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Chapter 98 Starlight Entertainment

Of course, just acquiring different large and small enterprises under Zhongce Group is only the first step. In Yang Xing's mind, if he wants to turn his several companies into shining listed companies, he still needs a core business with prospects. Now he turns his attention to foreign countries. After all, profitability is not enough for Hong Kong investors. They value the long-term development and long-term profitability of the company. At this time, for the manufacturing industry with a low level in China, introducing foreign technology and production lines is undoubtedly a highlight. Xingdou Research Institute has been wandering around for more than a year, and has gained some benefits from Yang Xing's memory.

On October 25, after Nebula Electronics acquired more than a dozen electronic processing plants in Guangdong under Zhongce Group, it immediately announced that it would cooperate with Starlight Entertainment to launch an LCD display production line, and the technology provider was Hitachi, Japan. One stone caused a thousand waves, and both at home and abroad were a little surprised.

LCD displays, or LCDs, are ultra-thin flat display devices. The first LCD was invented by Americans, but the Japanese were developed and occupied most of the market. Before 2001, the development of LCDs was hit by the problem of excessive costs and was not widely promoted. However, in places like Hong Kong and Tokyo, its lightweight, power-saving and radiation-free characteristics made it a new favorite for new generation office and commercial advertising. Therefore, in Hong Kong, it received much more attention than in the mainland.

Due to the constraints of the "Pakistan Agreement" during the Cold War, it is very difficult for China to introduce many high-tech technologies. As the industry recognized LCD technology to replace CRT display technology, it is no exception. The technological gap between China and abroad is decades. When an unknown company can actually pick up the weirdness of this monitor, it is obviously beyond everyone's expectations. In fact, the inside story is not complicated.

When Ke Chengye and Feiting from Starlight Entertainment met in July in Hong Kong, Yang Xing pretended to be unintentionally pointing to a non-smoking advertisement posted by the Hong Kong Municipal Government next to the elevator of the temporary office building in Central, Hong Kong, saying: "In fact, the entertainment industry in a broad sense is not just a performing arts business, but also a variety of media and other methods! You see, there are so many buildings in Hong Kong, and there are many high-rise buildings built in the mainland over the years. Has no one considered using these elevators, lobbies and other walls?"

"Everyone has had the experience of waiting for elevators in the lobby and elevator. Taking this time, you can place a lot of advertising information. You will talk to these office buildings one by one, and use these spaces, so it is easy to discuss the extra income of the building property management. In addition, apartment buildings, supermarkets and stores, you can also use this opportunity to use their idle space. In these narrow places such as blank walls, it is best to use a flat-screen TV to save space and continuously update the advertising content. You also integrate the VCD function into a TV and make the produced advertisements into a plate and play them in a loop. As long as you send someone to maintain them regularly, it will not only save the cost of printing advertising items but also expand the amount of advertising content."

Everyone was impressed by the fact that in 1996, concepts such as commercial building video media, store terminal video media, apartment elevator graphic media have not yet been formed. Focus Media, the largest advertiser in China, was not born until 2003. Yang Xing's words were enlightened, which made many media people wake up from their dreams and admired the wonderful ideas of his boss, the outsider. Why didn't he find a big gold mine around him?

Yang Xing continued: "This is a creative economy. The so-called skillful trick is to eat all over the world. The only secret is to take action quickly and the cost is low. I think Huaxingguang Entertainment's advertising department has spent half a year conquering first- and second-tier cities across the country. The key is that this media terminal player must be controlled in our hands. You can communicate with Nebula Electronics, and it is best to produce it yourself."

In this way, in the name of introducing advertising terminals, His Excellency Soichiro Fujino, a temporary researcher at StarDou Research Institute, went to Japan in person to negotiate with his old boss Hitachi Electric to introduce an LCD display production line. Although Hitachi was one of the first Japanese companies to enter the Chinese market in the 1980s, after the 1990s, due to the blurred Chinese market strategy and the changes in Japan's local business strategies, the Hitachi brand, which was once familiar to China, was now far behind other Japanese brands. When Soichiro Fujino proposed the requirements of introducing LCD production lines and transfer related technologies, the company's senior management did not firmly refuse.

After the Cold War, with the abolition of the Batumi Agreement, the international standard for technology transfer for China has been greatly relaxed. LCDs are a dual-purpose technology for military and civilians, and it is not impossible to find a solution. The key is that for Hitachi, if a local Japanese manufacturer specializes in making this batch of products for Starlight Entertainment, the high labor cost will make the product price scary. If a factory can be set up in the mainland, it will not only transfer the backward LCD production line, but also use the cheap labor there to obtain high profits, why not?

Soichiro Fujino also specifically hinted that this huge Hong Kong company also has a large number of electronic and mechanical factories, which can be used as Hitachi's foundry in China. In addition, there is also an IoT network all over the country. If this cooperation is pleasant, it can introduce more advanced electrical, machinery and other production lines, and it is not impossible for Hitachi to make a comeback in China. Under the temptation of the huge mainland market, the two sides hit it off. In order to avoid re-investing the problem of conservative investment, Hitachi specially sent an inspection team led by Vice President Kishi Kayama to negotiate with China Star International. The introduction of the LCD production line has become one of the package negotiations with China Star International.

These are still far away for the people who are in Hong Kong. What they talked about most in this autumn is the acquisition of the old Hong Kong TV station Asian TV by the upstart mainland entertainment star entertainment. Asian TV officially opened on May 29, 1957. It was formerly known as Li Yingsheng and Li Yi TV, and was renamed Asian TV in September 1982. It is the first TV station in Hong Kong, formerly the first commercial radio station in Hong Kong, and the world's first Chinese-language TV station. Hong Kong people are generally referred to as "ATV" and "Asia Ji", which is considered one of the banners of the Hong Kong TV industry.

But it is in a similar situation to China Unicom in the mainland, with a boss always under the head - Hong Kong Wireless Channel. Whether it is film and television production, advertising revenue, or private influence, it is inferior to Wireless, so it is in a position of working hard and being surpassed. Its equity is also in a state of being transferred. The recent change is that in 1988, Lixin Group of the Lin Baixin family and New World Group of the real estate developer Cheng Yutong family jointly invested in ATV. Now Cheng Yutong has reduced its shares, with Lin Baixin as chairman of ATV.

It is not difficult for Xingguang Entertainment to acquire Cheng Yu-tung's shares. The key is to get the approval of Lin Baixin, the major shareholder. Moreover, as a public utilities, the acquisition of ATV must be approved by the Hong Kong government. Now the last Hong Kong Governor Patten is having a strife with the central government because of the re-election of the Legislative Council. Will he agree to the acquisition of a Chinese-funded company like Zhongxing International?

On November 26, Ke Chengye, the interim CEO of Starlight Entertainment, former deputy director of Singapore Media Chinese TV, announced in Hong Kong that the Hong Kong government has officially agreed to Starlight Entertainment's acquisition request. At the same time, Lin Baixin agreed to transfer the shares to Starlight Entertainment and his long-time friend Chen Yongqi. Chen Yongqi used this to invest in Starlight Entertainment and served as the executive director of Starlight Entertainment.

November 28th is Thanksgiving. After a secret talk with the founder of Phoenix TV, Liu Changle, who was traveling in the United States, and Feiting, a former Taiwanese entertainment program producer, who came here, reached a 20% stake in Phoenix TV that he held for Starlight Entertainment shares, and agreed to negotiate with Murdoch's News Group to assist Starlight Entertainment in acquiring the remaining shares of Phoenix TV in News Group. It also merged ATV and Phoenix TV, with Liu Changle as the new TV chairman.

After this series of dazzling acquisitions and exchanges, the merger of ATV into Starlight Entertainment has become a foregone conclusion. However, the merger of Phoenix TV and ATV has caused a lot of controversy. Rumors all believe that this will accelerate ATV's pro-China tendency, and Yang Xing laughed at it. In his previous life, Chen Yongqi and Liu Changle jointly purchased ATV in 2000. He just advanced the process by 4 years and turned them all into his own subordinates. Rebirth advantage is sometimes a big killer!

At this point, a large entertainment group covering film and television production, advertising, entertainment performances, agency and other aspects has surfaced, and its listing is just around the corner.

At this time, an unexpected request for cooperation was placed on Yang Xing's desk. The Cen brothers, the Hong Kong entertainment celebrity who once sold the Starlight Record to Yang Xing, came to him and asked for cooperation.

Looking at the business card in his hand, Yang Xing was also a little lost. The fame of the Cen brothers in his previous life was well-known, but it was not positive, and it was somewhat demonized by the Hong Kong media. Because they were the leader of Xingheshe, the largest underworld group in Hong Kong.

Since ancient times, the entertainment industry has been inseparable from harassment by criminal gangs, and Hong Kong is no exception. After years of crackdowns on the ICAC and "O" record, Hong Kong has fewer opportunities to do evil blatantly, so it has turned its idea of ​​making a fortune into the emerging entertainment industry. The Cen brothers have invested in filming many movies and invited many big stars. The younger brother Cen Guohua has also personally played many roles and has a close relationship with the entertainment industry.

At 97, the two brothers were a little pessimistic about their future. There are also rumors that domestic National Security Bureau cadres had secretly visited them and reminded them to restrain themselves. Therefore, they handed over the Starlight Records in the entertainment empire they built to Yang Xing. But they didn't expect that after the company changed hands, they not only did not decline, but were promoted in Yang Xing's hands. Now they are going to go public, which really makes them regret it. But they still think that they have a film company in their hands and have rich connections in the Hong Kong entertainment industry. They want to use this as a bargaining chip to cooperate with Starlight Entertainment to get a share of the pie.

They knew that due to their background, it was difficult for them to become chairman of listed companies and immigrate overseas. They received rumors that this time they acquired ATV, and it is said that Beijing has put pressure on the Governor of Hong Kong. Starlight Entertainment has such a hard backstage and is doing well, so of course they consider hugging its thick legs.

After considering it, Yang Xing said to Guo Ying: "Let Cha Guoqiang come to Hong Kong. The world community is a family, and he and them must have a common language. I will not see them for the time being, but I can tell them that the time for cooperation has not come, but I may not have a chance in the future."
Chapter completed!
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