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Chapter 35 Taking advantage of Shangri-La

"Oh?" Liang Haiping's hearty laughter came from the phone: "Didn't you say some time ago that you let the overseas market die? Why did you think of going out for inspection?"

"Uncle, it's hard to say anything, I'm so worried." Liang Yuan grinned and said, "Where are you? I've returned to Benxi and am in the car factory guesthouse. If I don't have anything to let go, come here directly. I won't go anywhere for the time being."

"Haha, okay, my uncle will definitely be here tonight." Liang Haiping agreed with a smile.

In the evening, Liang Haiping appeared at the car factory guesthouse on time. After entering the room, he saw Liang Yuan lying on the big bed with a pen and writing something. The ground was full of paper with words. Liang Haiping picked up a piece of paper and found that it was full of English and covered with smearing marks.

"Xiaoyuan, what are you doing?" Liang Haiping asked.

After throwing down the manuscript paper and pen in his hand, Liang Yuan stretched his waist on the bed and said, "Uncle, don't mention it. I jumped into a bottomless pit. I will find a way to save myself."

Liang Yuan had a bitter face and told the story of the Nansha Battle that happened some time ago and his plan to take the initiative to donate F14.

After hearing Liang Yuan say this, Liang Haiping smacked his lips, looking at his extremely evil nephew with laughter and cry, and after holding it in for a long time, he said: "After learning about the estimated sales data of Wuye Electric Fan in the overseas market, my uncle just breathed a sigh of relief. He thought that so much money should be enough for you to spend a year or two years. However, I thought that in 24 hours, you not only spent a penny of the expected profit, but also made such a big hole. My uncle missed the days of earning 300 in half a year, but at least he had no debt at all at that time."

"It's still 50 million or 60 million. It doesn't seem like a lot. Let's talk, you can go wherever you say. My uncle will arrange the factory affairs and accompany you abroad to make money the day after tomorrow." Liang Haiping said with a smile at Liang Yuan who was frowning.

Shaking his hand full of English paper, Liang Haiping asked, "Is this a way to make money abroad?"

"Yeah." Liang Yuan nodded and continued: "This is an advertising plan I made and is planned to be broadcast on foreign TV stations."

If you want to make a product popular quickly, the most convenient way to attract a large number of people to buy is to advertise. Of course, facing an extremely mature consumer market like the United States, the advertisements such as "drinking Chinese turtle essence" or "no waist and no pain in your legs. Ooxx will not get cramps" on Chinese TV in the 1980s and 1990s. If it appears on American TV, the commercials who advertise will go bankrupt by the federal government just by paying the fine.

The domestic planning and the same gaze and behavior as the advertising industry cannot meet Liang Yuan's needs at all, so Liang Yuan can only do the core of the promotional copywriting, and the post-processing can be included in foreign advertising companies.

"The whole article is full of foreign languages. Tell me what are these?" Liang Haiping shook the scrapped manuscript in his hand and asked curiously.

"Hehe, uncle, this thing is just some style planning and some key advertising slogans. It's useless." Liang Yuan said with a smile.

"But there is one key thing I have to ask my uncle."

"What's up?"

"My uncle has to help me find a director. I plan to ask him to go to a place in Yunnan to shoot a landscape film."

The core of Liang Yuan’s advertising overseas this time is to borrow the famous clouds in the future - Nan Shangri-La.

The cause of Shangri-La's popularity originated in the 1930s. The novel "The Lost Horizon" by the famous British best-selling writer James Hilton was the hot sale of this novel that established Shangri-La's status as a paradise in the minds of Western people. Even Hitler during World War II sent the Gestapo to China's Tibet to find the legendary Shangri-La to improve his noble pure-blood Germanic race plan.

What is even more legendary is that during World War II, American pilots who flew over the Hump Peak route to transport supplies to support China National People's Anti-Japanese War. Due to an aircraft crash, they "float" in a small valley in the tributary of the Jinsha River north of the Tiger Leaping Gorge. The strange and wonderful natural scenery made the pilot completely forget the fear of breaking away from the God of Death, and blurted out that this is really a unique paradise in the world.

After the end of World War II, with word of mouth among pilots, countless foreign people believed that Shangri-La really existed somewhere in China. Unfortunately, shortly after the anti-fascist war ended, the ancient Chinese nation immediately fell into a civil war. After the Republic of China retreated to that small and small land, the newborn Republic fought a fierce battle with the United States-led alliance in North Korea. Then the two major camps of the Cold War were officially formed. For ordinary European and American people, Shangri-La, which is located in the inland of the Republic, became more and more distant, ethereal and mysterious.

Therefore, Liang Yuan not only registered the brand of leafless electric fans and air purifiers as Shangri-La, but also planned to set up a small-scale processing factory in Shangri-La County in later generations to gilt for his brand to quickly open up his popularity in the US market. The core of the entire advertising copy is the wind or air originating from the paradise wonderland, so Liang Yuan needs a large amount of real landscapes of Shangri-La.

"My uncle, the director is Zhang Kaigang. He should work in the Xi'an Film Factory now. My uncle arranged someone to find him and told him that I planned to make a landscape documentary. The budget is not limited, as long as I fully demonstrate the original local customs and customs."

Liang Yuan directly dug out the director Zhang Kaigang who is still honest in Xi'an. For Liang Yuan, the only Chinese director he can trust is the only one who has led the opening ceremony of the Peking Olympics in later generations.

While sorting out his thoughts, Liang Yuan roughly explained his plans and ideas for going overseas to Liang Haiping. Liang Haiping was completely confused about foreign business. After hearing what Liang Yuan said, he smiled and said, "Xiaoyuan's plan sounds quite touching. My uncle always supports you. You can do whatever you say."

Three days later, the staff of the locomotive factory invited Zhang Kaigang from Xi'an to Benxi.

Due to the urgent time, Liang Haiping did not try to find a relationship. He directly obtained a document from the Ministry of Railways through Liu Changhe of Shengjing Road Bureau, and was carried by the staff of the car factory. He went directly to the Xi'an Film Studio through the unit's communication method, and named Zhang Kaigang and said that the brother units had an urgent filming work that needed Comrade Zhang's assistance.

The Ministry of Railways in the 1980s was an extremely strong department across the country. For film practitioners who often wandered around China, it was always beneficial to establish a good relationship with the Ministry of Railways. Looking at the official documents on the bright red seal of the Ministry of Railways, Zhang Kaigang didn't say anything and then got on the plane that night with the staff of the car factory.

Liang Yuan was comfortably nestled in Liang Haiping's office sofa, holding warm coffee in his hand, looking at the director who is famous all over the world in the future.

After the greetings, Liang Haiping smiled at Zhang Kaigang, who was confused and said, "Director Zhang. Things are a bit urgent. I hope Director Zhang will not be surprised when he is in a hurry."

"It's nothing, I have to support the construction of brother units." Zhang Kaigang said with a smile.

At this time, Zhang Kaigang was still a rookie in the director circle. Although he had achieved a lot of achievements, he was still shrouded in the halo of the older generation of directors. The temperament of a great director who was the only one in the future has not yet been developed, and he is still very humble and low-key.

Liang Haiping reached out and took out a Chinese version of "The Lost Horizon" from the drawer of the desk and handed it over, saying, "Have Director Zhang read this book?"

Zhang Kai had just taken the book and looked at the cover and said, "I have read it. I have read it about seven or eight years ago. The Shangri-La described in this book is particularly impressive."

Liang Haiping laughed and said, "It's good that Zhang has read it, so that our next communication will be much more convenient."

Liang Haiping told Zhang Kaigang about Liang Yuan’s plan to go to the cloud_South Shangri-La’s landscape filming, and finally said: “You don’t need to consider the budget of the film. The first thing we consider is the effect. The second thing we consider is the effect. What we need is to perfectly reproduce the scenery described in the novel “Vanishing Horizon” through the lens.”

"You choose any personnel, and we will pay all the fees. After the shooting, Director Zhang will receive at least 100,000 yuan. If the film satisfies us, the shooting team will also pay additional bonuses. The official documents with the Xi'an Film Studio can be resolved by the Ministry of Railways, but we need time, and we can only give Director Zhang two weeks of shooting time at most."

"Where is the shooting location in Yunnan?" Zhang Kaigang asked.

"Yun_Zhongdian County, Nandiqing Tibetan Autonomous Prefecture, the traffic conditions there are not very good. We will arrange a helicopter to pick up the shooting team to enter Zhongdian," said Liang Haiping.

It has been a week since Ning Lei went to Beijing. He didn't call Liang Yuan until last night and told Liang Yuan that he had agreed to Liang Yuan's plan in principle, but the source of funds needs to be confirmed more clearly. To put it bluntly, he is afraid that Liang Yuan will lose money and lose halfway. If such a big thing goes wrong, Liang Yuan should think about how to run away.

Ning Lei was able to convince the superiors to agree with Liang Yuan's plan. One is that the Republic really needs a large-range F14 fighter. This thing is not an ordinary temptation to the military. For the military, I care where you came from. As long as you can get it, I dare to use it. Another reason is that Liang Yuan created a corporate miracle in the most year. In addition to the East Germany project, if Liang Yuan's remaining project executives are interested in investigating it, they will definitely be clear.

A young man who has created such a large-scale enterprise group in just one year is not enough to describe it as talented. The senior management should be very curious to see what kind of way this young man can solve the huge capital problem. Of course, all this is because of Ning Lei's endorsement. If an honest ordinary person does not go out to shoot a target, he will probably be arrested by Guoan.

Therefore, Liang Yuan had already said hello to Ning Lei, saying that he might have used a plane to go to Yun_Nan to shoot an advertisement released in the United States.

Since getting off the bus, Zhang Kaigang has been confused. If it weren't for the official document covered with bright red seal of the Ministry of Railways, Zhang Kaigang would have run out to call the police. When Liang Haiping mentioned that he could send a helicopter to assist the crew in filming, Zhang Kai just realized that the filming should be extremely complicated. In China, no one else could use helicopters besides the military. Even in the new century, helicopters could be considered high-end goods, let alone in the 1980s when even cars were rare.

Zhang Kaigang's intention is definitely enough to become a top domestic director in the future. An investor who is not short of money, the Ministry of Railways and the army are involved. If the person in front of him said that he would not even believe a fool without a deep background, as soon as Liang Haiping finished speaking, Zhang Kaigang quickly stated that there was no problem.

"Okay, Director Zhang is quick and easy. I'll arrange a room for Director Zhang. You don't have to be polite about what you need. Just tell us directly." Liang Haiping laughed and said readily.
Chapter completed!
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