After Hushubao was launched, the price was even lower than that of Aiqingrou?

This was completely beyond Wang Lin's expectations.

In his vision, the silk sanitary napkins that Aixu Group will launch are the products that compete with Hushubao.

Hushubao actually launched it on the market with the price of Aiqingrou?

Even if they don't lose money, they will definitely not make much money.

Judging from their price positioning, they are very tightly priced with Ai Qingrou, which is clearly a rhythm of seizing the market with Ai Qingrou.

Speaking of price wars, Wang Lin is really not afraid of anyone.

The problem is that Wang Lin does not need to fight a price war.

The current market is not saturated, but lacks development!

Wang Lin does not need to fight a price war with others at this time, that is to hand over the profits.

Deng Dabao was very anxious because behind Hu Shubao was Procter & Gamble!

Although Ai Qingrou is backed by Ai Xiu Group, can she defeat Hu Shubao?

Deng Dabao was unsure. He asked Wang Lin anxiously: "Mr. Wang, what should I do?"

Wang Lin pondered for a moment and said slowly: "Don't raise the price."

"Don't raise the price?" Deng Dabao was a little confused and thought to himself, Mr. Wang, are you drunk? Others are lower than ours, but do you still want to raise the price? Shouldn't you reduce the price? He reminded carefully, "Mr. Wang, maybe I didn't make it clear just now. The price of Hushubao is lower than our Ai Qingrou."

Wang Lin said oh, "I know. So we won't raise the price."

"Don't you reduce the price?" Deng Dabao tentatively raised it.

"Of course, there is no price reduction!" Wang Lin said, "Actually, I have been considering whether to raise the price to reach the same price level as Hushubao. Now, since they have not set a very high price, there is no need for us to raise the price."

What logic is this? Deng Dabao couldn't understand it directly.

Wang Lin smiled and said, "In our original design, Aiqingrou is a product that benchmarks Hushubao, because both products are very similar in terms of raw materials and production processes."

"Yes, I bought their products and compared them. They were exactly the same. The appearance was slightly different. Our feeling was more beautiful and the design was more reasonable. I haven't used it before. I just feel it."

"Haha, if you have used it, then you'll be a hell!" Wang Lin smiled, "The cotton-soft winged sanitary napkin will be a mid-range brand in the entire Ai Qingrou series. On it, we have Yanhong and the upcoming silk sanitary napkins. Hu Shubao didn't know that we had a trick, and just wanted to kill our Ai Qingrou."

"Yes, that's what they think, so we should take decisive measures. They lower prices, and we also lower prices, three cents lower than them!"

"No one cares about the difference between three cents! If you should buy ours or buy ours. If you want to experience new products, you will naturally buy Hushubao." Wang Lin said, "But this has an advantage. Because Hushubao only has one brand, their brand positioning has been placed on the same level as our Ai Qingrou from the beginning! This is a good thing! Once our high-end products come out, there will be no competitors!"

Deng Dabao understood and said, "You mean, is Hushubao's positioning deviated?"

Wang Lin smiled and said, "It should be said that their positioning is very accurate. Hushubao is not high-end, and the raw materials and production processes used are nothing special. It is exactly the same as our Aiqingrou products. However, for the same piece of sanitary napkins, we can earn 5 cents at the same price, but they can only earn two or three cents! In the end, the dealer is the one who suffers. Because the profit is very small."

Deng Dabao said: "What if they plan to make small profits and quick turnover?"

"Some products have small profits and no more profits." Wang Lin said, "A woman only needs to use two packs of sanitary napkins a month, and she doesn't need them if she has too much. As for stealing our market, it is impossible. Their pricing for a few cents is awkward, and it seems to be lower than our products, but it does not serve the purpose of low-price promotion. Their dealers' profits are too thin, and they will rebound, but they are unwilling to sell their products."

Deng Dabao said: "It makes sense. If I were a retailer, I could make 50 cents by selling a pack of Ai Qingrou, and I could only make 20 cents by selling a pack of Hushubao. Then I must be selling Ai Qingrou."

Wang Lin smiled and said, "That's the reason. Terminal retailers, they are interested in sales profits, no matter which brand you are? Do you understand now? Why did I say that I should raise prices before? It is to give enough profit margins for retailers, so that they can be driven by interests and actively promote our products! The price war is the customer, but we are grabbing the retail terminal! And customers will eventually have to purchase products through the retail terminal."

Deng Dabao suddenly realized: "Mr. Wang is brilliant!"

Wang Lin said: "Price war is a double-edged sword. We cannot only see superficial sales performance, but also long-term benefits."

Hushubao is an foreign brand and domestic consumers are not familiar with it.

If the other party doesn't start the brand first or build it up, they will be eager to compete with Ai Qingrou for the market. This move itself is wrong.

Wang Lin smiled with relief: "I didn't expect that they would formulate such a strategy! Love Qingrou, worry-free! Brother Dabao, you can accelerate the market construction of third- and fourth-tier cities as soon as possible. Our silk sanitary napkins will be launched on the market soon, and you can make another wave of money in the high-end market at that time."

Deng Dabao felt relieved and said with a smile: "Don't worry, Mr. Wang, our business points are moving forward very quickly, and the next step is to enter county-level cities across the country."

After the call ended, Wang Lin smiled with relief.

As the vanguard of foreign brands, the first battle to protect Shubao is not worth worrying.

Wang Lin was in a good mood and walked to the balcony and looked at the flowers in the yard.

A burst of refreshing fragrance of flowers was blown by the night wind and rushed to the nose.

Wang Lin heard a gentle singing voice.

"The south wind blows cool, the nightingale sings in detail, the flowers under the moon fall into dreams, only the fragrance comes from that night, revealing fragrance..."

Wang Lin heard this and knew that it was the cotton boll in the yard.

He coughed lightly.

The cotton boll stopped singing, raised his head, looked at Wang Lin on the balcony through the flower stand: "Mr. Wang, haven't you been asleep yet?"

Wang Lin nodded: "What are you doing?"

"I'm serving flowers and plants."

"You are sowing the beauty of the world."

"Hey, this is what you say, why is it so good?" Cotton Bing laughed.

She couldn't hear Wang Lin's answer, and when she looked at the balcony, she could not see Wang Lin.

Mianboil thought Wang Lin had entered the house to rest, so he didn't care.

After a while, Wang Lin walked out of the house.

The lights are on in the yard.

Wang Lin walked behind her, looked at her pruning branches, and asked, "Do you still know gardening?"

Cotton boll was concentrating on his work. He was startled when he heard this, stepped back and stepped on Wang Lin's feet.

Wang Lin stretched out his hands and hugged her.

The cotton boll fell in Wang Lin's arms and looked up at him.

The two looked at each other.

Wang Lin helped her stand up and said with a smile: "You're scared?"

Cotton boll said, "I thought you were going to sleep, but I didn't expect you to suddenly appear behind me, which shocked me."

She gently stroked her hair, put down the pruning shears in her hand, and asked Wang Lin to sit down in the small wooden pavilion.

There are several comfortable lounge chairs in the pavilion, a small tea table with several tea cups and a teapot on it.

The cotton boll poured Wang Lin a cup of tea.

Wang Lin picked it up and took a sip, saying, "You made this yard so beautiful. It's better than professional gardeners."

Cotton bolled his chin with his hand, turned his head to look at him, and smiled slightly: "This is the life I long for. I just did what I thought in my heart."

Wang Lin said: "You cook here so well. Once the three-year period arrives, you will go back to work in the China Cotton Institute. There will be no one to manage it. I am afraid it will be desolate at that time."

The cotton boll looked at the yard and said, "Let's talk about it then!"

Wang Lin said: "Why don't you stay?"

"Stay?"

"Yes, I won't go back to China Cotton Institute, right? I'll invite you to work in my company, and this house will be given as a betrothal gift for you."

"Between? Are you going to marry me?"

"It was Aixu Group who married you."

"Hehe! It's interesting." Cotton Bin smiled sweetly, "I thought you wanted to marry me!"

"Haha, I think, I'm afraid my wife will not agree."

The cotton boll chuckled, and the two of them were joking, and the distance between them naturally narrowed.

Wang Lin said seriously: "I said seriously, you are a talent, and our company just needs talents like you. If you are one less in China Cotton Institute, it will not have much impact, but if you are one more in Aixu Group, it will be like a tiger."

When Wang Lin visited the cotton area today, he felt that this woman is really talented, and she can endure loneliness and calm down.

The work in the cotton area is all left to cotton bolls. She manages the place in an orderly manner and does not have to worry about Wang Lin at all.

It is rare for a woman who is immersed in work and research like this!

Cotton boll pursed his lips and said, "Let me think about it, the three-year deadline is not yet here! Let's talk about it."

Wang Lin said: "You can make a decision now. If you decide to stay, I can reuse you now."

The cotton boll said: "How to reuse me?"

Wang Lin said: "I want to ask you to be the cto of Aixu Group."

"cto?" said Cotton Boll, "Please forgive me for being ignorant, what position is this?"

"Chief Technology Officer."

“What kind of work are you doing?”

"Formulate a vision and strategy for technology, grasp the overall technical direction, supervise the activities of technical research and development, and guide and check technology selection and specific technical issues, and complete the technical tasks and projects assigned to it. It is equivalent to the chief engineer in a state-owned enterprise. You always need to be responsible to me, the boss!"

"Wow! Chief Engineer?" Mianboil smiled, "I understood you if you said it a long time ago. You have to be so fashionable!"
To be continued...