There is another phenomenon that people cannot understand about "Fengpai", that is, it is too powerful and its supply of goods seems to be endless.

The goods in the store were obviously sold out one day, but on the next day, the specialty store was full again.

In fact, this is just an illusion. With the current irrational rush to buy, how can the "Wind Pai" series be immune?

That was the store manager of the "Feng Pai" specialty store. They all received instructions from Yu'er and Xiu'er. The requirements were not high, and they ensured that the store had goods to maintain business every day.

Each store manager started out as a salesperson, and they all have experience. It’s difficult to think fast, but it’s hard to think slow. Haha, don’t try too many ways.

Therefore, various specialty stores began to adopt a meticulous sales model, that is, deliberately extending the business that can be completed in five minutes to ten minutes or even longer.

Grasp the rhythm of shipments and try your best to sell the goods prepared in the morning until the moment before closing in the afternoon.

The situation during this period is special, so of course there will be no night market, which is also required by the police station.

The "Fengpai" specialty store shortens its business hours, deliberately slows down the sales pace, and does not conduct evening markets or night markets, so the shipping speed can be reduced by more than half.

Therefore, the inventory prepared in advance by the "Feng Pai" store can ensure that there is stock available for sale every day, and the variety is still very rich.

At the same time, "Huameifeng" and all OEM companies are producing at full capacity, and shipments have reached a periodic peak.

After passing the quality inspection, the products do not need to be put into the warehouse. They are sent to stores in various places through the logistics of the intermodal transportation company on the same day.

The store manager knows how much goods are available for sale in each specialty store. Everyone can do simple math problems. Add the total inventory and the number of new shipments from the head office and divide it by the number of days. Of course, the stocking volume for one day can be calculated.

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Then adopt the method of controlling the sales rhythm, selling from 9 am to closing at 5:30 pm, almost every store can do it.

The general public feels that "Feng Brand" has strong strength. The more goods it sells, the more meticulous the service is. They even take the initiative to offer clothes to persuade you to try again, and advise you not to rush to buy. If you want to buy, just buy one that satisfies your needs.

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I have never seen anyone doing business like this, so I paid for it and was about to leave. The salesperson even took the initiative to offer the same payment and asked you to try again.

His words are very heart-warming: "I hope this one will fit you better and make you look more handsome!"

People outside were lining up to come in and buy, but the customers inside didn't expect to be able to carefully select and try on clothes again and again.

They also went to other stores to buy clothes, because the business in those state-owned stores was so good that they couldn't sell enough clothes, and the salespersons were so arrogant that they didn't use honorifics when they spoke.

Everyone was yelling and yelling! "Why are you wasting your time if you don't buy it? Next one!"

"Comrade, let me think about it again!"

"Okay, don't think about it, I sold it to him."

"I didn't say I wouldn't buy it!"

"Who asked you to dawdle!"

"What's your attitude?"

"I'm so busy, don't worry! If you want to buy something, hurry up. If you don't want to buy something, get out of the way and the next one will be here!"

However, coming to the "Fengpai" store is like changing the world. The salesperson speaks softly and the most common thing he says is: "Don't worry, try again, I will always satisfy you!"

"I think it's okay, just this one!"

"No! I selected three models for you, and you just tried one!"

“The one I tried is pretty good!”

“Perhaps the two models you haven’t tried will work better if you put them on!”

"Girl, you are too kind. I don't want to trouble you too much. Because of your service attitude, I will be happy even if I can't wear the clothes after buying them."

"No trouble, no trouble, this is my job. You bought clothes from me that you can't wear, and I don't like it!"

"Haha... Girl, you are so good at talking. I am really happy today."

"Then you can try the one I have!"

"Okay, I'll give it a try. Hey! Don't tell me, this one is not bad. Girl, you are making things difficult for me. Which one should I buy?"

"Don't worry, you can take a look and think about it again."

Too many customers give thumbs up and praise loudly when leaving, "Fengpai" is really good, the goods are good, the price is fair, and the salesperson's service attitude is even better!

The salespersons all deliberately extended the transaction time because they received instructions. Unexpectedly, it had unexpected effects, and they were all overjoyed.

It is necessary to sum up experience. It can be seen that considerate service can be more recognized by customers. Why not insist on doing this in the future?

Keeping a lot of customers shopping in the store from beginning to end will definitely make it easier to attract outside customers to the store than rushing to make deals and sending customers away.

Finally, clothing stores in too many cities have simply closed down because they have no goods to sell. Only the "Fengpai" specialty store has long queues.

There is no other way. If the crowd swarms, it may cause chaos and lead to accidents. Every specialty store is on standby and strictly controls the number of people entering the store to make purchases.

It's just that our store employees can't handle it at all. It's essential to request the local police station and joint security team to send people to maintain order in advance.

Dealing with the local authorities is inevitable, and a good relationship with the police station is a must. Security joint defense fees are never in arrears.

Each specialty store has public relations expenses, and during the holidays, they always provide some non-staple food to people as welfare benefits.

The benefits came to light at this time. There are nearly 600 "Fengpai" stores across the country, and none of them have major incidents. It is inevitable to lose a few or more than a dozen pieces of clothing.

Huang Han believes that as long as no one is injured and no store is robbed, it will be a staged victory.

The inventory of "Huameifeng" that has been worked overtime for more than six months has been basically emptied out in just over a month, and the supply of goods prepared in advance by various specialty stores has also been basically sold out.

Even the newly opened "Meng Duo Jiao" specialty store less than half a year ago was crowded with people. The one hundred "Meng Duo Jiao" specialty stores had been tepid before July 28, with a daily turnover of 500,000 to 600,000 yuan.

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However, since July 28th, the business volume has increased by more than 20 times, and many people who got rich first can buy it for thousands of dollars.

At the end of August, the "Mengduojiao" specialty store achieved sales of more than 500 million, and the total number was close to 600. The "Fengpai specialty store" was even more impressive, with a turnover of more than 1.5 billion, which is equivalent to one month's worth of sales.

It lasts more than a year.

You must know that these sales are generated by regular-priced goods, and the price is only 28% of the tag price.

Seventy-two percent gross profit multiplied by 1.5 billion plus 500 million, how much should the Huang Han family earn?

This does not take into account that "China-Hong Kong Industrial" will achieve domestic revenue of 400 million and foreign trade sales of 150 million US dollars this year.

The gross profit margin of "China and Hong Kong Industrial" is not high, and it can guarantee 15 to 20%.

But the profits passed by Hong Kong companies are hard to say!

The domestic prices basically maintain a fixed profit margin, and when negotiating with international merchants, they will definitely follow the market trends.

At first, Qin Shujie had no good solution and could only resort to price wars to attract customers. But six months later, she began to adjust her strategy.

Because it turns out that the quality of the fabrics produced by "China-Hong Kong Industrial" is not inferior to that of its international counterparts, and is even better, so the price is less than half?

It just so happened that the prices of international bulk commodities were rising, so the fabrics of "China-Hong Kong Industrial" also increased, and the price only needed to be two or three points lower than that of competitors.

Relatively speaking, Shijingcheng Restaurant and Shijingcheng Hotel were basically not affected by the panic buying wave. Their revenue increased by 15% year-on-year, and their profit margin only increased by two points.

Anyway, as long as they are manufacturers in Sanshui City, their days in July, August, September, September, and September are particularly comfortable, because they have no shortage of raw materials and can produce at full capacity. They have basically achieved both production and sales, and the output value has at least doubled.

Alas! It's a pity that the rush to buy is equivalent to eating at the same time. After this crazy period, the market may continue to be weak for another year or two.

Knowing the results, Huang Han instructed "Huameifeng", "Mengduojiao" and "China-Hong Kong Industrial" at the end of last year to work overtime in the first three quarters and do their best to increase production.

Starting from the fourth quarter and continuing until the third quarter of next year, "Huameifeng" and "Mengduojiao" will cancel three shifts and reduce production by at least half, while "China-Hong Kong Industrial" will flexibly adjust production according to foreign trade orders.

Then make good use of this year to organize learning, train workers, and improve the overall quality and operational level of cadres and employees.

All in all, China's economic growth rate plummeted in 1989 and 1990. Excluding the factor of rising prices, it should actually be negative growth.

When the economy overheats, most companies have an easy time, but when there is negative growth, a wave of business closures is inevitable.

This is the time to compare strength, quality, service, and innovation. Companies that can survive will usher in a better future.

The "Wind Brand" series has already opened up the Hong Kong and Taiwan markets, and its next targets are directly aimed at Southeast Asia, Japan, and South Korea.

If the conditions in Southeast Asia permit, you can still adopt the self-operated model of buying storefronts and opening chain stores. If you have difficulties in operation, you can seek agents.

In later generations, clothing produced in China was supplied to the world, but there were only a handful of Chinese brands, and most of them were captured by brands created by capital.

They are all Chinese goods and the products of Chinese workers. If they have foreign labels, the price can be doubled several times.

The minimum profit for Chinese OEM companies is only five cents RMB per shirt.

Huang Han knew what the so-called brand was.

It’s only the late 1980s, so there are plenty of opportunities!

At this time, he spared no effort to build his own brand. Huang Han also had the power of capital. He also had the powerful weapon of prophet and the huge Chinese market.

There is no doubt about competitiveness.

Huang Han is confident that he can make "Fengpai" an international brand and position it in the mid- to low-end market.

"Mengduojiao" has been packaged as a French brand, and the main store on the Champs Elysées is magnificent.

With China's ability to manufacture clothing, shoes and hats for many world-famous brands, is there any reason why it can't make its own international famous brands?

The leader of Fujian Putian City once said a joke that if the brand-name sports shoes you buy break out after being worn for two years, they must be original and genuine.

If they haven't worn out after three to five years of use, they must be a copycat of China's "Fujian Putian" brand.
To be continued...