In Winnie's mouth, the old man with the full name Sony Vaccaro is a god-like existence. If the NBA wants to select a few people who have made the most contribution to the league, Auerbach, who created the Celtics, is a Flying Jordan, is a Stern, who is now hated by the players, and Vaccaro, is also a veteran.

It was the old man Vaccaro who created a assembly line for the discovery of stars, and superstars like Jordan, Kobe, McGrady, and LeBron were the batch products of this assembly line. Then they were sent to different brands by the old man and became the saviors of the brand.

Vaccaro just said that major sneaker vendors treat the stars as marionettes, but in fact, this situation was caused by him. In Winnie's opinion, Jordan, Kobe, Carter, McGrady, LeBron, Grant Hill, Yao Ming and the entire American basketball dream team are all puppets in front of this old man...

When it comes to Vaccaro, you must talk about the NBA's sneakers world, and when it comes to the NBA's sneakers world, you must start with Jordan.

Just as Jordan is the 'sex' figure in the NBA's historical ranking, Jordan is also an insurmountable monument in the NBA's sneakers world. His signing with Ke in 1984 laid the rules of the game endorsement of modern NBA stars, and thus rewritten Ke. Jordan himself, even everyone who witnessed that contract.

Among them, the person who introduced Jordan to Ke and "Yu" to sign this contract is undoubtedly the biggest contributor to the signing of this contract. He is Sony Vaccaro, who is respected by Winnie as "Sneaker Dunfu" because he has helped Ke, Adidas and Reebok rise strongly in the basketball market. How many stars have been discovered by him? Basically, since 1984, there have been rookies in the lottery zone in the future.

Vaccaro is a very business-oriented person. In the 1980s, he pursued the public relations strategy of famous schools. At that time, he had close ties with famous coaches from famous schools such as North Carolina and Georgetown. These famous coaches recommended their beloved disciples to Vaccaro, and Vaccaro selected superstar seedlings from them and recommended them to Ke. At the same time, he recommended agents who were close to him to these rising stars, thus firmly binding the fate of Ke, himself, agents and stars.

Since Jordan, this model of public relations + interest binding in prestigious schools has been a great success. Vaccaro became the godfather of sneakers, while his trusted agent David Falke became a powerful basketball agent. They joined forces to monopolize the superstars of the NBA. In the mid-1990s, Falke had as many as 120 NBA stars, Jordan's North Carolina and Ewing's Georgetown were its main sources of customers.

Although Vaccaro's strategy for AA was very popular in the 1990s, he foresaw another potential force, that is, high school players. Vaccaro suggested that Ke allocate huge sums of money to establish a high school scout system, but it was flatly rejected by Ke's boss Phil Knight. At that time, Ke was enjoying great value returns from AAA's strategy for AA's strategy, and they naturally disliked the return on investment of high school students.

In this way, Vaccaro and Ke fell in love with Adidas and turned to Adidas. Now NBA's training camps are famous all over the world, D training camps, KFC training camps, McDonald's training camps, etc. These training camps attract the best young players in the United States and even the world to participate in the competition every year. The originator of these training camps is D training camps, and this training camp is Vaccaro's classic work in the 1990s.

After arriving at Adidas, Vaccaro moved his D training camp selection focus to high school players as he wished. At the same time, he found a new agent and partner Arn Taylor. In 1995, Kobe became the MVP of D training camp, and then Vaccaro introduced Taylor to Kobe's family. In the end, Kobe signed with Adidas in 1996 and successfully entered the NBA.

Kobe's success opened up a new model for Vaccaro. In 1997, high school basketball stars from all over the United States gathered in the D training camp, including Odom, the number one high school student in the United States at that time. However, during the entire training camp, he was completely defeated by McGrath, and McGrath became famous. So McGrath embarked on Kobe's path: hire Taylor as his agent, sign Adidas, and drafted as a high school student...

Vaccaro's model of monopolizing high school students' genius with D training camp not only allowed Adidas, the European brand, to gain a foothold in NBA, but also gained the respect of AA. When serving Ke, he pursued the public relations strategy of AA's famous schools and needed to please AA's famous coaches; but now he monopolized high school students' genius, Duke's old K and Kansas' Roy Williams should please him.

It is particularly worth mentioning that Lao K, the first coach of AA, often carried an old schoolbag and a drink, and sat in D training camp for a day. It was there that he met Kobe for the first time and invited the genius to join Duke, but was declined. In the end, he won Boozer and Bathir, where he later helped Duke win the 2001 AA championship.

The cooperation with Vaccaro made Arn Taylor the agent of a group of stars such as Kobe, McGrady, and Boozer, which laid the foundation for him to become the number one agent in the first decade of the 21st century. At the same time, due to the loss of Vaccaro's help, Falke could only rely on his capital. On the one hand, he continued to maintain contact with AA's prestigious schools, and on the other hand, he began to work for the Jordan team.

In this way, with the retirement of superstars from famous universities such as Jordan, Ewing, Mooning and Mutombo, Falke, who was known as the "Two Davids of the NBA" in the 1990s, lost his dominant position among his agents. Now he has few employers, but they are still from famous universities. But Duke's Brand is already the biggest player under his belt.

Vaccaro's departure not only caused Falk to suffer a heavy blow, but also made Ke fall into trouble in finding Jordan's successor. "Penny" was originally the best Jordan successor in Ke's eyes. His sneaker sales were once extremely hot, but soon fell into silence due to injury. After Penny, Ke chose Hill, but Hill chose the La brand. Ke suddenly realized that he would fall into a passive position in the post-Jordan era.

After seeing Kobe and McGrady's success, Ke's senior management realized how stupid it was to reject Vaccaro's proposal. In order to make up for this mistake, they urgently dug up his best assistant, George Reflynn. At the Ke scouting conference that year, Phil Knight roared: "In the future, I don't want to see any high school student who enters the NBA without wearing Ke sneakers."

It goes without saying that George Rayflyn's name is that when he formed the Dream Team's sparring team composed of "penny", Hill and others in 1992, he was the coach of the sparring team. In this world, there is no way to hit the opponent more severely than poaching his closest comrades. On the one hand, the digged person knows the advantages of the former boss, and on the other hand, he also knows the most fatal weaknesses of the former boss.

While Reflyn and Vaccaro became enemies, the internal conflicts of Adidas also helped Reflyn. Kobe signed a five-year, 10 million contract with Adidas in 1996. In the summer of 2002, the contract expired. Kobe proposed two requirements: increasing the endorsement fee and more scientific design of sneakers. Adidas agreed to the second one, but it was difficult to unify the opinions within Adidas on the endorsement fee.

Increased endorsement fees for Kobe is an extremely sensitive topic, because at that time, Kobe and McGrath, the two spokespersons of Adi, were as famous as the same as that, and raising salary for one party could easily arouse dissatisfaction from the other party. Adi's hesitation finally turned into Kobe after media hype. McGrath competed for Adidas' No. 1 "fat" soap opera. The successive hype made the two young and energetic superstars at that time become sensitive.

Kobe has three consecutive championships, McGrady has the scoring champion, and it is difficult for Adidas to make a decision. No one expected that the one who made Adidas' decision in the end was Jordan. Jordan gave McGrady a pair of Jordan shoes after a game, which was over-interpreted by the media as Jordan trying to steal McGrady as the spokesperson. So Adidas didn't hesitate anymore and told Kops clearly: You can get a raise, but you can't be higher than McGrady. We don't want McGrady to be unhappy

In this way, because of the battle for Adidas's number one, Kobe terminated the contract with Adidas in anger. According to the agreement between the two parties, Kobe was not allowed to sign Adi's main competitive brand within one year. Therefore, in the 200203 season, Kobe kept trying on sneakers from various brands became a major topic of the year. And because of accusing Adidas of his irrationality in dealing with Kobe and McGrady's issue, the conflict between Vaccaro and Adidas became increasingly deep.

At the end of the Colmar dispute, even Kobe and McGrathy's co-agent Arn Taylorm needed to make a choice between the two. In the end, Taylorm focused his work on McGrath and handed over Kobe to his assistant. Robert Pelinka, the best sixth man at the University of Michigan in the past, also laid the foreshadowing for Pelinka to establish a self-government in the future.

Although it is not possible to sign the contract for the time being, Kobe had already reached an intention to join Ke in the 200203 season. However, Ke already had the newest player in the post-Jordan era - Carter, which put Kobe in a dilemma. Stayed with Adidas, McGrady was "ree"; went to Reebok, and Iverson was firmly in the position of No. 1; came to Ke, and Carter had already preconceived. Fortunately, Carter's position in Ke was not stable.

Like Jordan, he is also a North Carolina-born Fieryman. When Carter joined NBA in 1998, he hoped that Ke could give himself a sub-brand like Jordan. After being rejected, he chose Puma in anger. However, in less than two years, he returned to Ke's arms. However, such stars who have endorsed other brands often find it difficult to get reused by their new owners.

When it comes to Magicians and Bird, people will think of their Converse N; when it comes to Jordan, people will think of Ke, and when it comes to Carter, people will think of Puma first, and then Ke. This is a taboo in NBA sneaker endorsement, commonly known as "the "male" complex in the endorsement world". Of course, Kobe, who endorsed Adi, is also unqualified in this regard, which is why Ke is unwilling to regard him as the number one player from beginning to end.

In 2002, when Kobe and Adidas terminated their contracts, Vaccaro discovered another genius high school student, LeBron. At that time, Adidas took it for granted that LeBron must sign with him, but they ignored Vaccaro's attitude. In the farce of Kobe McGrady's competition for No. 1, Vaccaro was dissatisfied with Adidas's senior management's actions, and at this time he had made up his mind to leave Adidas.

During the entire high school period, LeBron wore Adida's equipment. In 2002, Adida even made a pair of signature shoes that were suspected to be LBJ when signing LeBron, but all this was a waste of effort.

In the spring of 2003, Vaccaro turned to Reebok in lightning, and in the D-training camp that year, LeBron immediately changed to a pair of Reebok on his feet. As before, Vaccaro immediately chose a new agent partner for himself, that is, Aron Goodwin. Everything seems to be no surprise that Reebok signs LeBron.

But this time Ke refused to make the mistake of missing Kobe in 1996. Refly, who firmly implemented the follow-up strategy, set his sights on Vaccaro's newly discovered "baby". He strongly invited Jordan to meet with LBJ, and Jordan invited the latter to participate in Jordan training camp. In view of the lessons of the inconsistencies that Adi only gave Kobe 10 million in 5 years and caused constant conflicts in the future, Refly came up and sold a maximum salary of 90 million in 7 years and 7 years.

In this way, LeBron has become Ke's newest player without playing in the NBA. Although Kobe signed a five-year contract of 45 million in the offseason, the total amount is only half of LeBron. Originally, Carter's repeated injuries and LBJ's immaturity left Kobe with the last chance to get ahead, but that summer night in Eagle County made the last hope of "sweeping"

It is worth mentioning that Vaccaro's third agent partner Aron Goodwin is far less than David Falke and Arn Taylor. Although he helped LeBron and Durant sign a maximum endorsement with Ke, Ke is very afraid of his relationship with Vaccaro. Therefore, after LeBron and Durant grew into superstars, they both announced their agreement with Goodwin.

After signing the LBJ contract, Ke tried his best to clean up LeBron's past. Only a few photos of him attending Adidas' event in high school were deleted, and his photos of him attending the All-Star Game of McDonald's High School in the United States were also processed by computer technology. Just as the video of someone who dared to dunk on LBJ's head in the future was immediately confiscated, Ke has been working hard to maintain LBJ's brand purity and brand image from the beginning.

Although Ke won LeBron, they lost Yao Ming later. As early as 1997, Ke's Chinese president Lu Hairui discovered Yao Ming, so he settled Yao Ming at a very cheap price. Yao Ming's endorsement contract in the 200203 season was about to expire, and retention of Yao Ming became a problem for Ke.

On the one hand, Yao Ming was highly sought after in the NBA at that time. It was hailed as Yao Ming in that year. Yao Ming's commercial value was unquestionable. Ke certainly wanted to keep Yao Ming, but Yao Ming's popularity increased so much that they were worried that it would be difficult to bear the contract price; on the other hand, it was the truth that big men did not sell shoes, and Ke was worried that Yao Ming would be more rewarding in renewing the contract with high salary. In this way, during hesitation, Ke only gave a quotation of 1.6 million in four years.

Ke gave LeBron 90 million in 7 years, but Yao Ming only received a quotation of 1.6 million in 4 years, which seriously hurt Yao Ming's self-esteem. Yao Ming then began to contact Reebok. After learning about the news, Ke immediately added a large offer. It is said that the new offer is LeBron's 12/3 Kobe's contract, but this legendary highest sneaker contract in history ultimately failed to win back Yao Ming's injured heart.

Together with Yao Ming and Chamberlain's attitude towards the sneaker merchants, it can be seen that although the Chinese stars give the impression of the fans of the football is more humble and gentle, while the black and white people always act as tough guys on the court, the real pride is the Chinese stars. After five thousand years of cultural accumulation, it is not just the doctrine of meanness and humility. They still have pride and will never bend down for five dou of rice. Those black and white stars are actually just arrogant.

Without Yao Ming, the pioneer in Asia, and Kobe was hidden, Carter was frequently injured, and LBJ was still young, Ke's market share in Asia was severely compressed during 200305. During this period, in order to please Asians, Ke also tried to use Asian culture to package LBJ. In a game with lbj as the protagonist, LBJ actually defeated the Asian holy object - dragon, which made the whole Asia unanimously boycott LeBron.

In any case, since 2003, Reflynn's follow-up strategy began to be a big success. LeBron and Anthony were once regarded by Vaccaro as another Kobe and McGrady, but this time, Ke won all his new discoveries. In the summer of 2003, the Jordan brand announced that it would sign Anthony for 18 million in 6 years. At this point, Reflynn began to launch a full-scale counterattack against Vaccaro.

Accompanied by Ke's silver bullet strategy, although Vacaro's D training camp always selects geniuses, these geniuses are unwilling to obey Vacaro anymore, and they choose to sign contracts with Ke one after another.

In this way, the era of Vaccaro seemed to be over.

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Chapter completed!