The large conference room of Tengyi Company was full.

The company's deputy general and finance minister Tian Dagang, R&D department director Qin Wei, Planning department director Guo Haitao, Marketing department director Peng Wei, Public Relations department director Lin Fei, Human Resources Department director Fang Na, and Wei Tie, newly promoted to Security Department director, all attended.

Wei Tie's injury has been healed after more than a month of rest. Now Tu Sen has fallen, and the life threats Wei Tie suffered in the past have been resolved.

"Today, we are convened to hold a meeting, mainly to work together to finalize the publicity plan and sales plan of our 'Bihai Yuntian' project. Ji Lianhua, please send a copy of these two plans to everyone." Chen Yi said.

Now, every time you have a meeting, Ji Lianhua from the Public Relations Department has to play a guest role in the meeting minutes.

"Remember, this is the company's business secret. If anyone leaks it, he will bear legal responsibility!" Chen Yi and Ji Lianhua sent all the texts and said seriously at the people present.

"Well, we all know." The middle-level cadres of the company in the conference room nodded frequently and began to carefully browse the publicity plans formulated by the planning department and the sales plans formulated by the marketing department.

Chen Yi has seen these two plans several times in the office these days, and many of the details were modified and improved by him.

About twenty minutes later, Chen Yi asked at everyone with a smile: "Have you finished watching?"

"Well, I've finished reading." Everyone nodded and said.

"Okay, who has any questions or suggestions for these two plans, let's just mention it now. Let's brainstorm and improve these two plans." Chen Yi's eyes flashed with sharp light and said in a deep voice.

The venue was silent and no one spoke for a while.

"Do you think these two solutions are perfect?" Chen Yi asked with a smile.

"Mr. Chen, can I tell you my opinion?" Lin Fei, Director of the Public Relations Department, said softly.

"Okay, Minister Lin. Tell me!" Chen Yi nodded with a smile.

"I think the selling price of our Bihai Yuntian project is a bit low? I looked at the sales plan and planned to take out twenty houses as special priced houses, 5,000 per square meter. The selling price of other houses is about 6,000 to 7,000 per square meter, and the average price remains between 6,500 and 7,000. As far as I know, the current average price of houses in Nanzhong City is 7,000 to 8,000, which is obviously 1,000 per square meter lower than the average standard. Isn't this a bit of a loss?" Lin Fei said.

"I know everyone will definitely have such questions." Chen Yi smiled and said, "Let me tell me what I think! First of all, the cost determines the price. The cost of our Bihai Yuntian project is generally lower than the real estate development cost of Nanzhong City. I didn't calculate the specific one, but I feel that our cost is at most about 3,000 yuan per square meter, which includes all development costs. Our cost is low, so the price is low, which just attracts the purchasing power of the working consumer group in Nanzhong City and some purchasing power from other places. As far as I know, Nanzhong City currently has strong rigid demand for real estate, but they are all concentrated in small and medium-sized apartments. Moreover, the consumer group is all working class, university graduates, migrant workers. These people generally don't have much money in their pockets. You want them to spend 1,000 square meter to buy high-quality real estate. I'm afraid they won't buy it."

"Oh, if the cost is really so low, then I think the price is set more reasonable." Lin Fei nodded and lowered her head without saying a word.

"I would like to emphasize again that many large real estate companies are reducing prices and increasing volume. As far as I know, their real estate costs are much higher than ours. People would rather make less money than recover their funds first, but our own costs are low. I think it is very feasible to reduce prices to seize the market opportunity! Also, our Bihai Yuntian project is definitely of good quality and low price. In terms of location, it is located in a golden area by the sea, with every inch of land being valuable, and a standard sea view garden community! In terms of quality, we The house has been publicized to the public for a long time, and can withstand earthquakes below 6 magnitude. In terms of supporting facilities, we are no less than other high-quality real estate projects, but then again, we have other real estate projects. So what can we use to compete with old real estate companies that have been in the past ten years? To put it bluntly, we only have the price to compete with them! Our low cost is the biggest advantage, conquering the market with cheap prices, which is my usual purpose!”

As soon as Chen Yi finished speaking, many middle-level leaders of the company couldn't help but applaud and agree.

"Also, I feel that the 20 special-price houses in Phase I are still a bit short. Our special-price houses in Bihai Yuntian are all houses in unpopular areas with relatively remote locations and poor lighting. We have to build five high-rise buildings and five multi-story buildings in total. I think we should add ten more units to launch 30 special-price houses of 5,000 square meters! In fact, everyone knows that the idle rate of newly developed real estate communities is still very high, with an average of about 50%. Many houses with poor lighting and other comprehensive factors cannot be sold. Instead of being idle, it is better to lower the price and promote it!" Chen Yi said seriously: "So, I suggest that the super special-price houses of 5,000 square meters will be increased to 30 units! The full payment is required! Then the average price of other houses remains at around 6,500 to 7,000 yuan, with a 18% discount on the full payment and a 19% discount on the loan!"

Other leaders of the company nodded in agreement, but only Peng Wei looked worried.

Chen Yi hurriedly asked, "Minister Peng, do you have any suggestions?"

"I didn't have any suggestions, I was just a little worried. Will some agents take the opportunity to resell our special price houses of 5,000 per square meter? For example, they would hire some ordinary people to buy them 5,000 per square meter, and then they recycle them 6,000 per square meter and sell them at a high price of 7,000 per square meter to earn the difference." Peng Wei said worriedly.

"Haha, it is normal for real estate speculation to deal with the price. In fact, those agents speculate on our houses, and they can speculate on our blue seas and clouds! I'm afraid no one will speculate on it! Our house has great appreciation potential. I suggest that the planning department's publicity plan should focus on the appreciation in addition to "good quality and low price", just like gold bars, which will appreciate when you buy it. Then the people don't line up to buy it?" Chen Yilang smiled.

Next is to discuss the issue of Bihai Yuntian’s publicity plan. Traditional media publicity is essential. Chen Yi also proposed to increase the publicity efforts of emerging media, that is, online media. After all, many young people now love the Internet, and understanding information through the Internet is the main channel.

Chen Yi also suggested that the planning department organize several online publicity and promotion activities, set up a lottery session to form a benign interaction with netizens in Nanzhong City, and at the same time, it also needs to establish an official website for the "Bihai and Cloud Sky" project. It introduces the real estate dynamics, customer service online Q&A, etc.

After an afternoon of discussion, the publicity plan and sales plan of the "Bihai Yuntian" project were finally finalized. At the same time, the opening time was basically determined, which is December 30th of this year!

It is September now, and there are nearly four months left. The opening ceremony needs to be planned in detail, and it must be unique and unique.

************

"Mr. Chen, according to the latest information we have obtained, Chen Yi's Bihai Yuntian project is planned to open at the end of December, and the specific time has not been reached yet." In the headquarters of Shenshi Real Estate Xingtai Branch, the company's administrative director Qiao Mao reported the latest information to Chen Tai.

Chen Tai also attaches great importance to collecting information and information from competitors. The company has specially established an information department to collect information from competitors and formulate corresponding strategies.

It is said that commercial competition, there are me among the enemy, and there are enemies among the enemy. Although the opening time of the "Bihai Yuntian" project has not been determined to the specific date of the information collection, the general scope has been found within five or six days at the end of December.

"Very good. The day to launch the general attack is scheduled for early December! Get ready now!" Chen Tai said with a sly smile with a sly smile on his eyes.

"Okay, I'll prepare it right away. There are still three months left. This time I must give Chen Yi a fatal blow." Qiao Mao also showed a vicious look on his face, and he laughed dryly.

"Brother Qiao, this general attack was planned by you. As long as I can defeat Chen Yi, don't worry, as long as I become the president of Shen's Real Estate Group in the future, I will immediately promote you to be the vice president and give you some equity incentives!" Chen Tai patted Qiao Mao's shoulder and said with a smile.

"Mr. Chen, don't worry, I have put all my efforts into brewing for several months this time, and I will definitely let Chen Yi be done!" Qiao Mao's face was full of pride, and he was happy. He worked so hard for Chen Tai just to be promoted and made a fortune! Qiao Mao also saw that Chen Tai will sooner or later be the heir of the Shen Group in the future. If he hangs over this big tree, he will definitely have an unlimited bright future...

Office of the Vice President of Huo Real Estate Group Headquarters.

Huo Sisi was wearing a simple professional suit of Queen Prada, a smoky slim suit and tapered trousers, which highlighted the slenderness, roundness and sexyness of her beautiful legs. She wore knee-length Prada air cushion boots under her feet. The long and thin heels looked like a sharp awl, making people shudder.

The company's public relations department just sent a copy of the latest intelligence information - Tengyi's Bihai Yuntian project is expected to be grandly opened at the end of December.

Huo Sisi sat in the office and said to herself: "Chen Yi, your Bihai Yuntian actually chose to open the market in the same month as our Huo Real Estate, a little more than 20 days later than us. It seems that you are interested in competing with our Huo Real Estate? This time, I will never lose to you!"

Thinking of this, Huo Sisi leaned gently on the seat, habitually crossed her legs, looked at her thin and long sharp heels, and fantasized that one day her shoes would step on Shen Yi's lower body...

"Chen Yi, I must stomp your villain who tortured me for most of the night!"

Huo Sisi felt fierce in her heart and used her heels to knock on the floor. When she remembered that in the Presidential Suite of Century Hotel that day, her body was crazily occupied by Chen Yi for most of her night, she felt extremely humiliated.

But occasionally, when she recalled that night, she would still remember the feeling of being brought to life by Chen Yi's impact...

The human body sometimes betrays people's hearts. Although Huo Sisi hated Chen Yi that night, her body was still conquered by him that night, and she produced a strong pleasure brought by the impact of the **.

"Huo Sisi, you bitch! You will even feel that way by being ravaged and ruined by him... It's so shameful!" Whenever Huo Si thought about that feeling, he cursed his incompetence and shamelessness in his heart, and he even hoped that one day he would step on Chen Yi and avenge the humiliation that night!

At this moment, my cousin Bai Lu called again: "Sisi, I will go back to Nanzhong at the end of the year. Chen Yi, you let me know you, I have to teach him a good lesson!"

"Sister, you really want to come back!" Huo Sisi said.

"Of course, this time I came back was a family leave given by the army, and I will help you avenge me!" Bai Lu said.

"Okay, I'll talk about it when you come back." Huo Sisi dropped her cousin's phone call, and her heart was a little shaken, so she asked her cousin Bai Lu to deal with Chen Yi? This guy has been so arrogant recently!

Huo Sisi pondered for a moment and decided to ask her cousin Bai Lu for help. A sneer appeared on the corner of her mouth: "Let my cousin beat Chen Yi up and vent my anger! Otherwise I will go crazy! Chen Yi, wait, my high heels must break the villain below you that has harmed me for most of the night!"

Bai Lu is an excellent special forces soldier of the Marine Corps. She has excellent skills and even some excellent male soldiers are not her opponent. Huo Sisi feels that as long as her cousin Bai Lu is willing to take action, Chen Yi will definitely be doomed this time!

************

Chen Yi ordered the Information Department of the Public Relations Department to collect sales of Xingtai Wucai City these days. The latest feedback is that Xingtai Wucai City has sold 52 sets in a month since its opening. Compared with the strong positioning of Xingtai Wucai City, this sales figure can only be considered as a normal person.

In contrast, the "Fenglin Tingyu" project, which opened two months earlier than Xingtai Wucai City, has performed well, and more than 150 sets have been sold.

According to the recent information obtained by the Information Department of the Public Relations Department, Huo Real Estate's "Zhongnanming County" will be grandly opened on December 1, nearly a month earlier than the "Blue Sea and Clouds".

Time flies very quickly, and December is coming in a blink of an eye.

The construction of Tengyi Company's "Bihai Yuntian" project is going smoothly. Because Nanzhong City is located in the subtropical zone and the climate is warm in winter, various real estate projects can also be constructed normally in this season.

The top and curtain wall of the entire property are added with the most advanced titanium alloy building materials in the world, combined with traditional reinforced concrete, which has a good reinforcement effect.

The early publicity work of "Blue Sea and Clouds" has been fully launched. Traditional media and online media have created momentum together. The current effect is still very good overall, and the attention is increasing day by day.
Chapter completed!