Chapter 732 Textbook Publishing
"You don't seem to be worried about DuPont at all?" Jerry looked at Yang Rui curiously and said, "You may have never contacted the court in the United States. It is the territory of lawyers. The winner is not necessarily the justice party, nor the right party."
"I know, but the current court situation is very good, and the lawyers Huarui hired are also very good." Yang Rui was not particularly worried, because the part he needed to worry about had passed. The lawyers got the money and Jielikang also resumed the payment of dividends. As long as there is a steady supply of lawyer fees, Yang Rui believes that such a lawsuit should not have too much ups and downs.
This is like a divorce lawsuit in the United States. Without a pre-marital agreement, no matter how much money the rich are, they will not escape the fate of being cut off. Those beautiful girls in their twenties do not need much social power, financial support or intelligence. As long as they hire lawyers step by step, they will naturally live a financially independent life from now on.
Although patent lawsuits last for a long time, consortiums like DuPont cannot rely on unreasonable trouble, so they have patents that they want. If it is so simple, those mergers and acquisitions worth hundreds of millions or even billions of dollars initiated for patents will not happen.
Jerry was not very clear about the details of the case. Seeing that Yang Rui was so sure, he smiled and said, "I hope you can get your rights back. Well, if you want to go to the United States, you can contact us at any time. The Rockefeller Foundation has a high donation in the United States. We can arrange for you to give speeches at some universities. I think those universities must be very willing."
"If you have a chance..."
"That's great. After Yang Rui goes to the United States, I will contact you." Dean Liu interrupted Yang Rui's words, hoping to help him finalize the list of universities for speeches in the United States now.
"Director Liu, it's not yet decided whether I'm going to the United States or not. Even if I go to the United States, I'm afraid I won't have time to go to university to give a speech." Yang Rui had to explain.
Speech and lecture, lecture and lecture are different concepts. Anyone can go to a university to give a speech. In those universities with open style, peddlers and pawns can come to the stage. There is nothing wrong with this. It may be a good experience for those who listen to the speech and speakers, but for Yang Rui, he does not need such a reputation.
Of course, in China nowadays, it is a very grand and rare thing to be able to give a speech at an American university. When I returned to China, I have been showing off for more than ten years. It is like a musician who went to Vienna to perform. In the era of poor information, everyone inexplicably felt the noble atmosphere.
However, information will always be smooth, especially in the small circle of academia. If you want to use a few speeches to prove your academic achievements, you will always have to expose it. As for Yang Rui’s current level, the only thing that has improved him is to become a lecturer.
After all, PCR has been a Nobel-level achievement. As a second-level scholar, Yang Rui has surpassed the level of ordinary lecturers. It is meaningless to pursue lectures or something. However, lecturers are already the highest peak of teaching positions. As a young man who has not yet graduated, it is still meaningful to compete for lecturers.
It is also very difficult to be a lecture professor. In the United States, lecture professors often mean the authority of a certain field, and in Germany it is even more difficult. A lecturer means a field, and lecturer often means an overall person in charge of a research field. Moreover, this tenured position requires a lecturer to pass the opportunity to compete.
The British professors also have very high requirements. Since its establishment in 1663, Professor Lucas has been a heavyweight such as Newton, Dirac and Hawking.
Tom and Jerry don’t have a deep understanding of PCR, and Dean Liu and others still don’t estimate the potential of PCR, so they say something to let Yang Rui speak.
After Yang Rui refused, President Liu was quite regretful, and it didn't matter if Mao and Mouse uncle and nephew, but instead asked about the details of the trial curiously.
Yang Rui's understatement was that from his perspective, the trial cannot be called interesting. Although it is in a state of constant victory, he is unwilling to talk more.
But from the perspective of others, this is a very interesting story. In the United States, the victory of small companies over large consortiums is also a popular material for countless people.
Although Yang Rui's name is not as famous as those Hollywood stars, football stars, politicians and talk show hosts, Yang Rui's popularity is quite high when it is limited to Chinese names. At least, when the American academic and journalists talk about China, the first thing they think of is Yang Rui, who is in the limelight. Even Nobel Prize winners such as Yang Zhenning and Lee Zhengdao are not as famous as Yang Rui.
So, when Yang Rui's manuscript appeared on the desktop of Daniel, the manager of Norton Press, his spirit suddenly became excited.
Among the many educational publishing groups in the United States, Norton Publishing Group is not prominent. Strictly speaking, Norton is a conservative and increasingly rare medium-sized publishing company. Compared with large publishing groups like Pearson, the scale of Norton Publishing Group cannot even keep up with the scale of Pearson's Longwen company - Longwen is the British publishing company that publishes "New Concept English".
However, the size of the company is relatively large. Norton also had glorious periods, such as the famous "Tutorial on British Literature", which has sold more than 20 million copies since the first anthology in the 1950s, which is a miracle of educational publishing.
In addition, Norton is also the main publisher for publishing Freud's works in the United States. This statement is the characteristic of the American publishing group. They often monopolize the works of some authors and become the capital for their own life. For example, Beltron Russell's "Philosophy" and Franz Boas's "Anthropology and Modern Life", students can only buy Norton Publishing's books. As long as no more classic works in the fields of science and social sciences are excavated, and as long as professors from American universities still decide to include "Philosophy" and "Anthropology and Modern Life" as a must-read textbook, students in the field of social sciences are Norton Publishing's cash cows.
The cash cows that also belong to Norton also have music books and enlightenment psychology books. Norton publishes about 100 university textbooks every year, many of which are new varieties of textbooks that are cost-effective, and are all supported by these long-term valuable books.
As for biology, this discipline, which will inevitably become more and more prosperous in the foreseeable decades, has always been the focus of major publishing houses.
Daniel decided to publish this book almost when he saw Yang Rui's name.
"Karen, I'll make a list of genetic biology. I'll ask a few people to help me review a book." Daniel carefully took off Yang Rui's name, re-copied the chapters he sent, and handed them to the secretary, saying: "Tell them that I'm very eager to publish this book, but I need them to give me some specific evaluations to decide whether to publish the regular version or the hardcover version."
The intensity of sales also depends on the evaluation of the content of the book. Daniel doesn't need to say this.
Secretary Karen said understandably: "I'll go and make a list now, how many people do I need?"
"I'm going to find 20 people, no, at least 30 people to evaluate this book, so I need a list of more than 100 people."
Karen raised his head and said in surprise: "30 people?"
"More than 30 people can be more or less, and the list must be more detailed." Daniel replied without hesitation.
Asking someone to evaluate a manuscript for a book is actually one of the strategies promoted by the textbook publisher. If you take a published book to a professor at a certain school, he may say he is busy and refuse. Even if he succeeds, the time will be very long. This is normal. There are so many books on the market, just like medicines on the market, which are numerous and complex. Where can the professors have time to read one by one, and they will not be willing to read it just because you ask him to read it.
But manuscripts are different. Manuscripts are books that have not been published yet. Just like papers that have not been published in journals, it subconsciously gives readers a right - you can decide whether the book is published or not.
In fact, professors who review manuscripts do have this right, even if Daniel determines to publish the books, there are many cancelled.
For many professors, this stimulation of rights will prompt them to read the book. In addition, new books that have not been published can also meet the professors' needs to understand industry dynamics.
Of course, if the books are favored by professors or passed by them, after publication, these professors will naturally choose to put them in their recommended books, and may even be listed directly as textbooks for certain classes.
In the field of American textbook publishing, which is considered a best-selling 1,000 textbooks, people often ask for evaluation manuscripts to occupy the majority of textbook sales.
However, it is relatively rare to evaluate groups of twenty or thirty people. Secretary Karen went out in confusion. In order to make up enough lists of selected ones, he had to dig out all the names of famous professors in the field of genetic biology.
Chapter completed!