Chapter 670: That's it!(1/2)
It was already mid-October before he knew it, and Huang Han felt a little irritable.
Because the next big plan is to completely solve the supply of "Huamei style" fabrics, so that the materials used in "Feng brand" clothing, shoes and hats will reach the international advanced level, and the cost will be far lower than the international average level.
The core competitiveness of an enterprise is so important. Huang Han's goal is to make the "Wind" brand bigger and stronger to participate in international competition and strive to win.
We are already looking for and cultivating talents.
With more than thirty college and university graduates who have studied fashion design joining, the quality of the "Huameifeng" design team is improving.
With Huang Han's forward-looking perspective and direction, the styles of "Feng Brand" clothing, shoes, hats, and bags will not be out of date in more than thirty years.
If China's textile and sewing women are second in the world, I guess no one would dare to be ranked first in the world.
In the 1980s, the monthly salary of textile and sewing women in China was only a few dozen dollars in US dollars, which was lower than wages in Southeast Asia at that time. The labor cost advantage of "Huamei style" was obvious.
Currently, there is a shortage of the most advanced fabric production lines, so Huang Han decided to start industrial upgrading with spinning.
Qin Shujie used to be the backbone of a powerful American trading company. This company had a large textile business, and on-site inspections of manufacturers were one of its priorities.
In order to prove their strength, manufacturers will of course display the most advanced equipment and promote their business philosophy to the sky.
Qin Shujie or other backbones in the company have visited well-known foundries in Europe, America, and Southeast Asia and sorted them out.
It is easy for Qin Shujie to draw conclusions about which manufacturer has advanced equipment and high work efficiency, and which model of textile machinery is cost-effective.
After Qin Shujie set up her own business, she not only recruited dozens of employees, but also seven or eight salesmen from the company where she once worked.
It was important to contact and negotiate cost-effective advanced equipment, so Huang Han left the matter to Qin Shujie with confidence.
Huang Han originally believed in Qin Shujie's ability. Now Qin Shujie has her own team. As long as she has enough US dollars, it is not a problem to buy the most advanced equipment.
There is a key point here. At this time, China and the United States are in the honeymoon period. Except for military products and high-tech products, the control of other products has become much looser.
Textile and spinning machinery are not very high-tech, they are commercial equipment for civilian use, and most of them are produced in Germany or Japan, and there is basically no control over them.
Civilian equipment only needs to sign a sales agreement with the relevant company, and does not require approval from the U.S. Department of Commerce.
Originally, the light industry in Sanshui County was very developed. There were twenty or thirty large and small state-owned, large collectives run by the county, and collectives run by the towns. There were twenty or thirty yarn mills, weaving factories, clothing factories, and shoe and hat factories.
If we import equipment and integrate these factories as soon as possible, they will avoid the original path of one after another closing down.
This sentence does not mean that there will be no clothing and textile industries in Sanshui County in later generations, but that all public-owned factories have closed down and many private enterprises have been born.
It's just that the vast majority of private companies are small-scale enterprises without the advantage of scale, without their own brands, and rely on OEMs to survive.
Drawing lessons from the past, industrial upgrading is urgent.
Huang Han also needs the best equipment in the world today to produce high-end fabrics and advanced fabrics to compete in the high-end clothing market.
This requires the use of US dollars withdrawn from the stock market.
Clothing can't just be a brand. "Feng Brand" has already been positioned, facing the medium-sized consumer group, and has formed a scale and reputation.
Chinese people always worship foreigners and favor foreigners. There were too many "foreign brands" that became popular in the 1980s and 1990s, but they were actually trying to sell themselves like sheep.
For example, for a big brand that claims to be from France, its store and its logo are nowhere to be seen on the Champs Elysées.
No matter what the situation was, their operation was successful, but they were not meticulous.
You have already made huge profits, why not just buy a store on the Champs Elysées?
Even if you pay extra, you still have to look high-end and classy.
By doing this, wouldn’t it mean that the fake has become real? Is it important whether the clothes can be sold in Paris?
Moreover, you can also use rebates to let tour guides take domestic tour groups to this store, so that Chinese people can rush to France to buy back the clothes exported to Europe.
This is not a joke, in fact this is what most Chinese tourists do.
But the effect is completely different. We Chinese also like to brag, and when we go to a French brand store to buy domestic products, we have no intention of being deceived.
After returning home, I will definitely brag about how popular this brand is in France, regardless of the fact that most of the people are buying it.
When Chinese people heard about it, they realized that this brand was selling like hot cakes on the Champs Elysees. It must be high-end! The benefits brought by the brand effect are definitely worthy of the capital spent on the facelift in France.
…
With US dollars, Huang Han can think about too many things, and he must have the ability to fake things.
Let Qin Shujie go to the Champs Elysées to find a real French brand of clothing that has closed down or is about to go bankrupt due to poor management.
Even the brand has a history, including the store on the Champs Elysées, which was acquired in one fell swoop, and then invested to support the brand and decorate the store on the Champs Elysées magnificently.
Historical experience tells Huang Han that those who make clothing are actually the ones who sing and I come on stage. Every year, new brands are born and old brands close down.
Paris, France is the capital of fashion, so the competition is definitely more intense, and there must be brands that cannot survive. Qin Shujie, who has US dollars in her hands, should be able to do this as if it were a joke.
Huang Han is not planning to compete with many peers in the fashion capital of Paris, France.
It’s about getting rid of the “rustic” style in order to absorb the “foreign style”.
Use the French brands you bought to build a factory in Sanshui County, then open a company in Shanghai, and strive to become an independent foreign-funded company.
Of course, sales are still done in the model of a specialty store, but they are no longer full of flowers and take a high-end route.
Only prefecture-level cities and above, and those with developed economies, will open specialty stores. Except for provincial capitals in remote areas, the rest of the provincial capitals should open no less than three stores.
Shanghai, as the location of the head office, must not only have four or five specialty stores, but also a magnificent office building. The future fashion design team will all be in Shanghai.
To complete these plans, a large amount of US dollars must be invested, so Huang Han is very concerned about the funds for stock trading.
This is not fraud, but a last resort. Making up stories and packaging yourself is also a marketing strategy.
There is no way, who made the Chinese people at this time extremely worship foreigners?
We can only cater to the public and brag about a famous brand from France to make the Chinese people laugh at us.
Is it moral? It doesn't rise to this level. It's not selling shoddy goods, it's just making up a "foreign story". No one is harmed and it only satisfies vanity.
If Huang Han doesn't do this, others will do it. Rather than benefiting others, why not benefit yourself?
Shen Xiaorong is wise, but that doesn't mean Huang Han doesn't worry about her being hot-headed. If she doesn't retreat in time, she will still add high leverage to chase the rise and fall in the U.S. stock market.
If you encounter a stock market crash, you may lose all your money!
Therefore, starting from October 9th, Huang Han called Shen Xiaorong and Qin Shujie almost every day to inquire about the status of the withdrawal of funds.
I emphasize again and again, don’t go in after you withdraw your funds. You must not think that if it falls by 120%, it is almost time to buy the bottom. It is guaranteed to be a "thousand-layer bottom".
Huang Han called every day, which of course attracted the attention of Shen Xiaorong and Qin Shujie.
Although they could not understand why mid-October was a critical time, they chose to believe Huang Han's prediction.
That was entirely due to Huang Han's accurate prediction of the 1984 Olympics and the 1986 World Cup.
Otherwise, how could these two highly intelligent people be so good!
During this time, the two of them devoted themselves to studying the stock market and learning financial knowledge. They often discussed and argued. In fact, they had long been demonstrating whether Huang Han's prediction was scientific!
There is no conclusion! They just feel that the stock market is too crazy and feel uneasy, since Huang Han insists on withdrawing funds in mid-October.
The two of them carried it out with an attitude of preferring to believe it, and they were not convinced at all.
The week in mid-October passed quickly, and the stock market was calm. Shen Xiaorong and Qin Shujie, who had stayed in New York specifically, began to waver.
At this time, a major event was happening in Sanshui County. At 8:08 a.m. on the 18th, after two weeks of high-profile publicity, the "Homeland Group"'s ten-building, 300-unit commercial housing was officially put on sale.
Not only the one hundred or so employees of the "Homeland Group" were worried, but the county leaders also felt restless.
The crackling firecrackers continued for half an hour, and the sales staff of "Homeland Group" were all ready to welcome the first customer.
Sanshui County TV station was ready for the interview, and the sales office also prepared gifts.
The first ten customers will receive a "Sunshine Brand" rice cooker, and the 11th to 20th home buyers will receive a "Kuaizaifeng" electric fan.
Why are you so stingy? Why don't you give me a "Full Force" air conditioner?
Haha! Air conditioners at this time are too expensive. The retail price of two air conditioners is more than the price of a two-bedroom apartment. How can you give it away for free?
The marketing plan is well done and seems impeccable.
But no one expected that hundreds of house-viewers and dozens of self-employed people from Zhejiang Province would come in groups and clamor for a three-bedroom apartment of 70 square meters as soon as they entered the house.
Then everyone was vying to be the first home buyer. They went directly to the sales lady to take their passbooks and demanded that the procedures be completed immediately.
In the late 1980s, there were no public spaces in the commercial housing area, and a certain old man with a bad conscience had not yet started to promote it.
If you add the shared area to the seventy square meters, it should be close to one hundred square meters, which is not too small.
Pay first and choose a house first. Everyone who has made the decision to buy a house is rushing to be the first. They all say that they should get a rice cooker and be on TV.
On the first day of selling the property, the sales office was overcrowded and the place was in a mess, like a vegetable market. I had to ask the nearest Xiaba Police Station to send someone to maintain order.
Wang Hui immediately took advantage of her familiarity with "Hua Mei Feng" and borrowed fifty joint defense members within ten minutes, thus barely maintaining order.
"Homeland Group" couldn't close at noon, so all employees worked overtime until after 10 p.m.
Three hundred houses were simply not enough to sell, and less than half of them were snatched up by self-employed individuals from Zhejiang and Fujian provinces.
Does anyone find it expensive?
I don’t know, because the scene was so chaotic that there was a rush of buying, and buying it was like making money, and no one negotiated the price at all.
The ten buildings where the main building was about to be completed were declared sold out, but the people who had not bought a house refused to leave at all.
To be continued...