This is the attitude Shen Xue should have.

How could Li Wenxiu know where the relationship between Wang Lin and Shen Xue has gone?

She smiled at Shen Xue and said, "Don't mind, I said that it is the best for you to maintain the current relationship like this. Then we will decide to go to Xiangjiang for a vacation this month!"

After dinner, everyone went home.

When Wang Lin and Li Wenxiu returned home, a big battle immediately began.

The theme of the war is of course still around Shen Xue.

Wang Lin was upset and said, "Why have you become such a mother-in-law? How could Shen Xue get in the way of your eyes?"

"You are defending her everywhere, and when I don't know? The blind man can tell that you like her."

"I admit that I like her! I like a perfect thing. Is there anything wrong with it? I also like Vivien Leigh, Hepburn, Monroe, I like them! Do you all question them?"

"The people you mentioned have nothing to do with us. But Shen Xue is something you can see and touch. Wang Lin, you are very wrong recently! When I mention Shen Xue, you are anxious."

"I'm anxious about you? You have nothing to do every day, just talk about Shen Xue. Do you know that I'm so annoyed?"

"Then stay away from her."

"I'm speechless to you! Do you have to fire her? You can feel at ease?"

"Then, that's not necessary. Just don't act too concerned about her."

“…”

Wang Lin didn't want to quarrel with her, especially for Shen Xue. If he quarreled a lot, it would cause great harm to the relationship between the three.

Wang Lin can accept such a harmonious situation now. Shen Xue will not ask too much, nor will she be too far from Wang Lin's circle.

Li Wenxiu has already sensed the threat of Shen Xue, so she is working hard to destroy this balance.

Wang Lin felt that he should adjust his strategy, that is, to divert Li Wenxiu's excessive concern and interpretation of Shen Xue.

There is no way to divert Li Wenxiu's concern for Shen Xue. It is just a matter of having another woman appear to solve the problem perfectly.

After going to work on Monday, Wang Lin just sat down in the office and knocked on the door.

"Come in!" Wang Lin said without raising his head, and continued to review the documents.

"Mr. Wang." A wonderful voice sounded in my ears.

Wang Lin raised his head and saw Chen Fan's slim and tight figure and beautiful face.

"Director Chen! Hello." Wang Lin smiled, "Please sit down and talk."

"You still call me Director Chen?" Chen Fan gently stroked his hair on his temples and smiled, "Then I'd better go back and be my Director Chen!"

She said, turning around and leaving.

Wang Lin grabbed her hand: "Haha! You're here to report! That's my Vice President Chen!"

Chen Fan giggled and said, "I thought you had forgotten! I have resigned. If you don't want me, I will be unemployed."

She glanced at Wang Lin holding her hand.

Wang Lin naturally let go of her wrist and then turned into a handshake posture: "Welcome Mr. Chen to join Aixu Group. I'll hold a meeting later to announce your appointment."

Chen Fan said respectfully: "Mr. Wang, I will be a soldier under your command in the future. Please give me some advice. I don't know much about the public relations work of the company. I don't know how to carry out the work now."

Wang Lin said: "If you don't know how to learn, the most important thing is people. The public relations work of a company is actually similar to your work in the management committee."

Chen Fan smiled and said, "Is that so? Tell me, I'm really a little nervous, afraid I'm not competent."

Wang Lin said: "With the rapid development of society and the deepening of commercial trade, the development trend of economic globalization has gradually turned local public relations into public relations between world economies. The value and significance of public relations are gradually recognized and valued by enterprises. The public relations of enterprises, after all, are six aspects of content."

Chen Fan had a humble expression on his face: "Please teach me Mr. Wang."

Wang Lin talked happily: "First is the relationship between enterprises and consumers; second is the relationship between enterprises and related enterprises; third is the relationship between enterprises and media; fourth is the relationship between enterprises and political office; fifth is the relationship between enterprises and street communities; sixth is the relationship between enterprises and internal employees. Isn't it difficult to understand?"

Chen Fan said: "Mr. Wang said it easily and I understand it. What kind of work should I do when it comes to the matter?"

Wang Lin said: "First of all, you need to use newspapers, magazines, radio, television and other communication media to write press releases, speeches, reports, etc. to spread relevant information about our company to all sectors of society, so as to form favorable social public opinion and create a good social atmosphere. This method is widely spread and promotes the corporate image is relatively effective."

Chen Fan nodded: "It turns out that this also belongs to the category of corporate public relations."

Wang Lin said: "There are many forms of public relations. You can also conduct various consultations, formulate questionnaires, conduct polls, set up hotlines, hire part-time information personnel, hold information exchange meetings and other forms, and work continuously to gradually form a good-effect information grid, and then analyze and research the information obtained to provide a basis for our company's management decisions."

Chen Fan smiled and said, "I thought public relations were just about socializing and socializing, chatting and drinking with customers, but I didn't expect it to be so complicated."

Wang Lin said: "What you are talking about is social public relations, which is also part of corporate public relations. Banquets, symposiums, receptions, negotiations, interviews, condolences, phone calls, letters, etc. Social public relations have the characteristics of direct, flexible, intimate, and humane, and can deepen the level of communication. In addition, we can also provide services to the public through various methods, such as consumption guidance and consumption training, which is also part of the public relations content."

Chen Fan's eyes were shining: "I've learned new knowledge."

Wang Lin said: "There is also a kind of social public relations, which is an activity that shapes the social image of the enterprise and improves the social visibility and reputation of the enterprise by sponsoring culture, education, sports, health and other undertakings, supporting community welfare, participating in major social activities in the country and community."

Chen Fan said: "During the Asian Games, Aixu Group sponsored a lot of money, which is also a kind of social public relations?"

Wang Lin gave a thumbs up: "Yes, you understand quickly. There is no dedicated person to take charge of this part of the company's work. You are just right. I will leave this part of the work to you in the future."

Chen Fan said respectfully: "Thank you to General Secretary Wang for my important task. I will work hard to repay General Secretary Wang for his kindness!"

Wang Lin got up, picked up the phone on the desktop, pulled out an internal number, and after the phone was connected, he said, "Sister Xia, come here."

After a while, Zhou Xia pushed the door and came in: "Mr. Wang."

Wang Lin introduced Chen Fan to her and said, "This is Comrade Chen Fan. He used to be the director of the Management Committee of the West Cheng Industrial Park. Now he has served as the deputy general manager of public relations at the group headquarters. Mr. Chen, this is the personnel director of our company. If you are familiar with it, you can ask Mr. Zhou for help in the future."

Zhou Xia shook hands with Chen Fan with a spring breeze on her face and greeted her: "Mr. Chen, I have long admired Daming. We will be colleagues in the future. Please give me some advice."

Chen Fan said: "Please help Mr. Zhou."

Wang Lin said: "You and Mr. Zhou go and go through the entry procedures. Half an hour later, we will have a meeting in the conference room."

Zhou Xia asked Chen Fan to leave together.

Wang Lin notified the secretary's office and held a senior executive meeting in half an hour.

Deng Dabao walked in.

"Mr. Wang."

"Hmm? Is there anything wrong?"

"The sales data in May came out," Deng Dabao handed Wang Lin the relevant report for review. "In the first month after Hushubao went public, our Aiqingrou sanitary napkins, the overall sales of our Aiqingrou sanitary napkins in first-tier cities, fell by 5 percentage points."

"Oh?" Wang Lin took the materials and looked at them carefully, "The decline is so serious!"

Deng Dabao sat down and said with a worried look: "Mr. Wang, this is only the first month of foreign-funded brands entering. There are only one foreign-funded brands coming in! If a few more foreign-funded brands come in and let them operate for a period of time, our market share will not be reduced by half?"

Wang Lin's green eyebrows couldn't help but frown tightly.

The competition for the market by brands is far more fierce than he imagined!

Wang Lin said in a deep voice: "Our silk sanitary napkin has been developed and is being tried. After this product is launched, it should be able to bring back the share of these 5 percentage points."

Deng Dabao said: "The entire market is only so big, and foreign brands are spared no effort to promote it. They have capital advantages and the natural attributes of foreign brands. Many Chinese people only take this trick. As long as the products from foreign countries come in, they think they are high-end goods and good things! They will always take away part of our market."

Wang Lin said: "There is no way to do this. We cannot stop the entry of foreign brands, nor can we stop consumers' natural selection and purchasing rights. What we can do is to improve our brand image and open up new sales channels. The sales volume in second, third and fourth-tier cities are what we must strive for! We must do a good job in this sinking market!"

Deng Dabao said: "I understand, Mr. Wang. Apart from that, can we think of some other solutions?"

Wang Lin asked back: "What's the solution?"

Deng Dabao smiled and said, "Reduce prices in disguise! Carry out a nest at a low price! Fight a beautiful wing battle!"

Wang Lin said: "How to reduce the price in disguise?"

Deng Dabao said: "The pricing of Aiqingrou's products remains unchanged, but we can give away a new product, that is, high-end silk sanitary napkins! In this way, consumers feel that it is very affordable and can experience our new products, which is also beneficial to our new product promotion."

Wang Lin laughed and said, "Good idea! Just do it! Brother Dabao, you are worthy of being my marketing director! This idea is very good, I agree!"

He pondered slightly and said, "We can also adopt a strategy, that is, to make all our efforts to launch silk sanitary napkins and make this product a high-end brand. We must form an inherent concept in the subconscious of consumers: silk sanitary napkins are the most high-end, most expensive and most useful sanitary napkins!"

Deng Dabao said: "Yes, Wang Po sells melons and boasts himself! This sentence is not a derogatory meaning, but the essence that every businessman needs to learn! We have to brag first. If we don't praise our children, we will not praise others."

Wang Lin said: "That's the reason. A new vice president of public relations has come to the company. You know her. She is Comrade Chen Fan, the former director of the management committee of the park."

"It's great. In the future, our marketing camp will have another helper!" Deng Dabao said, "The three departments cooperate to complete the promotion of corporate image in three-dimensional way!"

Wang Lin nodded and said yes.

A knock on the door sounded.

The people who came were Jiang Yao and Bao Laishun.

After the silk sanitary napkin was developed, trial production had been completed. They came to send samples for Wang Lin to inspect.

Deng Dabao stood up, greeted the two of them, and sat down separately.

Wang Lin took the silk sanitary napkin handed over by Jiang Yao, unpacked the packaging and looked at it, touched it, smelled it, put it on his face and rubbed it, then took out a pair of scissors, cut the silk sanitary napkin open, and checked the cross section.

This silk sanitary napkin uses a mesh structure.

This structure was at the leading level in the world at that time.

The introduction of silk fabrics makes the whole piece of sanitary napkin softer, comfortable, delicate and lubricated.

"Not bad!" Wang Lin smiled, "Have you done the test? How about the absorption and lateral leakage?"

Jiang Yao handed over a report: "Mr. Wang, this is our test result. The core inside the silk sanitary napkin is thinner than the Aiqingrou sanitary napkin. We have adopted a new production process to compress the core and absorb a larger amount. In addition, we have improved the adhesive process. The sanitary napkin can be more comfortable to fit the skin, but there will be no side leakage."
To be continued...