"Hehehe, boss, those female fans just now were pretty."

After driving away from the Capital Airport, Xiang Tianming, who was driving in the main driver's seat, looked ambiguously at Gao Han who was sitting in the passenger seat, and his eyebrows were as if he was saying, you know.

Gao Han frowned and glared at him in anger, and snorted coldly.

Those were the flight attendants he met on the plane. They looked pretty good, but he had absolutely no other imagination. Instead, Xiang Tianming looked shining, and he felt like he was swallowing the other person in one bite.

Professional football is a world of fame and fortune. It can be passionate, but not promiscuous. What's more, Gao Han is a man who gets married and has children. His relationship with Lin Xia is good and stable, and he has never had any other ideas, let alone having sex with a beautiful woman he met for the first time.

"You, you should pay attention to taking care of yourself and be more mature and steady." Gao Han said with a lesson.

Xiang Tianming smiled and didn't talk to him. This is his personality. Gao Han and Lin Guoping also advised him many times, all for his own good.

"By the way, you said there was good news just now, what good news?" Gao Han looked at Xiang Tianming and asked with concern, "Is there a breakthrough in the acquisition of the Beijing team?"

It was hyped by the media before, and the negotiations experienced some twists and turns, but it was soon restarted.

The season is about to end. The performance of Beijing team this season is not ideal, and there is no hope for the AFC Champions League, so they also hope to transfer the club's operating rights as soon as possible after the negotiation is made early, so that Chinatown can operate the new season as soon as possible.

The stalemate between the two sides' negotiations was mainly concentrated on the team name. The Beijing team's holder hopes to continue to use the current team name, but Gao Han meant that since it was acquired by Chinatown, it would definitely be renamed Beijing Chinatown. This one cannot be changed. Later, the holder took a step back and believed that he could join Chinatown, but the existing team name must be retained.

This is also not in line with Chinatown's wishes, especially Soriano. When he mentioned it to Gao Han, he also believed that to build a brand of his own and long-term planning, one must be dedicated.

The negotiations between the two sides were in a stalemate, but because they both had the intention to trade, the negotiations were still in full swing during Gao Han's game. Gao Han had not received any news for the specific negotiation progress in several days.

"The other party has made concessions." Xiang Tianming smiled.

"Oh?" Gao Han also became happy.

"The total price is expected to be around 4 billion yuan."

Gao Han frowned slightly, but he quickly felt relieved. This price was within his psychological range.

If 4 billion yuan is converted into euros, this total price can definitely be acquired in Europe for any team except the wealthy. If it is simply calculated from the perspective of football, it will definitely not be worth the price. However, if you consider the long-term and China's economic environment, this transaction is still acceptable.

Xiang Tianming noticed Gao Han's frown and smiled slightly and said, "This price is indeed a bit high, but we have reached another agreement with the other party. The other party will no longer force the team name, but we will use a chest advertising sponsorship contract for the next five years to deduct part of the acquisition funds, and have priority renewal rights under the same quotation after the contract expires."

"The chest advertising sponsorship contract? How much does it take for a year?" Gao Han asked with concern.

This is a major part of the current income of the Chinese Super League team. Although it is used to deduct the acquisition funds, it can greatly alleviate the financial pressure during the acquisition, but if the price is too low, it is definitely not cost-effective.

"The total price in five years is one billion." Xiang Tianming smiled.

It was also during this negotiation that Xiang Tianming admired Soriano, who Gao Han relied on. Before anyone could take office, he had already formulated a very detailed plan for various management mechanism reforms and commercial market development that would be carried out after taking office, which convinced the Beijing team's holders.

With 200 million yuan a year, this chest advertising sponsorship contract can definitely be regarded as a sky-high price in the Chinese Super League.

Even the most popular Guangzhou Hengda team has only 180 million quotations posted in the market. Judging from the performance of the Beijing team in recent years, it will definitely take some time to compete with Hengda.

Of course, the opponent's most value is not only the Beijing team itself, but also the Gao Han and Chinatown behind it.

These two golden signs will inevitably bring huge brand improvement to the Beijing team. In addition, Van Gaal's coaching has basically become a foregone conclusion. Before returning to the Netherlands, the old Dutch coach personally revealed his words to Soriano and Begilistan.

In this case, the capital party’s quotation of 1 billion yuan in five years is more important than the future.

What Gao Han thought of was that 1 billion in five years was indeed a good thing for the current acquisition, because next, there were to sign aid, operate, and renovate a new stadium. One by one, it would cost money. Signing this contract was really beneficial to Gao Han, and the purchase price was reduced by 1 billion.

Of course, if you lose the large amount of jersey advertising in the next five years, Beijing Chinatown must expand its financial resources as soon as possible.

"Don't worry, Soriano has basically planned it." Xiang Tianming laughed.

"According to his estimates, with the current popularity of the Chinese Super League, especially with the outstanding national team's performance, driven by the two golden signs of You and Chinatown, the overall commercial value of the team will also rise with the rise."

"According to the current situation of the Beijing team, there are two advertisements behind it. Soriano's valuation should be between 40 million and 50 million per place, and one armband advertisement is expected to be around 20 million. He also plans to attract more foreign brands at that time, and strive to build Beijing Chinatown into a promotional position for foreign brands in the Chinese market."

After Xiang Tianming said this, Gao Han felt a little excited when he heard it.

After this calculation, the sponsorship income on a jersey alone can earn back 200 million in a year. If this calculation is done, the total price of 4 billion is not expensive, it is just...

"Are Soriano's words a little too optimistic?" Gao Han asked with a frown.

Too optimistic is not a good thing.

Xiang Tianming nodded while watching the car ahead, "At first, Uncle Lin and I felt too optimistic, but after a deep conversation with Soriano, I felt that even if I was overestimated, I was almost inseparable."

"What do you mean?" Gao Han was very curious.

He doesn't know much about the commercial development of a team.

In Madrid, these things have always been left to Armando Marcos, and in Beijing he intends to give them full power to Soriano, with him as the team's general manager, Begiristan as the technical director, and the most important position of chairman is to Lin Guoping, responsible for taking charge of the overall situation.

"According to data from the Football Association, the total number of viewers in the 2016 Chinese Super League will exceed expectations, reaching nearly 6 million, which will rank fifth in the world, surpassing the top European leagues such as Serie A and Ligue 1. The total number of viewers watching the game through live TV will also reach 600 million, and the number of viewers will exceed 100 million."

"As the most successful, most commercially valuable, and most influential professional league in the world, the number of live broadcast viewers is 4.7 billion, while the number of viewers is 620 million. However, the Premier League fans are all over the world, and there are even many in China, but the Chinese Super League fans are mainly in China."

"In contrast, the customer base of the Chinese Super League is more clear and targeted, which is naturally more conducive to the promotion of advertisers, so they will be more willing to pay for it. If the Premier League is used as a template, the most expensive chest advertising fee in the Chinese Super League should be between 150 million and 300 million."

"More importantly, the number of domestic league fans has increased rapidly in recent years, and the national team's performance has improved, and domestic fans are enthusiastic about football. It is expected that the sponsorship fee will increase at a rate of 5% to 10% every year, so the holders of the Beijing team will accept 200 million advertising sponsorships every year."

This is the first time Gao Han has viewed the Chinese Super League from this perspective, and Soriano really makes sense.

"In addition to the league environment, Beijing's football atmosphere is very strong, and fans are famous for their loyalty. According to the data report released by Nelson, nearly 80% of Beijing fans browse official accounts every day, and one-third of fans interact with the club every day. Fans' loyalty to the club is far greater than other domestic teams."

"But more importantly, Beijing fans have an average monthly income of nearly 8,000 yuan, and their purchasing power is far higher than that of other domestic teams. Therefore, Soriano decided that once he took over the Beijing team, a massive investment promotion meeting will be held and many well-known domestic and foreign brands will be invited to attend. This will be the first shot he fired."

Gao Han really doesn't know much about specific business operations. He has always believed that professional matters are left to professional talents. This was the case in Madrid before, but now it will be the case in Beijing.

Judging from Soriano's words, he should have made sufficient preparations and targeted measures. Moreover, if he dares to do this, he must have his own confidence. With Gao Han's understanding of him, he believes that he must be prepared to fight.

If it is really as Soriano said, Gao Han won't lose money by acquiring the Beijing team, but instead makes a big profit.

"Not only that." Xiang Tianming laughed.

After Gao Han arrived in Beijing, the good news was one after another. Now he looked at Xiang Tianming with curiosity, "What else?"

"We have basically reached an agreement with the stadium holder. After taking this stadium, we will rebuild it. There are two subway lines planned and under construction, one horizontal and one vertical, namely Line 3 and Line 17. These two subway lines meet at the stadium. At that time, our new stadium will be planned and designed based on this point, striving to build a landmark building in the core area of ​​Beijing, while also creating a brand new business district."

It was at this moment that Gao Han suddenly remembered that Xiang Tianming's family was in real estate, but he, the prince, was not doing his job properly and refused to do a real estate career with huge profits, but he just came to join the football circle with him.

When Xiang Tianming said this, Gao Han was immediately overjoyed.

The biggest problem at home is that the transportation is inconvenient, and the subway has not passed from here. But since there are two subway lines under planning and construction, the situation is completely different, especially if it will become a transit station, the commercial value will be even greater.

If we combine the characteristics of the stadium to create a brand new business district, it will be a profitable deal for Beijing Chinatown.

However, Line 3 and Line 17 may be a few years away, but no matter what, this is good news.

"By the way, what's going on with the specific foreign aid?" Gao Han asked with concern.

No matter how the business is developed,
Chapter completed!