Chapter 483: Still have to rise
In December, when "The Magic Girl Xiaoyuan" was completed, Phoenix launched its most important publicity since the Carnival.
This publicity has been spread all over China, and it has spread all over every big city with a population of one million. In addition, the popularity of "Magic Girl Xiaoyuan" itself has been cultivated, hundreds of millions of people have known about the release of "Magic Girl Xiaoyuan" in just a few days.
The media exclaimed that this was a miracle. No comic company has ever created such a large-scale advertisement for the sake of its surroundings. Phoenix's approach is completely confused.
What's even more surprising is that the first batch of sales in the surrounding area was actually on the day "Magic Girl Xiaoyuan" ended. The animation was officially released online after it was broadcast. Before that, even if you want to buy the surrounding area, it is impossible - because Phoenix Company has no reservation channels.
After the last episode of the animation is broadcast, the surrounding areas of "Magic Girl Xiaoyuan" will be sold online, but the number of online sales is only 500,000. Offline sales will also be carried out in various parts of China. The agents responsible for the sales are Datang and Longquan. The stores of these two companies go deep into third-tier cities and can ensure that they cover the vast majority of people.
"There are 500,000 online, even if the two well-known game companies have only 100 sets in each store, the surrounding area prepared by Phoenix Company will have to exceed 50,000 or 6 million."
After a simple calculation, some reporters found that the number of surroundings prepared by Phoenix Company was very amazing. The surroundings of five or six million sets were more than the total number of all comic peripherals in the previous three years. Can Phoenix Company really sell it?
"Impossible!"
Not many people believe it will succeed. Although "Magic Girl Xiaoyuan" is indeed very popular, it is incredible to release so many peripherals in an unexplored market. However, this number explains another question: Why is Phoenix going to be released until the end date.
With such a large-scale comics, Phoenix's production cannot keep up, and they need time to stock.
However, during the period of inventory, its advertisements were spread all over the world and were well known to everyone - Zhongxia Company did not make any obstacles, and even Ninghai's advertising space was given to Phoenix Company.
This is the conclusion Ding Yanghua came to think about for a day. "Magic Girl Xiaoyuan" has become popular, and it is useless to stop it. It is better to use this opportunity to see how big a trick Phoenix Company can play. If the deadlock in the surrounding market is opened, Zhongxia Company can also rush forward.
As the surrounding market expands, the biggest beneficiary is Phoenix Company, followed by Zhongxia. Zhongxia also has advantages. The base of their comic readers is no less than that of Phoenix Company, and they have strong funds. If the surrounding market can develop, it can become a new battlefield for Zhongxia and Phoenix, and it is not certain who wins and loses.
"See change!"
Ding Yanghua hung a poster in his office, with only two words on it: Seeking change. The competition between Zhongxia and Phoenix has always been in comics, magazines and animations. Now there is one more path. Although it is a little more risky, it is also an more opportunity. It is better than the suppressed one now.
So he did not resist. On the contrary, Ding Yanghua was ready to cater to the storm. The center of the storm was focused on the broadcast of the final words of "Magic Girl Xiaoyuan". The advertisement had already sounded, and the quality of the final words of the animation directly determined the quality of the sale of Phoenix Company around the surroundings.
A few days passed by, and it was soon the day when the 12th episode of "The Magical Girl Xiaoyuan" was broadcast.
Early that morning, Ding Yanghua got up and washed up, and sat on the dining table and started to have breakfast.
"Meiping, turn on the TV."
He ordered his wife to turn on the TV. Ding Yanghua was used to watching CCTV's morning news while having breakfast. Every time he finished reading the news, it was his work time.
His wife turned on the TV skillfully, and Ding Yanghua started to watch while eating noodles. The news was the same as usual at the beginning. No major happened recently, and it was almost the same whether it was read or not. However, just halfway through the news, Ding Yanghua was stunned - an advertisement for "Magic Girl Xiaoyuan" actually appeared on the news.
"Today, my station will broadcast the final words of "Magic Girl Xiaoyuan": My best friend..."
It is not surprising that CCTV News advertises "Magic Girl Xiaoyuan". In fact, Zhongxia Company has had several CCTV advertisements before, and "Magic Girl Xiaoyuan" is not the first time it has appeared on CCTV News. It was logged out once when it was broadcast, and in order to strengthen the advertising effect in the past few days, there have been trailers of animations on the News Network.
From the end of the previous episode to the present, several TV stations including CCTV have advertised "Magic Girl Xiaoyuan", which has outstanding results. Ding Yanghua received an estimated report yesterday. Affected by these advertisements, the ratings of "Flame Boy" broadcast today will drop by more than 20 percentage points compared to the previous episode.
The ratings of the previous episode of "Flame Boy" are already very low, and the current ratio is even more exaggerated, equivalent to half of its normal level. This means that when the final episode of "Magic Girl Xiaoyuan" is broadcast, all other animations at the same stage in China will lose at least half of the audience.
But this is not surprising. Ding Yanghua had already prepared himself. He was surprised that this news was different from the past. This morning news actually broadcast a one-minute interview with cartoonist He Xi. In this one-minute interview, He Xi clearly stated that the ending of "Magic Girl Xiaoyuan" will be very healing.
"Cure? Are you sure it's not a depression?" CCTV reporter also confirmed with He Xi: "Teacher He Xi, it's difficult to distinguish between healing and depression. Don't lie to us. Can you write these two words to us?"
"Of course!" He Xi wrote the word "healing" on the paper on TV, and then said: "Although the tone of this animation tends to be dark at the beginning, the ending is warm and healing. Please rest assured of this."
The news came here. The interview did not mention the trailer for the last episode. The focus was on the word "cured" mentioned by He Xi.
Ding Yanghua was shocked: "It turned out to be a healing ending..."
Before, because of the trailer painting, he felt that the ending should be very successful, but after He Xi admitted it personally, he still felt empty in his heart. After eleven episodes, such sad and dark animations can be cured in one episode. This ability to manipulate the plot is amazing, and no one in Zhongxia Company can do this.
And once this news is broadcast, the number of viewers of "Magic Girl Xiaoyuan" will definitely increase! r1152
Chapter completed!