Chapter 1002: Comic Acquisition
"Ten percent?" In the Jiahao Hotel, Meng Huo looked at Dong Ding opposite him in surprise: "You have obtained so many shares now?"
Dong Ding nodded and handed Meng Huo the file bag on the table: "And this is not Zhongxia's shares, but a shares in the comics business."
"Comic?" Meng Huo put away the file bag and frowned: "What does this mean?"
"This is why I invited you here today. Just look at the things inside." Dong Ding took a breath, and then said in a shocking voice: "The agreement between you and I is not easy to achieve. Zhongxia's various businesses are now very likely to be separated from the headquarters and operate independently."
Meng Huo felt a sank: "Independent subsidiary?"
"To... it looks like Phoenix Company, with separate businesses." Dong Ding nodded and said solemnly: "But our company is different from Phoenix Company. While your company's business is independent, the head office can maintain strong control."
"But our company's business is independent, and different subsidiaries will be in charge of different shareholders. In the future, Zhongxia will still be a large company on the surface, but the head office's control over subsidiaries will become very small - instead it is like an alliance of multiple companies."
Meng Huo opened the file bag and took out the information inside and read it. There were a lot of information and it was very detailed. He didn't finish reading it all at once, but he still got enough information to prove Dong Ding's words.
The document shows that Zhongxia Company's shareholding structure is very special. The shareholders are not investors in the head office, and a large part of them are actually shareholding holders of different businesses. For example, Zhongxia Company's animation business is composed of several shareholders' investments, and they invest in Zhongxia with animation.
The dedication brought by such a share structure is undoubtedly huge!
"Why is this the case?" Meng Huo asked: "When Zhongxia was first established, the shareholding structure should not be like this, right?" He still remembered that when Zhongxia Company was first established, it was mainly based on comics. At that time, the shareholders should have the same status and would not be responsible for different interest businesses.
"Actually that's what it was at the beginning."
Dong Ding shook his head and then explained. Unlike what people imagined, when Zhongxia Company was established, shareholders represented different interests to invest. A large part of this was Zhongxia’s offline channels - that is, as the overlord of novels and publishing, Zhongxia chain bookstore, which penetrated into the countryside, retained its own interests when serving Zhongxia, which led to other shareholders taking a more profitable approach.
Shareholders used their respective resources to form Zhongxia, but each person's shares were placed on different businesses. The formation of animation, peripherals and animation and movies in the past two years is actually the property of some shareholders.
"I didn't know if you remember it when there was a Tianhui Studio," said Dong Ding.
Meng Huo nodded: "Of course, the creator of that studio is called Li Tianhui, who once owned shares in Phoenix Company... Wasn't his studio accepted by Zhongxia? It should be one of your animation studios now."
"Yes, on the surface, our company accepted it." Dong Ding nodded and sighed: "But in fact, this is not accurate. Zhongxia accepted it in the name of the company, and announced it in both internal and external terms. However, in our shareholders' meeting - it is considered the asset of a certain shareholder."
Meng Huo rubbed his brows with a little entangled confusion: "How could this happen..."
The interests of Zhongxia’s shareholders are actually different. Once the shareholders jointly divide their businesses and establish subsidiaries, they will become like princes. They are nominally Zhongxia Company, but in essence they have very great autonomy and serve their respective interests.
"Is this in line with the shareholders' law?" Meng Huo asked.
"Strictly speaking, this is a verb. Generally, companies will not have such problems." Dong Ding looked at Meng Huo: "The shareholder structure of Zhongxia Company is a compromise product at the beginning of its establishment, and interests are not negotiated. This is because of your appearance..."
No one knows that Zhongxia's idea was actually going to be established for another year or two. When Zhongxia emerged so early, it was stimulated by He Xi. Dong Ding, who was in charge of this plan, and several other people discovered the hidden threat from Phoenix Company and felt that it could not be delayed for too long. Therefore, Zhongxia Company was established without handling the disputes between the interests of all parties.
Originally, they judged that they would set up a company first and then deal with interest disputes. However, after Zhongxia officially operated, interest disputes became even more difficult to deal with due to the different benefits of each business. Shareholders with good business were unwilling to share the income with other shareholders.
This situation occurred from the beginning, but if Zhongxia company develops well overall and shows signs of monopolizing the entire industry, disputes between shareholders are still likely to be resolved for the sake of the entire company and greater interests.
The reason why it has been delayed is that Zhongxia's development is not as smooth as imagined. Especially in recent years, changes in the comics industry have gradually made shareholders unable to see Zhongxia's hope of surpassing Phoenix, and the goal of "monopoly industry" is almost impossible to achieve. In this case, the arrogant shareholder chooses to leave, and the shareholders left behind gradually shift their attention to a more realistic business - that is, personal interests.
Some shareholders tried every means to divide the most valuable business of Phoenix Company. The gap in interests between various departments of Zhongxia Company was too big, and the conflicts between shareholders became increasingly sharp, and now they are gradually unable to suppress them.
Compared with comics, the animation business and film business have the highest interests. The shareholders here want to separate animation and film and give them more power. In fact, this is the independence of the subsidiary and enjoy excellent business interests.
Zhongxia Company faces even greater troubles in the comic distribution channel. The chain bookstore is not controlled by Zhongxia Company. It is a separate group and a giant in China's publishing and novel distribution.
However, this giant group has recently been caught in very intense internal discussions - shareholders who prefer Zhongxia Company's shareholding in the bookstore group have gradually decreased, and the huge bookstore channel is likely to depart from the "selling comics to Zhongxia Company separately" in the future.
"Your company's own channels are developing too fast." Dong Ding said to Meng Huo that the commercial sales of Phoenix Company have exceeded that of Zhongxia Company, and it also has an independent sales channel: "Zhongxia's advantages are declining, and the bookstore is under threat."
The chain bookstores responsible for selling "Midsummer Daily" have been threatened in recent years because of the development of Phoenix's own channels. Although they also sell "Weekly Boys", more than 80% of Phoenix's comic magazines are not sold in this chain bookstore.
The Chinese publishing and sales market has changed due to the emergence of comics, which has never happened in more than a decade. The channels behind Zhongxia Company have now lost their dominant position in comics publishing and are still declining, which is a very dangerous sign.
Once the second or third-ranked bookstore chain surpasses them in comic publishing with the help of Phoenix Company, the leading position of Zhongxia Bookstore will be poached, and other channels will gain a foothold in comic publishing, and you will have the opportunity to challenge them in novels and other publications.
Because of this, as Zhongxia Bookstore, which is responsible for the channel of Zhongxia Company, they cannot fail in comic publication. The consequences of the failure are too serious and anyone has to consider it carefully.
The senior executives of Zhongxia Bookstore have had a fierce quarrel for two years. The current CEO has been persuading shareholders to break away from the status of "Zhongxia Company exclusive" in comic publishing and transform into a real comic platform.
He wants to provide resources and channels to all comic companies, including Phoenix. Their offline advantages are still there. Once this is done, it can not only improve channel performance, but also stabilize his comic sales map and attract readers to choose comics from them.
"The opinion of that stubborn CEO has been recognized by half of the shareholders for the first time recently." Dong Ding sighed: "Opening the exclusive channels of our company has become inevitable. I think it will take less than half a year for Zhongxia Bookstore to complete its transformation..."
This is an inevitable transformation. If it continues to drag on, Zhongxia Bookstore will lose the initiative in the comic publishing industry - however, it is a real nightmare for Zhongxia Company.
"Once offline channels are open, our company's comic business will be hit hard, and your company's comic sales may increase by more than 50%!"
Dong Ding is very clear about Phoenix's comics strength. Once Zhongxia Bookstore is opened to it, the sales of Phoenix's four comic magazines will surge. By then, Phoenix, which has two sales channels, will have its own status as a complete reversal between it and Zhongxia.
A few years ago, Zhongxia suppressed Phoenix by channel, and at least half a year later, Phoenix will completely suppress Zhongxia in the channel. If they are coupled with their powerful comic quality, then this relay race that has been around the two companies for several years will usher in the early victory or defeat.
"Phoenix Company will become the overlord of the comics industry. Zhongxia Comics' sales may be only half of you. I believe your personal value will increase by at least three times..." Dong Ding looked at Meng Huo. The moment when Zhongxia Bookstore's channels were completely opened to Phoenix Company and other companies was also the time for the comics industry to achieve amazing changes, and the extent of its change will be far beyond the imagination of the world.
Nowadays, Zhongxia company's comic sales are not much lost to Phoenix Company, but it is still in a stalemate. Once it is opened, the stalemate will immediately collapse, and Zhongxia's comic share will drop to about half of Phoenix Company - Feng Company will become the unquestionable overlord of China Comics.
At that time, even if Zhongxia Company joins all comic companies from the second to tenth, their comic sales will not exceed Phoenix. The social impact of this situation and the changes in Zhongxia Company will be unimaginable.
"Is this a man's calculation worse than a God's calculation?"
A sentence flashed through Meng Huo's mind, and Dong Ding's words stirred up a lot of restlessness in his heart - he didn't expect that he would win so easily, and the time was much faster than he imagined.
The shareholders of Zhongxia Company want to separate their valuable business, and the decline of comics may make their actions worse.
"What are you telling me about this today?" Meng Huo asked Dong Ding, and Dong Ding's answer was too surprising, which made Meng Huo keep thinking on the way back to Su Hua - giving up the plan to acquire Zhongxia Company.
In fact, it is more accurate. Dong Ding proposed to give up the acquisition of the entire Zhongxia Company. Because this situation continues, this plan is no longer feasible. After Zhongxia Company's business gradually becomes independent in the future, it will be more difficult to seize their interests from different shareholders, and they may not be willing to be acquired by Meng Huo.
Even though Zhongxia Company is facing environmental deterioration, its animation and movie revenue is now quite good. Animation companies in China are booming, and many people are targeting the huge benefits of animation and animated movies.
Dong Ding wants Meng Huo to acquire Zhongxia Company's comics business, and he can cooperate in this regard.
"Before Zhongxia Bookstore opened up its channels, many shareholders were now panicked and considered giving up their holdings in comics. If I took the opportunity to make a little more effort, I might be able to buy a lot of shares in the past few months." Dong Ding said to Meng Huo. He was confident that he would accept more than 40% of the shares before Zhongxia Comics was hit hard, and less than 50% remained, mainly held by the Jiang family. The Jiang family did not seem to intend to give up the comics business.
"If the Jiang family doesn't give up, how should I acquire it?" Meng Huo was very surprised.
"I can discuss with the Jiang family." Dong Ding said: "If Teacher He Xi, you can give me a definite answer, I will help you convince them and make them reduce their holdings with me. Similar to Phoenix Company, the Jiang family and I have a total of 40% and 60% to you."
He knew that Zhongxia comics could only rise in He Xi's hands. If He Xi could acquire Zhongxia comics, the Jiang family would not miss such a good opportunity. After all, Jiang Tianshi and Angels alone could no longer save the comic business.
Meng Huo did not make a decision on the spot. He decided to think carefully whether the Zhongxia company, which is the only comics, has the value of acquisition.
Once Zhongxia Bookstore opens its channels, Zhongxia Comics will be eroded by other companies, especially Phoenix Company, in terms of sales. A large number of its cartoonists will inevitably be panic, and a large number of job-changing waves will appear. If Phoenix Company can seize the opportunity, it can completely buy these cartoonists through the release of new magazines.
They have enough funds, and Phoenix Company is so powerful that few cartoonists are unwilling to join us. Thinking of this, Meng Huo has no reason to acquire Zhongxia Comics - he just needs to grab it, and the price will not be too high.
However, this method is not a hero and is prone to criticism from the media. A large number of cartoonists will also bring trouble to Phoenix Company's management. At the same time, due to copyright issues, this group of cartoonists will start over at Phoenix Company, and their comics in Zhongxia Company will be eunuchs.
Chapter completed!