Qian Xiaoxuan looked at Chen Yi. Although she knew that Chen Yi was a very capable person, this approach to taking the high-end route seemed a bit out of the actual situation!

Although fresh fruit taste is a brand, it is far from the level of luxury goods!

"But... if we do this, packaging alone is a huge cost. If the sales volume is small, we will lose a lot!"

Qian Xiaoxuan said.

"The early loss is certain, so you must also do a good job in stockings for fresh fruit production in the early stage, and the workers don't need too much!"

Chen Yi answered.

"But... this is different from what I imagined!"

Qian Xiaoxuan muttered and answered.

Chen Yi looked at the woman and he smiled.

"Xiaoxuan, are you thinking too much? Have you forgotten that there is a giant crocodile in our Shanhai City's food industry?"

He asked.

"Brother Yan, are you talking about Chen Group?"

Qian Xiaoxuan naturally knew.

"Yes, what sales route does Chenshi Group take?" Chen Yi continued to ask.

"It seems...it's the products that are medium and low-end!

Qian Xiaoxuan thought about it and answered.

"So, if you produce the same product, why should you compete with the Chen Group for fresh fruit level?" Chen Yi asked.

"this……"

Qian Xiaoxuan couldn't speak anymore.

"So what we need to take is the high-end route. Even if we invest a lot of advertising costs, we must go to the end! Try to avoid head-on competition with Chenshi Group in the early stage, so that we have room to play!"

"We have the channel of fresh fruit direct-operated stores in our hands, which will definitely drive some sales. If the brand's confidence continues for a long time, it will be better!"

Chen Yi said affirmatively.

Qian Xiaoxuan followed Chen Yi's thinking and thought about it. If she competed head-on with the Chen family, it would definitely be a quest for death. She did not have the financial strength of the Chen family. If there was a price war, it would be a big deal.

If you insist on taking the high-end route, although sales will definitely be limited, once the brand is launched, rich people will recognize this brand.

Chen Yi was not in a hurry, so he asked Qian Xiaoxuan to think about it himself. This girl is still very smart.

"I understand Brother Yan, I will adjust the production direction immediately!"

Qian Xiaoxuan finally nodded.

"Very good. You need to set up a design department immediately to redesign the product packaging. In addition, you can also let it go when advertising. Xianguodu Group can create professional packaging gift boxes according to ordering standards to attract large-scale customers!"

Chen Yi reminded.

Qian Xiaoxuan wrote down all Chen Yi's words.

The two discussed the specific details again, and Chen Yi left the Xianguodu Group.

Qian Xiaoxuan immediately summoned all the middle and senior executives of fresh fruit and announced their future production direction. These supervisors were basically the team left to her by Zheng Dongcheng before, and it was pretty good to use these people.

"Mr. Qian, I'll recruit professional designers right away!"

The human resources supervisor answered.

"Mr. Qian, I will be responsible for the new packaging manufacturer right away!"

The head of the business department answered.

"Mr. Qian, will I cancel the project that has been negotiated for cooperation with supermarkets now? I'm afraid it will be very difficult for us to cooperate with supermarkets in the future!"

The sales manager looked at Qian Xiaoxuan and still expressed his own opinions.

"The company's business direction has been determined, which is to create high-end food... All other details must be used to serve this direction!"

Qian Xiaoxuan repeated it again.

"Okay, I will go to the supermarket in the afternoon to cancel the cooperation agreement!"

The sales manager nodded.

The production direction of the entire Fresh Fruit Group changed instantly, and Qian Xiaoxuan also breathed a sigh of relief!

At this time, Chen's Group was actually ready to deal with it, and Chenyang had even allocated 1 billion yuan as a subsidy fund for the price war with Xianguodu Group.

The secretary walked into Chenyang's office.

"Mr. Chen, I just got the news that Xianguodu Group and Jiajiayue Supermarket have canceled their cooperation intention... Do we need to continue to increase our product shelves?"

she asked.

“Canceled?”

Chen Yang was slightly stunned.

He now knows that the Fresh Fruit Group is manipulating behind the scenes. What does this sudden cancellation mean?

"Yes, I asked the supermarket and the answer I gave me seemed to be that the Fresh Fruit Group had adjusted its business direction and seemed to be taking a high-end route!"

The secretary answered.

Chen Yang frowned slightly, and he thought about it.

"They are trying to avoid head-on competition with our Chen Group..." He snorted.

"Mr. Chen, isn't this a good thing?"

The secretary asked.

"It's true at the moment, but once they really build their own brand, then Xianguodu Group will have the capital to compete with us!"

Chen Yang said lightly.

"Mr. Chen, are you saying... Once they build fresh fruit into high-end brands, they will rely on these high-end brands to enter the competition for low- and mid-end food?"

The secretary asked in surprise.

"This is very obvious..."

Chen Yang nodded.

"Then...what should we do?"

The secretary looked at Chen Yang.

"Hmph, it's not that easy to take the high-end route for Fresh Fruit... Let's continue, from today, Chenshi Group will also start to build its own high-end food brand, blocking the road to Fresh Fruit Fruit!"

Chen Yang snorted.

The secretary nodded and turned away.

Creating a high-end brand is actually a very stupid behavior in Chenyang's opinion, because you sell a box of biscuits for 380 yuan, and almost only fools will buy it!

Of course, it is not ruled out that some gift-giving people will go and buy this kind of thing, but 99:9% of people will stay away from the price when they see this price, because you are nothing more than a cookie!

Moreover, you must limit the quantity of this thing, and you must also control the production. You cannot suppress the inventory. Anyway, it is very troublesome to control it.

However, in order to limit the fresh fruit level group, Chen Yang also planned to throw hundreds of millions in and try it.

Chen Yi suddenly received an invitation, which said that he was invited to a dinner party, and the invitation was Ye Hong!

Chen Yi was slightly stunned. Ye Hong had already defeated Ye Fantian completely, and even Shanhai City did not have her place to stay. Why did this woman suddenly come back?

Putting down the invitation in his hand, Chen Yi thought about it carefully.

His high probability of speculation was that Ye Hong was about to take action.

But what does it mean to contact him?

Chen Yi called Su Zixuan and told her that she would not go back to dinner tonight, and asked Xiaowu to come to find him in the evening.

For his own safety, Chen Yi planned to bring Xiaowu and Xiaojingyi with him.

If something happens to me now, the loss is really unmeasurable.

In the evening, Chen Yi brought Xiao Wu to the address written on the invitation letter, which was a very high-end Western restaurant.

Xiao Jingyi is still protecting Chen Yi in the dark.

"Brother, can you have a big meal tonight?"

Xiao Wu asked.

"That's right, don't worry about what I do, just eat!" Chen Yi nodded.
Chapter completed!