Of course Deng Dabao remembers clearly: "2.2 billion!"

Wang Lin said: "If we look at normal growth, the original categories of our Aixu Group can earn at least about 2.5 billion to 3 billion at this Canton Fair. Right?"

Everyone nodded and said yes.

Wang Lin said: "In other words, our Aishen Group only received 3.7 billion orders at this Canton Fair. Don't forget that Aishen Group has 80 factories! The size is more than ten times that of Aishen Group! What's the result? The total order amount is only a few hundred million more!"

Everyone was silent.

So, the accounts can be settled like this?

Wang Lin's fingers hit the table hard: "So I said, we actually failed this Canton Fair!"

Deng Dabao said: "Mr. Wang, Aishen Group has just been established and will participate in the Canton Fair soon. I think it's okay to have such results!"

Wang Lin said: "I am not trying to attack everyone's enthusiasm, I am spurring you! Work hard! Comrades!"

When the company is in a trough, Wang Lin needs to boost his morale and will say a lot of words of encouragement and praise.

When the vice presidents were arrogant and thought they were the best in the world, Wang Lin sang the opposite tune and knocked them down from the clouds with just one word.

In life and work, you must be down-to-earth.

Wang Lin did not allow these people to be too proud.

A arrogant soldier will be defeated. This is a lesson summarized by countless historical experiences.

After Wang Lin's preaching, the vice presidents became much more calm.

The atmosphere in the conference room has also improved.

Wang Lin scanned the audience, nodded with satisfaction, and said, "From this moment, we will make every effort to prepare for the second half of the year's production and marketing. We will release the second Ai Show Fashion Week in September and participate in the Autumn Canton Fair in October. Comrades, we have not much time left for us! Seize the day!"

Everyone stood up.

The orders received this time must be produced and shipped as soon as possible.

Wang Lin handed over the orders of each category to the factories of each factory, and they were responsible for it.

Next, Wang Lin talked about the second thing, which is the preparations for Autumn Fashion Week.

Finally, Wang Lin talked about the entry of foreign brands into our country.

This is also an important matter that Wang Lin is considering today.

"We went to Xiangjiang and Dongyang before. I asked you to buy sanitary napkins of various brands. I believe everyone still has an impression of one of them, that is, Hushubao from Procter & Gamble."

Everyone nodded and said they still remembered.

Wang Lin said in a deep voice: "I have received reliable news that Hu Shubao is about to enter our country!"

"Is Hushubao going to enter our country?" Everyone couldn't help but repeat, some were surprised, some sighed, and some were indifferent.

Wang Lin said: "This is a big brand, which was established five years earlier than our Aiqingrou sanitary napkins! Marketing around the world! The most important thing is that behind this brand is Procter & Gamble, a Fortune 50 company! Please note that it is not the Fortune 500 company, but the Fortune 50 company!"

Everyone looked shocked and realized the importance of this matter.

Deng Dabao said: "Mr. Wang, how should we deal with it? We will definitely not be able to stop such a large enterprise and such a big brand from entering our country."

Wang Lin said: "Isn't this nonsense? Say some constructive opinions! Everyone speaks freely, and there is one thing to say! Those who speak are not guilty!"

Bao Laishun is the director of the sanitary napkin factory. Of course he had to speak out. He immediately coughed lightly and said slowly: "Mr. Wang, I don't think there is nothing to be afraid of! Isn't it just a foreign brand of sanitary napkin? The sanitary napkins we produce are not worse than theirs! In the current domestic market, Ai Qingrou's share has reached about 80%! Can Hushubao take away half of our territory as soon as he comes in?"

Zhang Han said: "Brandmaster Bao, he is Procter & Gamble! You may know nothing about this company, right?"

Bao Laisun said: "Mr. Zhang, the moon in foreign countries may not be rounder than that in our country. I have never admired foreign countries or pretended to be foreigners!"

Zhang Han couldn't help but stagnate!

Who can stand this big hat?

Ma Hongcai smiled and said, "Manager Bao, Mr. Zhang means that Procter & Gamble is not an ordinary company. It is a capital enterprise with a history of 150 years. Their company's annual sales reached US$30 billion! It's almost RMB 170 billion! This is just one year's sales!"

Wang Lin was surprised. He didn't expect that Ma Hong knew Procter & Gamble so well.

Ma Hongcai said: "I am free and have some knowledge of some large international companies. Especially those companies that overlap with our company's business will most likely become our competitors one day in the future, so we must understand clearly!"

Wang Lin nodded in praise: "Mr. Ma said this well! If you don't have a long-term plan, you will have immediate worries! Everything is planned, and if you don't, you will be ruined. Mr. Ma can think of this in advance, which is very good!"

Ma Hong was praised and became even more excited, saying, "But we don't have to be afraid. It takes a certain amount of time for a foreign brand to gain a foothold in our country. After P&G's shampoo was introduced, it also experienced a period of disagreement."

Wang Lin said: "Everyone, what we need to be wary of is that Hushubao is only the first foreign-invested brand to enter our country. In the future, more brands will enter. What we want to deal with is not any brand! What we need to do is to occupy as much market as possible!"

He said, tapping on the table: "That's the point!"

Deng Dabao said: "Mr. Wang is right. As long as we maintain market share, we don't have to be afraid of any brand coming in!"

Wang Lin said: "So, the topic we are going to discuss today is how to occupy more market share? Mr. Deng, you are the marketing director, please talk about your views first."

Deng Dabao organized his tone seriously and then said, "Mr. Wang, I have long thought about how we will expand the market in the future?"

Wang Lin nodded and signaled him to continue.

Deng Dabao said: "We are mainly occupying first-tier cities. In these cities, our Aiqingrou brand has been deeply rooted in people's hearts, but there are still a large number of second- and third-tier cities waiting for us to occupy. My suggestion is that we should seize the market in second- and third-tier cities as quickly as possible. We must make Aiqingrou the first sanitary napkin brand used by consumers in these cities! Consumers' purchasing behavior is inertia. As long as they develop good habits of using Aiqingrou sanitary napkins, our brand will always be loved by them."

Wang Lin smiled and said, "Mr. Deng, you have finally said something useful! What about other people? What else do you have? Are you brainstorming!"

Ma Hongcai said: "Mr. Wang, foreign brands can enter my country, and we can also introduce the Aiqingrou brand into the United States! It is impolite to call it without being rebellious!"

Wang Linjun's eyes flashed: "It's a bad thing for someone to come but not to go! This move is great! The opponent stabbed the bayonet into our hearts, so we should slash the big knife at their heads in reverse!"

Everyone spoke, each using their brains to come up with strange ideas.

Wang Lin finally made a summary statement.

In order to cope with the entry of foreign brands, Aixu Group is about to enter the "big offensive and defense" period.

The term for big offense and defense was proposed by Wang Lin.

As the name suggests, big offense and defense are offense and defense.

Business war is also war.

The essence of war is conflicts of interest among interest groups.

The way of fighting in war is nothing more than offense and defense.

The confrontation with foreign brands will become the strategic task of Aixu Group in the future.

Hu Shubao is just the first battle!

More foreign brands will enter.

In addition to sanitary napkins, diapers and home textile brands, they will also face challenges from foreign brands!

The so-called big offensive and defensive strategy is one to attack and the other to defend!

Attackers, siege cities and plunder land, take the initiative to attack!

Defense is to strictly guard against our defensiveness and prevent our opponent from occupying our positions.

Specifically, in the face of foreign investment war, seizing the consumer markets of second- and third-tier cities in China, this is an offensive. To expand your own brand abroad, this is also an offensive!

While attacking, Aixu Group also needs to ensure its existing market share. This is defense!

One attack and one defense show Wang Lin's business wisdom.

Wang Lin said in a deep voice: "This big offensive and defense is not the task of any person. It is not just the task of the marketing department! This is the task of everyone in our group! Everyone must mobilize and participate in it! Every link must serve the big offensive and defense!"

Deng Dabao said: "Mr. Wang, I can personally direct the siege of second- and third-tier cities in China."

He grabbed his forehead with embarrassment and smiled awkwardly: "But, I have the will to expand abroad but I am not strong enough. However, if Mr. Wang must rush me to fight, I will never refuse!"

Everyone has their own limitations.

Deng Dabao’s limitation is that he knows nothing about foreign countries and his foreign language skills are really average!

Wang Lin was prepared and smiled and said, "Mr. Deng is too humble! If you can fight this domestic battle well, that's enough! People are not gods, so you can't do everything, right? Regarding foreign expansion, I think we should set up overseas business departments!"

The attendees said, "Yes! Overseas business department should be established!"

Wang Lin said: "The Overseas Business Department is affiliated with the headquarters leaders, and is consistent with the existing department level, and is specifically responsible for overseas expansion."

Deng Dabao asked: "Mr. Wang, who can be the vice president of the overseas business department?"

Wang Lin looked ahead and pondered slightly.
Chapter completed!