The brands of Dongyang people's sanitary napkins and diapers entered my country. Although the time was later than Procter and Gamble, they also occupied a Qiaozong.

Procter & Gamble's sanitary napkin positioning has deviated, causing their products to fail.

After the Oriental brand comes in, it learns its lessons and will not follow the footsteps of Procter & Gamble.

After Procter & Gamble came in, it sharpened its knife and pointed at the largest brands in the mainland - Aiqingrou sanitary napkins and Aixiu diapers. However, it was defeated in the fight with Aixiu Group, which became a joke.

The Dongyang brand analyzed the reasons for the failure of the Procter & Gamble brand and effectively avoided these pitfalls. After their brand came in, it did not make a big fuss or had no head-on conflict with Aixu Group.

Wang Lin is more concerned about these foreign brands, and he knows which brands have come in.

Only by knowing oneself and one’s enemy can one never be defeated in a hundred battles.

In Wang Lin's subconscious, he never regarded domestic brands as his opponent.

In a fashionable sentence, compared with Wang Lin’s Aixiu Group, I am not targeting anyone in the mainland, everyone here is rubbish.

Because nothing unexpected happens, most of the domestic sanitary napkins and diaper markets will be occupied by domestic brands in the next few decades.

Foreign products are expensive, but some people buy them.

It is a fact that it is said that others admire foreign countries and fascinate foreign countries or that foreign brands are advertising well, and that their sales are there.

If domestic brands are not successful, no one can fight. Who can blame this?

Speaking of which, whether it is an aunt's towel or a diaper, the technology is not complicated. How big can the same technology, the same production line, and the products produced?

But these two products are different from other products.

One is used for the privacy of women, and the other is used for the privacy of children.

A woman and a child are places where a family is particularly willing to spend money.

Chinese people would rather spend money on expensive ones and buy famous brands that are advertised in order to buy a safe and secure one.

Foreign brands have a history of decades or even hundreds of years. They have the funds, means and ability to attack mountains and positions with overwhelming advertising when entering an emerging market.

When citizens turn on the TV, the advertisements they see are all foreign brands. Walking on the street, they see them all the advertising signs of foreign brands. If others don’t remember foreign brands, what else can they remember?

Vanity?

Who doesn't have a little bit?

A well-known brand, no matter where it comes from, will always give people a sense of security.

It’s no wonder foreign brands are popular.

After Wang Lin entered this industry, he set his ambition to build the brand under Aixu Group into a well-known brand and to make every vanity fall in love with it!

In order to cater to the mentality of some people who admire foreigners and fawn on foreigners, Wang Lin worked hard to create another brand "Yanhong".

Yanhong, a domestic brand from Hong Kong and Taiwan, like the foreign brands in Dongyang, Europe and the United States, can win the love of foreigners and fascinate foreigners.

Brands in Hong Kong and Taiwan, like foreign brands, are synonymous with high-end and quality in the minds of many people.

There is no need for business people to blame others for their psychology. Whether others admire foreign countries or fawn on foreign countries, it is not something that Wang Lin can change. What he wants to do is to build his own brand through his own strength, so that everyone can recognize it, and let it be

They buy.

In Wang Lin's impression, the domestic sanitary napkin market did not explode until after 1995.

But the current world is generally similar to the world that Wang Lin knows, but there are also some differences.

Toyo’s Kao brand officially established a branch in Shanghai this year.

This is the first year when the Kao brand officially entered my country.

It is no surprise that Kao will choose Shencheng.

After the old man inspected Shencheng, the development of Shencheng has become different from the past.

After the establishment of Kao Shencheng Branch, which brand will they choose to be the first to go public?

Wang Lin has also paid attention to it and has a certain understanding of this opponent.

Kao Co., Ltd. was founded in 1887. Kao was formerly the Western grocery store "Nagase Store", which mainly sells cosmetic soaps produced in the United States, as well as domestic Toyoshi soaps and imported stationery. Kao's entrepreneur is Nagase Toyoro. Kao products involve cosmetics and other 600.

Many, mostly polymer chemicals.

Many brands familiar to consumers such as "Miao and Shu", "Lei and Ya", "Jieba", "Birou", "Kerun", "Meishulu", and "Sofina" belong to

Under Kao.

Although Kao is a century-old store, it pays great attention to the use of information technology. Among its more than 6,000 employees, the proportion of research and development workers is as high as 28%, and there are more than 200 system analysts and programmers in the software development department alone.

Office automation and electronic information systems were already established in the early 1980s.

This is a very powerful opponent and an opponent that keeps pace with the times.

Wang Lin once reminded Deng Dabao to pay attention to the company Kao.

If nothing unexpected happens, in the next few decades, the biggest competitor of Aiqing Rouhe Aixi brand will be Kao.

Procter & Gamble has a very extensive business. Its main products in China are daily chemical products. The sanitary napkins are blamed for the failure of the mainland market.

The acceptance of sanitary napkins by the domestic people is indeed not very high.

Otherwise, with the huge size of hundreds of millions of women of appropriate age in China, there is more than just this sales volume?

Procter & Gamble conducted a survey on domestic cities and concluded that more than 70% of women of appropriate age do not use sanitary napkins.

So, Procter & Gamble decided to focus on daily chemical products, and let’s do it for the time being, business like sanitary napkins!

Procter & Gamble probably never expected that in the daily chemical field, although they did not encounter a strong opponent like Wang Lin, they were about to encounter another god-level opponent, that is, Yang Fei!

[Friendly reminder, this is another good-looking business war story, the book titled "The Richest Man Yang Fei"]

Having said that, Wang Lin and Deng Dabao talked about work and asked him if he had any good solutions to the sales craze that foreign brands might launch?

Deng Dabao said: "Mr. Wang, we want to establish the international reputation of the brand. In this battle, we can learn from PepsiCo's strategy, increase advertising investment, and ask superstars to endorse it."

Wang Lin said: "Which superstar should I ask for?"

Deng Dabao smiled and said, "The most suitable one is the sweet song queen in Baodao Province."

"You talk about Deng Lijun?"

"It's her! She and I are still at home! I like listening to her songs."

Wang Lin laughed and said, "Sister Deng has always been our partner."

Deng Dabao said: "She is only advertising in Xiangjiang now, which is not enough. She can invite her to be the global spokesperson of our brand."

Wang Lin said: "You can consider it, I'll talk to her."

Deng Dabao said: "Mr. Wang, our spokesperson, only Deng Lijun, and she will be the only one in the future. In this way, our brand will be loyal. We are loyal to spokespersons and consumers will be loyal to us.

Brands can also generate loyalty.”

Wang Lin said: "I want to do it too!"

Deng Dabao said: "What's wrong? She doesn't want to do it? At worst, we can just give her more endorsement fees."

Wang Lin said: "That's not what it means, alas!"

The news that Comrade Lu Yao was sick gave Wang Lin a deep awe and fear of the direction of history.

Everything is fate, and there is no way to deal with others.

If everything will inevitably happen, then Lin Meimei and Deng will inevitably approach the day of death!

Especially Sister Deng, her time is coming to an end, right?

When a person knows another person's life, he is about to enter the countdown, but he cannot say it or tell the other person, and the other person is still the one he loves!

Isn’t this a torment for Wang Lin?

Of course, Deng Dabao didn't understand what Wang Lin was thinking.

He thought Wang Lin had something else, or was Deng Lijun's offer too high, or was he not wanting to be the image spokesperson for this product?

All are possible!

Deng Dabao said: "Mr. Wang, why don't we look for it again? Find a star with more world-influence!"

Wang Lin said: "I'll do this!"

Deng Dabao said: "Okay, Mr. Wang. Also, we should launch a more appealing slogan to attract new generations of young people to buy our products."

Wang Lin said: "In this way, we can organize an event and solicit slogans from the whole country and even the world. This is also a good way to promote brands. We can set the bonus higher, and even use a car as a prize. Who wants it?

If we hired the advertisement, we could get a car as a reward."

Deng Dabao said: "Mr. Wang, this idea is good, this is simply a stroke of great success. This idea is great! Sorting advertising slogans and rewarding a car! Such an event will definitely attract thousands of people to participate, our brand

The influence can also be greatly improved.”

Wang Lin said: "Plan carefully and see how to carry out this event."

"Okay, Mr. Wang."

The two chatted for more than half an hour before Deng Dabao left.

Zhou Boqiang then came over to report on his work.
To be continued...