Chapter 55 Real Estate Advertising
Comprehensive trading company is the first in Japan, referring to a comprehensive business organization dominated by business functions and integrating finance, information, services and organizational functions. In the process of Japanese companies expanding overseas, Comprehensive trading company must be the first to enter a certain market. One of its most important functions is to open up the local "business road", and then control "commercial rights", and open up the way for the entry of manufacturing companies.
Of course, what Yang Xing mentioned at this time was incomparable to the huge trading company like Japan. Now Yang Xing only asked for a complex of retail and logistics. However, Yang Xing's purpose was to establish an industrial empire, so it was necessary to develop the domestic market. He consciously guided Cha Guoqiang to the Central Plains and nearby areas to develop their pirated business, just to pave the way first. In 1995, local protectionism in China was still very serious, and the business environment in some places was also very bad. Yang Xing valued the advantages of Cha Guoqiang's black and white and wide range of people, so that he could establish a nationwide logistics and sales network as soon as possible. As for going overseas in the future, he was not considering it now.
Yang Xing tried his best to instill some of the sales and logistics knowledge in the streets more than ten years later to Cha Guoqiang. How much he can understand depends on his ability. In the end, the two of them named the "Xinghai Trading Company" for this infant company. At this time, Yang Xing had already gradually established his image as a business empire under the name of "Star".
On June 26, a full-page blank page was launched in the provincial newspapers and the city-level newspapers with the largest sales volume in Zhongyuan, with only one sentence on it, "Are you ready?" This was the case for three consecutive days. Suspense advertising has become common in later generations, but it is still very tempting for people at this time. Therefore, in the past three days, almost everyone in the province was talking about this advertisement. Those who are interested have discovered the phone number of Xingfu Investment Company, Xinghua Real Estate Company and Jiudu Investment Office below. In the past three days, the phone number of these three units has almost never stopped. Fortunately, Yu Weiwei himself has experience working in a paging station and organized dozens of employees to be responsible for answering these calls, and the answers are similar. This is for Jiudu's pedestrian street plan to attract investment.
On the fourth day, a few big red words were replaced with "I borrow a drop of water today, and I will give you a barrel of oil tomorrow." This is almost a common slogan for attracting investment in many places in the 1990s. A beautiful night picture printed with the pedestrian street built after the completion of the pedestrian street was added to the newspaper. The bright lights, modern high-rise buildings, the park surrounded by green fields and the bustling crowds all hint at one thing - come and invest, you can make a lot of money!
"The Central Plains Province is actually richer." Before launching this round of advertisement, Yang Xing had specially discussed this marketing planning with several marketing experts such as Liu Yun and Tian Shiping in the newly renovated Xiaohonglou Office. He said slowly: "For more than ten years of reform, judging from the second largest population in the country, there should be many millionaires, but for the reason of policy, they don't like to expose it. Moreover, compared with other provinces, investors in Central Plains are relatively conservative, like conservative projects such as real estate and gold. This time we are just
Give them a high-profile investment opportunity, so the advertisement should make them feel that this is a project of the Jiudu Government, at least a project supported by the Jiudu Government. Moreover, the establishment of a special investment fund, signing a special account with the municipal government for special funds, and the property-based shop plan will minimize the risks of investors and give them benefits. This is my first large-scale real estate project. It does not require much profit. The key is to make the reputation of Xinghua Real Estate Company famous, and at that time, it will rely on it to travel across the country to attract projects."
The advertisement was only a week after the specific investment promotion plan of the pedestrian street was officially logged out, which clearly listed the sales prices of various real estate projects. The pre-sale system in 1995 was not perfect, so Xinghua Real Estate Company proposed to establish a special investment fund by its major shareholder Xingfu Investment Company to accept investment from various investors, and the fund was responsible for purchasing real estate designated by the investor. If the construction cannot be completed due to Xinghua Real Estate Company, Xingfu Investment Company promised to return the investment funds in full. In addition, Xinghua Real Estate Company also jointly opened a special account with the Jiudu Government. The funds paid by Xingfu Investment Company to Xinghua Real Estate Company must be deposited into this account. The account can only be used to pay the project funds paid to Huaxia Construction Northern Bureau Company strictly in accordance with the contract. If the funds in the account are insufficient, Xinghua Real Estate Company will be responsible for raising them. In order to prevent the use of other purposes, the Jiudu Government has the responsibility for supervision and correction.
In the sales of shops and office buildings, the largest pedestrian street, the property-based sales method is adopted, that is, the shops are entrusted to large operators for unified operation, but the property rights of the shops are divided into many parts of the property rights for sale separately. Investors do not operate directly, but only use part of the property rights to obtain regular rent and property rights appreciation, which is the so-called lease and sale. The rent return rate can be agreed with investors, such as 10%-15% rent refunds according to the location. On the surface, this is a project with very little risk and rich returns. For more conservative investors, they can not only see the appreciation of commercial real estate, but also get rent much higher than the bank interest. However, Yang Xing raised the selling price a little, and also proposed that large buyers can return rent for the first two years. In fact, they will not make less money, but their attractiveness has increased greatly.
The most important thing is that Xingfu Investment Company has 300 million yuan on the books. This is also the reason why Vice Premier Cheng Canghai agreed to Yang Xing's investment promotion plan after he stopped Shen Taifu's Great Wall Mechanical and Electrical Company's random fundraising in 1993. Although Cheng Canghai's instructions made people who thought he was very cautious about financial risks fall all over the floor, Yang Xing's plan to reduce investor risks similar to later real estate construction deposits, chartered and sold plans, which greatly compensated for Shen Taifu's plan, which greatly exceeded his own net asset value, guarantees were ineffective, the purpose of the funds raised was unknown, the investment risk was large, and the interests of investors were difficult to protect. Vice Premier Cheng Canghai's instructions did not mean to send a signal that everyone should not overcorrect, the out-of-system financing channels that were small and could provide funds for national construction could be explored and experimented first, and the central government supported this.
However, Yang Xing on the 27th did not realize that he was a pioneer in reform. He was sitting in school and faced the final exam with a headache. Jiudu University of Technology adopted a credit system, and most course exams were concentrated in the final week, but there were also early subjects. For example, Yang Xing was most afraid of advanced mathematics. In his previous life, Yang Xing did not take the make-up exam until his senior year. This time, Yang Xing wanted to review a week in advance, but forgot that this high school exam was taken in advance. Guan Ming, a junior counselor who was known as the "Four Famous Captains", had no idea how to start cheating. Yang Xing was wondering whether to give up.
However, seeing Guan Ming swaying in his position, Yang Xing was a little confused. Could it be that Guan Ming was going to target him specifically today? At this time, Yang Xing saw Guan Ming's hand swaying slightly, and a small piece of paper fell on his desk. After Yang Xing opened it, he suddenly realized the answer. After the exam, Yang Xing deliberately took a few steps to thank Guan Ming, but Guan Ming refused Yang Xing's thanks with a straight face and said, "This is what Teacher Fang Xiahe asked me to take care of you. I was taken care of by Teacher Fang's family back then, but it would be better for students to focus on their studies and not always cram the moment they were temporarily." Yang Xing was stunned for a while, and then he remembered that it seemed that he had not contacted Fang Dongmei's family for a long time.
When he returned to the dormitory, the group of bad friends had already been around, and there were many people in the band, and it was obvious that something happened. "Boss!" Several guys were in unison and shocked Yang Xing. He looked at Yun Haichao and Ke Zheng and said, "You are not wrong, you two are sophomore and the second are juniors, call me boss?" Yun Haichao quickly grabbed Yang Xing's hand and said, "The sea of love is endless, the master is the first, we understand, we will follow you in the future. Look at you, the beauty is all unsold. First, there are beautiful mature women who are invincible in the moonlight, then they are against the invincible youth sisters, and the gorgeous and beautiful mother and sister, boss! We call you boss, please pass on your secret recipe to pick up girls to us!" Hearing Yun Haichao's exaggerated voice that made people goosebumps all over the floor, Yang Xing could only quickly jump aside.
After some inquiry, he realized that Fang Dongmei and Ouyang Qian and Ouyang Ting had both found him in school one after another. Although Fang Dongmei went to Xingfu Investment Company to find Yang Xing, he was surfing in the Shanghai stock market at that time. In 1995, mobile phones in various places could not be made long distances, and employees of Yangxing Number Company in Shanghai could not reveal them to her at will, but Fang Dongmei's salary this year was given a penny. Fang Dongmei felt that she was not rewarded, and she received so much money from the company without even one day's tutoring class, so she was always sad that she wanted to find an opportunity to invite Yang Xing to dinner. She couldn't find Yang Xing in the company, so she remembered Fang Xiahe said that Yang Xing was still studying at Jiudu University of Technology, so she came to the door every now and then. Sometimes she couldn't leave classes, so she asked Ouyang Qian and Ouyang Ting to come and see it, so three beauties of all sizes were often seen in Yang Xing's dormitory.
In the eyes of these bad friends, Fang Dongmei is too old and Ouyang Ting is too young. Only Ouyang Qian, who is both a freshman, is the right partner. I heard that she is also a school beauties in the National Defense and Foreign Languages University. For Jiudu University of Technology, which is like a beautiful woman, it is a stunning beauty like a fairy. So everyone in Yang Xing's dormitory worships Yang Xing. Today, Yang Xing, who finally caught the dragon, saw the head but didn't see the tail, said that he would not let him go.
Chapter completed!