Chapter 193 Price war? No war!(2/2)
At this time, he saw Gu Qingyu getting out of his brother's car.
Gu Qingyu saw Wang Lin's car and greeted him with a smile: "Mr. Wang, why are you here?"
Wang Lin said: "Send a friend over."
"Shall we sit on the stage for a while?"
"No, my factory is very busy."
"Okay then, goodbye."
Gu Qinghua, who was in Xiali's car, smiled at Wang Lin and said, "Hello, Mr. Wang!"
"Hello, Mr. Gu." Wang Lin nodded and backed out. When he passed the bus stop, he saw Fu Meifang getting off a bus and running towards the TV station in a hurry.
Wang Lin glanced at her, but she didn't notice Wang Lin and went straight into the TV station.
Back at the White Factory, Wang Lin came to the workshop, met with Dahua Company technicians who were installing the production line, and then watched them install the production line.
Wang Lin is a mechanic by trade and has a natural affinity for this kind of mechanical equipment. He also likes to study and ponder the installation, working principles and operating procedures of these machines.
Because it is an old-fashioned machine, the degree of automation is not high.
If it is a fully automated production line, 16 large-scale production lines will only require more than 400 workers, and each production line will only require 25 workers on average.
The Nissan equipment represented by Dahua Company is more stable than ever. Although workers use it more, its production capacity is not low.
The shortcomings of this production line are also obvious. The sanitary napkins produced are in straight strips, not with wings, and are not fully enclosed. After the finished products are transported from the conveyor belt, they need to be packaged manually.
As a result, the product may cause bacterial infection during the packaging inspection process.
However, Wang Lin's company will sterilize the products before leaving the factory. This is where Aiqingrou sanitary napkins are more advanced and hygienic than other brands.
Under the current mechanical level conditions, the overall level of domestic sanitary napkin production is not high.
Those high-end production lines cost 20 million yuan a set, or even 100 million yuan a set. No factory in the country can afford them. Even if they were purchased, they would only lose money based on the current domestic consumption power!
Fortunately, foreign brands have not yet entered the Chinese market. If domestic women of appropriate age want to use sanitary napkins, they can only buy domestic products.
Even if there is no competition from foreign brands, domestic brands are still fighting to the death, with dozens of large and small sanitary napkin brands competing for a limited market share.
After the sudden emergence of Aiqingrou sanitary napkins, it took away part of the market in Shencheng City.
Because Ai Qingrou is a local brand in Shanghai, it advertises loudly in the local area. The word Ai Qingrou has been accepted by many intellectual women. Old state-owned enterprises like the General Supply and Marketing Cooperative also support local products and provide Ai Qingrou with
Going to the counter, Ai Qingrou quickly seized the market in Shanghai.
The entire domestic market share is originally concentrated in first-tier cities, and Shanghai is one of the cities with the largest share.
After Aiqingrou was launched, the sales of other manufacturers in Shanghai plummeted.
Other brands cannot sit still and wait for death, and start a battle to land in Shanghai!
The first to start this battle were other domestic no-name products. In order to reduce inventory pressure, they have resorted to price reductions and promotions!
When Wang Lin was watching workers installing the production line in the workshop, Jin Yue trotted up to him.
"What's wrong?" Wang Lin looked at her in surprise.
Jin Yue's chest was rising and falling, her face was red, and she said: "Mr. Wang, I just received the news from below that many domestic sanitary napkin manufacturers have started a price war!"
"Price war?" Wang Lin laughed and said, "Ignore it!"
Jin Yue took it as a big deal and reported it to Wang Lin, but Wang Lin didn't take it seriously at all, which made her very depressed. She thought Wang Lin didn't understand, so she reminded her again and again: "Mr. Wang, price war."
Ah! Other brands are selling at reduced prices!"
"It's okay!" Wang Lin looked down at the production line and waved his hand, "Let him be demoted!"
"What about our sanitary napkins? Why don't you lower the price a little bit?"
"No surrender!" Wang Lin replied resolutely.
Jin Yue exclaimed: "Mr. Wang, people in the business below are asking us, if we don't lower the price, will we not be able to sell it?"
Seeing how worried she was, Wang Lin could only say a few more words, straightened up and said with a smile: "It's okay, just tell them to keep their hearts in their stomachs. What we sell are sanitary products, not garbage bags! Do you think the more
The cheaper it is, the more people will buy it?"
Jin Yue saw that Wang Lin was so determined. Although he felt uneasy, he did not dare to ask again and said: "Mr. Wang, then I will inform the business below that there will be no price reduction."
Chapter completed!