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Who brought up the domestic trend of comparison? At the root, isn’t it just brought up by these officials?

In terms of seniority, people are suppressed by level, and the authority and rank of officials should not only be reflected in their titles, but also in what they eat, wear, use, and what they sit under their butts.

Level one should have a level one sign. In ancient times, people had to wear animal clothes and different peach feathers to reflect their different levels.

Although this is no longer a matter of this on the surface, it has not changed at all in its bones.

For example, people of certain levels can draw Yellow Crane Tower 1916, some levels of tubes can bring Patek Philippe, and some levels of officials can bring Hermes, etc.

In short, from the perspective of food, clothing, housing and use, there is no aspect that you cannot see the level of others.

This is particularly obvious in the official car.

Officials at the municipal government level, no matter whether you are a third-tier or fourth-tier city, almost all of them use Audi. The only difference is that they are reflected in displacement and some other performance aspects.

And this is more from the heart of comparison.

Although my own Zunchi car is tailor-made for the official car, whether in terms of driving experience, appearance, or safety configuration.

But first of all, you are not a foreign brand, and secondly, because you are a domestic car, you cannot be as high as an Audi in terms of price.

In this way, you cannot provide those officials with a very good and distinct feeling. Even in terms of price, he did not intend to sell this car for the highest price of 300,000.

But in this way, how can you accept those officials who are in the face of the car?

Director xxx is an Audi. In terms of level, I am no lower than him. He can ride a car worth more than 400,000 yuan. Why can I ride a car worth more than 200,000 yuan?

It seems that I have ignored the most critical point, whether the performance of this car is and whether it is comfortable or not. For those who are officials, it is not important. What is important is whether this car can bring them face.

Pan is not wrong at all. After thinking about it, he still overlooked the most critical point, that is, the consumer psychology!

It seems that I have not practiced enough. I have talked about user experience to others many times before. However, when I come to myself, I forgot all such a key point.

What is consumer experience? To put it bluntly, you want to make consumers who buy your products feel happy.

Any aspect will feel good, such as a successful fruit mobile phone. In terms of screen, it is not as big as Samsung, and it is even worse than domestic machines. The difference is not a little bit.

In terms of performance, it has not been highlighted. In terms of its inner core, it cannot be compared with Samsung, ham sausage, and even domestic machines.

In terms of price, that's even more amazing. The price of any piece is twice as expensive as that of Samsung and ham sausage.

But so many consumers like to pursue him, and even if they change to a rich gold shell, they can be stolen?

Do you think the brains of those consumers are squeezed? But one or two, you can say that they have brains, but so many people are following them, are so many people having brains?

Obviously not, so the reason why their products are sought after is simple, because they can bring the ultimate user experience to many people who pursue him.

What is the ultimate user experience? To put it bluntly, it is that people who buy their mobile phones feel very proud of themselves.

Why? I can afford to spend more than 5,000 yuan and afford such expensive mobile phones. And you poor **size are so full of money, which is just that Samsung is installing B.

Although your Samsung configuration and performance are similar to that of my fruit machine, my phone price is more expensive than you, which can give consumers a feeling that they are one head higher than others.

This is the so-called user experience of fruit machines. In an extremely immature market and extremely unfair society, a mobile phone can become a symbol of a person's status. What other reasons do you think consumers don't pursue him?

If you take it to a mature market like the United States and a relatively fair social environment, then look at it, will he dare to sell such a high price?

Even the latest model of a fruit machine can solve the problem that can only cost a hundred dollars, because in other people's social environment, a fruit machine cannot represent a person's identity and social status.

This is like BMW and Mercedes-Benz, luxury cars like this cannot be sold at high prices in the United States, with a volume of only tens of thousands of dollars. However, they can be bought at a few times and bought millions, but the main reason why some people still like it.

This is their consumption psychology. What they buy is not a car, but a user experience. To put it bluntly, it is a symbol of their identity.

I can afford it, don't think about it if you poor guys...

And the Zunchi sedan he has carefully created now obviously does not have such key elements.

Li Yifan was silent, but then he remembered what Pan Yao said just now, and it seemed that there was obviously no lower part of it. This kid seemed to have any other ideas.

That's fine, you might as well ask him what his thoughts are.

Li Yifan raised his hand to look at Patek Philippe on his wrist, and then looked at the sky outside. He came to the test yard for an afternoon, and it was already past five o'clock.

Although the capital in March has entered spring in terms of solar terms, it is still a little far from the real spring, and the sky is darker and it is relatively early.

He said to Pan Xiang, who was driving in front of him, "Pan Xiang, I think you have any other ideas. Let's go. Let's get here today. It's still late, and you have been driving for so long, and you're also happy. Let's find a place to have a meal together and then have a good chat. You talk to me about your ideas."

"Hey! The boss treats guests to dinner, that's right, otherwise Li Zheng and I have to find a meal."

Pan thought that he didn't refuse. Li Zheng was about to go home to accompany his girlfriend today, so Pan wanted to drive the car, drive the car back to the garage, and then got out of the car without any hesitation.

The group came out of the test yard and headed straight for the capital.

This is a test car park in the suburbs of Beijing. There are no delicious places nearby. Li Zheng and Pan Xiang are old hutongs in Beijing. They really know a lot of delicious places.

After asking Li Yifan, he knew that he had nothing to do, so he led the way and brought Li Yifan to the Beijing Office in the capital of xxx Province.

"Hehe, Mr. Li, we two have no other hobbies except cars, we just like to eat."

Li Zheng said while leading the roadside, and Li Yifan laughed.

"I believe this sentence, and this can be seen from the size of you two."

"Hehe! That's right, our ambition is to one day be able to eat all the food from all over the country."

Pan Xiang called him aside. If someone else said this, he would definitely feel uncomfortable, but Li Yifan said that they had no idea at all.

"Hehe, but, when you enter society, you have to work. Time is tight, and you can't eat all over the country. Later, we found a trick. Even if you don't leave the capital, you can eat all kinds of food from all over the country. That is, you come to Beijing offices in various provinces and cities to have dinner. In such places, you usually open a restaurant, and they all have their local characteristics. The food is very distinctive and the price is not expensive. Today, we will come to this special restaurant in Mongolian and Xinjiang Province to try it. Last time Lao Pan brought his family, I heard that the food here is cheap, and the taste is authentic, and the ingredients are real. How can we eat here today?"

I have come here, can I still leave? However, Li Yifan is also a carnivorous animal. He has been here in this restaurant in Beijing, which is in Beijing. Nothing else is just a affordable one. The barbecue, hand-stewed meat, etc. are made very authentic and unique.

Several people went to the restaurant, found a private room, sat down to order food, and then waited until the food came, and started eating and drinking. After halfway through the meal, their stomachs were a little bit deeper. Li Yifan felt that it was time to talk about the serious business.

"Okay, Pan Xiang, it's almost done. You should hurry up and tell me what you haven't finished in the second half. How can we make this car targeted?"

"Hehe! Mr. Li, I said before, I believe you have figured it out. If this car is really only targeted at local governments at all levels, with the current market conditions, I am afraid that only the leaders of the center will take the lead in demonstrating, and the people below will buy this car. Otherwise, it will be really difficult to sell. After all, you also know that for those people, face is very important."

Pan Xiang had a little hippie smile in the first half, but his expression was very serious in the second half.

Li Yifan nodded, expressing his agreement with what he said. Pan Xiang saw Li Yifan's attitude and was very satisfied, and then continued.

"But you have ignored another group of people, that is, there are actually many public institutions in China. Especially those institutions with little oil and water, because the funds don't come from a lot, many people don't want to lose face. They also need a car that can support them, such units, such as the Forestry Bureau, the Animal Husbandry Bureau, etc.."

When Pan thought of this, Li Yifan felt that it was really the case. Some units, especially those Qingshui Yamen, often have great restrictions on their official cars due to funding issues.
Chapter completed!