, and they broke up from morning to late at night. When they broke up, Yang Xing boldly promised that this time, the team leader of Wu Haijun would be led by General Wu Haijun. When they encountered suitable projects and talents, they could take action first and then report. Wu Haijun was also grateful for the boss's gratitude and prepared to return abroad this time and bring a team back to work hard.
Chapter completed!