Chapter Three Hundred and Thirteen: I Come To Play
Luo Mao looked at the scene in front of him in surprise.
At seven o'clock in the morning, outside a newly opened Longquan game store in Suhua City, dozens of players were happily queuing for the game to be released. Luo Mao and his colleagues stood at the end, and neither of them had very optimistic faces. There were so many people in Suhua City, and the sales volume of "Clannad" exceeded that of "Hidden Sakura Academy".
"Senior, don't care, this is He Xi's brand effect." The colleague cheered up and said, "This does not mean that "Clannad" is excellent. As long as these people take it home for a few hours, the buying boom will pass."
Luo Mao nodded heavily. In fact, he understood that the number of people queuing now has nothing to do with the quality of "Clannad", but it is a manifestation of He Xi and the dual appeal of the advertisement. However, when Luo Mao felt a little uncomfortable when he saw this scene.
"I may indeed underestimate Teacher He Xi..."
He thought so, maybe He Xi hadn't played the game for too long, and he underestimated He Xi's influence. He originally thought that He Xi's popularity should have dissipated when He Xi launched the text adventure game again a year later, but the scene in front of him broke the mentality of luck. He Xi's popularity not only did not dissipate, but increased a lot with time.
And there are players who follow the trend in the team...
"Are you all fans of Mr. He Xi's comics?"
"No, I don't read comics, but I've always been looking forward to the author of "Fate/staynight" launching a new game. This "clannad" is very expensive. I think the quality should be good, and I plan to buy it home and try it."
“I came here only when I saw the ad.”
"Is this game so good? I'll buy it for my boyfriend. I don't know what kind of game it is!"
There were many similar conversations in the team, and Luo Mao felt relieved when he heard this. Many of these people were curious and followed the trend to buy them. As long as they were disappointed, their enthusiasm for purchasing "Clannad" would decrease. And after all, He Xi's own pricing of the game was seriously wrong. The collection package included all-age versions, and the price was 200 Huaxia coins.
"Only idiots can buy this price?" Luo Mao thought to himself, but at this moment, a person in front suddenly shouted to the game owner: "Boss, I want a collection bag. Why didn't I see it?"
Luo Mao was shocked. Is this really a fool? He looked up and found that it was a boy who looked like a junior high school student. He couldn't help but sigh of relief: "I can only buy all-age versions and collection packages if I am not as young as 18. Most of the team are adults, and others should not be the same as him."
"It's gone." At this time, the owner of the game store glanced at the junior high school student and smiled and said, "You're a little late and the collection bags are sold out. You'd better buy the full-age version of 140 Huaxia coins."
"All right……"
The junior high school student nodded in disappointment.
But Luo Mao opened his eyes wide and the collection bag was gone. How could this be possible? It was only half an hour before the door was opened, but how could it be gone?
"Li Hu. How many collections are there in "clannad"?" He asked his colleagues nervously, and his colleagues thought for a while: "It seems like a total of 50,000 sets. Longquan Company may be worried that it will not be sold out, so the first episode limited it to 50,000 sets."
Luo Mao calculated 50,000 units, and he was allocated to all parts of the country by this quantity, so the number of each store is very small, and the region is different. Some stores may not have one, but the store itself may only have a few units. It seems that it is no big deal if it is sold out.
But despite this, Luo Mao was still a little uneasy - the atmosphere today was too strange.
Longquan Company, headquartered in Yanjing
At 8 o'clock in the morning, the company was also shrouded in a strange atmosphere, and employees gathered together to whisper. This made Li Longshan, who had just started working, very dissatisfied.
"What's going on?" He walked into the office and called the secretary and asked, "How did I see some employees in the department absent-minded today? What happened?"
"Mr. Li..." the secretary bowed to him and said, "We just counted the data. "Clannad" was released from 6:30. As of 7:30, the sales of this game have exceeded 70,000 copies."
Li Longshan was stunned: "What did you say just now?"
"The sales volume exceeded 70,000 copies in the first hour of the release of "clannad"!" The secretary glanced at him and reiterated again: "The biggest contribution of this number is the collection package, which has been released with nearly 40,000 copies, the 18-banned version exceeds 20,000 copies, and the full-age version is close to 10,000 copies!"
This time, Li Longshan heard it clearly. "Clannad" was released for 70,000 copies, which means that within an hour, the sales of this game exceeded 10 million Chinese coins!?
This number shocked Li Longshan a little, but after all, he was a person who had passed the world. Moreover, Longquan had released a more popular game than this. After a moment of shock, the vice president calmed down: "What's going on with this number? The collection package is twice the 18-banned version? And the whole age is less than half of the 18-banned version?"
He felt that the ratio was abnormal, especially the collection bag, which was almost sold out in just one hour.
"These data have been confirmed. The sales of the 18-banned version are expected, while the full-age version is better than we expected, but it is not unexpected. The main reason is that the sales of the collection packages are surprising..." The secretary paused, and then opened a document and said: "We analyzed the sales of collection packages in various places and found that these collection packages were bought by a few people. We can confirm that they were game dealers..."
"Mr. Li, we underestimated the influence of game dealers in advance. I didn't expect that they would be interested in "Clannad"!" The secretary said, but Li Longshan shook his head solemnly: "No, those should not be game dealers..."
His eyes flashed: "We underestimate He Xi."
Will game dealers be interested in "Clannad"? That is obviously impossible. Text adventure games are just niches, and not many game dealers are interested in it yet. So those dealers are not so much game dealers, but rather "He Xi dealers" specifically targeting He Xi's works.
Li Longshan was a little helpless. He never expected such a group of people to exist. If he had known this, he would have prepared more collections.
"Mr. Li, how about we add some collection packages without further ado?" The secretary also thought of this and made suggestions.
"No, forget it." Li Longshan thought for a moment and felt that adding a collection package was not a good idea: "That was a limited edition. If you sell it out, you will sell it out. If you add it at will, it will cause turmoil. In a few weeks, we will launch the second edition of the collection package."
He smiled with satisfaction: "And we can recover the advertising costs, which is already very good."
The sales of 10 million Chinese coins in Longquan Company earned more than one-fifth of the share, which is two million. This is only an hour's return. In a few weeks, the sales of "Clannad" will increase several times, and no matter what, Longquan Company will not lose money - their advertising expenses are only six million.
"Has the company expected this scene long ago?" The secretary was a little curious, and said, "Mr. Li, I am frank, I don't understand why the company is advertising this game. He Xi is just a cartoonist. He has no interest in us at all, so why should he show goodwill to him?"
His problem is something that Longquan internal employees and even many outside media are puzzled. "Clannad" is a low-cost game after all. Any game with a little fame in China can exceed its value. Why should Longquan take the initiative to cooperate with Phoenix?
"This is a strategic investment, and your vision is not long-term enough." Li Longshan glanced at the secretary and asked, "I'm talking about someone, you should know that writer named A Si, right?"
"Yeah." The secretary nodded. This was a famous novelist, but he didn't know what Li Longshan mentioned this person.
"A Si is now a director. He made a great success in making a novel into a movie and has become a big star in the film and television industry. There is also the writer named Father-in-law. He made a movie with A Si, and then he succeeded..." Li Longshan said: "Then there are San Shao, and there are several novelists with fruit and vegetable names. The games adapted from their novels are very popular... The top five online game in China, called "The Immortals", is also adapted from novels."
"The recent new game called "Afeng I Want to Become the Headlines" is also the writer Aunt Wang..."
"Wait! I understand!" the secretary said while wiping his sweat: "Does the company think that as the number one cartoonist, Mr. He Xi's work is possible to adapt it into a game?"
Li Longshan nodded.
"Yes, no matter He Xi wants to adapt it, or he creates it himself, now is the era of pan-entertainment. A work may evolve into animation, movies, novels, games and other things. The comics industry is leaping and developing. He Xi is at the peak of this industry, and sooner or later he will expand out..." He sighed: "It's just a matter of time. There is no harm in dealing with him well."
Zhongxia won't get any benefits in front of He Xi, so of course Longquan wouldn't offend him.
Li Longshan finished explaining that he saw that the secretary had nothing to report, so he let him go out.
After the secretary left, Li Longshan picked up a full-age version of "Clannad" on the table. After opening the paper box, there was an exquisite character album and two CDs. The album is the album of all characters in "Clannad", including the introduction of the characters, and the CD is divided into game CDs and separately burned music CDs.
If it is a collection package, there are more pictures in the album, and there will be an additional pack of playing cards for all characters, bookmarks for random characters, and mobile phone pendants for the character...
“It’s very well drawn.”
Li Longshan looked through the album, then took out the CD and put it in the notebook: "It's fun anyway, I'll come and have fun..."
"What kind of game did that kid He Xi make?"
Chapter completed!