Before Li Yifan told Li Liqiang about the harm of this fake wine, Li Liqiang didn't really take this matter to heart.

But when Li Yifan explained to him in detail the harm of this fake wine to their regular products, not only Li Liqiang, but also his mother sat upright.

Now, as for their industry, Phoenix Wine Industry is definitely an indispensable thigh, and its future prospects are promising, but if it is destroyed by these fake wine dealers, it will definitely not be worth the loss.

After hearing Li Yifan's examples of Qinchi Wine Industry and Mongolian King Wine Industry, my father and mother were immediately shocked and sweated.

Indeed, if you don’t pay attention to such counterfeiting and selling counterfeits now, then you will definitely be yourself who will be unlucky in the end. Maybe you will eventually follow the old path between Qinchi Wine Industry and Mongolian King Wine Industry.

"What should I do?"

My mother slapped her thighs and was anxious, while Li Liqiang on the other side had never experienced such a thing. For a moment, she was like an ant on a hot pan. Although she was anxious, she was helpless and powerless.

A mouse pulls a turtle and feels like it is not easy to get out of the mouth.

They have never experienced such things as anti-counterfeiting, especially these fraudsters are very smart. This time they set up their base in Xichuan Province, which is not their place.

If it is in Northern Province, they only need to say hello to Yang Yuhe, but in Xichuan Province, they can't speak at all!

"Or let's call the police! Let the police take care of them."

After thinking about it, my mother still thought that the police were the most reliable, but after hearing this, Li Yifan sneered.

"If it is easy to call the police, there will not be so many counterfeit and dealing cases in China, and the police will ask you for evidence. What do you give them? The police will only intervene in such cases after an accident. They will definitely not care before something happens. And where do you call the police? In the North Province, will the police in the North Province spend so much effort to solve the case on the runway of Xichuan? Even if Uncle Yang asks them to go, they will encounter layers of resistance when they arrive in Xichuan. After all, Xichuan is a major province that produces wine. Our Phoenix Wine Industry has robbed many of their local companies of the business. Do you think they are willing to help us solve the case?"

Although Li Yifan's words are unpleasant, they are the truth. Nowadays, police are generally unwilling to take care of such cases. After all, it is not a life lawsuit. It also involves cross-provincial case handling.

Generally, not many people are willing to take over such thankless cases. Even if their family has a good relationship with Yang Yuhe, the police in North Province may not be willing to contribute to this case.

"What should I do?"

My father also thought what Li Yifan said was very reasonable. Li Yifan touched his chin and sat on the sofa. After thinking for a while, it seemed that he had to do something by himself.

"In this way, dad, please contact a lawyer first when you go back, and then strengthen the anti-counterfeiting signs for our wine. Then change all the advertisements placed on the big pants table this year, and add some knowledge about anti-counterfeiting. Let consumers try to buy fake wine as little as possible."

Li Yifan's mind was very fast, and at the same time he was constantly planning some anti-counterfeiting methods in later generations. After all, he was not as developed as in later generations.

"But what good anti-counterfeiting methods can be found now?"

Li Liqiang frowned. He didn't take this fake dealing seriously before. He originally thought that after the case of such a fake wine was exposed at the March 16th Gala and the Big Pants Platform, these fake dealers would be restrained.

But after hearing what my son said, this is not something that they can do by restraining themselves. After all, even if these guys have restrained themselves, their harm to Phoenix Wine Industry has been caused and cannot be recovered.

So they must be hit hard before they become a weather. It seems that my son is going to do this. Li Yifan is very relieved to do things, but he asked himself to go back and improve anti-counterfeiting methods, which really made him a little confused. How should he improve anti-counterfeiting methods?

"So, Dad, add a scratch-like coating to the cap of our wine bottle, and then there is the serial number of our wine products. After consumers buy our products, they can scratch the coating and call our manufacturer to report the serial number to determine the authenticity. At the same time, they can also set some small prizes in those coatings or bottle caps, such as Hong Kong dollar coins of one to five yuan, etc. While encouraging consumers to consume, they can also ensure consumers' confidence in purchasing genuine products..."

Such means were used by major liquor manufacturers a few years later, but these days it is still a new means.

You should know that in later generations, in order to encourage consumption and stimulate consumers to buy real wine and call to check, from bicycles, TVs, gold coins, or overseas two-person tours, there are only things you can't imagine, and there is nothing they dare not give.

Although this will increase the cost of the liquor industry, it is much better than allowing consumers to buy fake wine, and eventually suffer physical damage from drinking fake wine, and ultimately destroying their brand reputation.

When my father heard this, he slapped his face suddenly: "I think it's OK, this is a good idea."

Although he also knew that doing so would increase costs, compared with the profits that Phoenix Wine Industry can earn every year, what is this cost?

"Okay, dad, just do that. Don't go back first. I'll contact you a few advertisers in Beijing to help you seize the time and shoot a few new advertisements, add content to identify and distinguish the authenticity, and then you send these advertisements to the big pants table to replace our old advertisements. Also, call Qin Mingliang quickly and ask them to come up with corresponding anti-counterfeiting measures at the winery, and find some customer service staff in a few years to prepare for everyone. It's best to launch our new advertisements and new anti-counterfeiting methods after the March 16th Gala."

Li Yifan thought very carefully, and Li Liqiang nodded quickly, thinking that what his son said made sense.

The matter of anti-counterfeiting is decided like this, but Li Yifan doesn't plan to finish it just like that.

The counterfeiting and selling fakes has already been done by his own family, and he feels it is necessary for him to go to Xichuan to take a look.

After all, my dad said before that Director Li told him that when their reporter was undercover investigating the fake den, he once discovered that the den was made of all kinds of fake wine.

But later he received a huge order and started to specialize in the production of fake wines from Phoenix Wine Industry. He thought there was a problem with it.

Although Phoenix Wine Industry is now popular across the country, it is definitely impossible to say that the national market has been unified.

He also knows that in the domestic high-end liquor market, the two truly top-notch liquors are still Maotai and Wuliangye, and the Phoenix Laojiao and Phoenix Aged liquor of Phoenix Wine Industry are at best where they can get a higher-end market positioning in the mid-to-high-end liquor market.

In this level of market, there are many direct competitors that can compete with them, such as the local brands of Xinghuachun, Xiaohutushen, Jiuguijiu in southern Hunan, Zhuyeqing in the southwest, etc., which are all famous in certain areas and medium-level famous wines with fixed consumer groups.

Moreover, their history is not shorter than theirs, and their foundation is even deeper than theirs.

Therefore, the reason why Phoenix Wine’s products emerged in the domestic market is that the wine has its own characteristics and good quality, and the advertising is just strong.

It is also considered to be a real nationally renowned brand, but it is not.

If he says he must be the final result, it is because the advertisement is strong and there are many people who know it, but it does not. It is because the brand has a short history and shallow foundation, and has not yet been tested by time.

But at this time, someone actually wanted to make fake wines from his own brand, which made him feel a little strange and strange.

If it is to make fake wine from Moutai and Wuliangye, then he can still understand it, but why is it for the fake wine from Phoenix Wine Industry?

I also placed a big order, which is very strange?

Or are competitors trying to attack themselves? Or are some people having other ulterior motives?

In short, Li Yifan felt that this was worthy of attention, so he had to go to Xichuan to take a look.

But before he went there, he must have someone to find out what the situation was.

With Director Li's relationship and with some reporters from Big Pants Station before, he soon contacted the reporter who had obtained first-hand information in the undercover fraud den in Xichuan Province.

The reporter's surname is Liao, in his thirties, and he is from Xichuan Province. His father used to work in a local brewing company, so he has a good understanding of the inside story of this industry.

Li Yifan asked him to have dinner in a high-end restaurant in Beijing, and then took him directly to a club.

This club was jointly opened by him, the seabed, Chen Hanxi, Huang Jueran and others. After more than a year of construction, it has basically been completed, but it has not been officially opened to the public yet.

Although this reporter Liao is well-informed, it is the first time he has come to such a high-end club. As soon as he comes in, he is blinded by the magnificent decoration here.

After some trepidation, I followed Li Yifan, but found that almost no matter how much it was in the guild, the lobby manager, or the other party, as long as the President Li was built, he would nod and greet him with a smile.
Chapter completed!