Chapter 231 Sports Marketing
As a new cultural tourism city, Anseong attaches great importance to the construction of infrastructure. In addition to the Anseong Film and Television Base, which produces high-volume film and television productions every year, there are also many sports venues.
You can also see many football supplies stores in the streets and alleys, so the football sports culture in Anseong is also very strong, because there is a Geumcheon Football Stadium in Anseong, which is loved by many sports fans!
The Jinquan Football Stadium covers an area of more than 40,000 square meters, and the auditorium can accommodate up to 30,000 people watching at the same time. It hosts some club leagues every year, and also cooperates with sports schools to set up special football youth training classes, which has contributed to the football industry.
A lot of fresh blood.
At this time, as agreed, Li Xiao had already driven to the front of the Jinquan Football Stadium. From a distance, he saw a rush of people coming from all directions. The swarming wave of people was about to overcrowd the gate. There were two ticket windows.
There was a spectacular long queue outside, and the scorching sun still couldn't stop people's enthusiasm for watching the football match!
Hengda is recognized as one of the best football clubs in China. With abundant funds and the introduction of strong foreign aid, the past two years have been like a rebirth. They have frequently reported good news on the football field, and even won the AFC Champions League.
An honor for being a team with high strength and popularity in the country.
Moripur is a football club in Eagle Glen and one of the teams in the Eagle Super League. Since the establishment of the club, it has won 13 league championships. Because it was originally founded by a group of arsenal workers, the team
The logo is a cannon, and Moriura is also affectionately called the "Gunner" by fans. As a century-old team, it also has high popularity in the country.
The collision between these two teams naturally attracted the attention of many fans.
"Who do you think will win this match between Hengda and Moriura?"
"It's really hard to say. As the top club in the country, Hengda is in the limelight right now, but Senpu is also a leader in the world's top league. The two teams have never played against each other before, but I still support me.
Team up!"
"The Moriura team is also very powerful. Their offensive routines are diverse and the short pass penetration tactics are very effective. Hengda needs to have good enough countermeasures to deal with them."
"Allah, this is an invitational tournament. It's more about performances and discussions. If we really want to compete with each other, we have to go to the Club World Cup, but it will definitely be an exciting game."
Excited fans and friends came to watch the game together, chatting with gusto, and were full of expectations for this game.
The parking lot in front of the venue was already full of cars, and it took Li Xiao a while to find an empty parking space.
"The Jinquan Football Stadium is really popular today." Li Xiao couldn't help but sigh truthfully after getting out of the car and witnessing the huge crowd of people.
In the past few days, he has been running between home and the park. Other than that, he has never left or stepped out of any other door. He is practicing quietly like a hermit, almost cut off from the outside world. If it weren't for Yang Linsheng's invitation,
He really didn't know there was such a game.
With a flicker in his eyes, he could see several men in casual clothes following not far behind him, staring at him vaguely.
Needless to say, this was naturally the spy of the security team, but Li Xiao didn't shy away from it at all, and acted openly and openly, as if nothing had happened.
Because Yang Linsheng had already booked the box tickets in advance, Li Xiao showed the QR code information on his mobile phone, avoided the crowded crowd, and went through the wide VIP channel to the top floor of the east end of the football section.
Opening the door to the box stand, Yang Linsheng has been waiting here for a long time. Besides him, there are many familiar faces, most of them are senior managers of Xingheng Company, and they all stood up respectfully.
"Haha, brother Li, I haven't seen you for a few days, and you look even more heroic." Seeing Li Xiao coming, Yang Linsheng stood up quickly and extended his palm enthusiastically.
"Mr. Yang is also very high-spirited." Li Xiao shook hands with him and exchanged a light greeting. Looking around, this box was very luxurious. Not only was there a whole wall of broadcasting LCD screens, but it also served delicious food.
There are meals and tea, a billiards table is set up, and a separate sauna room is opened in the house, which means that you can enjoy the sauna enthusiastically while overlooking the entire green space from a high place.
This kind of high-end private box costs tens of thousands per hour.
It wasn't until Li Xiao sat down in front of the transparent window of the box that other people sat down one after another.
From this angle, looking down from a high position, you can see almost every corner of the green stadium.
At this time, the Jinquan Football Stadium was filled with colorful flags and loud voices. The auditorium of more than 30,000 people was packed. Many people deliberately wore the jerseys of the teams they supported. The entire stadium was turned red and yellow.
It’s truly spectacular!
When the game actually started, players from the Hengda Club and the Senpu Club led the ball boy into the stadium to greet the fans.
The game kicked off from Hengda Yifang. Core player Zheng Zhi led the players and took the lead in attacking the opponent's goal.
The cheers in the audience grew louder and louder. Everyone was immersed in it. The media in the commentary box also opened their voices and explained passionately and passionately.
After exchanging a few words with Yang Linsheng, Li Xiao looked at the other party and calmly said: "Mr. Yang won't really be so leisurely this time and specially invite me to watch the game, right?"
At this time, it was a critical period when the sales of Coolon mobile phones were soaring. What is strange is that Yang Linsheng did not sit at the Phylion headquarters, but came here to watch football without any trouble. Could it be that he is a fanatical fan who is obsessed with football?
Li Xiao really doesn't believe this.
"Haha, I knew I couldn't hide it from Brother Li. If you look at the court again, you will definitely find something unexpected." Yang Linsheng said with bright eyes.
"Oh?" Li Xiao couldn't help but be startled when he heard the words. When he looked down at the court again, after a while, he finally had a glimmer of understanding.
What he was paying attention to just now was mainly the exquisiteness of the green field, but he ignored the more than 30 billboard screens around it, one-third of which were clearly marked with the words "Cool Dragon".
and LOGO!
Unexpectedly, the advertisement of Coolon mobile phone was on the football field.
At first glance, it seems strange. Because communication IT products such as mobile phones are more commonly promoted and marketed through media methods such as TV programs, online networks, and showcases. Advertising investment in football matches is relatively high.
Rare.
But on the football field, the benefits of successful advertising are also huge.
For example, at the World Cup in South Korea and Japan, Hyundai Motor spent 1.5 billion euros to become an official sponsor. In the same year, its sales in the United States increased by as much as 40%, and its brand awareness jumped from 32% to 67%!
"According to data, people who watch football matches include many groups, including students, civil servants, company employees, self-employed people, private business owners, etc. These are also the main marketing targets of Coolon Mobile."
"It seems that Phylion wants to use sports marketing." Li Xiao nodded, with a look of approval in his eyes. It seems that cooperating with Phylion is indeed a wise choice.
After the Cool Dragon mobile phone was vigorously promoted and publicized, his next series of business plans could be implemented.
Just when he was about to speak, he suddenly felt a numbness at the corner of his mouth, and the familiar dizziness in his mind came over again.
Chapter completed!