Early on Monday morning, Zhou Qian got up and prepared for work.￥f,

Phoenix Plaza plans to hold commercial promotion with the help of the broadcast of "The Idiot Quiz Summoning Beast". Many stores in the square have offered discounted prices. Anyone who spends 500 in the square today can get a lottery ticket, which will be lottery after the animation is broadcast in the afternoon.

The prizes for the lottery are not big, just the limited peripherals and play games of this new animation.

Before today, He Xi's animation peripherals and the Play*o were released faster after the animation was completed and it was released midway through the animation broadcast. So this time, it was never possible to release it in the form of a lottery when the animation was premiered.

Zhou Qian wanted to take the opportunity to see how many fans this event can attract. In addition to promoting Phoenix Plaza, another purpose of her doing this is to experiment with the feasibility of selling peripherals and playing with *puppets in advance.

A long time ago, some people in Phoenix Company proposed the idea of ​​releasing peripherals before the animation was broadcast, but they did not receive the consent of half of the people. In the eyes of many people, the sales volume of surroundings is directly linked to the popularity of the animation after the animation was broadcast, and the early release will not have any effect.

But on the other hand, He Xi's animation is different from other people's animations. His brand benefits have already risen. Each animation will always arouse a lot of expectations before it starts. Zhou Qian believes that she can try it and let the surrounding area release it in advance.

But before she can really take action, she needs a trial to convince the rest of Phoenix that this can be done today is her trial time.

Zhou Qian plans to achieve three results in this experiment. Her biggest goal is to test the effect of the animation brand "He Xi", followed by marketing Phoenix Plaza, and the last one is to train a girl.

"The afternoon lottery process is left to you. This is the first time I have assigned you the job. Don't let me down." Zhou Qian called Liu Yun in the morning and reminded her.

After Meng Huo came last time, she decided to raise this girl. Today was her first assessment. Liu Yun's body has been tense since the morning. She knew that the afternoon work might determine her future development and was very nervous.

"Minister. How many people are participating in the lottery?" Liu Yun asked.

"How can I know this!" Zhou Qian shook her head. In order to ensure the effect, there were only animation peripherals in her prizes, but no one knew how many people would come for the prizes of "The Idiot Quiz Summoning Beast". This animation has not been aired yet!

"There are two hundred prizes, how many people are there, how to arrange them, you have to investigate and judge yourself."

Zhou Qian did not give Liu Yun too much guidance. This job is not a difficult task in her eyes. Just observe the number of tourists in the square and the sales of each store, and you can roughly know how many people can participate in the lottery.

Of course this is not difficult. But it is very complicated. The number of tourists is changing all the time, and consumption is not a consumption. It takes a lot of time and effort to investigate the number of lottery players. At the same time, you have to be able to predict the final number of Liu Yun several hours in advance to have enough time to prepare.

This job is difficult for a college student who has just left school. Zhou Qian asked her not to miss a tourist's lottery ticket, but she could not prepare more than a large number of lottery tickets.

She has finished the relevant work and has sent enough people to help Liu Yun. If Liu Yun can't even do such a small activity well, then she will have no value for upward cultivation.

On the other hand, CCTV and Zuo Peng were broadcasting with anticipation.

After Phoenix Company sent the sample, CCTV animation team watched the first episode of "The Idiot Quiz Summoning Beast" several times. Everyone who has watched it said it is good. Zuo Peng felt that this animation will definitely break the ratings record again.

For more than half a year after He Xi left, CCTV has been buying animations from other companies, and there are no popular new animations launched. The ratings have dropped a lot, which has also put a lot of pressure on Zuo Peng.

"This time, we should be able to win back a lot of viewers..." Just as he was expecting the animation to arrive early, at noon that day, a female employee suddenly brought a message: "Team leader, Deputy Director Liu asked us to reduce the broadcast time of "The Idiot Quiz Summoning Beast"."

The sudden news immediately stunned Zuo Peng.

"Reduce? What's going on? Why do you need to reduce?" He stood up in surprise. In the past few days, the director of CCTV has been abroad to discuss work. Deputy Director Liu is responsible for the daily affairs of CCTV. If this deputy director wants to reduce, it will be a big trouble.

"Deputy Director Liu said that "The Idiot Quiz Summoning Beast" takes longer than other animations, which delays an important advertising time." The female employee said: "He wants us to cut off the last Q&A session of the animation."

The plot length of the animation of "The Idiot Quiz Summoning Beast" is no different from He Xi's previous works. However, there is a special feature at the end of this animation. In addition to the trailer of the next episode of the animation convention, it has more than 20 seconds of Q&A session.

This question and answer session has nothing to do with the animation plot, but it is very meaningful. The core of "The Stupid Quiz Summoning Beast" is school and quiz, so Island Studio added a question after each episode of the animation, asking some not-so-in-depth knowledge, and then the answer will be revealed in the next episode.

Zuo Peng likes this link very much. It is not Phoenix Company, but CCTV. This link is specially set up for their TV stations. After the audience knows the answer, they call CCTV to answer, which can enhance the interaction between CCTV and the audience.

"Cut off the Q&A session? No, this setting is so good, why should I cut it off? " Zuo Peng said coldly: "This link can bring us closer to the audience and cultivate more loyal audiences. I don't agree to cut it off!"

Now that the competition in the Chinese animation market is fierce, every TV station is trying every means to narrow the distance with the audience, how could Zuo Peng give up?

"Team leader, we all know that we need to interact with the audience, but this thing is too empty and there is not enough data to prove how useful this link is."

The female employee said that although the Q&A session of "The Idiot Quiz Summoning Beast" is meaningful, it is difficult to measure how meaningful it can be. Originally, the advertisement for more than 20 seconds had data to prove its value.

Once the animation is broadcast, if the Q&A session is not cut off, CCTV will reduce the advertising revenue for this period every week. This advertisement is still an advertisement for the prime time. Even if the advertising time occupied by the animation replay is only the more than 20 seconds on Monday, it will be a revenue worth millions in more than ten weeks.

"And the team leader, the price for us to buy "Summoning Beast of the Idiot Test" is already very high, and we have to provide prizes." The female employee saw Zuo Peng not speaking. She reminded again in a low voice: "Deputy Director Liu originally thought that our bid was too high and he was dissatisfied. If he denies this again, wouldn't he be too embarrassed?"

Zuo Peng's face became smelly. He frowned and walked around the office.

From the perspective of economic interests, the Q&A session of "The Idiot Test Summoning Beast" does not have any benefits to CCTV, but the negative benefits are more obvious. Because in addition to the sacrifice of advertising time, they also have to draw some correct audiences every week to give rewards. If there is no reward, how can the audience's enthusiasm be mobilized?

"Let me ask Teacher He Xi..." About two minutes later, Zuo Peng accepted his fate. He picked up the phone on the table and contacted Meng Huo's secretary, and then contacted Meng Huo.

Meng Huo was working in the island studio. He was stunned when he received the call. Unexpectedly, such an accident would occur on the day the animation was broadcast.

"It's okay if you cut it off." But Meng Huo didn't care much about this link, and the content and trailer were not cut off. This interactive link would not have any impact on Phoenix Company.

But his reassuring answer made Zuo Peng hesitate.

"Teacher He Xi. Let me ask another question." He asked, "You have this part of the animation for Su Hua and Tokyo TV's "Idiot Quiz Summoning Beasts"?"

Meng Huo answered that "The Idiot Quiz Summoning Beast" premiered on CCTV. However, Su Hua and Tokyo TV also obtained the right to play, and in the animation he gave to each TV station, the questions in the Q&A session were different.

After hearing Meng Huo's explanation, Zuo Peng's attitude immediately reversed.

"That's not possible, absolutely not to cut..." After putting down the phone, Zuo Peng thought to himself: "I finally won the premiere right. If the animation of our TV station is different from theirs, wouldn't it be a waste of buying this premiere?"

Although Zuo Peng didn't know how many viewers would participate in the interaction, after watching the animation, he really thought that the animation was very good and its Q&A session was also very meaningful. If Su Hua and Tokyo TV had this session and there were gifts to the audience, wouldn't CCTV lose face and the trust of the audience?

He stopped hesitating and immediately found the deputy director and insisted on his point of view with him.

"Do you think the twenty seconds of this animation are more important than the twenty seconds of the advertisement?" Deputy Director Liu frowned and asked, "It will not affect the plot, nor will the trailer be shortened, why can't it be cut?"

Zuo Peng shook his head: "Deputy Director, I believe that the satisfaction of the audience is more important than the advertisement. We cannot release an animation that lacks anything."

"...But I don't think there is anything missing." Deputy Director Liu smiled and said, "Zuo Peng, are you too much trouble?"

Zuo Peng didn't think he was making a big fuss. He had this premonition. He felt that the twenty-second interaction would have a different effect, but he didn't know how to prove himself and how to convince the deputy director.

After thinking for a long time, Zuo Peng suddenly asked, "Master, do you have children at home?"

"Yes." Deputy Director Liu nodded: "My grandson is just five years old this year... You don't want me to ask him, right?"

Zuo Peng was speechless. He really planned to ask the deputy director to ask his children, now the children in China like He Xi's animations. As long as they ask them if they are allowed to cut He Xi's animations for twenty seconds, they can ensure that they only have one answer.

But the child is only five years old, so he is obviously not the adaptation of "The Idiot Quiz Summoning Beast". Although he may like "The Elf", it is difficult to convince Deputy Director Liu that "The Elf" is the king of viewers of long animations.

"...Okay, I understand what you mean." But just as Zuo Peng was thinking about how to continue to convince the deputy director, the deputy director had already seen his persistence, thought for a while, and said, "Then like this, I won't cut the first episode."

The Q&A session in the first episode is not cut, which can see how enthusiastic the audience is. If you are very enthusiastic, you can keep it. If you are not enthusiastic enough, then cut this session from the second episode.

"Will that be fine?"

Deputy Director Liu asked, because Zuo Peng insisted that he had already made a compromise and could not make any concessions.

Zuo Peng nodded happily: "It's so great."

He didn't expect there was such a good way to leave it to the audience to decide whether to cut it or not. If not many people answered the questions raised in the animation, Zuo Peng would not feel distressed if he deleted this link.

Moreover, in this way, the audience will not question why CCTV is different from the other two TV stations. CCTV's advertising time is so precious that it will naturally not be given to an ineffective animation link.

"But how do we judge whether it succeeds?" The only question Zuo Peng was what criteria they should use to judge the effectiveness of the Q&A session of "The Idiot Quiz Summoning Beast".

"This is very simple, just look at the number of answers." said the deputy director: "There is no prize in the first episode. If there are more than 5,000 answers, I agree to keep this part."

"No prizes are set, five thousand!?"

Zuo Peng was immediately disappointed. The standard was too high. It would be better to get a little bit of it if a show with a host, but at least the twenty-second question in the animation was asked without any reward. How could there be 5,000 viewers who answered the questions?

This is not something you want the audience to answer. CCTV only provides two ways to answer questions, one is to send letters and the other is to call to answer. The first method is that few people can do, and there is no reward, and no one will pick up their mobile phones.

"Deputy Director, this is only a twenty-second period... Should you lower your standard a little?" Zuo Peng asked cautiously.

"This is the minimum standard, and it cannot be lowered any more." The deputy director flatly refused. He felt that he had made concessions and did not want to give in anymore: "This is the prime time, the time with the highest ratings. If you can't do this, it's better to put an extra advertisement."

Zuo Peng suddenly felt that there was no hope. Although "The Idiot Quiz Summoning Beast" was very interesting, he didn't think so many people would come out to answer a question in the animation, unless they were idle.
Chapter completed!