Deng Dabao walked into Wang Lin’s office happily.

"Mr. Wang." The relationship between Deng Dabao and Wang Lin is much closer than that of ordinary vice presidents.

He would not be too restrained when he was with Wang Lin. After coming in, he sat down, picked up the cigarette from the desk, took out one, and put it in his mouth.

"Procter & Gamble wants to send a representative to visit our company." Wang Lin smiled slightly.

"Oh?" Deng Dabao stopped lighting a cigarette, "Procter & Gamble? They are here, I'm afraid they didn't have any kind intentions? They didn't want to acquire our Ai Qingrou brand, right?"

Wang Lin said: "Before they come, we don't know what purpose they are pursuing. What we can do now is to expand quickly and keep our territory."

Deng Dabao nodded: "Mr. Wang, these days, we have already opened sales outlets in second- and third-tier cities. The next step is to prepare to lay them at county-level cities and township levels."

Wang Lin said: "Our business points are laid in counties and districts. The business points at the township level are managed at the county level."

"Then there is no need to lay business points in towns and towns?"

"No need." Wang Lin said, "A county has only so many people and limited sales. What we want to compete for is mainly big cities. The people with the largest consumption capacity are still in big cities."

"The last time we were eager to make an advertisement for TV series, we really played the right thing! That drama was popular all over the country, and its ratings broke the record!" Deng Dabao smiled, "People nowadays like to watch TV series. They like to watch any TV series, and TV series introduced from Singapore are also very popular."

Wang Lin said: "As long as it is a TV series broadcast by CCTV, no matter what kind of movie it is, we can buy advertisements. These years are the dividend period for TV media."

Computers and Internet in China have not become popular yet, and watching TV is almost the lowest-cost entertainment for ordinary people. Many TV series back then were really crowded.

1991 was also a year when magical dramas were produced.

"Flying Foxes in Snow Mountain", "Love in the Blue Sea", "A Talk about Qianlong", "The Strange Heroes in the Immortal Couple in Shu Mountain", "The Sword of the Sun and Moon", "The Record of Revenge in the Jianghu", "A Family in Shanghai", "Eastern Love" and other TV series appear in a large number.

The mainland introduced TV series from Singapore probably in the mid-1980s. It is difficult to verify which TV series was introduced today. Some say it was the hit Singapore drama "The Fog Locks in the South Ocean" and some say it was the urban fashion drama "Man on the Journey".

In 1991, he also introduced series such as "The Golden Sandon Road" and "Three-faced Eve".

Wang Lin’s favorite advertisement is TV series advertisements.

Whether it is CCTV or local TV, as long as it is a serious drama, he will buy advertising time.

Many people don’t watch the news, but they will definitely watch TV series.

The ratings of the TV series are always impressive.

The same advertisement appears many times in front of the audience, so everyone will naturally remember this brand.

In the subconscious of the people, those who can advertise on TV are big brands and big companies.

The products of Aixu Group can sell so well, which cannot be separated from the support of these advertisements.

Wang Lin continued to discuss the construction of domestic business network with Deng Dabao.

Deng Dabao asked: "Mr. Wang, how is the development of overseas market going forward?"

Wang Lin said: "I have contacted Mr. Li from Xiangjiang. She is working hard to develop the American market. Let's open the American market first."

Deng Dabao said: "Does our sales in the United States also adopt the business point model?"

Wang Lin said: "It is mainly to cooperate with some local retailers, such as Home Depot, Lowe's, Best Buy and other companies. The retailer system in the United States is particularly developed and there are many companies. They have a top 100 retailers in China. How many of them are there? These retailers are spread throughout any region of the United States. We can cooperate with them to promote our products to the United States in the fastest way."

Deng Dabao said: "Adapting to local conditions, Mr. Wang's strategy is correct."

Wang Lin said: "Procter & Gamble is very powerful. It is also our blessing to have such an opponent!"

Deng Dabao asked in confusion: "Mr. Wang, why is the opponent still our blessing if it is strong?"

Wang Lin said: "Only with competition can there be progress. If we produce something casually, it will be the ceiling of this field, and no one can challenge us. Then will we still work hard to produce better products? Because these large companies are constantly developing and improving, we must continue to develop in order to keep up with the times."

Deng Dabao sighed: "This reminds me of the past, no matter what production is produced in the factory, no matter how much sales are, no one pays attention to R&D and innovation."

Wang Lin smiled and said, "We have strong opponents, but we can still occupy half of the textile industry, which further shows how strong we are!"

Deng Dabao said: "Mr. Wang is right."

The two talked until they got off work and then they broke up.

In the afternoon, Jiang Yao came to report to Wang Lin that she had completed the handover work of the raw material factory.

Wang Lin personally led her to her office.

"Comrade Jiang Yao, the current R&D environment of our company is still relatively difficult. You, the vice president, have to shoulder the heavy burden."

"Please rest assured, Mr. Wang, I am so heartbroken that I want to repay Mr. Wang for his kindness." Jiang Yao said excitedly.

Wang Lin smiled and said, "Okay! You need to go to other companies to inspect the R&D department. You can make sure as soon as possible and don't delay it."

"Mr. Wang, these days, I took the time to check out several companies in Shanghai and found that their R&D department was not very good."

"They are all domestic companies, and the R&D departments of domestic companies, usually called development departments or technical departments. I just talked about this and said that our domestic companies do not pay attention to R&D and innovation. This is a common problem and must be changed. Without innovation and without R&D, you can only follow others' butts and eat ready-made products. When we encounter those patented products, we can only OEMs or buy them at a high price."

"Mr. Wang, have some of our previous products registered for patents?"

"Of course I have registered. I have registered not only at home but also at international level."

In fact, international patents do not exist, and the exact name should be "International Application for Patents".

International patent applications comply with the protection and constraints of the Patent Cooperation Treaty, also known as pct.

When a national of a pct State party wants to apply for patent protection from one or more countries of the State party for a certain technology, he or she may submit the application documents in the designated language to the receiving unit or the International Bureau designated by the Patent Cooperation Treaty in accordance with the procedures stipulated in the Patent Cooperation Treaty. This submission procedure is deemed to have submitted a patent application in all the Patent Cooperation Treaty Parties.

In the past, to obtain patent protection in several countries, patent applications must be processed one by one with each country, and the procedures and procedures were very cumbersome.

To solve this problem, on June 19, 1970, the United States, Britain, France, Germany, Japan and other countries held a diplomatic meeting in Washington and signed the Patent Cooperation Treaty, with 114 member states in later generations.

That is to say, the applicant submits an international application, which is valid in all 114 countries.

The purpose of pct is to simplify the procedures and procedures of international patent applications, strengthen legal protection of inventions, and promote international scientific and technological progress and economic development.

Our country did not join pct until 1994.

After joining the pct, the Patent Office of the State Intellectual Property Office is the acceptance unit for the formulation of the treaty, and Chinese is also the language designated by the treaty. Therefore, Chinese people can submit "international patent applications" at the State Intellectual Property Office in Chinese.

Before that, it would be much more troublesome to apply for an international patent.

Wang Lin has a strong awareness of copyright protection.

Especially if the things you spend time, energy and funds developed by yourself, if someone registers first, your own things will become someone else's results.

my country has suffered losses in these aspects, such as vcd technology.

Wang Lin applied for patent protection for every technology in his company.

Now, Wang Lin spent a huge amount of money to establish the largest corporate R&D team in China, and paid more attention to the protection of corporate secrets.

After Wang Lin arranged Jiang Yao, he returned to the office to continue working.

The next morning, Wang Lin led Liu Xixian and others to visit the park.

This is the first time Liu Xixian has come to participate in Aixu Group.

When visiting this, experts can see the tricks and laymen can watch the fun.

Liu Xixian is the deputy director of Anfang Factory and has rich industry experience.

After he walked into the factory of Aixu Group, he was immediately shocked!

The modern factory buildings, advanced production lines, reasonable layout of assembly lines, neat and orderly indicators, and internationally connected 5S management all shocked Liu Xixian deeply.

This is a modern enterprise!

No wonder Aixu Group can be so powerful!

It turns out that they have been in line with international companies for a long time.

Looking at the factory of Aixu Group and thinking about the factory of Anfang Factory, Liu Xixian felt an unspeakable shame!

Wang Lin personally accompanied him. Whenever he went to a factory, the factory manager would come out to accompany him.

From raw material factories to sanitary napkin factories, to diapers factories, clothing factories, and home textile factories.

Liu Xixian was first amazed and shocked, and then speechless and ashamed.

In the end, Liu Xixian was very moved!

If the comparison is not too obvious when visiting the sanitary napkin and diaper factory, Liu Xixian is more familiar with the garment factory and home textile factory, because the products produced by Anwen Factory are similar to those of these factories.

After comparing the two, Liu Xixian suddenly became excited!

After the visit, Liu Xixian held Wang Lin's hand tightly: "Mr. Wang, thank you! You let me see the hope of the domestic textile industry! I always thought that the textile industry has declined and cannot get out of the quagmire, and can only be eliminated by the times. Your Aixu Group has rekindled my confidence in the textile industry! This industry has great potential! But we have never found the right direction."

Wang Lin understood his excitement, which was a heartfelt excitement of a textile practitioner!

"Director Liu, what we did is far from enough." Wang Lin said, "The international textile industry has done better than us. I have visited Xiangjiang, Dongyang and other places and visited their factories."

"I believe. After seeing the factory of Aixu Group, I believe that there are those who have done better abroad!" Liu Xixian said, "We are too behind! Oh, I didn't know before! We always blame this and that, the market is not good, and the products are not easy to sell. In fact, these are all excuses. No matter when, there are people who have done well and have very best-selling products."

Wang Lin said: "So we need to go out and see what is popular in the world today? Before sanitary napkins and diapers entered our country, they were popular abroad, and many families were using things, but many people in our country have never heard of the names."

Liu Xixian smiled bitterly and said, "To be honest, Mr. Wang said, I was also exposed to your products and found out that there are diapers in the world."

Wang Lin said: "We started late, it is not scary. What is scary is that we are self-confidence and not enterprising. Director Liu, what are the main tasks you do?"

Liu Xixian said: "I work in sales and marketing. So I am under great pressure! Every time I see the product being unsalable, my heart hurts! Every time I can't receive an order at the Canton Fair, I feel heartbroken! Tens of thousands of employees in Anwen Factory point at me to take the order back! Alas, I'm crying when I say it!"

Wang Lin said: "The sales are not good and the orders are not too many. Sometimes it is not your problem. No matter how powerful you are, you have to sell them. The same thing, others' products are cheaper than you and better than your quality. Why do you think foreign companies should buy yours?"

"Yes, this is the root of the problem." Liu Xixian said, "Actually, our factory also knows that technical transformation needs to be carried out, but how to use it in detail? No one knows. Our factory has carried out technical transformations several times, with millions or tens of millions of technical transformation funds invested in, but in the end, it can't even get up a bubble and can't make any waves. Should we lose or lose! This has been repeated several times, and the people in our factory have no confidence."
To be continued...