"Professor Leo, we are here." Colwin knocked on the door gently, and saw the petite man sitting on the globe, but he was as nervous as an elephant seeing the poacher.

"You guys stand there, I have a few questions to ask." Leo rode on the globe, as funny as an elephant squatting on a Ferris wheel. His eyes were still low, not looking at anyone, but as if he was looking for some mysterious place on the globe under his crotch.

But neither Coleween nor Cobert dared to laugh.

"We will try our best to answer any questions you have." Colewin and Cobert stood obediently at the door, like reserved elementary school students.

Colwin kept praying in his heart: I hope it is good news, I hope it is good news...

There is a reason why Leo called them in a hurry. This kind of thing happened before, and Colwin only hoped it would be the good one.

There was an unusual silence in the room, with only the sound of the globe turning gently.

After a long time, Leo spoke, "I ask you, do you know who my favorite painter is?"

"What?" Colewin, who gathered all his strength and was about to answer the question seriously, had his forehead swollen.

"My favorite painter is Giotto. In his painting era, his colleagues copied the composition methods and designs of previous painters, which are the so-called Byzantine and Gothic art. In that era, art all came from religion, but Giotto... Giotto was different. Giotto introduced secular life into religious themes." Leo looked down at the globe, and his body turned around in the room, saying, "What is this concept? Do you understand?"

Colewin and Cobert looked at the little eyes and muttered to themselves: Is it wrong to open the door?

"Do you know why I like Giotto?" Leo continued to talk about topics that others don't like.

Colewin and Cobert had circles on their heads, commonly known as condoms.

"You don't know." Professor Leo lowered his head, but if he looked at his expression from below, it was a fanatical expression mixed with loneliness: "You don't understand the meaning of the change Giotto made, you don't understand the difficulty of Giotto's art."

"Yes, we don't understand, Professor Leo, aren't we talking about Yang Rui?" Cobert thought to himself: Our publishing house does not engage in art publishing.

"I'm talking about Yang Rui!" Leo's voice suddenly became sharp. His feet rubbed against the ground, and the globe stopped suddenly. Professor Leo raised his head, but turned his back to the door and said, "Change, do you understand? This is the art of change. Isn't the purpose of scientific research just for change?"

"Yes..." Coleween and Cobert really have no strength to refute on such issues.

"The changes made by Giotto have had a profound impact on European art, but Giotto was not a revolutionary. You may not know that when Giotto was alive, he became the most famous and popular artist in Italy. His wet fresco was famous at that time. Among the customers were the Pope, the King of Naples, the monks of St. Franciscans, and wealthy merchants and bankers... It was revolution that gave up the present to change the future, but it was not more difficult to maintain the present to change the future than this? It was really difficult to improve the present to change the future!" Professor Leo's voice was rising and falling, and Colewin and Cobert felt extremely uncomfortable.

"You mean, Yang Rui's monograph will improve himself and change the future?" Cobert finally understood part of Professor Leo's meaning.

Leo nodded with his back to his head: "It's not too stupid."

"So, Yang Rui's "Genomics" is perfect?" Cobert's heart thumped.

The publishing industry also follows celebrity economics. In short, it is the principle of winner-takes all. In the era of poor communication channels, people may need a large number of celebrities to meet entertainment needs. For example, those who like to listen to storytelling usually only go to the teahouse near their homes to listen. However, after the radio becomes more convenient, a single Shan Tianfang can meet the needs of most people, and people become less need for other storytellers. The same is true for star chasing and publishing. In the era of convenient communication channels, people only need to chase first-line stars. Those whose faces are not the most positive, their breasts are not the largest, their legs are not the longest, their speaking is not the most humorous, their acting skills are not the best, and their scandals are not the most valuable. Their existence value is greatly reduced, and the income difference between first-line stars and second-line stars is constantly widening.

This is especially true in the education and publishing industry. In a teaching field, you often only need one of the best textbooks. Only when one textbook cannot cover all areas can other textbooks have room for survival.

Why is it very good to have a thousand copies of newly published textbooks? Because it is a thousand copies sold in a bloody red ocean. Its value often lies in the little bit of innovation factors.

However, there are always some areas where blood-red has no room for survival, and these research fields usually have one or more than one big bull squat.

For the education publishing industry, if this situation falls on oneself, it is the happiest thing. For example, Norton Publishing's "British Literature Tutorial" sold 20 million copies worldwide, which is a business miracle.

If books on humanities and social sciences are like this, books on natural sciences are very pleasant because they can change numbers. In the same way, the publisher can publish a new edition every year. The only difference is that the exercise numbers after the chapters have changed. However, in order to facilitate the teacher to assign homework and not to confuse the content of the lecture, students often can only buy new books instead of second-hand books. Therefore, the publisher earns a large amount of real money every year, and almost nothing has to be done.

The publishing industry in the United States is so shameless.

But if you want to collect money on the spot, the key to the problem is that a good textbook is enough to be selected by universities every year. It not only needs to be written by a great person, but also the key point is that the textbook itself is awesome.

Cobert waited for Professor Leo's answer eagerly, and jumped his feet in a hurry, but he didn't dare to urge him.

Professor Leo laughed out loud: "Perfect? ​​"The Mathematical Principles of Natural Philosophy" is also imperfect, and Giotto's works are inevitably flawed."

"All right."

"You already know that Giotto's works emphasize characters, which is the biggest difference from religious paintings. However, Giotto has no knowledge of anatomy and perspective. His characters even look bad, but you have to see when compared to painters. Compared with modern painters, Giotto's figures on wet frescoes were not worth mentioning, but compared with his contemporary painters, Giotto's characters became vibrant. Do you understand the completely different biblical stories?"

"Don't understand." Colewin and Cobert shook their heads together

Both of them were so tired that they lost their wood. Do you really have to discuss the painter for half a day today? Professor Leo, don’t you claim to be very busy?

"Don't you think Yang Rui and Giotto are very similar?" Leo lowered his head, but his voice gradually became louder: "Look at Yang Rui's work, potassium ion channels, PCR, and the current "Genomics". I said, why do you want to show me genomics? Don't you know, I am a hopeless old man who likes to scold people and always gives bad reviews? Are you too confident or not optimistic about this book?"

"We..." Colewin and Cobert knew what to say, were they too honest? Their behavior was as if there were three socially impaired people in the room.

Leo shook his head hard, restarted the globe, and said swayingly: "I see you are hopeless idiots. Giotto's wet mural is placed in front of you. You also have to compare it with him with modern murals that are like those shit..."

"Professor Leo, can we quote your comments?" Colwin didn't care about being scolded. He would have to be scolded when looking for Leo. He only cared about whether it could be used for publicity. Quoting Professor Leo's words naturally had no influence on ordinary people, but it had a great influence in the academic circle.

The core of textbook publishing is actually the professors. Because what book to choose for a course in a school is in the hands of the professor, not the students. This is also the reason why the more you sell textbooks in the United States, the more expensive it is. If the purchaser and the user are not on the same line, they will naturally be insensitive to prices. Without involving gray income, professors must choose textbooks that they think are good without considering price factors.

Professor Leo's recommendation must be a huge benefit for biology textbooks.

Colewin and Cobert stared at Professor Leo with anticipation.

Leo rode on the globe quickly and thought for a while and said, "No, what I said is useful, you can't quote it."

Colewin, who thought he would definitely get the consent, was stunned and said with a hilarious cry: "Where do you want to use what you said?"

"I'm going to write a special introduction article to recommend Yang Rui's genomics. This is the best genetics work I've ever seen. I want to use Giotto's metaphor. If you want to use it, think of one for yourself." Professor Leo looked like he was a little too thin.

"This... is great!" Colwin, who had wanted to argue, quickly turned from disappointment to ecstasy.

Professor Leo wrote an introduction article specifically. This book "Genomics" cannot be popular, but this is over-completed!
Chapter completed!