Chapter 596 E-commerce

As for Xingguang Entertainment in "The Destruction of All Directions", because Yang Xing called the senior executives a while ago, he had arranged personnel in advance. At this year's end of the year, the current CEO Liu Changle only announced that he had invited Coent, a vice president, from the former Time Warner Company, to open up the European and American entertainment market. The vice president team originally composed of Feiting, Chen Yongqi, Ke Chengye and others had basically not changed, and there was no major adjustment in their responsibility.

Thanks to the achievements of China Star Film and Theater, the Cen brothers have also been added to the vice presidents. As for Tan Meichang, Fang Dongmei and others have also successfully taken office, from middle-level cadres to enter the senior management of Star Light Entertainment, and at the meeting, they tried their best to promote the need to enter the Baodao market in large quantities.

As the youngest company of the group, Xingdong Network adheres to the tradition of Internet companies, and its senior management and subordinate employees are quite equal. Since dividing its business into three parts: community entertainment, search browser and online stores, the former president Ma Huateng focuses on developing the QQ community, while Li Yanhong and Larry Page are responsible for the search business.

Because the company has expanded too quickly, after the Nasdaq went public, many venture capital funds suggested that they find another president with Internet business qualifications and experience as an older president. Yang Xing was very good at this and directly recommended the former Google president Eric Schmidt as the new president of StarDong Network and the specific business of online stores.

When it was Xinghai Trading, which is equivalent to the entire procurement and sales department of Zhongxing Group, although the group believed that under the leadership of Ma Sanqi, Xinghai Trading had initially achieved the goal of becoming a short-term enterprise with Japanese trading companies, Yang Xing obviously had higher expectations for it. So this time he put forward a bold idea for Xinghai Trading, which was to make Xinghai Trading a super adhesive and integrate many of the businesses of other companies into one.

This idea was proposed by the headquarters because of the sharp expansion of Xinghai Trading's business area. Xinghai Trading now not only represents the procurement, logistics and sales business of the entire group, but also provides suggestions to jointly adopt a variety of sales strategies based on the different characteristics of other companies.

For example, for Xingmei Fashion's makeup and Jiahua products, Xinghai Trading proposed that in addition to traditional counter sales, it can also adopt direct sales methods similar to Amway and Avon. Although direct sales and pyramid schemes are often confused, as an effective sales method, Xinghai Trading attaches great importance to direct sales methods. Even if the domestic crackdown on pyramid schemes, relying on Xingmei Fashion's brand appeal, Xingmei Fashion and Xinghai Trading both believe that the country will inevitably lift the direct sales restrictions.

Xinghai Trading also learned from Apple, a competitor of Nebula Electronics. Not long ago, Apple President Jobs proposed to give consumers a good product experience, which is better than fancy advertisements, and opened the later famous Apple store retail store. It provides Mac computers, ipod music players, etc. for customers to experience and try, and customers can get free professional advice through private shopping service staff. Whether customers are preparing to choose gifts to give to others or choose a Mac or ipod that suits them, service staff can provide customers with help and advice at any time. Apple also provides free business lectures in the store to explain the latest trends and functions of it products to customers.

Xinghai Trading has keenly discovered huge business opportunities from Apple's retail store, which focuses on customer experience and sales. It immediately cooperated with Nebula Electronics, and rented or bought prime locations at high prices in major cities such as Hunan Port, the United States, and Japan, and opened Nebula Electronics' experience stores. Since Nebula Electronics' product line is much richer than Apple, it is still actively modifying the design plan based on exemplary creativity and preparing to open several Nebula product experience stores around the Spring Festival.

In addition, this time Yang Xing gave Xinghai Business a biggest task, to merge the e-commerce websites of each company to form a large e-commerce store that integrates e-commerce b2b, b2c and c2c. E-commerce is not new. Amazon and Yibei are both pioneers of e-commerce. Amazon succeeds by buying books, and Yibei has also embarked on its own unique path through online auction model. In the torrent of the Nasdaq collapse not long ago, these two companies can maintain their standing with their own strength, and rely on their respective e-commerce to barely make profits.

However, after the Nasdaq collapse, even the boss of the e-commerce industry was dying. Many people were not optimistic about the prospects of e-commerce, and domestic e-commerce websites such as "8848" disappeared. However, Yang Xing, who knows history, knew that this was just the darkness before dawn. You must know that in the traditional business field, excessive competition has caused the profits of many merchants to be very low, and the traditional business business model has almost come to an end.

The emerging online shopping model allows consumers to see a wide range of products around the world by sitting at home. The click of the mouse allows the products they like to come to their door, eliminating the trouble of driving to shopping malls and crowded groups. In addition, online shopping saves many intermediate links in circulation and has certain advantages in price. Many people believe that e-commerce is the future of traditional stores.

Previously, Zhongxing International's companies had no clear understanding of this, and each built their own e-commerce websites for their own battles, but they did not form a joint force and the effect was not obvious. At this annual meeting, Zhongxing Headquarters reached an agreement and instructed Xinghai Trade to integrate all its e-commerce websites, which were different from the online stores where Xingdong Network mainly sold software, and opened an online physical department store.

And according to the three e-commerce sales models of b2b (business  business), b2c (business  customer), and c2c (customer  customer) we have re-revised the online e-mail store of Xinghai Commerce.

The so-called b2b (business  business) refers to the exchange of products, services and information between enterprises through the Internet. The "Alibaba" that Jack Ma is preparing to establish in China and the "Anron Online" website before Enron went bankrupt are all such websites. They have built a trading platform for enterprises, especially small and medium-sized enterprises, allowing many small and individuals who lack information to find a trading model that breaks regional and time constraints.

b2c (business  customer) refers to a trading platform between enterprises and consumers. It is generally mainly based on the online retail industry and mainly conducts online sales activities. For example, it operates various books, flowers, computers, communication products and other products. In addition to being unable to directly contact products, it is often very close to the sales methods of offline stores. Amazon and JD.com in the future, in China, and Dangdang.com have adopted this model, which is the most direct challenge to many traditional stores.

As for c2c (customer  customer), it is most well-known. Ebay.com is a representative of this method. Taobao launched by Alibaba in China is also a good example. However, because this transaction method does not have a good restrictive method, it is often associated with counterfeit goods and online fraud, and has a bad reputation. At this time, it is not allowed to directly use online banking and credit card payments. The procurement procedures are cumbersome and troublesome. However, using Xingdong Network's third-party payment method can obviously greatly increase the launch of such online stores.

If it goes well, this marks that Xinghai Trading's trade network has expanded from the traditional three-dimensional dimensions of land, sea and air to the fourth dimension of the network virtual space. The group laughs at it and said that Xinghai Trading should be given a new slogan, "From the earth to the moon, as long as you pay, we can guarantee that satisfactory goods will be delivered to your door!"

Group President Ma Sanqi took on this challenge happily. Now Ichifu Hotan, Jiang Likui and others have been promoted to his right-hand position. After years of polishing, he is confident of accepting any challenges. Therefore, at the annual meeting, he also took the initiative to suggest to the headquarters that in order to play the most important function of the trading company, he would insert the trading company banner of Xinghai Trading into the overseas market that had not yet been opened. His primary goal is to be the rich Middle East.

The Middle East Gulf region has always been a must-fight military strategist for large international enterprises. After all, it contains more than half of the world's oil resources under the vast desert of the local area. Those Gulf countries wrapped in long robes and conservative social atmosphere are vast and sparsely populated. The citizens of several countries with large oil reserves can share a lot of oil dollars even if they sit at home without working. The huge oil wealth in the Middle East is concentrated in the hands of kings and nobles in a few countries. These people are rich in wealth and like to spend a lot of money, and are the favorites of almost all merchants. Xinghai Trading, as a latecomer in the market, is of course very salivating about it. However, the Middle East has long been controlled by old Western power companies such as the United States and Britain, and it is difficult for newcomers to enter.

However, the US "911" terrorist attack not long ago undoubtedly gave Xinghai Trade an opportunity to take advantage of. Most of the dozen hijackers came from Middle Eastern countries such as Saudi Arabia. Although the US political responsibilities did not specifically consider Saudi Arabia as an enemy for political needs, the enthusiasm for cooperation among the people has weakened a lot. Many members of the US Congress are still clamoring to attack Saudi Arabia and have always believed that Saudi Arabia is the culprit and to attack Saudi Arabia. In this case, when princes and princesses from Saudi Arabia, the UAE and other countries choose future vacation shopping places, they have to avoid Britain and the United States, and Xinghai Trade feels that this is a good time to receive them.

In addition, China Star Group is launching the petrochemical industry, and the demand for Middle East oil is increasing day by day. In addition, the Arabian Peninsula in the Middle East is sandwiched between the Red Sea and the Persian Gulf, facing the Indian Ocean, and connecting the Mediterranean through the Suez Canal. It is located between the golden waterways of Asia, Africa and Latin America, and has a unique geographical location. The ports above it include Dubai, Abu Dhabi, Bahrain, Kuwait, Chittan, Riyadh and other ports have been trading centers since ancient times. Xinghai Trading hopes to set up branches here and open trade channels.

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