"Oh, so that's the case. Please Brother Hao, please, for the rest of the matter, but I have to ask first, how much does it cost to advertise on these satellite channels?"

"It's not much money. There are so many satellite channels across the country, but there are only a few that can be watched. The others are the same, there is no novelty, and the ratings are very average. So even if you go all out, you can't spend much money. Let's gather it together. I guess it's almost done if you spend more than 10 million..."

Hao Jun was originally an advertisement, so he was very familiar with this aspect, and the facts were almost the same.

In recent years, satellite TV has been launched in China. Local TV stations in various provinces have begun to gradually bring their resources to satellite channels, hoping to allow viewers across the country to see.

But what followed was the problem of insufficient resources, which caused a TV series, dozens of TV stations to play randomly, and even some good TV series. These TV stations even played it repeatedly until the audience was tired of seeing it.

Moreover, there are not many TV stations now that there are many programs with strong entertainment, and the Internet is not popular at this time, so many viewers often focus on those more famous TV stations, such as the imperial court station, Mango station, Puhai station, Beijing TV station, etc.

Although these local channels are also very prosperous, these days, they can’t compare with the influence and ratings of the imperial station. Therefore, even if they advertise on these TV stations, as long as they find the right relationship, they won’t cost much, but the results achieved are extraordinary.

Before, Li Yifan and Wang Teng gave themselves face like this, so Hao Jun also decided that he had to buy two of them at this time.

Li Yifan was also very satisfied when he heard this. He spent more than 10 million yuan on advertising on the imperial court station every year, which was inevitable. However, on all other TV stations, they advertised, and only only more than 10 million yuan a year. This money was very worthwhile.

After all, these advertising fees are nothing compared to the benefits they can bring to their own family, and the advertising fees will rise in the future. Otherwise, taking advantage of this time to establish the brand image of their own company, then when you want to walk on the road in the future, it will not be as easy as it is now.

So on the same day, Li Yifan entrusted the matter to Hao Jun, and Hao Jun even agreed with a pat on his chest. If it were someone else, it might be very troublesome, but if it were Hao Jun, it would be really simple.

The reason is also very simple, because the person who controls the advertising resources of many satellite channels is his loyal friend.

"By the way, Brother Hao, our brothers entertainment, after the movie comes out, are there no other investment projects?"

Li Yifan deliberately pretended to be stupid and asked, "In fact, this brother Entertainment has mainly been doing movies in recent years, but it has not been lost in the advertisements."

However, their investment in TV dramas has not been very large. After all, Brother Entertainment is not like a few years later. Brother Entertainment was a veritable giant in the Chinese entertainment industry.

Not only do they have investments in movies, they are also involved in many projects such as TV series, advertising, music, theaters, etc. However, the current Brothers Entertainment is not enough to start construction on multiple lines, so their main energy is still focused on the movies.

Four years later, after Brothers Entertainment became more and more prosperous, they had the energy to return to the TV series circle, and they also made many classic TV series.

For example, the more famous TV series in later generations such as "Soldier Assault", "My Corps Commander My Corps", "Snail House", etc., are all participated by Brother Entertainment.

Now that Li Yifan asked this question, he actually intended to encourage Hao Jun to embark on this diversified path earlier. After all, it is a bit too slow to make money by just sending a few blockbuster movies every year.

When Hao Jun first heard Li Yifan's question, he was a little stunned, and then he felt a little unhappy. He was also an old world. After Li Yifan asked this, how could he not know what it meant.

You just said before that if you don’t interfere in the company’s operations, why are you concerned about this matter now?

"At present, our company's financial resources are limited, so this main energy is still focused on this movie. After all, the movie has a lot of audiences and the benefits are relatively considerable, which is very beneficial for enhancing the reputation of our company. I think that after a few years, after our strength is enough, we will carry out diversified operations."

Although Hao Jun was unhappy, he didn't show it at all. Then he said these words. After all, today's cooperation was completed, and it won't take long for the two of them to become the company's major shareholders.

Although they said that it would not affect the normal operation of the company, as the direct leader of the company, they had to tell them about their plans.

Although Hao Jun is well-known for his greed and lustfulness, he is not an incompetent person in terms of management, so he still has his own ideas about how to run a company.

"Well, after hearing Brother Hao's words, I feel relieved. Actually, I have an idea in my mind, want to communicate with Brother Hao. If you can do it well, then let's try it. If you think it's not possible, then just pretend I didn't say it."

Li Yifan said, looking at Hao Jun's face. Hao Jun's face changed, but in the end he didn't say much, just nodded.

"Brother Hao, you know that I am a post-80s generation. In the future, the group of children born in the 1980s generation will gradually become the main body of this society. In my opinion, the development of the film and television entertainment street, especially in the future, whoever can grasp the appetite of these post-80s generations will be able to dominate the next decade..."

Hao Jun agrees with Li Yifan's statement very much. Indeed, entertainment is nothing more than just cultivating consumers. If consumers don't pay attention to this, then who do you sell this entertainment to?

Now the star-chasing generation born in the 1970s has gradually declined, especially the economic depression in the past few years, which has led to the fact that the Xiangjiang entertainment industry, which was originally known as the Hollywood of the East, has completely sunk.

It has been two thousand years since then, but now the Xiangjiang entertainment industry is still relying on the singers and artists from the early 1990s who are taking the lead. The new generation has no intention of showing up at all. The name Du Tingfeng has become very popular in recent years, and there are no newcomers at all.

Speaking of Du Tingfeng, it is so popular. Now, the entertainment company is almost drooling when they see him.

This guy actually thought about it and had no other things to show off except for his handsome appearance. He had no acting skills, and he was also average in singing, and there was still constant negative news. But he was so popular that he was in a mess, which made many people say it was difficult for him to understand.

But why is this? In fact, the reason is very simple, because he is a post-80s generation. His experience can resonate among many post-80s generation groups, his rebellion, his handsomeness, his scandals, etc.

Li Yifan said this with a whisper, and Hao Jun and Wang Teng, who were listening to each other, nodded repeatedly. Indeed, when they were young, the stars they pursued were nothing more than the generation from Xiangjiang and Baodao.

Although those people were not very old at this time, after all, many of them were no longer suitable for the appetites of people in the 1980s. Now there is a problem with the hematopoiesis of the new star generation in Xiangjiang and Baodao, and there is not too many new stars of high quality, which has led to a phase of market gap and the hot scene of Du Tingfeng.

"So, why can't we promote some celebrities ourselves?"

Hao Jun raised his eyebrows when he heard Li Yifan's last words, and then asked.

"How can I praise it? Alas! Xiao Li, I have thought about the brothers you mentioned, but we really have no experience in this regard?"

"Hi! Brother Hao, I think this is not simple. If we want to make our stars popular, attract attention, and attract enough consumers born in the 1980s, I think it's better to organize a nationwide audition event? Let contestants who are accused of age sign up for the competition, and then invite celebrities from the famous domestic entertainment industry or singing industry as judges, and then let these contestants compete on the same stage to compete for talents. In this way, the program will be closer to the real life of ordinary people, and everyone has the opportunity to participate. This large-scale event will be organized and recorded into a program and put it on the TV station. It will be difficult to not be popular at that time..."

When Li Yifan said this, he happened to say what was excited. When he was excited, he even slapped his thigh.

How was the American Idol program so popular back then? It wasn’t that so popular. And watching ordinary singers grow into idol superstars step by step. This feeling will make ordinary people feel more involved, and the sense of participation is the most successful part of this program.
Chapter completed!