After Wang Lin finished exhorting Deng Dabao, he scolded the cotton bolls and cried again.

When others saw it, they were a little shocked.

Wang Lin actually didn't take it to heart, he just talked about the matter.

His usual style of work is to strictly demand.

After Wang Lin's strict requirements, Deng Dabao, Mianbo and others became much more serious in the afternoon.

Even if they got the investigation results, they did not rush to report to Wang Lin, but carefully verified it. They even discussed it several times and asked Zhou Boqiang for advice.

It was not until the afternoon of the next day that they reported to Wang Lin again.

Wang Lin didn't say much after listening to the report that day.

After dinner in the evening, he gathered everyone together and had a short meeting.

Because there were not many people, everyone had a meeting in the living room of Wang Lin's room.

Zhou Boqiang asked: "Mr. Wang, have you found the reason why Antun mill products are not easy to sell?"

Wang Lin nodded and said, "We will talk about this matter later. I want to inform you of a major event first. I received a call from Xiangjiang. The international situation has changed suddenly recently. In the next few months, the shipping price may rise.

serious."

Zhou Boqiang and others were all shocked.

What we focus most on in foreign trade is shipping prices!

Many times, sudden changes in sea freight prices are even related to the success or failure of trade!

The price fluctuations in shipping and containers are extremely high.

For example, in the first half of 2021, the shipping price rose sharply, and the price of containers rose from more than 2,000 US dollars to 20,000 US dollars. Generally, the cabinets must be booked two months in advance, otherwise they may not be booked, and the price of the cabinets is not based on reservation.

The price at the time is signed according to the market price one week before shipment.

This involves a lot of business war knowledge.

If a company receives a large number of overseas orders when the container price is $2,000, and the result is that it neglects the rise in international shipping prices. By the time it ships, the container price soars to $20,000, then this company is very likely to have to

Loss.

A powerful foreign trade company can take three steps at one step.

Even if there are major ups and downs in shipping prices, you can still take timely measures.

When facing the rise in freight rates, the company should also adjust its strategy in a timely manner, redesign a batch of new products, and appropriately increase the unit price of the product to cope with the increase in cost.

Therefore, at the Canton Fair, there are indeed many external orders, but sometimes, many companies are afraid to accept orders, especially when encountering large orders, the company will be very cautious in signing orders, and need to comprehensively consider whether the production capacity can keep up, whether it can ensure timely delivery of orders,

On the one hand, we must also consider many factors such as comprehensive freight prices and rising raw materials to calculate how big your profit margin is.

Aixu Group has been doing foreign trade business for many years. Of course, the vice presidents here know how much fluctuations the rise in shipping prices will bring!

Zhou Boqiang was even more moved: "Mr. Wang, if the news is reliable, then we have to make adjustments quickly!"

Wang Lin responded calmly: "The phone call Jiaxin personally called me, she has confirmed it from multiple channels. I thought the news is reliable. She will come to Huacheng tomorrow to meet us, and she will explain to everyone,

Why will sea freight prices rise sharply in the near future?”

Deng Dabao said: "Mr. Wang, since that's the case, we have to adjust the price of the goods as soon as possible."

Zhou Boqiang said: "No, the products we are selling suddenly raised such high prices, will foreign businesses not be able to see that? They have been shopping at the Canton Fair for a while."

Wang Lin said: "Adjusting prices is not the best way. We can indeed adjust prices, but others have not adjusted them. So how can we open an order?"

Deng Dabao said: "Mr. Wang, if the price of containers rises too much, we would rather not open an order! The products we sell are low in unit prices and large in size, so they are not advantageous when shipping. If the price of containers is direct

What about ten times more?”

Wang Lin said: "President Deng's concerns are correct. So we must conduct careful analysis and make corresponding countermeasures."

Cotton Boll said: "Mr. Wang, the increase in sea freight prices will inevitably lead to an increase in raw materials, which is foreseeable."

Wang Lin said: "Yes, what we need to consider is not only the price of containers, but also the rise in raw materials. Although most of the raw materials of our Aixu Group can be self-sufficient, we still need to be prepared for any trouble."

Zhou Boqiang said: "Mr. Wang, then tell me, what should we do next?"

Wang Lin said: "We will arrange production and delivery as soon as possible for the orders we have received! Mobilize all the production capacity of all companies under Aixu Group and send the goods out before the container prices rise."

Zhou Boqiang said: "This is not a big problem. We have not received too many orders now."

Deng Dabao said: "Mr. Wang, I think we have to sign the agreement with caution for the next order!"

Wang Lin said: "This is easy to deal with. We will use FOB to deliver all future orders."

The buyer pays the shipping fee, also known as FOB, is the abbreviation of Free On Board in English, also known as "FOB".

FOB is one of the commonly used trade terms in international trade. When a transaction is conducted at a FOB price, the buyer is responsible for sending a ship to pick up the goods. The seller shall load the goods on the ship designated by the buyer within the port of ship specified in the contract and within the specified period.

And promptly notify the buyer. When the goods cross the side of the ship when loading, the risk will be transferred from the seller to the buyer.

The seller bears the following expenses: trailer, customs declaration, and sea transportation surcharges, such as THC terminal operation fee, DOC file fee, ISPS security fee, SEAL lead seal fee, VGM container weight verification, etc., and the fees incurred due to various reasons

, such as customs declaration inspection, inspection fees, bill payment fees, warehouse rental fees, etc.

The cost borne by the buyer is sea freight.

The benefits of doing this are obvious.

Deng Dabao said: "It's okay for us to do this, we're afraid that customers will lose their orders."

Zhou Boqiang said: "For the sake of safety, we should listen to Mr. Wang and only make FOB orders!"

Wang Lin said: "We have a shipping company in Xiangjiang. The business scope is not very wide, but it has been expanding. After Mr. Li arrives tomorrow, she will tell you the areas where the shipping company has business dealings. You must remember it.

Next, within the scope of our own shipping company, we can accept other orders. Do you understand?"

Zhou Boqiang said: "Mr. Wang, although it is his own company's ship, if the container price rises, the loss will be our company's money."

Wang Lin said: "This requires two evils to be the least. At least you won't lose all your money."

Zhou Boqiang said: "Mr. Wang, our company is so big, and we are well-informed. We should be able to survive this time. I'm afraid that other companies will be sad!"

Deng Dabao said: "This news must not be rumored! We also need to prepare enough raw materials! If all our colleagues know about it, we will not have this advantage. If everyone rushes to buy it, the price of raw materials will increase in a few days."

Wang Lin said: "Well, if there is a channel of news, we don't need to say it, they will know it. If people without channels say it, they will say that you spread rumors, and they will not believe it."

Zhou Boqiang said: "We are simply relying on the gods to make a living!"

Wang Lin smiled and said, "Just have food!"

He curled his smile, took out several reports submitted by his subordinates, and said slowly: "Today is the sixth day of the Canton Fair, and Anfang Factory's sales are very bad."

Everyone's emotions also followed Wang Lin's expression, with great ups and downs.

After hearing this, everyone immediately stopped talking.

Wang Lin said: "I read your report seriously and I came to several conclusions. First, Anwen Factory's low-end products are not worse than other similar competitors on the market! They even use materials and craftsmanship.

You have to win.”

Deng Dabao said: "Mr. Wang, our products will definitely not be of quality. Low-end products are not garbage products."

Wang Lin said: "Mr. Deng, please listen to me first."

Deng Dabao wiped his face and smiled awkwardly: "Mr. Wang, please continue."

Wang Lin said: "Secondly, among all the similar competitors on the market, our product price is considered to be medium and upper-level, and there are also higher than what we sell, and more lower than what I sell."

Everyone nodded.

Wang Lin said: "Third, our products cannot be sold! We lost to similar competitors."

After saying that, Wang Lin remained silent.

Zhou Boqiang and Deng Dabao looked at each other, then looked at Tian Jinsheng, Liu Xixian and others.

Tian Jinsheng knew that he could not escape, so he had to bite the bullet and said, "Mr. Wang, I'm sorry, it's our fault. We didn't do a good job in sales."

Wang Lin said: "What I want is not an apology, what I want is the result. Is there any way for you?"

Tian Jinsheng had a cold sweat in his palm and replied, "Mr. Wang, we must work hard."

Wang Lin said: "You have to take action. The Canton Fair is only nine days before it ends. I want to see your actions."

Tian Jinsheng hurriedly said yes, yes, and we will discuss the solution after the meeting.

Wang Lin asked: "I see that in your report, a textile company in Cocoxi has mentioned that it ranks first in the low-end product category. Do you have any information about this company?"

Deng Dabao said: "It's strange. Mr. Wang, this Coco West Textile Company is the first time I have been attending the Canton Fair! And they specialize in mid- and low-end textile products, but I didn't expect them to do so well!"

Zhou Boqiang said: "Kokexi Textile Company? When did there be such a company in China? Private enterprises? Did they get in with people? "

Wang Lin said: "When I was wandering around, I saw their stalls. It seemed that there were two stalls? It didn't seem like they were in a stall. But I didn't care at that time. Is their business so good?"

Deng Dabao said: "They do have two stalls, and the stalls are not big, but they can get two stalls for the first time they participate in the exhibition, which is very telling. I guess even if this company is newly established,

There must be a background. Otherwise, I will check it tomorrow."

Wang Lin said: "Well, I'm very interested in this company! It's also about making mid- and low-end textiles, why can people do better than me?"
Chapter completed!