Chapter 604: Broadcasting Rights
The effect of the program broadcast showed that the number of viewers of Su Hua and Tokyo TV increased significantly in the following days.
The unexpected premiere of "The Girl of Light" and the production of "Mobile Suit Gundam 00", these two news were hyped up by media from all over the country for several days. When the craze was just a little cool, they smelled new news. Representatives from TV stations from all over the country were rushing to comic island.
"What are they going to do?"
"What else can I do? The first episode of "Qingyin Girl" must be done. These representatives are going to grab the right to broadcast the animation!"
Soon some reporters guessed the fact that was closest to the truth, and they couldn't wait to rush to the comic island. However, the first episode of "The Girl of Light" has not been completely produced yet, but it was basically completed. The remaining adjustments can be improved in just a few days at most. Phoenix Company decided to determine the broadcast rights as soon as possible.
Of course, their debut was undoubtedly on two TV stations, Su Hua and Tokyo. Perhaps at most, there would be a CCTV. Meng Huo wanted to negotiate with them directly, but Xu Jing suggested that the auction be held as before, so that the value of "Qingyin Girl" can be more objectively determined, rather than relying on the three families themselves.
"Will no one make trouble? Especially in Zhongxia..."
Meng Huo is worried about this problem. If someone maliciously raises the price, or even exceeds the limits of the two TV stations Su Hua and Tokyo, wouldn’t he have to hand over the premiere to them? Of course, most people dare not do this. Su Hua and Tokyo have an absolute discount advantage. The higher the price, the more obvious the advantage, and it is unlikely that the bid will fail.
But this is just a reference to ordinary people. The wealthy Zhongxia Company is not among them. Meng Huo believes that if they want to destroy the cooperation between Phoenix and two TV stations, it is not surprising that even if they instruct other TV stations to buy the premiere of "Qingyin Girl" at an astonishing high price.
However, Xu Jing was not worried about this situation: "They dare not."
He was familiar with Dong Ding, and that person was unlikely to make such a decision. Besides, if they really made it, even if Phoenix Company did not break up and refused, they could still treat the person in the future by using the same method and snatch the core animation of Zhongxia Company at a high price. After all, "Five Centimeters in Seconds" has a lot of accounts, and Phoenix Company is now rich and powerful.
But once this vicious competition is opened, the confrontation between Phoenix and Zhongxia Company will become very bloody and cruel. Xu Jing believes that Zhongxia Company will not compete with Phoenix Company, and will make such a long-term vicious competition. If you pull my hind legs and I pull your hind legs, it will be of no benefit to both.
Meng Huo accepted Xu Jing's suggestion, so he did not directly sign an agreement with the two TV stations.
This auction was made public to all TV stations, but the information of these TV stations was sensitive and they knew that the premiere rights had basically been settled. Meng Huo originally thought that there were very few people participating in the auction, but what surprised him was that in the end there were representatives from dozens of TV stations.
No one made trouble for the first broadcast bid. In the end, the premiere rights were successfully handed over to Su Hua, Tokyo and CCTV. The broadcast time of the three TV stations was Monday, Thursday, and Saturday in order. It can also be said that the real premiere was Su Hua TV Station, and the latter two were only broadcast on the same week.
All three TV stations are very satisfied with this model. CCTV may become the fixed broadcast of Phoenix's animation in the future on Saturday. Su Hua and Tokyo will rotate. This time Su Hua TV won the Monday premiere of "The Girl of Light" and the next Monday premiere of "Mobile Suit Gundam 00" will be Tokyo TV.
Compared with "The Girl of Light", Tokyo TV obviously prefers to ensure the status of the original Gundam premiere TV station. Of course, this refers to the premiere. Two TV stations broadcast other old animations of Phoenix Company and the animations of other animation companies on other days.
After the auction, CCTV representatives left with satisfaction.
"The result is also quite good." The person who led the representatives was CCTV Director Lu Xiang. He was a little worried that the 9th floor of Phoenix Company would work, and whether He Xi would hand over the animation premiere to them, so when he came here in person, the results were pretty good.
"Although it will be broadcast twice before, it has at least saved the premiere of the same week, and the ratings of the animation on Saturday are better than usual, so we have no loss." Zuo Peng from the animation team was also very satisfied with the result, but he was a little surprised: "At the same time, I see that other TV stations except the three of us are not very enthusiastic about the premiere. What are they here to do?"
Lu Xiang was also very strange before, but in fact, the representatives of the TV stations have not left yet. However, before leaving, Lu Xiang specifically asked a familiar TV station leader, and he now knew what the representatives wanted to do.
"They come to buy the future broadcast rights." Lu Xiang smiled and said, "I can't get the first broadcast, but the subsequent broadcast rights are simple. Although Phoenix Company did not say that it would sell, but so many people came, I think they will agree in the end."
Representatives of other TV stations came to Manga Island for "Qingyin Girl", but for its future broadcasting rights. The premiere of an animation is very expensive, but the subsequent broadcasting has become cheaper. In recent years, with the development of Chinese animation, more and more TV stations have realized its importance. Moreover, Teacher He Xi's animation is a leader in the animation industry. Even if it is not the premiere, there is no need to worry about no one watching it, and he will not lose money.
In addition, the two major companies Zhongxia and Phoenix suddenly began to collaborate with TV stations, and other TV stations became nervous. No one knew how the future of animation would develop. TV stations would also be worried about gradually marginalization. It is now the general trend to strengthen animation investment and cooperation.
This is not a bad thing for Phoenix Company, and Lu Xiang feels that they cannot refuse.
As he expected, dozens of local TV stations stayed on Comic Island for several days, and Phoenix Company held several meetings in a row, and finally sold the broadcast rights of "Qingyin Girl" and many previous animations, and even signed long-term animation broadcast rights with more than a dozen TV stations.
Of course, that is not the first broadcast, but in the years to come, the second, third, and even multiple broadcasts of Phoenix's animation will become a final form. Moreover, the distribution of TV stations in different places is different, just like a big net, which can also increase Phoenix's animation penetration and influence.
In the future, viewers will see Phoenix's animation more and more often, including some small TV stations that may also be broadcast, and the number of animation audiences will increase. (To be continued...)
Chapter completed!