Chapter 258: Marketing is a University Question
When the hydraulic component factory paid wages in the second month after contracting, the bonus amount was expanded to 5 to 36 yuan.
The seven employees with the best skills received the highest bonuses, including not only Huang Xiancheng but also Zhou Shifa and Bian Longxiang, two of the three people Huang Daozhou personally talked to win over.
Not only did the five idle employees who were not afraid of boiling water not receive a penny of bonus, they also had their wages reduced by two levels.
These five people were unconvinced and wanted to make trouble. If the tiger doesn't show its power, do you think I'm a sick cat? Huang Daozhou was furious at that time.
He opened the door and asked five people to go to the bureau to respond, and asked the bureau to send cadres down to investigate, just to see who could not come down in the end.
To be honest, Huang Daozhou is actually quite ferocious, and this was also passed down to Huang Han.
When he gets angry, he has the power of thunder, and can instantly calm people down.
I heard roars in the factory director's office, and the cadres and employees who had just received their salaries and bonuses came to the factory in droves.
This time, more people are willing to take the initiative to stand up and support Huang Daozhou.
A few strong workers who had just received a bonus of more than 30 yuan went to the toilet with Jiang Youqian and Zhou Shifa, taking the man named Wang Xiangchun who was the leader of the trouble.
Wang Xiangchun immediately changed his face when he came back from using the restroom. He nodded and bowed to accompany Huang Daozhou. He also vowed to work hard this month and try to earn back his low salary and get some bonuses.
The reason is simple. Employees don't need to think too much. Regardless of whether Zodiac can turn the factory around, it is most beneficial to have real bonuses in their pockets.
Even if the factory still loses money in the end, who will still have the ability to get back the bonuses paid to employees?
The employees headed by Jiang Youqian and Zhou Shifa were worried that Wang Xiangchun would cause trouble and force away Huang Daozhou, a good factory director who was willing to pay bonuses to employees.
He took Wang Xiangchun to the toilet and gave him physical education and verbal threats, which immediately subdued the boy.
Huang Daozhou knew that Wang Xiangchun was a three-faced man, capable of kneeling, fighting, crying and laughing. He had little physical strength and no skills. Even if he worked hard, he would probably not be able to complete the quota because of the high defective rate.
The faucets and valves produced in the past two months were produced by Huang Daozhou himself, and a water factory came to sell them door-to-door.
At present, the counties and cities surrounding Sanshui County have water plants, and township and village enterprises have not yet entered the outbreak period. There are not many door-to-door sales of valves and faucets, and the competition is not fierce.
Marketing is a university subject, so Huang Han often talks to Huang Daozhou about how to promote products in the current environment.
Huang Han asked Huang Daozhou to be bolder and not to save on necessary marketing expenses. After spending the money, he should go back to the factory with the invoice or agency slip for reimbursement. As long as the accounts are clear, there is nothing to worry about!
When you go to water plants in other counties and cities to promote and build relationships, you should be willing to treat the relevant people to dinner and drinks, and understand who has the final say in their workplace. Then you can send two bottles of Yanghe high-quality Daqu and a Peony cigarette to your door.
Many collective and state-owned factories have mostly lost in competition with township-run and social-run enterprises. It is not all due to overstaffing and high product costs.
A large part of the reason is due to unfair competition from township offices, social offices and even village-run enterprises, where customers were poached by despicable means of bribery.
Many social and village-run factories are actually private enterprises disguised as collectives.
They hand over some money to the commune in a symbolic way every year, and the team operates independently and is responsible for its own profits and losses. Of course, the profits are also distributed by themselves. In order to get more orders, it is completely normal to use cash to treat guests and give gifts.
Therefore, in the early days of reform and opening up, private, community-run, and village-run factories all had the common phenomenon of "poaching socialist corners" in varying degrees.
Those bosses, big and small, basically have clean butts.
At the very least, they spent a lot of money on bribes!
Huang Daozhou contracted the factory and could theoretically receive 30% of the profits of the hydraulic components factory as legal income.
If the marketing expenses spent exceed the above acceptable range, at worst it will be borne by Huang Daozhou personally, and it will be included in the 30% of the profit he deserves.
Huang Han made all this very clear, in order to prevent good products from being taken advantage of by township-run and social-run enterprises due to lack of investment in marketing expenses.
Therefore, Huang Daozhou used the marketing methods of township-run and social-run enterprises early on, and every family came to treat guests and give gifts.
At this time, the state-owned units were very powerful. It was impossible for them to offer door-to-door sales and even treat customers and give gifts. If you went to pick up goods from their units, you might be pushed back.
The Hydraulic Components Factory is a collective unit under the Bureau of Materials and Materials. It has a strong brand name, but people don't know that the factory is being contracted.
Most leaders of water plants will meet and interview the leaders of hydraulic component factories who come to visit them.
Huang Daozhou does not sell inferior products as high-quality products, but promotes genuine products at reasonable prices, and also adopts flexible marketing methods, which is of course very effective.
Reform and opening up have just begun, and the heads of various units have little appetite and have not developed the courage yet.
They didn't dare to take cash, but Huang Daozhou's gift of Yanghe wine, "Peony" and "Daqianmen" cigarettes were enough to make them willing to help.
Huang Daozhou also built relationships through friends, leaders, and comrades such as Qian Guodong, Cheng Shengli, Manager Liu, and Director Qin.
With the help of related households, Huang Daozhou will save a lot of time, increase work efficiency, and save money wasted.
Due to the right marketing methods and because the output is really small, the current valves and faucets in the hydraulic component factory basically have zero inventory.
The goods have been sold to the city water plant and several county water plants for some time. No one company has reported that the quality is not good, and there have been no returns. When the bill is due, the payment can be made.
The next day, Huang Daozhou arranged for Wang Xiangchun to take the invoice to the city's water plant to settle the bill.
He stated that he could get the money back from Shun Shun Dang, and then he would be released from work to work in the factory to run errands, and his salary and bonuses would be indispensable to him.
This matter is not difficult to handle. The relevant personnel of the water plant have all invited guests, and the main person in charge, Huang Daozhou, has paid a visit. It can be said that all the proper etiquette that should and should not be done has been fulfilled.
All the leaders of the water plants that use Zodiac to promote their products have stated that as long as users respond that the quality is acceptable, they will definitely use Zodiac's factory as a designated unit in the future.
Sometimes garbage is actually treasure that has been misplaced. It is really right to use people like Wang Xiangchun to run errands.
When Huang Daozhou called back to visit the cooperative unit, the other party said that Comrade Wang who came to handle the work was pleasant, he was lively and he was able to get things done.
This guy can do it! After making a phone call and understanding the situation, Huang Daozhou made a decision in his mind. In the future, he would set up a sales department and use Wang Xiangchun as a salesperson.
In the past, the hydraulic component factory supplied equipment to the large factories in the ministry, so it had no use and no sales department.
Today's sales are all done by Huang Daozhou himself, and the users are water plants in nearby counties and cities. Seeing that the output of valves and faucets is increasing month by month, it is necessary to establish a sales department and increase sales staff.
Wang Xiangchun also has a monkey temperament that cannot sit still, and it is really difficult for him to work peacefully as a lathe in the workshop.
Huang Daozhou arranged for him to deliver the goods, and after asking for the account, he liked it very much.
This kid hopes to run errands for the factory director in the future. As long as he is in the factory, he will serve Huang Daozhou comfortably. Even the tea can be kept at a certain temperature, ensuring that Huang Daozhou can drink it when he picks up the teacup.
Huang Daozhou was short of people anyway, especially people with quick brains. When he met Wang Xiangchun, he knew his interests and started taking him with him when he went to new cooperative units.
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Chapter completed!