Chapter 70 The Birth of Pleasant Goat
On October 30, the Shanghai Municipal Government officially auctioned eight commercial plots in the city's land center. On the same day, more than 20 domestic companies participated. Wang Lan's Yunlan Real Estate and a state-owned real estate company in Shanghai jointly won the bid for the land in Pudong. Yang Xing took the Taiping Bridge site without surprise, and the adjacent plots were taken by a company from Beijing. The Nanjing Road renovation project, which Shanghai has high hopes for, was bought by a domestic state-owned enterprise with assets of over 10 billion yuan.
This auction brought more than 3 billion yuan in fiscal revenue to Shanghai, and also shocked the domestic real estate market, which is still under regulation. Many people have seen the huge potential of commercial real estate, but more people have seen that once the reins of real estate prices are lifted, how can the real estate be controlled? While the local Liberation Daily in Shanghai published an article praising the auction, it also published an article by Professor Shen Datong of Shanghai Tongji University.
He pointed out sharply that high housing prices will force the lower-level people who are already struggling to leave Shanghai. He gave an example that the cheapest land in this land was nearly 10,000 yuan per square meter, and finally it would be sold for at least 20,000 yuan per square meter to be built into a shop. Even if the price of surrounding residential properties is half that of commercial real estate, it would cost more than 10,000 yuan. At this time, Shanghai's per capita income was only over 1,000 yuan! A 50-square-meter house would have to be bought for nearly 40 years without eating or drinking!
The article ended with: "Du Fu, a famous poet of the Tang Dynasty, once had such a wish, 'How could he have thousands of houses to win over the poor people in the world to be happy!' A thousand years later, does our government serving the people want the people to express such feelings again?" This article was widely reprinted and caused widespread influence in society. It poured cold water on many bricks who were preparing to make the real estate industry a pillar industry in the country. Of course, Yang Xing ignored these. Although most of this article was data provided by him, even Shen Datong himself could not guess that the unscrupulous real estate developer he scolded was the unscrupulous real estate developer he scolded!
Yang Xing did not have the feelings of worrying about the country and the people, but since he was reborn, he has understood that relying solely on his meager strength to change the development inertia of this country is still ineffective. Therefore, his Star World Plan is still going to be carried out, and profits are still to be made, but it is worth it to be able to think more, to seek some benefits for the demolition households with his own standards, and to earn less money and get scolded.
On November 3, Yang Xing signed a reconstruction plan for Taiping Bridge in the city government and Deputy Mayor Yan, who was in charge of construction. The plan covers an area of 52 hectares and a total construction area of about 1.1 million square meters. At this time, Mayor Yan learned that Xinghua Real Estate Company had also taken down the plot of the adjacent Beijing company. The Beijing company was probably the child care company invited by Xinghua Real Estate Company to conduct the auction, so as not to attract attention at the auction. After all, Xinghua Real Estate Company got two of the eight pieces of land. He could only smile knowingly about the double act performed by Xinghua Real Estate Company.
According to the plan reported to Shanghai by Xinghua Real Estate Company, the Xingtiandi project is a comprehensive commercial and residential development project in the city center, designed to integrate the architectural charm of Shikumen of old Shanghai and modern facilities. It mainly includes three parts: Shanghai Xingtiandi, Century Enterprise Park and a large noble residential area Xinghua World. Among them, Shanghai Xingtiandi is an old house renovation project. After completion, it is a fashion center with Shanghai's historical and cultural style. The pedestrian street is composed of high-end restaurants, bars, specialty stores and fashionable shops. And Century
The enterprise park consists of multiple Grade A office buildings and entertainment shopping centers. Between Century Enterprise Park and Xinghua World, the Xinghua Artificial Lake will be the green space covering an area of 44,000 square meters. Xinghua World is composed of more than a dozen tall buildings and villas of different heights, and will provide thousands of luxury houses. After completion, the Guangxing Tiandi Pedestrian Street is three times the size of the Jiudu Qunxingfang Pedestrian Street. This will be the premier project in China. Xinghua Real Estate Company will become one of the largest real estate developers in China with Xingtiandi.
The day after signing the contract, Mayor Yan found that Yang Xing was missing and asked about his bright-looking assistant. The reply he received was that there was an urgent matter at home, and they had to stop buying a company under the Shanghai Light Industry Bureau that they communicated privately.
Yang Xing did have an urgent matter at home. After half a year of preparation, his mother He Guizhi's "Xi Yangyang" fast food restaurant is finally about to open grandly. Although compared to the Star World project worth more than one billion, nearly ten million fast food restaurant business is not worth Yang Xing's special trip, for He Guizhi and Jiang Yuxiu, who have never run such a big business, they were still excited to not sleep for two nights. Although they hired a professional manager with an annual salary of 300,000 yuan to take charge, He Guizhi still had to go to the mall to accompany him. Yang Rongguang could only stay in Jiudu because of his technical research, so he had to let Yang Xing go.
This time, the "Xi Yangyang" fast food restaurant plans to open eleven stores in Zhongyuan Province, one main store and ten branches, and the main store is set in the most lively Industrial and Commercial Operation Plaza in the mall. This time, in addition to the three stores and Jiudu stores in the mall, the other six cities with the top eight economic scale in Zhongyuan Province will open one.
Yang Xing agreed with his mother who could clearly seize the position of economically developed regions and directly choose the most developed commercial city in the province as its headquarters instead of blindly considering their own land of making a fortune and only giving only two places to Jiudu, which proved that the professional training in the past six months was very successful. Like his first pot of gold was also dug in Jiudu, but the focus of the company's development is not to be transferred to Shanghai. This time, the scale of Xingtian and Earth was hard-working in Jiudu for ten years and could not catch up. Yang Xing had seen their plan, it was very meticulous and meticulous, and he had nothing to be picky about. Yang Xing believed it was from the hands of Shao Lanxin.
When she saw her, she found that she was still a beautiful beauty. She was in her thirties, wearing a decent navy blue career suit and exquisite gold-rimmed glasses, which was quite like a white-collar OL. After chatting with her, she answered it very well. Yang Xing felt that the 300,000 yuan was not wasted. She heard that she was originally in the middle management position in Yum Group China Business Department. She was from Taiwan. After completing the separation procedures with her original husband, she quit all her positions and went to the mainland for a trip.
After traveling for more than half a year, I met He Guizhi on a tourist train back to Jiudu. I found out that she was recruiting people and recommended herself. In He Guizhi's statement, she was dark and thin, like a savage, but she didn't expect that she was really capable. Yang Xing looked left and right and couldn't tell where her chest and buttocks were so thin that she looked thin. I thought it was indeed "superficial", but then I thought that my love luck had not encountered such a beautiful mature woman with both inside and outside on the plane and train?
Yang Xing did not participate in the specific steps of opening a store. He even asked He Guizhi and the others not to take too seriously in the future. If successful, similar franchise stores will be responsible for the store managers in the future. They are more likely to enter the strategic level to think about the company's development direction and hand over the specific company business to professional managers like Shao Lanxin.
After visiting several stores in the mall, Yang Xing ignored the imitation of McDonald's style. Now it is the beginning of the company, and some simple imitation is also necessary. After growing and growing, they will have their own style. The only specific requirement he made was that Yang Xing thought of after seeing a small children's play area in the store. He asked if he could also learn from McDonald's and KFC to waive each family with children's birthdays. He also gave a toy with the characteristics of the store to the child.
After saying that, Yang Xing brushed a few strokes and drew an anthropomorphic sheep with a bell hanging on the napkin, saying to everyone: "Prefer this as the mascot toy in the store, it is called Pleasant Goat." Shao Lanxin took it with suspicion, and she really couldn't see what it was about from Yang Xing's clumsy brushwork portrait of Pleasant Goat grinning. However, from He Guizhi and Jiang Yuxiu, he had already learned from him that Yang Xing had billions of wealth within a year and was very capable, so he still solemnly ordered.
She comes from Taiwan Island with a strong business atmosphere, but unlike He Guizhi, he knows little about his son's business in Shanghai. As a qualified business elite, she has long known through various channels how big an investment plan Yang Xing will complete in Shanghai this time. Moreover, He Guizhi revealed that he had to borrow 10 million in the start-up capital of the fast food chain store. As the company's big creditor, of course he has to listen to his opinions. Just Yang Xing's words, he will be busy until he dies, and all publicity will change according to Yang Xing's orders.
In April this year, a fast food restaurant selling mutton stewed noodles that claimed to be in the ring with "McDonald's" opened in the Industrial and Commercial Plaza, which started from 440,000 yuan to 5 million yuan, which took only 8 months. Although it finally fell due to a broken capital chain, it is undeniable that the banner of Chinese fast food restaurants has been launched.
November 8th is China Journalist Day, which is the day when Xiyangyang fast food chain opened grandly in eight cities in Zhongyuan Province. On the day of opening, a banner was specially placed to pay tribute to reporters to inform you of the promotion of free meals with a reporter's certificate. The top 100 customers can also receive the mascot toy sent by the fast food restaurant for free - Pleasant Goat.
The breakfast in the fast food restaurant is a traditional bun fried dough stick shortcake supplemented by soy milk porridge and spicy soup. The Chinese and dinners are a variety of set meals, braised beef rice, mushroom chicken rice, lion head rice, casserole rice, and fried noodles with sauce. There is also a special children's set meal and family-friendly meals. At the same time, they accept delivery, packaging, meal ordering and other businesses. Although it is still a distance from the standardization and efficiency of Yang Xing's mind, from the perspective of management, it is already much higher than similar companies. It seems that the cooperation with the International Catering Group in Shanghai is very effective.
The formal service, good eating environment, and delicious food made the "Xiyangyang" fast food restaurant very successful. By the 20th, among the eight stores, except for Dingyang City, located in the southern part of the Central Plains Province, which was too low to meet the expected income, the other stores achieved the goal of daily turnover exceeding 10,000 yuan. The flagship store of Xiang Mall and the folk street store on Jiudu Qunxingfang Pedestrian Street even exceeded the daily income of 100,000 yuan.
Chapter completed!