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133. Sneakers proxy battle

West nodded silently, knocked the money into his pocket and left, without saying he wanted to leave an IOU, nor thanking Chamberlain, perhaps this is his temper.

Chamberlain didn't care much. He felt that although West was a reckless and rigid person, he was not the kind of villain who borrowed money but did not repay it, and was untrustworthy. The most important thing was that he was not short of money now. West's previous appearance reminded him of his past self. At that time, he was also short of money, but his self-esteem forced him not to bow his head to borrow money casually. He deeply understood the pain.

After seeing West off, Chamberlain got into Winnie's car. It was actually his car, Dodge Ram, but Winnie has been driving recently. Li Qun suggested that Chamberlain take a driver's license, and even Shirley is preparing to take the driver's license.

According to the U.S. road law, American citizens can take the driver's license at the age of sixteen, but the test is a 1-digit license. To get on the road, you need to be accompanied by someone who has obtained a lifetime driver's license. You can take the official driver's license at the age of seventeen, and you can transfer to the lifelong driver's license after five years. California's laws are more relaxed, you can take the driver's license at the age of fifteen, and Chamberlain is nineteen.

The negotiation team sent by Adidas booked a small conference room at the Kingsoft Plaza Hotel on the 1st. This hotel is not well-known abroad, especially in Asia. In fact, it is the highest-end hotel in the United States, and its level is even higher than the same five-star Hilton Hotel. The presidential suite costs more than 10,000 US dollars per night.

The time was set at 7 o'clock in the evening, and Winnie and Chamberlain arrived at 6:50. When they arrived, the people from Adidas were already waiting there. After entering the door, they exchanged simple greetings and then got to the point. Adidas quoted Chamberlain, the price was the endorsement fee of 20 million US dollars for five years, and a signature boot was launched every quarter.

Chamberlain was a little dissatisfied with this offer, while Winnie was 'enraged' and slapped the contract on the table with a slight face, and asked with a sneer: "Is this the sincerity you showed? 20 million in five years, are you kidding?"

Chamberlain was prepared for a long time. Among the NBA's sneaker endorsement rules, "big men don't sell shoes" has long been the "jade" rule of Jinke. The most shabby among all sneaker contracts is often the inside superstars. To give the most famous example, that is, Karl Yimalong. He has almost never obtained a decent sneaker contract, and can only wear some second-rate and third-rate unknown sneakers most of his career. The worst thing is that he even had to pay for his own money to wear shoes.

Sadly, this situation is not only encountered by Malone, but also by top inside players such as Robinson, Olajuwon, Mooning, and Mutombo, who have never received a big contract endorsement for sneakers. The only exception is O'Neal, which is because of his ability to play tricks, so he got a big contract.

In the early days of his career, Malone mainly wore old-fashioned sneakers Converse. Although Nike led by Jordan was influencing the basketball shoe market, Converse's influence in the NBA was declining from prosperity, they still refused to believe in Malone's influence, and just gave Malone a pair of sneakers and a sponsorship fee that was better than nothing. When Malone gradually settled in the throne of the Western Conference No. 1 striker and hoped that Converse could increase the endorsement fund, Converse announced that he would terminate his contract with Malone without thinking.

After breaking up with Converse, Malone was unable to find a new sneaker contract, and eventually could only accept a contract from a niche brand Lagayle. Lagayle's boss is the famous Michael Jackson, which was founded in 1979 and is basically based on leisure and body shape. When they entered the NBA in the early 1990s, they settled Malone and another super insider Olajuwon for only 150,000 yuan per year.

As Laguer withdrew from the NBA market in the mid-1990s, Malone, who had no shoes to wear, had to pay for his own shoes. The dignified NBA power forward actually needed to pay for his own shoes? This naturally became a joke for a while. In addition to shame and anger, Malone came up with a "makeup plan" in 1996. He and several friends invested in a bankrupt sneaker manufacturer called Apex, and began to speak for himself.

Because he was unhappy, he had to spend money to buy shoes, so he simply spent money to start a factory to build shoes for himself. This was undoubtedly an unfavorable deal that lost the big money due to small losses. As a result, within two years, Malone gave up apex. After that, in 2000, he officially signed a contract with former brand sponsor Converse, with a speech fee of less than 300,000 per year. McGrady, who had just shown her reputation at the same time, had an endorsement fee of 20 times that of him, and the speech fee was still increasing every year.

Big men have never had an advantage in agents for sneakers. Even Yao Ming has not changed this rule. In a sense, the Great Wall of China, which has swept the entire business world, is also a frustrated person in the sneaker war. When he faced a contract renewal with Ke in 2003, Ke was only willing to provide a 4-year, $1.6 million ultra-low new contract. Yao Ming signed a 4-year, $200,000 contract with Ke during CBA. Ke believed that the new contract had increased by 8 times, which was good enough. But at the same time, Ke provided LeBron with a 7-year, $90 million "fat" contract.

Yao Ming has always been low-key and humble. At that time, in his opinion, it was okay to get an endorsement fee of 400,000 yuan per year. However, when he learned about the sky-high contract Nike gave to LeBron and Anthony and other rookies, he was immediately "fucked". Since then, Yao Ming and Nike completely broke up and turned against each other, and eventually cooperated with Reebok, and the contract was 50 million in seven years, not even half of the contract of the Little Emperor.

In terms of strength, Yao Ming is naturally not as good as the little emperor LeBron, but in terms of commercial value, Yao Ming, who is enough to lead Asia, can definitely throw out the little emperor into the Pacific Ocean.

Chamberlain was mentally prepared when he came, that was, he might only get a basic salary contract, but Adidas was still too much, and the contract he gave him was too basic salary.

Of course, Adidas is also qualified to do this. First of all, their main market is football, and NBA is just their second market and does not pay much attention to it. Furthermore, they also have strong enough spokespersons in NBA, namely McGrady, Garnett, Duncan, Billups and Arenas, who are known as the five Adi Tiger Generals.

Winnie and Adidas argued, but the latter did not regress. They refused to accept the contract proposed by Winnie - at least matched Nike's contract to the young emperor LeBron, which is 90 million in seven years. In Adidas's view, this is an impossible sky-high contract. Even Garnett or Duncan, two super insiders who have become famous in the NBA, cannot get such a contract.

Since the agreement cannot be reached, there is no need to talk anymore. Adidas hopes that Winnie will lower their requirements. They are very optimistic about Chamberlain. This guy's tough style of play has been well received by the market, but Winnie is unwilling to sell Chamberlain at a low price, so the negotiation is left in a matter of nowhere.

Winnie invited Adidas and Reebok successively. The negotiation ended and the second negotiation began again.

Compared with Adidas, Reebok is bound to win Chamberlain. Although the former is optimistic about Chamberlain's potential and market dominance, the latter's image is not very consistent with their market culture. Adidas's label is gentlemanly and elegant, even if it is violent, it is elegant violence.

And what about Chamberlain? He is rebellious, rebellious, arrogant, strong, brave, and full of destructive power. All of this is Reebok's cultural pursuit. Their biggest star Aaron Iverson represents all this and has sold countless sneakers for them.

In Reebok's view, Chamberlain is the second one, and he is also a large-sized player with an Asian market...
Chapter completed!
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