Xiuzhilin Clothing Factory is officially put into production!

This is a large clothing production factory, involving women's clothing, men's clothing, children's clothing and other fields. It is a comprehensive clothing factory.

From cotton jackets to tweed coats, from winter skirts to suits, from cheongsams to Zhongshan suits, all clothing and styles can be produced by Xiuzhilin.

For autumn clothes and trousers, Wang Lin cooperated with Knitting Factory No. 9 to produce the "Three Guns" brand.

The products produced by the factory are directly transported to more than a dozen large stores in the city.

The fourth batch of workers who were diverted from the Shenfang Factory were arranged by Wang Lin to various stores.

At the beginning, Wang Lin was worried that these female workers were unwilling to come out to work.

Unexpectedly, they heard that they were coming out to help the factory sell clothes, and they were very enthusiastic. There were also many workers who were not on the diversion list, and they also signed up to participate.

Because everyone knows that being outside is freer and life is more exciting!

Especially when everyone sees the luxuriously decorated store, they are even more willing.

Wang Lin’s store is all chosen in bustling areas, with crowds of people and bright neon lights. Compared with the factory, it is much more lively.

Seeing that the workers were willing to come to the store to work, Wang Lin finally let go.

He is his most worried thing!

Because if the workers were unwilling, they would have to recruit other people and be busy.

Wang Lin assigned the personnel to schedule the shift, selected a few people to be the management, and then each store selected a store manager and a deputy store manager.

When queuing, Wang Lin considered whether the store had a long working hours, and was considering whether he had to queule two shifts.

He came up with two plans and discussed with the employees.

However, after he discussed with the employees, everyone said that queuing one shift was enough. Anyway, from 9 am to 9 pm, there were only twelve hours. The extra four hours were considered as overtime for the employees.

Time is settled at 1.5 times overtime pay.

This is Wang Lin’s second plan.

Since everyone has chosen this plan, then implement it with this plan.

Wang Lin gathered all the store managers and conducted unified training in flagship stores, mainly in management, display, sales, speech, and service.

The training lasted for three days. The store managers returned to the store and led the clerks to display the clothing of each store.

Wang Lin has a complete display plan.

There are certain regulations on every floor, every counter, what clothes to place, and how to display them.

Because this is a chain hypermarket, it does not need to be as personal as the stalls on Huating Road. What is needed here is neat and clean. At a glance, you will know where the men's clothing area is, where the women's clothing area is, where the children's clothing area is, and where the tops are,

Where are the pants?

The display method is also mainly intuitive and convenient.

The window is a stage for displaying new clothes, and there are also regulations on how often to change it.

All the stores have unified style and unified display methods. You can tell at a glance that this is a chain store.

Wang Lin and Li Wenxiu discussed and wanted to invite Li Wenjuan to be the manager of Xiuzhilin store.

Li Wenxiu said that Wenjuan is too young and has insufficient social experience, so let her practice for a while first? Moreover, the business of the stalls on Huating Road is so good, it would be a pity to throw them away. There is no shortage of people on your side, so why bother to carry her

What about going on the battle?

Wang Lin smiled and said, "Don't I want to support Wenjuan?"

Li Wenxiu said, if you make money, she will naturally have a good life with you, so why bother to help you do things? Using your own people as management is sometimes not easy to manage. I know you care about me and are afraid that I will have too many.

I think. Actually, you don’t have to do this at all, I understand it.

Wang Lin had no choice but to give up and sighed at his wife's profound understanding of righteousness.

December 4th, the 26th day of the lunar calendar. This day is a week and is also auspicious day in the old almanac.

Xiuzhilin Store is grandly opened!

It is an auspicious time at 8 o'clock in the morning.

Wang Lin unveiled the red cloth covered with the signboard in front of the Xiuzhilin flagship store on Nanjing Road and announced that the Xiuzhilin store was officially open!

As soon as the firecrackers sound, wealth will be rolling!

There are two rows of flower baskets at the door, a red carpet, cooking oil with fire, flowers are blooming, and the flowers are blooming.

Zhou Jun and Wang Lin both came to support him.

The two stood in front of the store and looked up at the door.

"So beautiful! This decoration looks as beautiful as the luxury goods store on the streets of New York!" Wang Lin said with a smile.

"You have never been to New York, how do you know?" Zhou Jun smiled.

"I haven't eaten pork, have you seen pigs run? I've seen it in movies and TV series!"

"Hey, I've eaten pork, but I've never seen pigs run!"

"Do you have to argue with me?"

"Haha, don't dare, don't dare. Wife, don't be angry, you are pregnant with a child!"

Wang Lin walked over and said with a smile: "Brother Jun, sister, do you go to the store to go shopping? Each person chooses two sets of clothes, I'll give it to you!"

Zhou Jun said: "It's fine if you want to give it to me. Today you will be happy to open your business. We have to buy two sets, so we can give you a favor, right?"

Wang Lin smiled and said, "This is reasonable. Brother, did Wenxiu and Wenjuan come?"

"There are too many stores, and they are taking care of them in other branches! I just opened, and I don't know if there will be any emergencies. Is it always more at ease to ask them to look at several big stores?"

Wang Lin said: "Do you need our help?"

Wang Lin said: "No need for the time being. You can just take a walk!"

Zhou Jun smiled and said, "Wang Lin, your glass window facing the street is very beautiful, and these models are also well-positioned, which really plays a promotional window."

Wang Lin said: "This is not my innovation. Many specialty stores have such windows, but my body is very large, with one wall!"

Zhou Jun said: "You really have a way of doing business! I admire you! If I were to do it, it would definitely not work."

Wang Lin smiled and said, "By the way, we are on the square, and there is still a fashion show. It starts at 9:30 and will be an hour and a half. You can go and have a look."

"Walk the show? Okay, let's take a look in the store first and then go over to see it."

Wang Lin invited the actors from the singing and dancing troupe to be models, rented the venue in Nanjing Road Square, and assembled a runway for the show to promote.

This year, the domestic clothing market has developed rapidly, and various catwalks are emerging one after another. Generally, they rent stadiums or international guilds and invite professional models to show off.

But Wang Lin was unique and invited actors from the singing and dancing troupe to walk the catwalk.

Not to mention, his move has achieved miraculous results.

Although the professional model team is more capable of taking the lead, their overall appearance is definitely not as good as the actors in the singing and dancing troupe.

Any male and female actors in the singing and dancing troupe can be called the ceiling of appearance.

The woman is over 1.7 meters tall, and the man is over 1.8 meters tall, which is enough.

In addition, they are well-trained and have outstanding typhoons. They don’t walk in a stage fright and have elegant and beautiful steps.

The stage show brought a large amount of passenger flow to the store.

Many people saw the actors dressed well, so they went to the store to find the same style of clothes.

Wang Lin made a large row of fitting rooms in the store and arranged for two people to clean up the clothes that customers did not buy after the trial.

His purpose is: "You can watch it for any customer and try it for any customer. You don't have to take the initiative to chat with you, nor do you have to take the initiative to sell it for any time! When they see enough and need your service, they will ask you for a chat with you by themselves! You can try it for any time!

, You don’t have to worry about it, they are satisfied with the trial, so they will naturally have to go to the front desk to pay the bill!"

When the employees heard about his training, they all laughed and thought Deputy Director Wang’s speech was so interesting!

In order to mobilize the enthusiasm of the employees, Wang Lin did not want them to be too proactive for their performance, because many customers just want to choose clothes quietly, and they don’t need someone to follow them, and they want to be on guard against them like thieves.

Xiuzhilin's clothing is positioned as medium and low, which is in line with the current mass consumption level of the working class, and is clearly marked and bargaining is prohibited.

According to the style, fabric, and workmanship, clothing ranges from five yuan to 100 yuan.

Even the Zhongshan suit that costs 120 yuan per set of Huating Road is only sold for 100 yuan here, and the fabric and workmanship are even better than that.

Because Wang Lin has a cost advantage!

His fabrics are directly purchased from Shenfang Factory, and the internal price is still available!

This kind of low-priced fabric is definitely not available to anyone else!

His factory is a large assembly line factory, with the same plate and style with high output, which is relatively low in cost.

Like the elastic pants I sold before, Huating Road is still sold for 25 to 30 yuan, and Wang Lin directly priced them for 20 yuan!

The shirts of Queliang are sold on Huating Road ranging from 6 to 10 yuan, and he is all worth five yuan per piece!

Better service, better experience, lower price, brand quality!

This is Wang Lin’s killer move and weapon to launch Xiuzhilin’s signature!
To be continued...