Yang Xing stayed with Guan Ziping on Chongming Island for several days. After finding out the situation everywhere, he completely decided on Zhongxing Capital's investment in Chongming Island. Guan Ziping was very satisfied with Yang Xing's full preparation and hard work spirit, leaving a good impression. Yang Xing also praised Guan Ziping's down-to-earth and decisive work style.

After the investment plan for Chongming Island was decided, Yang Xing did not intend to eat alone, and even brought together a large group of partners to invest. At the time of the first time, Wang Yunqi built a biological laboratory and a pharmaceutical factory on the island; Rong Xinyou's China Chang Group has also shifted its business center to steel, port machinery and shipbuilding in recent years; He Guizhi's Xiyangyang Group has vigorously entered the ecological agriculture and animal husbandry, and is very interested in the future direction of Chongming Island planning. Everyone is getting high. Yang Star brought them up and together made suggestions for the construction of Chongming Island, so that the Magic City Government believes that in the near future, a modern ecological and environmentally friendly city will stand on Chongming Island.

Of course, whether it is investing in the vocational education system of the Magic City, cooperating to build the vocational capital center building, or focusing on the development of Chongming Island, after further understanding during this period, the gift list given by Yang Xing really won Guan Ziping to look at him differently. Although it has not reached the point of telling Yang Xing frankly, it has attracted a soulmate and brought each other closer together, which makes Yang Xing very satisfied. Now he has left Guan Ziping with enough favorable impressions. Guan Ziping will rise step by step and become the new leader of the country. With the previous appreciation of the two Prime Ministers Cheng Canghai and Wen Rengui, Yang Xing is confident that his glory and wealth will continue for 10 or 20 years and his status is stable.

Yang Xing was in the Demon Capital with great joy and talked with future national leaders, talking about a bright future, but the outside world was full of turbid waves and stormy waves. Not long after the Spring Festival, eight largest banks in the UK were nationalized by the government. The first thing the government did when he became a boss was to cut high-level salaries and lay off employees in a comprehensive way to reduce operating costs. The British Financial Street, once regarded as a holy place in the hearts of financial talents all over the world, suddenly became in panic. Financial Talents with a salary of one million pounds for many years were swept out, and they had to accept the humiliation of a comprehensive body search before leaving. Many people could not accept the huge psychological gap. The scene of someone jumping off a building every day in the Asian financial storm that year was staged again.

Wall Street investment banks, where the disaster started on the other side of the Atlantic, sank collectively. After Bear Stearns fell, Goldman Sachs and Morgan Stanley barely escaped in his previous life. But in this life, as the fuse of the European debt crisis, the secret swap contract between Greece and Goldman Sachs was strictly investigated by EU regulators. It was found that Goldman Sachs had also signed similar agreements with Italy, Spain and other countries, so naturally they could not let go of the mastermind behind it. Now the private lawsuits filed against Goldman Sachs alone have reached tens of billions of dollars, and the EU fines are only a lot more.

Among the five major investment banks on Wall Street, Merrill Lynch is depreciating itself and intends to invest in Bank of America with a dollar-shaped price. Morgan Stanley and JPMorgan Chase were originally born to the same mother, but now they are considering merging together to keep warm. Only Lehman Brothers, as the largest underwriter of subprime mortgage securities, can no one tell how big the mess it has caused. No one dares to take the risk to take over. President Lehman was as anxious as an ant on a hot pan. From Buffett to Seoul Bank in South Korea, and even China Investment Corporation, they have been begging for it all the way, but they are still disappointed.

Since Yang Xing had previously given face-to-face advice to US Treasury Secretary Paulson in the two-bedroom bond and a package of mortgage rescue plans, he had the ability to turn the tide and prevent the subprime mortgage crisis from worsening, he reported to the senior management of the United States that he should pay attention to Yang Xing's opinions. At this critical moment, even if someone still questioned Yang Xing's Chinese background, the now in a hurry to seek medical treatment. So Paulson's call for help came out again in Yang Xing's ears. Paulson made a clear statement on the other end of the phone that given that Yang Xing had so much money left, could he take the lead in taking over the mess of the Lehman Brothers, but Yang Xing refused without hesitation.

"Henry, it's not that I'm unwilling to help, but I'm a businessman first. I know how serious Lehman's problem is. You won't watch me put money into the bottomless pit. Actually, I'm more worried that the 700 billion rescue fund plan you proposed will encounter resistance in Congress. I've seen the news that many people on your side are very opposed to your plan, saying that you allow the capitalists of big banks to continue to expand. Now something happens, many people have lost their jobs, houses and pensions, but they have to use all taxpayers' money to save the bank. This argument is very popular now, I'm afraid that your members will not be able to withstand the pressure and point fingers at your plan. This rocket launcher must be effective only if it can be used. Don't make mistakes at critical moments!"

"Besides, even if I can save Lehman, an investment bank, it will be useless. You and I know that your financial system is in big trouble. Europeans are too busy to take care of themselves. The Japanese and us really help, which may arouse panic among the American people. I think you should learn from the British and gather all the financial institutions that can still be supported. The government uses aid funds as a backing, so that they can match them one by one and take self-rescue measures." Although Yang Xing did not agree to save Lehman, he still gave Paulson a move on the phone. Paulson answered hesitation. "The main reason for our crisis this time is that those big financial institutions are too big to fail. If those big banks merge again and use scale to resist risks, wouldn't we force them to become bigger and what should we do in the future?"

"Now that I'm in a hurry, I can still take care of it. This is a stopgap solution. Now there is a problem with Lehman's company. But in the analysis report I give you, there are several large companies that have more loopholes. There is a saying in China that if you want to take the two evils, you must use extraordinary means at all times. Of course, I will take action at that time, but I hope you don't set any obstacles for me." Yang Xing beat and eliminated, and took the opportunity to give Paulson a suggestion to clear the obstacles for him to buy at the bottom of the United States in the future.

With the huge power of the international financial tsunami, the real economies of various countries have also begun to feel the chill. Even if they are ready, many of the companies under Zhongxing Capital still complain about the recent sharp decline in overseas orders and service contracts. Among them, the most severely affected is undoubtedly Xingmei Fashion Group. The luxury brand they are opening has been coldly treated. Recently, there are rumors that they have been considered for sale by the group headquarters to resist malicious acquisitions by the enemy. Xingmei Fashion is quite disappointed and feels that it is an abandoned orphan. Yang Xing is planning to personally comfort the emotions of Xingmei Fashion employees when he comes to the Magic City this time.

Xingmei Fashion has long since gotten rid of its original image as a low-end homemade and cheap cosmetics brand. It now has hundreds of brands such as beauty, fashion, jewelry, high-end makeup and household fast-moving consumer goods, and many of them are among the best in the domestic and Southeast Asian markets. In recent years, it has focused on entering the luxury jewelry field. Its current acquisitions of many second- and third-tier luxury brands in Europe and the United States has gradually gained a place in the luxury industry. Its business has also extended to the upstream of the manufacturing chain and increased its investment in polymer composite materials, biochemistry, etc. From the perspective of performance alone, it is no less than competitors in the United States, Procter & Gamble, and L'Oreal, Europe.

However, when it comes to sales of fashion products, the target of middle and high-rise residents in the city, must spend high advertising costs to maintain brand awareness. Domestic consumers are not loyal to fashion brands. Even if Xingmei Fashion is the number one brand in domestic enterprises, it does not have the upper hand in the competition with foreign time-honored brands. Xingmei Fashion has made great efforts to do this. Most of the actresses around Yang Xing have served as spokespersons for him, but they still have enough self-preservation and lack of progress.

Yang Xing and Xingmei Fashion co-president Hao Mingming and Zhou Yuxi proposed an idea when talking about this issue. He believes that with the emergence of new generations of consumers who pay more attention to their own image and do not blindly follow the trend, the consumption habits that only recognize the price but do not recognize the right are undergoing great changes. In the past, for an LV bag, the consumption enthusiasm of saving money for several months is fading away from surrounding countries such as Japan and South Korea. While some affordable fashion brands, such as Spain Zara, Sweden HM and Japan Uniqlo, have grown rapidly, why not start from here and build their own fast fashion brands first?

Fast fashion brands are the biggest changes in the world's fashion industry in the past decade. It originally refers to the brand that imitates the display fashions on the runways of major fashion exhibitions in the UK's main commercial streets, and quickly makes them into finished products and sells them, which makes everyone buy them. It is also called a high street brand. It was once laughed at as a first-class brand, a sales model of second-rate quality and third-rate price. Now these clothing has developed into a brand with large-scale retail, price and positioning popular, and its sales performance far exceeds traditional luxury clothing brands.

Taking the Spanish Zara, the most representative fast fashion brand, as an example, a survey from Zhongxing headquarters shows that Zara's annual sales exceed 10 billion euros. Its parent company Inditex has more than 300 designers, and it launches 18,000 new products every year and has nearly 5,000 stores around the world. It has only taken less than 30 years to surpass the fast fashion brand leader H&M.

The key to zara's success lies in "fast" and "new". In addition to a huge team of designers, zara also has a fast communication system between front sales staff and rear marketing experts. Salesmen distributed around the world will summarize and report their communication with customers to the headquarters market experts every day. Market experts will conduct a comprehensive analysis of this information and discover popular trends. They will communicate with the designer immediately, striving to launch the latest styles of clothing as soon as possible.
Chapter completed!