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Chapter 1080: The Soul of the Phoenix Company

If you want to talk about the most important thing after the Spring Festival, it is not Meng Huo’s family problem, nor “Legend of Sword and Fairy”, but the premiere of “One Piece” that has been prepared for a long time. △,

With a few days left before "One Piece" was broadcast, many media have taken the initiative to promote it. As the number one-selling comic in China, its attention does not even need to be specially made by Phoenix.

CCTV, Ninghai, Su Hua, Tokyo, and many other TV stations, news media are paying great attention to the premiere of this animation, and the sensational advertisements are even better than TV series and movies in the New Year holiday.

"Do you know what tomorrow is?"

On the streets of Ninghai, Zhao Mei witnessed a reporter from Ninghai TV randomly interviewing passers-by. This is their special plan and is being broadcast live on TV.

"One Piece, right?"

"Tomorrow is the day when One Piece premieres!"

Passers-by know the answer, and the day when One Piece premiered is almost well known in Ninghai.

"Do you know where One Piece will premiere?"

"I know, on the app of He Xizhi Family!" A child raised his hand and said, and the parents holding his hand also smiled: "We have already downloaded that app. There are too many people downloading it. I just hope that it won't get stuck tomorrow!"

"It doesn't matter. Even if you don't watch it tomorrow, our TV station will broadcast it in the next few days! We have special events to watch animations and get prizes. Please be sure to pay attention."

Zhao Mei looked at this scene from afar, and she followed her around until the female editor next to her patted her on the shoulder.

“One Piece’s ads are so omnipresent!”

Zhao Mei said. The poster of "One Piece" is also playing on the huge screen in the commercial center. Sometimes there are skeletons with straw hats, sometimes the figure of the protagonist and his group. It is also accompanied by a bold narration.

"The first comic adaptation of China! He Xi and Angels join forces! "One Piece" epic long animation, log in to He Xi's home app on Monday morning..."

Zhao Mei looked at the advertisement and played it every twenty minutes from morning to noon. This was the first time she had seen such awesome advertisements.

"Do you know, Phoenix Company didn't pay a penny in these advertisements," the female editor smiled.

"Ha? How is that possible!" Zhao Mei didn't believe it, and spread the word all over the world: "How did these advertising fees come from?"

"Pay it by Ninghai TV." The female editor said: "In the industry, it is rumored that Ninghai TV has taken the initiative to bear the promotional expenses of Ninghai City in order to obtain the broadcast rights of "One Piece".

"How can it cost millions of publicity of this scale?"

"Puff... how can it be millions!" The female editor laughed: "It costs tens of millions to say at least tens of millions. This is not a one-time publicity."

"Ten millions!!" Zhao Mei was dumbfounded: "Ninghai TV station does not have the right to premiere? Didn't the premiere of "One Piece" be taken by Phoenix? Why did the TV station still advertise it?"

"You think they're stupid, right?"

"It's so stupid!"

"But if I told you that not only Ninghai TV, but several other TV stations including CCTV have also prepared huge promotion costs, what would you think?"

Zhao Mei was stunned.

The female editor smiled, patted Zhao Mei on the shoulder, and said, "You have just entered our world. You don't understand how much the benefits of One Piece are."

Even if there are tens of millions of advertising costs, you won’t lose money when investing in "One Piece". This animation is not just one episode, but a long animation. The advertising costs for each episode are actually not much. The TV station has been carefully calculated and will definitely not do a loss-making business.

"No one got the premiere, but One Piece is a national-level animation. It can make a fortune if it is not the first batch of TV stations that premiere. It will be broadcast four or five times a week, and its ratings will be amazing."

The female editor said that the ratings of "Detective Conan" and "Pokemon" may make a step back in front of "One Piece", how could various TV stations care about the investment of tens of millions.

Zhao Mei was shocked. He Xi was indeed terrible. She had not entered this circle for a long time, but she found that He Xi was as unchallenged as a peak. He was almost invincible in this industry.

"Is it impossible to surpass He Xi?" Zhao Mei said in a disgusting manner.

"Haha, it's good to have fighting spirit. In recent years, no one has said that he wants to surpass He Xi. Don't be discouraged." Although the female editor also felt it was impossible, as an editor, she still had to encourage Zhao Mei: "The dream should be there, and maybe it will come true!"

"Your partner is so mysterious, it's not without hope." The female editor said. She didn't know who the company matched Zhao Mei was. It was the highest secret. Few people except the chairman knew about it.

She was very curious that Zhao Mei had already strong abilities, but she still had to cooperate with that person to conduct training during the Chinese New Year. Moreover, the company had issued an order to support their combination with all resources.

It is conceivable that that person must be extraordinary, and the treatment of the angel back then was not as good as that of him. Even if he could not surpass He Xi, he would definitely be a very remarkable person.

"You have to be confident." The editor encouraged.

Zhao Mei's mood improved and nodded: "I hope he is really a great guy."

On the same night, Shen Jie returned home from get off work.

She took out her mobile phone and searched the app store, preparing to download the new version of the Hexi Home Forum client, and couldn't help but exclaim: "The download volume of five million is so fast!"

Shortly after the app was opened to download, Shen Jie looked at it and it was already the software with the highest download volume today, and she thought the more she went to, the higher the download volume would be.

The next day, Shen Jie opened the app store again and saw that the download volume had exceeded 20 million, and it was still increasing rapidly. As soon as it was refreshed, it increased by thousands of people, and the speed was still increasing.

"It's the first place this week!"

Shen Jie was very surprised. The number of downloads ranked first, and today is a new week. The software ranked second is just a few million downloads. Not even one-third of it can be driven by this. There is no doubt that the software champion this week is it.

"It's him!"

Shen Jie was full of joy, then washed up and rushed to the company.

Phoenix Company has not yet started working, but Xu Jing already has customers. Shen Jie's daily job is to receive customers with him and expand his connections.

She has met many important clients, perhaps because she is still carrying the title of "voice actor", and those entrepreneurs are also very polite to her.

While Xu Jing was talking to the client about important business, Shen Jie had time to rest. She walked out of the office and opened a new app outside.

She also played the Hexi Home Forum app in the past, but the new version now seems to be remade, and the functions and interfaces are different.

The new icon of the app is a phoenix, and the previous one was a cartoon word "Xi". The current icon seems to be more meaningful to Phoenix Company. The app of the Hexi Home Forum can no longer be said to be the app of Hexi and his fans, but should be the app of the entire Phoenix Company.

In fact, although the He Xizhi Home Forum has not been renamed, its content has long been diversified. All professional cartoonists at Phoenix Company have their own separate sections.

In addition to the comics section, there are also popular comic sections. "Phoenix" and "Flower Season" had independent sections a while ago. It can be said that after several years of development, it is no longer a simple forum, but a huge comic exchange platform.

The new style in the app is also very simple. As soon as Chen Jie logged in, she saw a chat icon shaking. It was her fan group that she had joined anonymously, with a total of 2,000 people.

The fan group seems to be talking about "One Piece", which is very lively.

"In another two hours it will be time for One Piece to be aired!"

"Haha, I've been waiting for many years, and today I've gotten up early, for fear of missing it if I sleep in."

In addition to One Piece, they are also talking about new app features.

"Didn't you find that new software has many more features?"

"I discovered that I like that mall, which has many peripherals and animation bds on sale, all of which are genuine, and you won't have to pay money to profiteers again!"

"Yes, and the reward function is also convenient. Now there are many posts from fan artists that can be rewarded directly, and many people have been rewarding early in the morning."

"In the past, I could give rewards on the computer network? But many people were too lazy to recharge, but now they can give rewards directly on their mobile phones, which is much more convenient! Why can't I draw? Those fan members also make money!"

"It is said that this reward function has expanded the scope. When "One Piece" is broadcast later, we can also give it rewards and it will be displayed in front of audiences across the country!"

"Damn it, no, then will you see rewards all over the country?"

"Then I must appreciate it! I want to show my face across the country. Who am I afraid of? I ordered the first place!"

Seeing this, Chen Jie was stunned, and then suddenly laughed around her. She looked back and found that Xu Jing had finished talking with the client, and the client was laughing at her.

"Is Miss Chen watching a new app?"

Chen Jie quickly put away her cell phone and stood up: "It's rude..."

"No, it's okay, actually I care a lot about that reward." The customer smiled and said, "Especially the video reward function, Mr. Xu, is this what Teacher He Xi thinks?"

"Yes." Xu Jing nodded: "That boy suggested"

"It's indeed a good idea. Teacher He Xi is amazing... I thought it was still an ordinary app before, but now it seems that I really underestimate Teacher He Xi."

The client exclaimed: "With Teacher He Xi here, no wonder Phoenix develops so fast."

Chen Jie was a little curious about why this person said this. After sending the customer away, she quickly called Meng Huo to ask if he had given the reward idea.

"Of course." Meng Huo nodded: "I came out."

The new app can indeed be rewarded, but in fact fans can also reward each other. This is the inspiration he got in some websites in his previous life.

The reward function is not mandatory and does not affect the entire app environment. It doesn’t matter if no one rewards, but if someone rewards it, it’s profitable.

Chen Jie was quite surprised: "But other TV stations don't object to you doing this?"

"No, they didn't object, they were too happy!"

Meng Huo laughed and said that people from this featured TV station also knew that "One Piece" would indeed accept rewards to give other TV stations that purchased broadcast rights some not-so-good associations. However, on the other hand, Meng Huo has made it clear that this time is an exception and he will not let Phoenix Company reach out to the video business.

Even if the reward function is successful, Meng Huo will not lose the TV station's partners because of these interests. On the contrary, he opened the video to these TV stations, and they will broadcast animations here in the future. If they can get rewards, Phoenix will only charge a channel fee and give them the rest.

The app is a platform. For TV stations, it is equivalent to an additional broadcast channel and an additional source of revenue. How could they object? Now they don’t know how much they expect this reward function to be successful!

"This feature will bring interesting effects," Meng Huo said: "If fans are happy to give rewards, the TV station will try every means to do more activities and planning in the future to increase their differences to attract rewards. This will also increase the stickiness of app users, which will be of great benefit to our company."

"You're thinking so deeply."

Chen Jie sighed. Thinking of the excited fans in the chat group just now, she felt that this reward function would definitely be successful, and wealthy fans would be happy to use rewards to increase their popularity.

Chen Jie was convinced. She had heard that Meng Huo was also excellent in management, but this was the first time she felt that his business acumen and vision were no less than his talent in comics.

And although it only charges a channel fee for video rewards, if the plan is successful and the reward function becomes popular, the TV station will spend more money to purchase copyrights. Therefore, in fact, Phoenix Company can also get a part of the reward income, which is a win-win idea.

The best part is that Phoenix has improved user stickiness, and its position on the mobile network will be unbreakable. Business win-win planning will also allow them to gain the full trust of local TV stations and other partners.

From this incident, Chen Jie knew that Meng Huo was indeed a business genius and a genius who won people's hearts.

"You are so mean..."

She said to Meng Huo on the other end of the phone, and Meng Huo was stunned: "Why did you suddenly scold me?"

"Do you care about me!"

Chen Jie hung up her phone angrily, and then thought that she would think that at least in the management of the company, she would not lose to him soon, but she did not expect that Meng Huo was so powerful and had such a stunning idea.

It’s no wonder Xu Jing told her that the direction that the Phoenix Company has been moving forward for so many years is that Meng Huo is the soul of Phoenix Company.
Chapter completed!
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