Seoul, South Korea, Song Group—

Early in the morning, Song Zhichao came to the Song Group and was busy again.

It was so busy that it was dark.

Now with the gradual completion of the acquisition project of Samsung and LG, the acquisition of Song Group and Hyundai Group has also entered a substantial stage - after all, Hyundai Group is waiting to use money, and in fact, it is even more urgent for the acquisition than Song Zhichao.

Regarding Hyundai Group, what Song Zhichao is most interested in is their automobile manufacturing industry, which can be said to be worthy of the future in Asia and even the world. However, Hyundai Group will never sell its industry and equity to Song Zhichao. Song Zhichao can only make a fuss and acquires two subsidiaries, Hyundai's "Transportation Company" and "Clothing Company".

The reason why Song Zhichao acquired the transportation company under Hyundai Group was that the transportation industry has made great achievements in South Korea and has good prospects. In addition, it is to do a good job in the expansion of Petrochemical in South Korea in the future.

Don’t forget that Song Zhichao acquired the oil companies of Samsung and LG, and Song Zhichao has three large oil fields in Siberia, Russia. If you add this transportation company in South Korea, it would be equivalent to opening a "one-stop" business line in South Korea that "from crude oil, to petrochemical, and then to transportation". In the future, Korean Petrochemical and transportation will even be controlled by him - the reason is very simple. South Korea basically does not produce much oil. Like Japan, it is very dependent on oil.

If Song Zhichao's acquisition of the transportation company of Hyundai Group is still a bit of a "bet" element, then acquiring the "Villier" clothing company under Hyundai Group is a bit of a "bet".

To be honest, Song Zhichao is not very good at clothing culture and clothing management, but Song Zhichao has experience in this area.

Don’t forget that when she was in Panyu, China, Song Zhichao invested in the "Laurel Clothing Store" of the old tailor Luo Sihai, and then trained the mute girl Baoxia to become an excellent female designer.

But these are "small fights" in front of real large clothing companies, but Song Zhichao has been familiar with the Korean clothing industry for a long time. To be precise, Song Zhichao learned about the huge profits in the Korean clothing industry and the crazy nature of internal struggles through many Korean dramas in his previous life.

In addition, Korean clothing is also well-known internationally and can even dominate the entire Asia.

This is not bragging about South Korea, it is the fact.

Not to mention anything else, the classic Korean TV series "Sky Bridge" is actually a microcosm of the Korean clothing industry's competition.

This drama seems to be a fight between models, but in fact it is a signal that the Korean clothing industry has entered the world.

In the future, traditional Korean costumes in the TV series "Dae Jang Geum" are popular in Asia. Many Chinese little girls are proud of wearing Korean clothes. It was not until the Hanfu rose more than a decade later that the Korean clothes were trampled under their feet.

Through Korean idol dramas such as TV series "Blue Life and Death" and "Ah, it turns out to be a handsome man", Korean men's suits that are slim have influenced the world, so that many male protagonists in Chinese idol dramas have begun to walk in Korean suits and walk with style in the play.

Therefore, Korean clothing culture is actually complementary to Korean entertainment culture; the rise of Korean clothing culture was even more the year of the economic crisis in 1998. The reason was that the South Korean government called on all Korean cultural and clothing circles to use soft power to cover up the bankruptcy of Korean finance. To put it bluntly, it is to "smack the swollen face and pretend to be fat". Although I went bankrupt, I was still dressed very well, and the TV series we filmed were still very good.

As it turns out, this strategy of the South Korean government was very successful, and even influenced the entire global art and clothing cultural circle.

...

Since acquiring Hyundai branch, Song Zhichao has been busy contacting the "Villier" clothing company under Hyundai Group.

Originally, Song Zhichao only had to hand over such a thing to his subordinates, but clothing companies were different from electronics and oil companies, both in terms of business models and management models.

The senior executives of the Song Group, whether Qi Wanda, Zhu Fugui, Ma Dongxi and others, basically "knows nothing" about this. The only person who has experience in clothing business is Song Zhichao.

After all, it was a $300 million acquisition, but Song Zhichao had to do it himself.

In the office, Song Zhichao looked at various business reports of Villier Clothing Company, summoned three directors of the company and the president Wang Jinshuo, and then found out a fact.

This time I was out of sight.

This is a money-lossing item!

That's right, this clothing company has suffered losses for three consecutive years!

When Song Zhichao asked the Song Group to collect the company's reports, it made an error, so it directly bid 300 million to win.

But now, this company is worth at most 200 million, which means that from the beginning, Song Zhichao lost 100 million, and it was still US dollars - no wonder that when the contract was signed, that guy Zheng Mengjiu, the chairman of Hyundai Group, smiled so happily.

Although this billion US dollars is just a drop in the bucket for Song Zhichao, who has earned billions of US dollars in the stock market, this is a problem of face.

Song Zhichao has always been siegeing cities and villages in South Korea, almost invincible, but now he has made such a mistake because of negligence, which makes him feel a little uncomfortable.

But it doesn't matter. Even if it's a dead company, Song Zhichao will revitalize it.

Song Zhichao carefully asked Wang Jinshuo, the president of the clothing company, and was finally told that there was only one way to make the company come back to life, that is, to attract South Korea's top clothing designer "Andrey Kim".

Andrei King?

Song Zhichao was surprised. The name seemed very familiar.

After slitting his eyebrows and thinking about it carefully, Song Zhichao remembered that there seemed to be a Korean drama created based on this person. This person is known as the "godfather of the fashion industry" in South Korea. Many Korean superstars such as Jang Dong-jim, Lee Byung-hun, Han Zaishu are proud of his fashion show.

Therefore, from the very beginning, Song Zhichao knew that this person was not simple, and it would be difficult to recruit him under his command.

In fact, this is indeed the case.

As a well-known top designer in South Korea, Andreikin is a household name in South Korea, and is even more "emperor" in the entertainment and fashion industry in South Korea. Many large clothing brand companies offer him high salaries to hire him as consultants, and he only focuses on the fashion brands and companies he has started.

Therefore, it is a fantasy to let Andrei Jin join the Song Group and help Song Zhichao run the clothing brand Villier, which has suffered losses for three years.

But for Song Zhichao, the more difficult the challenge is, the more you like him. Whether it is "Andrei Kim" or South Korea's "fashion emperor", Song Zhichao will take him down this time!
Chapter completed!